Odyssey New Media

BACKGROUND

Please describe your company and your position there.

I am a director of professional services firm who specialise in customs consultancy which is a niche area of tax.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media, and what were your goals?

We initially started with an SEO project to optimise our website to secure high ranking for our company and have gone on to test PPC campaigns. Odyssey also manages our website and develops it as we grow.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard about Odyssey through a contact who recommended them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We wanted Odyssey New Media initially to boost key SEO metrics and deliverables including our rankings, traffic and sales from Organic. Over the entirety of the time they’ve been working with us they’ve also helped us host and maintain our website as well as developing new Sectors content. In addition, they also helped us run trial campaigns via Google AdWords for periods of time which helped us gain additional traffic and leads.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with the founder and various other members of the business

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Odyssey provide us with monthly reports and regular insights which cover key metrics including traffic from all channels (including SEO), conversions from all channels (including SEO), ranking position movements and summaries, backlinks and more. Overall we’ve seen growth in our organic positioning across our core service areas as well as extended positioning for more niche areas and terms.

Describe their project management style, including communication tools and timeliness.

Communication has always been timely and their response rate is very good. We have written reports on a regular basis with a monthly meeting either online or in person, and if I send a query or make a request, they are quick to respond and offer advice and implement change where appropriate.

What did you find most impressive or unique about this company?

Their industry knowledge is evident, and they are professional, friendly, and a pleasure to work with. They are very organised and ensure all projects run smoothly and efficiently. They strive to add value and are flexible in their approach which is very much appreciated.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the Founder of the business, and we are a full service design agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media, and what were your goals?

We hired Odyssey New Media for their SEO expertise, this has since turned into a retainer contract agreement. The goals were to improve the online presence of a clients website, to reach a wider audience and attract new business.

SOLUTION

How did you select Odyssey New Media and what were the deciding factors?

I selected Odyssey New Media as my agencies go-to SEO specialists based on the businesses proven credentials and the manner in which the team communicated – with efficiency and transparency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team started by conducting a full audit of the client website, which included a detailed report that we discussed through. Then goals and monthly actions were agreed upon, which included such things as; keyword research, backlinks and directory work, content optimisation, sitemap indexing and SEO consultancy.

How many people from the Odyssey New Media team worked with you, and what were their positions?

I work directly with Robert Stoubos at all times – Robert is the owner of the business.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO optimisation, my client has seen an increase in new business as well as wanting to further discuss a PPC retainer as we switch focus onto marketing strategies.

Describe their project management style, including communication tools and timeliness.

The team manage projects diligently and with the utmost professionalism at all times. The monthly reports they raise are highly detailed with realistic and tangible goals set out each month. They work with honesty and transparency which, for me, is important.

What did you find most impressive or unique about this company?

The high level of knowledge, expertise in their field, and the level of detail that is achieved are impressive.

Are there any areas for improvement or something they could have done differently?

Not particularly, I am extremely happy with Odyssey New Media and feel confident that we have embarked on a long-standing working relationship with the business.

BACKGROUND

Please describe your company and your position there.

I'm the marketing & comms manager at an independent school.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media, and what were your goals?

Odyssey were chosen by my predecessor to provide SEO support.

SOLUTION

How did you select Odyssey New Media and what were the deciding factors?

Odyssey were already in place when I took over my role. I've continued to use their services as they are professional but approachable, always on hand when I need some ad-hoc campaigns to be rolled out in a timely manner.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Monthly SEO reports, backlinking, Google and Facebook adverts, web development.

How many people from the vendor's team worked with you, and what were their positions?

Robert, Managing Director and Alex, Digital Marketing Executive

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ever since they took over the marketing role in autumn 2019, I've been impressed by the value that Odyssey provides to our rankings as we are consistently visible on page 1.

Since implementing the SEO efforts, we're ranking on the 1st page for several keywords and our backlinks are now above our competitors. 

Describe their project management style, including communication tools and timelines.

They've been great at responding to our emails very quickly and implementing any required changes within a good timeframe.

What did you find most impressive or unique about this company?

Robert will always call every quarter for a general chat and catch-up. Together with Alex, their absolute professionalism, knowledge, and desire to help set them apart from other companies. They are approachable and never make us feel like any request is too much trouble.

Are there any areas for improvement or something they could have done differently?

Not at all!

BACKGROUND

Please describe your company and your position there.

We are a family mediation and dispute resolution service and are establishing ourselves as one of the key players within the industry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

Odyssey provide SEO and website marketing and development

What were your goals for this project?

To increase organic growth and website sales leads

SOLUTION

How did you select Odyssey New Media?

Through a recommendation from our web designers

Describe the scope of their work in detail.

At the time of engaging Odyssey we were ready to launch a new revised website.

Their first task was to review the site and suggest enhancements, which they then went on to complete on our behalf. We also wanted to develop advertising campaigns through Google and Facebook on a location by location basis.

Odyssey worked on this to develop a formula for opening new territories. This is being achieved and we are now able to switch-on other territories as required.

