Onething Design

Orix is a Tokyo-based financial services group, who run a business of the largest leaser of cars in India. They approached us to design the autonomous car leasing platform by ORIX India to provide mobility solutions for individuals and businesses alike.

The design process featured a heavy emphasis on persona-creation and research, seeing as people of all backgrounds, wants, and needs were utilising the platform to lease cars. We crafted personalised, data-driven user flows, for various different personas, ensuring that different kinds of users on the platform would be getting a unique, tailor-made experience to suit their needs. We designed an intuitive flow which ensured user-completion, with minimum nudging from Orix, furthermore, the platform featured aesthetics of the Orix group, while taking on a modern look and feel, such as to make users feel at home whenever they returned the platform.

Check our the entire case study on - https://www.onething.design/projects/  

Qubo crafts a wide-range of home devices, ranging from doorbells, to cameras and more! The aim? To modernise the contemporary home, in an effort to make it a more safe, and secure place for loved ones! Furthermore, they’re constantly innovating on the next big thing in home technology!

We connected with Qubo to create an IoT platform, in an effort to connect all their devices, through one convenient app. This was a unique yet fascinating challenge for our team, seeing as IoT is a new wave of technology, and there are myriad factors to consider when designing for it. We tackled the issue by having a rock-solid information architecture, upon which we built an app which allowed users to navigate to the exact device they wanted without too much hassle. The cherry on top? Our interface innovated on Qubo’s existing design language to create a fresh and youthful, yet not distracting interface.

Check our the entire case study on - https://www.onething.design/projects/consumer_products/qubo/

PVR Cinemas is India’s leading chain of movie theatres beginning its commercial operation in June 1997. Onething Design, in partnership with Boston Consulting Group, was asked to redesign their existing app for a cleaner user experience.

Check out similar projects on https://www.onething.design/projects/consumer_products/pvr/

MyMoneyMantra is one of the most recognisable NBFC’s in the North of India. A brick-and-mortar institution which offers all manner of financial services.

They approached us with a vision, digitising their business, and boldly stepping into the virtual world. The challenge? Translating the trust associated with the brand to a digital setting. We revamped the brands identity for screens, changing it enough to fit the medium, while keeping it familiar enough for people to recall the brand. Furthermore, it was important to build a reassuring experience, since the NBFC dealt in loans and services which require a degree of transparency. The site, now live, has kicked-off a renaissance for the brand, so much so that the brand now considers itself ‘phygital’ first.

Check our the entire case study on - https://www.onething.design/projects/  

Meditation is scientifically shown to be one of the most effective and efficient ways to better ones’ mental health. Based on principles of Behavioural Science, Atom helps you build the life-long habit of mindfulness meditation by forming personalised routines. The concept is a stellar one, combining technology of the digital age, with a timeless routine which has helped millions find peace of mind, and in life.

The design process featured crafting an experience that is simple enough and reduces cognitive load to start a new habit. We built a progressive gamified experience that tracks your progress and ensures you stay engaged through incremental progress depiction. The gamification was done through a ‘forest’ system, which allowed users to create their own personal forest, basis their regularity with good habits. Furthermore, the design language and aesthetics needed to match the concept of meditation and mindfulness, so we stuck to a mostly-light theme, which gave users a feeling of airiness and lightness when interacting with the app.

Check our the entire case study on - https://www.onething.design/projects/  

POSable is a digital, all-in-one POS system, based out of Malaysia, but serving a global market. With the goal of re-imagining POS systems, POSable gives business-owners all the tools they need to build a thriving, multi-channel retail business!

The first action item was to restructure the information architecture, POSable wished to include a large-host of features, which needed to be organised logically. Furthermore, the features went beyond just sales, and into other business functions as well, giving even more importance to the IA. Furthermore, the visual direction needed to be attractive, but restrained as well, such as to not be distracting to the users, normally sales-people working in fast-paced environments. Lastly, the UX and user flows had to be crystal clear, allowing for these employees to quickly accomplish tasks in their respective roles!

Check our the entire case study on - https://www.onething.design/projects/

Lovely Professional University (LPU), is consistently one of the highest ranked private institutions in India. Committed to providing students with a holistic, and multifaceted approach to learning, LPU is a dynamic institution which is ever-evolving in the pursuit of providing the best in education. Furthermore, it’s shifting its sights to the world of international education, with various collaborations in place to advance this vision, alongside admitting students from all over the world, contributing to its diverse outlook on learning.

