Leading Global UI UX Design Company
We're Onething Design, a leading global UI UX design studio in India. We specialize in design thinking and digital transformation, and are deft in bringing brands into the digital world. Our services cover the gamut of user experience design, ranging across platforms, industries, and demographics. Beyond the range of UI and UX design services, we go one step beyond, with communication design, brand identity, and a slew of more services to round out the suite of design offerings. We are a bunch of passionate pixelheads, a melting pot of cultures with a common purpose, architecting people’s lifestyles, health, finances, education for the good through design, because yes, it’s possible.
Services Offered :
- Product Strategy
- Brand & Identity Design
- User Experience Design
- Web Design
- Enterprise UX
- Front End Development
- Service Design
About us :
- Web, Mobile, Tablets, Smart TVs, Digital Instruments & AR/VR
- Cofounders- Mr. Divanshu Thakral & Mr. Manik Arora
- 250+ Mn User Interactions
- 2 Studios
- 85+ people team
Honoured :
- Kyoorius Award Winner 2021
- IBDA Best Design Studio 2020 and 2021
- Silicon India - Company of the year 2020
Would you like to see a case study of your industry?
Write to us on sayhello@onething.design
headquarters
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Onething Design Studio, DLF Forum, Cyber City, Phase III, Sector 24, Gurugram, 122002Gurugram, 122022India
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Portfolio
Eicher Motors, Noise, Airtel, TVS, RBL Bank, Coca-Cola, Revolt Motors, ITC, Jupiter, Superdaily, Swiggy, Disprz
Orix | Leasing | Automotive
Orix is a Tokyo-based financial services group, who run a business of the largest leaser of cars in India. They approached us to design the autonomous car leasing platform by ORIX India to provide mobility solutions for individuals and businesses alike.
The design process featured a heavy emphasis on persona-creation and research, seeing as people of all backgrounds, wants, and needs were utilising the platform to lease cars. We crafted personalised, data-driven user flows, for various different personas, ensuring that different kinds of users on the platform would be getting a unique, tailor-made experience to suit their needs. We designed an intuitive flow which ensured user-completion, with minimum nudging from Orix, furthermore, the platform featured aesthetics of the Orix group, while taking on a modern look and feel, such as to make users feel at home whenever they returned the platform.
Check our the entire case study on - https://www.onething.design/projects/
Qubo | IOT - Consumer Durable
Qubo crafts a wide-range of home devices, ranging from doorbells, to cameras and more! The aim? To modernise the contemporary home, in an effort to make it a more safe, and secure place for loved ones! Furthermore, they’re constantly innovating on the next big thing in home technology!
We connected with Qubo to create an IoT platform, in an effort to connect all their devices, through one convenient app. This was a unique yet fascinating challenge for our team, seeing as IoT is a new wave of technology, and there are myriad factors to consider when designing for it. We tackled the issue by having a rock-solid information architecture, upon which we built an app which allowed users to navigate to the exact device they wanted without too much hassle. The cherry on top? Our interface innovated on Qubo’s existing design language to create a fresh and youthful, yet not distracting interface.
Check our the entire case study on - https://www.onething.design/projects/consumer_products/qubo/
PVR | Mobile App UX UI
PVR Cinemas is India’s leading chain of movie theatres beginning its commercial operation in June 1997. Onething Design, in partnership with Boston Consulting Group, was asked to redesign their existing app for a cleaner user experience.
Check out similar projects on https://www.onething.design/projects/consumer_products/pvr/
My Money Mantra | BFSI
MyMoneyMantra is one of the most recognisable NBFC’s in the North of India. A brick-and-mortar institution which offers all manner of financial services.
They approached us with a vision, digitising their business, and boldly stepping into the virtual world. The challenge? Translating the trust associated with the brand to a digital setting. We revamped the brands identity for screens, changing it enough to fit the medium, while keeping it familiar enough for people to recall the brand. Furthermore, it was important to build a reassuring experience, since the NBFC dealt in loans and services which require a degree of transparency. The site, now live, has kicked-off a renaissance for the brand, so much so that the brand now considers itself ‘phygital’ first.