What was the team composition?

I generally work with the principle of the team (Rob) and we work in collaboration to achieve key goals for the business. We meet weekly and review a variety of aspects covered during the previous weeks and months to hone the effectiveness of the campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have successfully tracked the performance of our business since we contracted Odyssey and can see solid results since we began working together. Their support has seen an annual growth of of three times to income generated in the previous year.

How effective was the workflow between your team and theirs?

The workflow has been really positive and we are extremely impressed by the commitment to developing the marketing activities. They provide realistic expectations and timeframes for achieving our marketing objectives.

What did you find most impressive about this company?

They are human! We have a real and tangible connection and feel as though they are really working for us and are committed to helping us achieve success. They are a small but dedicated team of professionals and whilst they are geographically quite close, this does not matter to us

Are there any areas for improvement?

Our experience has been nothing but positive.

We know that if extra effort is required, then Odyssey invest their time and this not reflected in the fees they charge. We know from speaking to Rob regularly that he is continually looking to improve his service which in turn benefits our business

BACKGROUND

Please describe your company and your position there.

I am the Operations Manager of iMendMacs who are a Premium Apple Repair site who complete Component level repairs on the entire Apple Range, from Liquid Damaged MacBooks, Slow iMacs and Smashed iPhones to iPad battery changes and everything in-between

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

Drive the exposure of the business utilising SEO and PPC. We had previous experience of someone utilising PPC with us, however when Google rejected all the Ads they gave up.

What were your goals for this project?

To improve exposure of the company, to be discovered by more people, to increase brand awareness, to drive google ranking and ultimately to drive turnover.

SOLUTION

How did you select this vendor?

We are closely connected to a lot of different SEO providers however we didn't wish to choose someone due to offending others, however when the previous selection was made clearly in error we contacted Rob.

Describe the project in detail.

To create a series of Adverts that would be utilised via Google search and drive additional business. Also to implement a SEO plan and strategy which would produce initial short term results but ultimately plan for a much greater future.

What was the team composition?

This information was never opened up to us, nor did it need to be, we communicated with several members of the team, however I'm sure we weren't limited to that.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

44 Ranking terms after 7 months. 5 on page one.

How effective was the workflow between your team and theirs?

Very effective, utilised myself as company contact and bounced off each other very well.

What did you find most impressive about this company?

I'm impressed by the organization itself and the consistency of the results. The team gives a consistent and detailed approach to everything they do.

Are there any areas for improvement?

None Currently.

BACKGROUND

Please describe your company and your position there.

In early 2019 I was appointed as head of marketing for a printing supplies company called Signzworld. From day one it was abundantly clear that there was a large amount of work to be done to push this company into the modern world. The most important and unavoidable task was to get a new, fully functioning, easy to navigate and conversion focused new website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

Having witnessed the impressive capabilities of the Odyssey New Media team it was clear that it was worth a conversation with them. Upon speaking to them it was clear that they not only know exactly what they're on about within this field but that they really cared about the quality of their output and the happiness of their client.

For these reasons we tasked them with the design and development of a modern website that meets all of the criteria set in our original brief. Having had the first meeting with Rob and the director of my current company we looked to expand their duties further by looking to utilise their highly endorsed SEO expertise and web management services.

What were your goals for this project?

Our goals were simple. To go from a very poor, barely converting website into a customer / user friendly site that gives the company the best possible chance of showcasing the vast catalogue of products that are available. Phase 2 will be to then improve online visibility of these products and increase the amount of online shelf space that Signzworld currently occupies.

SOLUTION

How did you select this vendor?

Odyssey new Media come very highly recommended and I see why. They've received many accolades for their previous works and boast an impressive portfolio with case studies that make it very difficult to choose any other company for the job.

Describe the project and the services they provided in detail.

Initially, Rob had made the trip to visit us at our main offices to discuss the early plans for a new website. We traded idea's based off my original plans of theme colours and what I needed the website to be able to perform. Rob took all this on board making several pages of notes and within a couple of weeks, he had devised a proposal and a plan and again returned to brief both myself and the director.

We were both so impressed we signed off on the development and Rob and his team got to work. We had regular updates and were privy to view the current status on the design via their staging area and I felt comfortable enough to explain if I didn't agree on certain aspects of their design, although that wasn't really too often. Our original website was on a very slow and unsteady server which produced an array of problems. All of which were communicated to us clearly and acted upon immediately. A special mention to their developer Dan, who had solidly worked through many days to try and rectify so many intricate server-based issues.

very They provided us with a new website that exceeded expectations and has already seen sales increase handsomely. There was also a lot of other items that we had not thought of during initial briefing stages that Rob and the team worked tirelessly to add.

What was the team composition?

We mainly corresponded with Rob but he was continually designating development work to the very talented Dan. From our side it was just me in the position of project manager, relaying to Rob any issues and requirements.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The website went live at the very end of November 2019 and December 2019 saw the record amount of sales the company has ever seen.

How was project management arranged and how effective was it?

