Onething Design

BACKGROUND

Please describe your company and your position there.

Founder & CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

UX design for vCard App for iOS and Android

What were your goals for this project?

To create an experience that simplifies understanding of credit and its usage. It should instill comfort in users mind through a plastic free credit line with easy to undersatnd terminology.

SOLUTION

How did you select this vendor?

We looked around our professional network for good refrences. Thats how we connected with UX studios. We particulary liked onething's work in this domain and their approach towards working with Startup teams

Describe the project in detail.

vCard is a UPI-backed Digital Credit Card platform that wants to distrupt the plastic credit card industry. The goal was to deliver the end user a fresh, honest outlook of their personal finances by encouraging people to be fiscally responsible as well as intuitively understand and be in control of their expenses.

What was the team composition?

UX Lead, Sr UX, Sr UI Designer and Illustrator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the way our product has transformed and will be taking it live next month

How effective was the workflow between your team and theirs?

Quite efficient. We mostly interacted on emails. Their team responded promptly and followed timelines. 

What did you find most impressive about this company?

Their ability to think out of the box and come with outstanding visuals

Are there any areas for improvement?

To keep the standards the same and even better, since they are fast growing company.

BACKGROUND

Please describe your company and your position there.

I am product head for a consumer IoT company who design and develop Home security and Home automation products. I am responsible for development of Mobile App and Hardware products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

OneThing was hired to design UX/UI for mobile App meant to control IoT products such a AI Camera, Smart video doorbell, Home automation sensors etc.

What were your goals for this project?

Goal of this project was to design App from scratch for new hardware products. Also, to simplify and beautify existing App. Agency was expected to deliver a scalable design flow.

SOLUTION

How did you select this vendor?

My team reached out to 30+ design agencies and freelancers. We talked to 20+ of them in detail, asked them to sign NDA first and then to work over a design assignment. Final outcome was expected to be a design presentation pitch.

Describe the project in detail.

- Discuss Use cases and User journey - Consumer research - Brainstorm App flow process and UX - Create UI screens and discuss - Deliver UI screens for development

What was the team composition?

Team composed of a Chief designer, UX researcher and UI designer. I feel there was a program manager also acting in the backend.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the project, I got lot of positive feedback from my seniors and peers about OneThing work. OneThing helped me to solve quite to few design problems which we were struggling with. We are confident to get more positive reviews once App gets released with new design language provided by them.

How effective was the workflow between your team and theirs?

OneThing team used to visit us once or twice in a week. We mostly preferred to discuss face to face, however team was available over the call also. Each discussion session used to be very rigorous and last for 2-3 hours.

What did you find most impressive about this company?

OneDesign impressed us with their innovation around design and knowledge of mobile App UX/UI. Team was hard working, polite and very prompt. They delivered all milestones on time.

Are there any areas for improvement?

I can't think of any. Initially I used to push them for faster delivery hoeever never saw any compromise over the quality.

BACKGROUND

Please describe your company and your position there.

I am Senior Vice President for Credit Card Business Unit at RBL Bank. RBL Bank is an Indian private sector bank headquartered in the Mumbai and founded in 1943. The credit card unit is fastest growing in the Industry currently.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We wanted to set up a uniform and systematic communication design system for Credit Card division.

What were your goals for this project?

To simplify and unify segment based credit card communication design across channels.

SOLUTION

How did you select this vendor?

We evaluated some of the top conventional creative and digital marketing agencies but we did not find the right approach to tackle a large communication system. We were looking for a deeper and more fundamental approach. That's when we stumbled upon work from UX UI agencies and called in them to pitch. Onething's approach to the whole problem from a bird's eye view to the micro design nuances impressed us and we got them onboard.

Describe the project in detail.

Project comprises of essentially 6 parts -Understanding Credit Card User Segments -Understanding Product Range -Bucketing User with relevant Product -Creating a design language for each Segment -Implementing it across each touch point -Evaluate performance and iterate

What was the team composition?