Check our the entire case study on - https://www.onething.design/projects/
Atom | Habit Builder | Health & Wellness
Meditation is scientifically shown to be one of the most effective and efficient ways to better ones’ mental health. Based on principles of Behavioural Science, Atom helps you build the life-long habit of mindfulness meditation by forming personalised routines. The concept is a stellar one, combining technology of the digital age, with a timeless routine which has helped millions find peace of mind, and in life.
The design process featured crafting an experience that is simple enough and reduces cognitive load to start a new habit. We built a progressive gamified experience that tracks your progress and ensures you stay engaged through incremental progress depiction. The gamification was done through a ‘forest’ system, which allowed users to create their own personal forest, basis their regularity with good habits. Furthermore, the design language and aesthetics needed to match the concept of meditation and mindfulness, so we stuck to a mostly-light theme, which gave users a feeling of airiness and lightness when interacting with the app.
Check our the entire case study on - https://www.onething.design/projects/
Posable
POSable is a digital, all-in-one POS system, based out of Malaysia, but serving a global market. With the goal of re-imagining POS systems, POSable gives business-owners all the tools they need to build a thriving, multi-channel retail business!
The first action item was to restructure the information architecture, POSable wished to include a large-host of features, which needed to be organised logically. Furthermore, the features went beyond just sales, and into other business functions as well, giving even more importance to the IA. Furthermore, the visual direction needed to be attractive, but restrained as well, such as to not be distracting to the users, normally sales-people working in fast-paced environments. Lastly, the UX and user flows had to be crystal clear, allowing for these employees to quickly accomplish tasks in their respective roles!
Check our the entire case study on - https://www.onething.design/projects/
LPU | UXUI
Lovely Professional University (LPU), is consistently one of the highest ranked private institutions in India. Committed to providing students with a holistic, and multifaceted approach to learning, LPU is a dynamic institution which is ever-evolving in the pursuit of providing the best in education. Furthermore, it’s shifting its sights to the world of international education, with various collaborations in place to advance this vision, alongside admitting students from all over the world, contributing to its diverse outlook on learning.
We were entrusted by LPU to create an impactful digital presence through a responsive website that positions LPU as an aspirational institution for students all over the world. The website needed to be completely redesigned from the ground up to solve for discoverability of information, navigation and effectively displaying the values of the university. Furthermore, the interface had to be an enthralling one, incorporating the age-old brand guideline of LPU, and melding it with modern elements. We crafted a contemporary and dynamic visual design, which positioned LPU as a premium, international institution. A classical colour palette, paired with modern typography and interactions gave a timeless-yet-youthful appearance to the site.
Check our the entire case study on - https://www.onething.design/projects/
RBL Bank CC Design System | UXUI
RBL Bank is a major Indian private-sector bank, headquartered in Mumbai. With a nearly 80-year history behind it, the bank is one of the trusted institutions of the nation. Featuring a plethora of offerings, from savings accounts, to Credit Cards, and much more.
We were approached by the bank to develop a communication design system for their range of Credit Cards. Through both primary and secondary research, as-well-as contextual inquiry, we developed major user personas into which most RBL Bank customers could be divided. Building on this, we proceeded to cement visual elements for each, including colours, and shapes to be utilised. Since then, we’ve been consistently designing all Credit Card communications from RBL Bank, to their customers, and leveraging the power of visuals to convey themes, ideas, and concepts. Across platforms too, from emailers, to social media!
Check our the entire case study on - https://www.onething.design/projects/bfsi/rbl-bank/
Ziploan | BFSI | Digital B2B Lending
Ziploan is one of the fast growing NBFC’s in India, aimed at making the process of small and medium enterprises applying for business loans an easier one. It targets this niche in particular, recognising a lack of attention being payed to this segment by larger financial institutions. Corresponding to this, the Ziploan app allows businesses and individuals to apply for, track, and process their loans through a streamlined, pocketable experience. We designed the entire user-experience for the app, with the objective of making the loan-application process, tracking, and more journeys to be as streamlined as possible. Furthermore, we implemented a unique design language, aligned with Ziploan’s identity, but still reinventing the aesthetics of the platform.
vCard | Mobile App UX UI
vCard is India's first mobile credit card, and aims to modernize and streamline the process of owning a credit card. VCard takes the entire Credit Card experience, and condenses it into a single, secured application for easy access, and use.
