OMG Marketing

BACKGROUND

Please describe your company and position.

I am the Owner of Arizona IV Medics

Describe what your company does in a single sentence.

Arizona IV Medics is a mobile IV therapy service that delivers on-demand IV infusions directly to your home, hotel, or office.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OMG Marketing to accomplish?
Getting return on investment with more phone calls for Mobile IV Therapy

SOLUTION

How did you find OMG Marketing?

Online Search

Why did you select OMG Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned
• Found them on reddit

How many teammates from OMG Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arizona IV Medics has retained OMG Marketing as our full-scale marketing partner. Our objective is to expand our market presence, increase qualified patient volume, and position our brand as the authority in mobile IV therapy. This engagement is focused on aggressive lead generation, brand elevation, and continuous marketing innovation to stay ahead of the industry curve.

Summary of Key Deliverables:
Website Development & Conversion Optimization

• Full overhaul and management of ArizonaIVMedics.com with a focus on user experience, speed, and conversion.
• Buildout of geo-specific landing pages for each city and zip code served.
• Seamless integration of HIPAA-compliant forms, Acuity Scheduling, IntakeQ, and third-party tools.

Search Engine Optimization (SEO)

• Execution of a multi-location SEO strategy to dominate local search in every major Arizona market.
• Creation and optimization of long-form, SEO-rich service pages, blogs, and FAQs.
• Ongoing technical SEO improvements and monthly keyword performance reviews.

Paid Advertising Management

• Management of Google Ads and Meta Ads campaigns with daily optimization.
• Creation of offer-specific landing pages and constant A/B testing to drive CPL down.
• Weekly ad performance reviews and monthly reporting with action steps.

Creative Production

• Design of high-performing ad creatives, email templates, social content, and branded collateral.
• Ongoing video shooting, including nurse highlight reels, patient testimonials, and promotional campaigns.
• Support for TikTok and Reels production optimized for virality and conversion.

Email & SMS Campaigns

• Development and automation of email/SMS flows for lead nurturing, reactivation, and upselling.
• Syncing with booking platforms and Spruce for streamlined communication and tracking.

Analytics & Reporting

• Custom dashboard with full transparency into traffic, bookings, lead quality, and ROI.
• Monthly strategic review sessions to interpret results and pivot fast when needed.

Innovation & Strategic Guidance

• Constant testing of new ad formats, offers, funnels, and tools to keep Arizona IV Medics at the forefront of marketing in the IV therapy space.
• Proactive consultation on expansion strategies, new service launches, and patient engagement tactics.
• Early access to emerging AI tools and automation workflows via OMG’s innovation stack.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

150% Increase in Qualified Leads

• Monthly lead volume grew from approximately 1,000 to over 2,500 leads across all service areas within the first 90 days of campaign execution.

32% Increase in Booking Conversion Rate

• Website conversion rate improved from 6.8% to 9.0% due to optimized landing pages, improved UX, and clearer CTAs.

40% Decrease in Cost Per Lead (CPL)

• Google and Meta advertising CPL dropped from $42 to $25 through aggressive A/B testing, ad refinement, and audience segmentation.

8x Growth in Organic Search Traffic

• Monthly organic website sessions increased from 5,000 to 41,000+ through city page SEO expansion, blog strategy, and backlink building.

SEO Ranking Milestones

• Ranked #1–#3 for high-value keywords including “Mobile IV Therapy Arizona,” “IV drip near me,” and multiple city-specific terms, driving consistent inbound traffic.

10+ Branded Video Assets Produced

• Including nurse features, patient stories, and lifestyle footage used across ads, Reels, and the website to increase engagement and brand trust.

90% Increase in Returning Customers

• SMS and email drip campaigns led to a nearly double rate of repeat bookings within a 60-day window.
• Higher Average Order Value (AOV)
• By integrating upsell prompts into the booking flow, the average ticket size increased by 14%, adding bottom-line revenue without additional lead cost.
• Expanded Market Penetration
  Successfully launched and generated bookings in 5 new service zones across Arizona through geo-targeted campaigns and local landing pages.
• Real-Time Marketing Dashboard
  Built and implemented a live KPI dashboard providing full transparency into traffic, leads, revenue attribution, and ROI—enabling faster decision-making.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OMG Marketing demonstrated exceptional project management throughout our engagement. They delivered every major milestone, website overhauls, ad campaigns, SEO rollouts, and video shoots—on or ahead of schedule. Their team operates with urgency and precision, maintaining clear timelines, weekly updates, and structured check-ins without us having to chase them down.

Any time we had last-minute requests, creative pivots, or operational needs, they responded quickly , often same-day with actionable solutions. They don’t just execute; they proactively anticipate what’s next and bring strategic recommendations before we even ask. It feels like having an in-house CMO and creative team who actually understand our business model, patient behavior, and market demands.

In short: they’re fast, reliable, strategic, and deeply aligned with our goals.

What was your primary form of communication with OMG Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most is that OMG Marketing is the only company in this space that truly understands mobile IV therapy. They don’t just market it; they’ve built and scaled companies in it. No one else offers this level of industry-specific strategy, execution, and results.

Are there any areas for improvement or something OMG Marketing could have done differently?

The only area for improvement would be tighter documentation around deliverables and timelines during high-growth phases, everything got done, but having a centralized roadmap or client portal could’ve made it even more streamlined. That said, their responsiveness and execution still made up for it.