We have a 6 member dedicated team Design Lead Process Manager UX Designer UI Designer Graphics Designer Front End Developer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to implement communication design across platforms and they are very refreshing compared to any other competition. So far there is a positive impact on conversions and customer feedback.

How effective was the workflow between your team and theirs?

Onething team was quite responsive and the added advantage of they being in same city helped with coordination. Most of the communication is on email as being a bank a lot of platforms are blocked for security.

What did you find most impressive about this company?

The team was able to breakdown a large scale communication system into granular touch points and create a segment wise approach to cover all channels of communications.

Are there any areas for improvement?

What as a company they can improve upon is feedback channel structuring for large organisation like ours. However I would say design in companies like ours becomes subjective and can incur multiple discussions and iterations.

BACKGROUND

Please describe your company and your position there.

I am consulting NASSCOM for a special project that intends to build an ecosystem for AI in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

OneThing was hired to provide information architecture clarity, wireframes, design and HTML for the website.

What were your goals for this project?

The goal for the project was to elegantly display all information while making sure the website does not look cluttered.

SOLUTION

How did you select this vendor?

OneThing was highly rated on clutch.co

Describe the project in detail.

The portal website is an online ecosystem for AI in India, providing all relevant information for those interested in latest AI developments in India and outside.

What was the team composition?

a total of 5 people were involved in the project, a person each for UX, UI, HTML, management and the founder to some degree.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still to launch the website.

How effective was the workflow between your team and theirs?

Jira was used to manage sprints. In later stages, google sheets was used to track bug fixes.

What did you find most impressive about this company?

Short turnaround time. They were very quick in resolving issues or proposing alternate designs for a page I didn't like.

Are there any areas for improvement?

Thinking through the possible implications of a UX decision is a challenge. OneThing can improve in this area but they were always willing to brainstorm on the best possible solution with us.

BACKGROUND

Please describe your company and your position there.

I’m the head of product design and development at Revolt Motors Intellicorp (RMI). We’re building electric two-wheelers and its infrastructure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We hired onething.design to build a design system across the connected ecosystem of our bike. The product involves B2C & B2B apps and complex dashboards.

What were your goals for this project?

We needed a simplistic and relevant design that made usability and ease of operation the highest priority.

SOLUTION

How did you select this vendor?

Through online research and viewing existing work, we invited multiple design studios for pitches. What we found with onething.design was their process to get to the relevant information in a plethora of data, and then further use it to create a design and deliverable process. Their team looked at the ecosystem as a design system, not individual projects, which impressed us.

Describe the scope of their work in detail.

We’re building a large, independent and scalable electric vehicle infrastructure. The project involves a massive understanding of challenges but combating that through deploying the most straightforward solutions. The most important aspects are distinguishing different user sets and creating a simple interaction model. Their team cleared through our scattered thoughts to bring out the right information architecture. onething.design built the system from the ground up.

What was the team composition?

We worked with a design lead, a UX designer, a motion graphics designer, a UI designer, an illustrator, and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After gaining confidence with the product, we actively ramped up our presales. The hardware and software design helped us bring in a fantastic response through sales numbers and prospective leads. onething.design validated user feedback and incorporated it into the design.

How effective was the workflow between your team and theirs?

onething.design’s agile approach toward collaboration benefitted the project. Their team set expectations by scheduling weekly sprints that assisted our developers with planning. There was a plan focused on deliverables.

What did you find most impressive about this company?

With onething.design, we observed the balance between the two co-founders and their team’s freedom of expression. Usually, with design studios, it’s founder-driven, and all ideas stem from the top. We didn’t find that with onething.design. Getting over creative roadblocks and complex design problems are easy with their team.

Are there any areas for improvement?

Every company needs to improve and learn every day. My suggestion to onething.design would be to continually better the company to stay on the right path.

BACKGROUND

Please describe your company and your position there.