Our approach was to invoke trust in users and stand out from a plethora of banking apps through our design.
Check out similar design at https://www.onething.design/projects/bfsi/vcard/
ITC | Consumer Products | UXUI Design
ITC is one of the most diverse conglomerates in India. From hospitality, to FMCG, there are few industries left untouched by this giant. One of their business interests is in the youth-food vertical, with a star product being ‘ITC Unikid’, a drink-mix aimed at providing the best nutrition to children at a young age.
The project was a ‘phygital’ one, which is where we came-in. The drink-mix was to be supplemented by a digital product for parents, allowing them to track all aspects of their childs development, growth, and nutrition. We designed the ITC unikid app from scratch, to include a seamless onboarding, and user experience. The app, through design, enabled parents to quickly and conveniently switch between all facets of their childs’ development.
https://www.onething.design/projects/consumer_products/itc-unikid/
RBL Bank Limited | Website UX UI
RBL Bank is one of India’s fastest-growing banks. Their credit card division boasts a portfolio of 30+ cards that serve over 70 lakh customers. Our objective was to ensure that all aspects of their credit card communication (from selling a card to potential customers to engaging current users) were simple, straightforward, and consistent.
Check out similar projects on https://www.onething.design/projects/bfsi/rbl-bank/
SuprDaily | Mobile App UX UI
SuprDaily is a micro delivery service startup that makes subscription for daily needs easier. Onething was approached to build a completely fresh approach towards subscriptions through UX and visual design that breaks free for Mobile App. Our aim was to create a human-centred Design with intuitive UX to drive customer and engagement growth.
Check out similar projects on https://www.onething.design/projects/consumer_products/supr-daily/
YOUnique | Responsive Web UX UI
YOUnique is the latest of RBL Bank's product family, targeting the need of a customisable product at consumer level. Users choose and pay for only the benefits they require!
Check out similar projects at https://www.onething.design/projects/bfsi/rbl-bank-custom-card/
Disprz | Responsive Web UX UI
Disprz is a self-contained learning platform that enables companies to create and administer eLearning and skill development courses and tutorials to internal employees.
It was declared the number one e-learning app in #AatmaNirbhar Challenge by the Government of India.
Check out similar projects on https://www.onething.design/projects/enterprise/disprz/
Revolt | Mobile UX UI
Revolt Motors is an AI-enabled electric vehicle startup. We were approached to design an experience that despite being futuristic is adaptable. Our design process was aimed at creating an experience that does not overwhelm a daily commuter yet is immersive and interactive. We have received a lot of accolades, award nominations and awards for the App Design.
Check out similar projects here https://www.onething.design/projects/automotive/revolt/
Reviews
the project
Mobile App and Theme Design for Consumer Electronics Firm
"They're proactive in making recommendations and offer strategic value that surpasses simple execution."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m a senior product manager at a consumer electronics company.
For what projects/services did your company hire 1thing.io?
We needed to design themes for mobile phones and a UI for a mobile application.
What were your goals for this project?
First, we wanted to provide pleasing visual themes for mobile devices. Second, we were looking to develop an app that lets users stream their favorite video content on their phones.
How did you select this vendor?
We evaluated many vendors and had discussions with them to see if they could deliver the right scope of work. 1thing.io presented their portfolio, and I found their approach valuable. I also appreciated their previous work, which demonstrated their clear, concise, and prompt communication.
Describe the project in detail.
We chose 1thing.io to work on two major design projects for our Android devices: the video streaming app’s UI and a set of mobile themes surrounding various ideas that would enable users to customize their devices.
What was the team composition?
They assigned a project manager and designers to each undertaking. If a project scaled up, they would add more designers to avoid delaying deliverables and timelines.
Can you share any outcomes from the project that demonstrate progress or success?