We were entrusted by LPU to create an impactful digital presence through a responsive website that positions LPU as an aspirational institution for students all over the world. The website needed to be completely redesigned from the ground up to solve for discoverability of information, navigation and effectively displaying the values of the university. Furthermore, the interface had to be an enthralling one, incorporating the age-old brand guideline of LPU, and melding it with modern elements. We crafted a contemporary and dynamic visual design, which positioned LPU as a premium, international institution. A classical colour palette, paired with modern typography and interactions gave a timeless-yet-youthful appearance to the site.

Check our the entire case study on - https://www.onething.design/projects/

RBL Bank is a major Indian private-sector bank, headquartered in Mumbai. With a nearly 80-year history behind it, the bank is one of the trusted institutions of the nation. Featuring a plethora of offerings, from savings accounts, to Credit Cards, and much more.

We were approached by the bank to develop a communication design system for their range of Credit Cards. Through both primary and secondary research, as-well-as contextual inquiry, we developed major user personas into which most RBL Bank customers could be divided. Building on this, we proceeded to cement visual elements for each, including colours, and shapes to be utilised. Since then, we’ve been consistently designing all Credit Card communications from RBL Bank, to their customers, and leveraging the power of visuals to convey themes, ideas, and concepts. Across platforms too, from emailers, to social media!

Check our the entire case study on - https://www.onething.design/projects/bfsi/rbl-bank/

Ziploan is one of the fast growing NBFC’s in India, aimed at making the process of small and medium enterprises applying for business loans an easier one. It targets this niche in particular, recognising a lack of attention being payed to this segment by larger financial institutions. Corresponding to this, the Ziploan app allows businesses and individuals to apply for, track, and process their loans through a streamlined, pocketable experience. We designed the entire user-experience for the app, with the objective of making the loan-application process, tracking, and more journeys to be as streamlined as possible. Furthermore, we implemented a unique design language, aligned with Ziploan’s identity, but still reinventing the aesthetics of the platform.

vCard is India's first mobile credit card, and aims to modernize and streamline the process of owning a credit card. VCard takes the entire Credit Card experience, and condenses it into a single, secured application for easy access, and use.

Our approach was to invoke trust in users and stand out from a plethora of banking apps through our design. 

Check out similar design at https://www.onething.design/projects/bfsi/vcard/

ITC is one of the most diverse conglomerates in India. From hospitality, to FMCG, there are few industries left untouched by this giant. One of their business interests is in the youth-food vertical, with a star product being ‘ITC Unikid’, a drink-mix aimed at providing the best nutrition to children at a young age.

The project was a ‘phygital’ one, which is where we came-in. The drink-mix was to be supplemented by a digital product for parents, allowing them to track all aspects of their childs development, growth, and nutrition. We designed the ITC unikid app from scratch, to include a seamless onboarding, and user experience. The app, through design, enabled parents to quickly and conveniently switch between all facets of their childs’ development.

https://www.onething.design/projects/consumer_products/itc-unikid/

RBL Bank is one of India’s fastest-growing banks. Their credit card division boasts a portfolio of 30+ cards that serve over 70 lakh customers. Our objective was to ensure that all aspects of their credit card communication (from selling a card to potential customers to engaging current users) were simple, straightforward, and consistent.

Check out similar projects on https://www.onething.design/projects/bfsi/rbl-bank/

SuprDaily is a micro delivery service startup that makes subscription for daily needs easier. Onething was approached to build a completely fresh approach towards subscriptions through UX and visual design that breaks free for Mobile App. Our aim was to create a human-centred Design with intuitive UX to drive customer and engagement growth.

Check out similar projects on https://www.onething.design/projects/consumer_products/supr-daily/

YOUnique is the latest of RBL Bank's product family, targeting the need of a customisable product at consumer level. Users choose and pay for only the benefits they require!

Check out similar projects at https://www.onething.design/projects/bfsi/rbl-bank-custom-card/

Disprz is a self-contained learning platform that enables companies to create and administer eLearning and skill development courses and tutorials to internal employees. 

It was declared the number one e-learning app in #AatmaNirbhar Challenge by the Government of India. 

Check out similar projects on https://www.onething.design/projects/enterprise/disprz/

Revolt Motors is an AI-enabled electric vehicle startup. We were approached to design an experience that despite being futuristic is adaptable. Our design process was aimed at creating an experience that does not overwhelm a daily commuter yet is immersive and interactive. We have received a lot of accolades, award nominations and awards for the App Design.

Check out similar projects here https://www.onething.design/projects/automotive/revolt/