We're a supply chain technology company that develops and deploys supply chain tools for healthcare commodities. We have impacted 60 million children in nine countries through our projects. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We needed to revamp our website. 

What were your goals for this project?

We needed an informational website that was modern, simple, and elegant, with beautiful designs and crisp displays.

SOLUTION

How did you select this vendor?

After a long search, we narrowed the list to 13 vendors and reached out to all of them. onething.design was the most responsive, and we liked their proposal came up with a proposal that we liked the most. Their past work made it look like they were a premium design studio with a passion for what they are doing. Interacting with Divanshu Thakral, the co-founder who did business development was very easy. He was the only one amongst all others interacted with, who made evident the company's desire to take up a project like what we had offered. The price negotiation was also very fair. Even though we are a Bangalore-based company and onething are Delhi-based, we chose them over everybody else because we knew they would do an honestly good job.

Describe the project and the services they provided in detail.

They completely restructured and redesigned our website on WordPress. After we set guidelines and requirements, they created mockups. Once we approved the mockups, they created the UX wireframes for about 40 unique web pages. After finalizing the UX, they started development. They addressed issues, took feedback, and ensured that we loved the solution! They always corrected us when we went in the wrong direction, even when it resulted in more work for them.

What was the team composition?

Their project manager was of the most diligent one I've ever worked with. We also had several UI/UX designers and developers. 

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Unfortunately, since our website isn't yet live, I can't comment.

How was project management arranged and how effective was it?

We worked remotely, but never encountered the issues that typically arise in such an engagement. Our interactions were minimal, yet so effective. They moved without much coordination from us, using Invision for UX wireframes and Figma for UI representation.

They shared links that allowed us to review, monitor, and comment in real time, so there were absolutely no barriers. The project manager constantly followed up with us for content or feedback. It was overwhelming to see their inherent sense of responsibility and ownership.

What did you find most impressive about this company?

I appreciated their commitment to delivering good work. They excelled at delivering on time, improving quality based on our feedback, handling all our requests with the utmost professionalism, and explaining everything from a UI/UX perspective. 

Are there any areas for improvement?

They could pay a tiny bit more attention to detail, but that may have been lacking because of the vast scope of work.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder of Moneyjar. We provide a financial investment platform that curates gamified products to simplify financial instruments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We hired onething.design to design our web platform so consumers could buy mutual funds directly through us.

What were your goals for this project?

We wanted to create an easy-to-use platform centered saving money in digital "jars" by investing in mutual funds. It’s a new spin on a well-known tradition.

SOLUTION

How did you select this vendor?

I wanted a team that could match our passion for our product.

Describe the project in detail.

They put together a scope of work and guided us through the entire process, suggesting what we needed to develop and workshopping everything. They worked on stories and designs that allow users to add to, edit, and withdraw their investments at any time.

What was the team composition?

They assigned a design lead, a senior UX resource, and a senior UI resource. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered the product on time and budget. It received positive feedback, so we extended the relationship. It’s been successful.

How effective was the workflow between your team and theirs?

It exceeded our expectations. I have extensive project experience, and I thought onething.design was outstanding. They outlined their deliverables clearly and stayed on track throughout the project. The workflow was smooth.

What did you find most impressive about this company?

They had quality designers and a product strategist who understood what we wanted to achieve. They were professional and capable and had a great culture. No question was too simple or too difficult, and they were highly responsive, answering us straight away and clarifying particular points.

Are there any areas for improvement?

No. They were proactive and moved toward clear milestones. All I can say is they exceeded our expectations.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of LeverageEdu.com. We offer a platform that matches users with mentors to provide professional development and skill training.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We engaged onething.design to design the website and its UI/UX.

What were your goals for this project?

We wanted an attractive and easy-to-use design. It needed to appeal to users and stand out from the competition.

SOLUTION

How did you select this vendor?

We considered multiple vendors in the Indian startup ecosystem. onething.design’s approach to each project as well as their team of highly skilled and innovative individuals impressed us.