1thing.io came up with an app design that catered to our user base's different segments and tastes in a short period of time. The final design was simple yet functional.
How effective was the workflow between your team and theirs?
We communicated regularly, and they were extremely responsive. They also turned around our feedback quite quickly.
What did you find most impressive about this company?
They think about products in terms of how they work and not just how they look. However, that's not to say 1thing.io's visual designs skills aren't great. They're proactive in making recommendations and offer strategic value that surpasses simple execution.
Are there any areas for improvement?
They ought to provide more visibility into their scoping process.
the project
UI/UX Redesign for Telemedicine Platform
“We’re impressed with their ability to add resources from various domains.”
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the product manager for Gloheal, a telemedicine platform funded by my company (Tata Communications). It's an online platform that helps doctors perform video consultations. We’ve also connected medical devices to the platform, which allows doctors to check patients’ vital signs in real time.
For what projects/services did your company hire 1thing.io?
We needed help with UI/UX design for our web and mobile platform.
What were your goals for this project?
We wanted to improve the experience for users who weren't very tech-savvy. To do so, we had to simplify the product flow and offer reusable designs for multiple users. We planned to iterate and modify the UI/UX depending on customer usage patterns and feedback.
How did you select this vendor?
We’ve collaborated with 1thing.io before, so we’re familiar with the quality of their work. For this project, we also considered other design agencies as well as independent freelancers. We decided to go with them again based on their past work and domain experience.
Describe the project in detail.
1thing.io has assigned UX and UI professionals to help us design and improve our current platform. They also come up with new ways to solve our customer issues through user research and design thinking.
What was the team composition?
We’re working with a UX person and a UI resource.
Can you share any outcomes from the project that demonstrate progress or success?
We’ve seen a drastic improvement in the way doctors use our platform.
How effective was the workflow between your team and theirs?
We use InVision and Zeplin to exchange designs and concepts. We communicate mainly via email and chats.
What did you find most impressive about this company?
We’re impressed with their ability to add resources from various domains. They can scale up and down as needed.
Are there any areas for improvement?
Their project management, estimation, and delivery need improvement.
the project
Presentation Design for Gaming Market Data Company
"The quality of the design was fantastic."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Assetario is a provider of predictive data analytics solutions for the gaming market.
For what projects/services did your company hire Onething Design?
Onething Design designed our sales and overview decks.
What were your goals for this project?
The goals were to come up with a fresh design for our sales deck that would aid our sales process by looking professional, modern, and capable.
How did you select Onething Design?
We got a great reference for Onething Design from one of our investors.
Describe the project in detail.
Onething Design was supplied with a sales deck we created ourselves in Google Slides. It had relevant content but needed a completely full professional design. The project first went through picking a design language fitting Assetario and then moving towards making that language come to reality.
What was the team composition?
Team composition was one main designer that communicated with us and a couple of people in the background working as designers or project managers.
Can you share any outcomes from the project that demonstrate progress or success?
Absolutely beautiful sales deck that looks fresh, modern, high-tech, and pretty.
How effective was the workflow between your team and theirs?
We would have weekly sync to feedback new slide designs, slide by slide.
What did you find most impressive about this company?
The quality of the design was fantastic.
Are there any areas for improvement?
We needed multiple export formats - e.g. deliverables in PPT, Google Slides, and Figma, which wasn't the easiest task, as PPT and Google Slides sometimes had slight formatting discrepancies.
the project
UI/UX Design for Digital Media Company
"The broad range of design thinking and response time to enable rapid prototyping were impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Proudct Head
For what projects/services did your company hire Onething Design Studio?
UX UI design for Htsmartcast, Healthshots, fabplay and fabmarket
What were your goals for this project?
To enable new media properties of Hindustan Times Media for millenial audience.
How did you select Onething Design Studio?
We went through a rigrous round of meeting various design companies and understand thier approach in the space. We found Onething to be realistic in the approach and understanding goals of a large organisation such as ours.
Describe the project in detail.
Project required deep understanding of new media consumption by millenials and using high fidelity visuals to ensure adaption and stickiness.