Very effective. Fantastic communications, Rob is very knowledgable and friendly with an inspiring work ethic. The initial job was completed within a very reasonable time frame considering all of the battles with the old server and hosting.

What did you find most impressive about this company?

Their work ethic and desire to male sure that we've got exactly what we were after with added benefits.

Are there any areas for improvement?

Nothing springs to mind.

BACKGROUND

Please describe your company and your position there.

Im the technical manager for a building compliance company specialising in Commercial building surveys

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We had a terrible website and needed to upgrade our onsite conversion rate and upgrade our website traffic from search.

What were your goals for this project?

We wanted a clean professional high conversion website and we wanted high quality pay per click traffic to enable us to get a higher volume and higher quality of work.

SOLUTION

How did you select this vendor?

Odyssey New Media was recommended to us by multiple people, so choosing them was very easy.

Describe the project in detail.

Odyssey new media from day one helped us plan out our new website and all delivery targets were set up and delivered on time. All aspects were clearly described and illustrated to us in a easy to understand format. They now do PPC and SEO. 

What was the team composition?

Initially we met with their sales person Bernard, we then progressed and went through the whole process with Rob who helped us map everything out we then went through the website aspect with Mark and John. We then have progressed to our PPC and SEO with Nathan and Rob.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely happy with the results and our conversion rates are over 30%. We are getting really good value traffic and our ranking are high its helping us reach clients we haven't been able to connect with before

How effective was the workflow between your team and theirs?

The synergy between Odyssey new media and my company has been brilliant they feel like part of our company where we get information and guidance on a consistent basis.

What did you find most impressive about this company?

I have been extremely impressed by Odyssey New Media —I can sit back knowing that our SEO is in good hands. The most impressive thing i have found is the knowledge of the entire team, it doesn't matter who you speak to they have the answers to any question.

Are there any areas for improvement?

We wish Rob wouldn't work so hard and go home every now and then as we have seen additions to the campaigns at late hours.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Grace Kew Consultancy, a coaching and mentoring firm that helps business leaders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired them to help us design and develop a new website for my company, Grace Kew Consultancy. They helped us to migrate and set up our email, design a new logo, and design business cards as well as providing marketing advice.

What were your goals for this project?

To have a professional website and branding that was going to appeal to business leaders.

SOLUTION

How did you select this vendor?

We were referred to Rob (Founder & CEO, Odyssey New Media) via a mutual contact who rated them very highly.

Describe the project and the services they provided in detail.

They helped us plan and design our new logo, working through several rounds of designs until we were 100% happy. After that, they moved onto planning and designing our new website. They advised us on the architecture as well as on a design that would look great and had potential to convert visitors into registered customers. The emphasis was on getting online bookings through the site.

Once the new website was ready, they went the extra mile and helped us set up our emails on Microsoft Outlook, and then provided marketing advice on our LinkedIn and social media strategy. They also produced our business cards.

What was the team composition?

The team consisted of Rob and his website designer and developers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project has impacted massively on my business. The website’s seamlessly integrated booking system means customers can book sessions with me directly online.

I now have great looking business cards and a great looking website. I've received lots of compliments, which fills me with confidence when I'm networking, meeting prospective clients, and dealing with other business owners.

How was project management arranged and how effective was it?

The project management was very effective and efficient. Everything was explained throughout and I was consistently kept in the loop. All the work was completed in a timely and professional manner with time allowed for testing and revisions too.

What did you find most impressive about this company?

Everything about them impressed me—the communication was effective, and the quality of the work was outstanding.

Are there any areas for improvement?

The team could have been slightly more efficient on email, but this was only a very minor issue.

BACKGROUND

Please describe your company and your position there.

I'm the divisional operations manager for one of the U.K.'s leading drainage companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired Odyssey New Media for corporate rebranding and digital marketing. They worked on SEO, PPC, video, web redevelopment, and social media training for all staff.

What were your goals for this project?

We wanted to attract more traffic to our website, increase our conversion rate, and boost sales. We also wanted to increase our online brand visibility.

SOLUTION

How did you select this vendor?

We shortlisted Odyssey New Media from a wide range of digital marketing companies, using sources like the RAR directory and Clutch. After a short conversation with them, we knew they could deliver exactly what we needed.

Describe the project in detail.

Odyssey New Media provides expert analysis and management of core channels, including SEO, PPC, and social media, as well as web development.

What was the team composition?

We work closely with their team. They have experts in every field of digital marketing.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They analyze usability, which has helped us refine the website and boost conversion rates. Their experienced staff has shown us the areas where we lack visibility and taught us how to address them.

How did Odyssey New Media perform from a project management standpoint?

Their communication is excellent, their performance is fantastic, and their knowledge is outstanding. They're reliable and passionate about their work.

What impresses you about Odyssey New Media?

They've recommended many items that no other agency had previously mentioned.

Are there any areas for improvement?

There are no areas for improvement. They have an outstandingly dedicated workforce, and we're happy so far.