Describe the project in detail.

The UI/UX was our first priority. However, the scope expanded to having onething.design build a brand-new version of the website. The team helped put together the flow of the interface from scratch. They oversaw the entire process from the initial trough drawings—that demonstrated excellent attention to detail—to the final assembly.

What was the team composition?

We worked with a UX lead, a UI lead, and a key account manager throughout the project. Other team members came in and out at each stage as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site has launched successfully. onething.design exceeded our expectations, and we’re genuinely pleased with the results.

How effective was the workflow between your team and theirs?

onething.design made our collaboration effortless and enjoyable. Their team used top-notch processes to make the most of our time. We had regular calls with a defined agenda to go over progress and future tasks. They also responded quickly to revisions. I couldn’t be happier with their efficiency and professionalism.

What did you find most impressive about this company?

Their team of skilled professionals provided top-notch products and excellent service throughout the process.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I'm an analyst at a financial services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We hired onething.design to create the UI/UX design of a digital wallet and chatbot.

What were your goals for this project?

We wanted an intuitive, user-friendly interface that would allow easy transactions with fewer clicks.

SOLUTION

How did you select this vendor?

We evaluated four prospective partners and gave weighted scores based on their project portfolio, quality of resources, and commercials. We chose onething.design through this process.

Describe the project in detail.

They developed the UI/UX for the digital wallet solution, including end-to-end screen navigation flows, wireframes, and logo design.

What was the team composition?

We worked with a fluid team of designers and content writers. They brought in additional resources with the required skill set when required.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their work was quite satisfactory. We're testing the solution with a closed set of users who have given positive feedback on the seamless navigation and simplicity of the design.

How effective was the workflow between your team and theirs?

The project manager was highly efficient, providing timely updates and addressing issues promptly.

What did you find most impressive about this company?

We were impressed with their collaborative approach and domain knowledge. They were genuinely eager to create better screens that differentiate our product. We'll be happy to hire them again for any project that requires the expertise that they provide.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Nujam Technologies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with onething.design?

We needed a vendor to develop the UX/UI elements for one of our products. We needed the interface to be appealing to customers in our region.

SOLUTION

What was the scope of their involvement?

Following an agile methodology, the onething.design team created a series of designs from scratch. We would brief their team on what we were looking for, and they’d come back with sketches. Then, we converted those into wireframes using Sketch. After we provided feedback, onething.design made the requested changes. Once the wireframes are finalized, we’ll translate them to HTML and CSS pages.

What is the team composition?

We had a project coordinator and a team of designers.

How did you come to work with onething.design?

In searching for a design partner, we realized that many firms only provided UI services, not UX. In other words, they didn’t actually convert their designs into the actual frontend components. After looking more into onething.design’s business plan, we found that they not only created product flows but also made creative designs and converted them into frontend systems. We needed all of those services, so it was an easy decision to choose them over other providers.

How much have you invested with them?

We spent $15,000 on their services.

What is the status of this engagement?

We worked with them from around July–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The product is about to be released, so I don’t have any quantitative metrics. With that said, onething.design has had a positive impact on our company. They’ve helped us present our product in an understandable and universally appealing manner. If we showed it to 100 people, I’m sure that 90 of them would say it’s accessible and easy to follow.

How did onething.design perform from a project management standpoint?

They were proactive in terms of communication. They reached out through a variety of channels, including phone, email, and video conferencing tools. They followed every workflow and timeline we set up for them.

What did you find most impressive about them?

They offer a unique blend of services, which is extremely valuable. It’s an end-to-end option for clients looking to design and implement UX/UI elements. In general, their work is fantastic—not just for me, but for other clients as well.

Are there any areas they could improve?

They should stay on top of new technology and continuously try to learn new ways to improve their services. I think they’re already doing this, but more research couldn’t hurt. Other than that, I don’t think they have any clear weaknesses.