What was the team composition?
Sr UX and UI Designer
Can you share any outcomes from the project that demonstrate progress or success?
Our entire management is happy with design and we are exploring more projects with Onething Design team
How effective was the workflow between your team and theirs?
We mostly interacted on emails with the designer and onething's team was prompt in responses and timelines
What did you find most impressive about this company?
The broad range of design thinking and response time to enable rapid prototyping were impressive.
Are there any areas for improvement?
I think they are doing well and should maintain this as they scale
the project
Web App Dev for Meditation App
"The skill and persistence of the design team are impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Atom makes building healthy habits easier via a mobile app. I am the founder
For what projects/services did your company hire Onething Design Studio?
Our desktop version of the product
What were your goals for this project?
To be able to help users build healthy habits like meditation etc. on a desktop website
How did you select Onething Design Studio?
Through a referral
Describe the project in detail.
It is a macintosh-dock type software with different tools to enable mindfulness and wellbeing
What was the team composition?
2-3 people who had a background in UX and UI
Can you share any outcomes from the project that demonstrate progress or success?
We are still in beta conception phase
How effective was the workflow between your team and theirs?
Really good! Had a good time coordinating etc.
What did you find most impressive about this company?
The skill and persistence of the design team are impressive :)
Are there any areas for improvement?
I think they can improve efficiency in terms of TAT and cost
the project
Web Redesign for Gaming Company
"They provide seamless communication & availability whenever required, even during weekends."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
working as a marketing manager of PokerBaazi brand ( Baazi Games )
For what projects/services did your company hire Onething Design Studio?
We wanted to revamp the design of our website to give it a more gaming outlook in line with our niche industry requirements.
What were your goals for this project?
user friendly website , rich user interface , easy to navigate and use , educational & informative , give it the " wow " factor
How did you select Onething Design Studio?
searched online and shortlisted from a pool of very good design studios
Describe the project in detail.
onething team shared project deck , ppt , timelines , mockups , continuous interaction channel for a clear outline of each stage of the project
What was the team composition?
project manager , sr.ui/ux designer , ui/ux designer
Can you share any outcomes from the project that demonstrate progress or success?
good internal reviews about designs from our own team
How effective was the workflow between your team and theirs?
They provide seamless communication & availability whenever required, even during weekends.
What did you find most impressive about this company?
their knowledge of their craft and their approach to work + helping us understand each little detail
Are there any areas for improvement?
not that I see at the moment
the project
UX Design for MRO E-commerce Platform
"I found the team to be responsive, empathetic, professional."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Director Operations at Raptor Supplies Ltd, a leading source of MRO supplies from US to the rest of the world, representing 3000 US brands, serving thousands of businesses across 75 countries
For what projects/services did your company hire Onething UX UI Design?
We want to improve our website UI/UX design
What were your goals for this project?
Increase in offline leads, reduction in drop-off rate
How did you select Onething UX UI Design?
Based on recommendation from industry peers, impressive project portfolio and client list and what we believe to be effective solutions proposed during the selection phase
Describe the project in detail.
started with brief about the business, followed by internal interviews, client interviews, persona creation, wire framing, design mood boards, imposing selected design on wire frames etc
What was the team composition?
Project lead and project spot supported by multiple design teams each specialising in different design area
Can you share any outcomes from the project that demonstrate progress or success?
capturing relevant consumer personas, wireframes for key website pages, design direction based on selection from multiple mood boards
How effective was the workflow between your team and theirs?
found the team to be responsive, empathetic, professional
What did you find most impressive about this company?
Understanding of large project, competence in turning around conventional platform, world design UI/UX design capability, rigorous process driven approach, responsive, accessible team
Are there any areas for improvement?
So far so good
the project
UI/UX Design for IVMS Product
"I'm impressed by their professionalism, flexibility, open communication, and compliance with timelines."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We're providing Intelligent Video management, AI Video Analytics, Traffic Monitoring, Face Recognition and other such cutting edge products & solutions. I am the Vice President of Business Development
For what projects/services did your company hire Onething UX UI Design?
Redesigning of UI/UX for the IVMS software product across all platform i.e. Desktop, Mobile & Web.
What were your goals for this project?
Development of New Generation software interface to achieve intuitive & customer friendly UI with best in class user experience.
How did you select Onething UX UI Design?
Based on credentials and a proof of concept.
Describe the project in detail.
The vendor was responsible for entire activity on end to end basis i.e. study the product, competition analysis, comparison of their UI vs ours, proposing design philosophy, proof of concept, beta trials, QC/QA etc.
What was the team composition?
Project Manager, Designers & Developers
Can you share any outcomes from the project that demonstrate progress or success?
The project is still ongoing but very much satisfied with their quality of work, delivery timelines, professional working etc.
How effective was the workflow between your team and theirs?
Very effective. The team was open to suggestions.
What did you find most impressive about this company?
I'm impressed by their professionalism, flexibility, open communication, and compliance with timelines.
Are there any areas for improvement?
There are always areas of improvements. Exposure to different industry domain should be acquired.
the project
Web Design for Innovative Lighting Company
"They should keep up the good work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Director
For what projects/services did your company hire Onething Design Studio?
Design and development for our Brand Website
What were your goals for this project?
To have a brand website that can match up to global leaders in thi space. We are the fastest growing lighting company in India. With this refresh we aim to bolster our presence in this space.
How did you select this vendor?
We searched for agencies on Clutch. The reviews and responses were promising and hence we shortlisted them along with 3 more agencies. After a few meetings and proposal we finalised Onething.
Describe the project in detail.
At ORLO we wanted a presence that gives our 20 year history a modern appeal. We wanted to be ahead of the curve with the industry leaders from around the world and Indian companies. LED lighting is a competitive space and a stronger brand presence helps.
What was the team composition?
Sr UX Designer, Sr UI Designer and Project Manager
Can you share any outcomes from the project that demonstrate progress or success?
Our primary customer base, i.e.distributors are happy with the outcome and we have observed positive feedback from the market.
How effective was the workflow between your team and theirs?
Project manager was our spoc and communication happened over Email
What did you find most impressive about this company?
There understanding of our needs and delivering designs basis our visual references
Are there any areas for improvement?
They should keep up the good work.
the project
Daily Commerce App for Delivery Platform
"Their team has a stunning ability to deliver in complex use cases."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Senior Product Designer at Swiggy, I am responsible for Product Design Revamp for SuprDaily.
For what projects/services did your company hire onething.design?
Onething Design was hired to revamp the UX and bring out a fresh visual design for a Swiggy acquired product Supr Daily which is a daily delivery service. Swiggy is India's biggest and most values food delivery startup.
What were your goals for this project?
Our goals with this project are to increase traction on the product, grow subscriber base, increase cart value and create a value brand.
How did you select this vendor?
We had rounds of interviews with top UX design agencies in India. We could lock down on onething because of how they could simplify the problem statement and breakdown the approach to tackle.
Describe the project in detail.
Swiggy invested USD 100 Mn in SuprDaily. With a new product experience we want to create a value proposition in this space that helps us to be the leaders in the daily delivery industry
What was the team composition?
Team consisted of a Design Lead, Sr. UX, Sr. UI, Graphic Illustrator and Motion Designer.
Can you share any outcomes from the project that demonstrate progress or success?
The first success is the UAT results, that we believe are encouraging. We have recently done a P0 release and it has positive feedback from the customers. We are working towards P1 with team Onething.
How effective was the workflow between your team and theirs?
Onething's team was deployed at our HQ in Bengaluru for the due course.It helped us in multiple internal workshops and sprints to design, produce, test and iterate.
What did you find most impressive about this company?
Their team has a stunning ability to deliver in complex use cases. They use straight thinking and effective improvisation of design principles.
Are there any areas for improvement?
Motion design is a new skill and they can definitely strengthen that part in future.
The final designs weaved together preferences from various audience segments and were produced in short order. Although 1thing.io would benefit from making their scoping process more transparent, they provided consistent communication and skillfully balanced functional and aesthetic concerns.