Leading UK Digital Marketing Agency

Leading Digital Marketing Agency based in Birmingham, West Midlands, UK - Services include SEO, PPC, Social Media, Web Design & Development, Mobile Apps and more.

Odyssey New Media is leading Digital Marketing Agency based in Birmingham, UK.

Established since 2010, we have a combined in-house Digital Marketing knowledge spanning over 10 years. We have helped our clients in the UK, US, Canada and Europe reach new customers using Digital Marketing channels and strategic marketing tactics.

We pride ourselves on giving honest, actionable advice without up-front commitments:

• No long contract tie-ins for clients, giving you peace of mind.

• Considerable experience of working with a range of leading UK and International companies.

• All staff are trained to the highest level.

• We provide clients with the latest inside advice what matters in search before it happens.

If you want to improve your sales, increase sales leads and grow your customer base then contact us today and see what we can do to help your company acheive your goals.

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2010
Show all +
Birmingham, United Kingdom
headquarters
  • The Old Bus Garage, Harborne Lane
    Birmingham, WMD B29 6SN
    United Kingdom

Portfolio

Key clients: 
  • The Midcounties Co-operative
  • Marval Software
  • Prime Facility Services
  • CityTalk Midlands
  • New Era Plumbing and Heating

Reviews

Sort by

Digital Marketing for Drainage Company

"They're reliable and passionate about their work."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Ongoing
Project summary: 

Odyssey New Media analyzes and manages social media, SEO, and PPC campaigns. They also assist with video marketing and web development. 

The Reviewer
 
11-50 Employees
 
United Kingdom
Simon Lee
Divisional Operations Manager, Drain 247 Ltd.
 
Verified
The Review
Feedback summary: 

Conversion rates and online visibility have both increased significantly since partnering with Odyssey New Media. The team highlights areas for improvement, communicates frequently, and makes helpful suggestions. Their knowledgeable, dedicated approach is a valuable asset. 

BACKGROUND

Please describe your company and your position there.

I'm the divisional operations manager for one of the U.K.'s leading drainage companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired Odyssey New Media for corporate rebranding and digital marketing. They worked on SEO, PPC, video, web redevelopment, and social media training for all staff.

What were your goals for this project?

We wanted to attract more traffic to our website, increase our conversion rate, and boost sales. We also wanted to increase our online brand visibility.

SOLUTION

How did you select this vendor?

We shortlisted Odyssey New Media from a wide range of digital marketing companies, using sources like the RAR directory and Clutch. After a short conversation with them, we knew they could deliver exactly what we needed.

Describe the project in detail.

Odyssey New Media provides expert analysis and management of core channels, including SEO, PPC, and social media, as well as web development.

What was the team composition?

We work closely with their team. They have experts in every field of digital marketing.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They analyze usability, which has helped us refine the website and boost conversion rates. Their experienced staff has shown us the areas where we lack visibility and taught us how to address them.

How did Odyssey New Media perform from a project management standpoint?

Their communication is excellent, their performance is fantastic, and their knowledge is outstanding. They're reliable and passionate about their work.

What impresses you about Odyssey New Media?

They've recommended many items that no other agency had previously mentioned.

Are there any areas for improvement?

There are no areas for improvement. They have an outstandingly dedicated workforce, and we're happy so far.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Site Build and Digital Marketing for Service Provider

“Odyssey New Media offers a personable service and ensures any requirement is actioned in a timely manner.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2017 - Ongoing
Project summary: 

Odyssey New Media designed and developed a website. Using a variety of tactics like PPC, they ran several digital marketing campaigns through multiple platforms to boost search results for important keywords.

The Reviewer
 
1-10 Employees
 
Birmingham, UK
Lee Rhodes
Managing Director, New Era Plumbing and Heating
 
Verified
The Review
Feedback summary: 

Offering a plethora of technical capabilities and organized project management, Odyssey New Media imbued the partnership with a personal touch. Their support catalyzed a timely launch for the business and facilitated offers to new clients that foster growth and engagement.

BACKGROUND

Please describe your company and your position there.

New Era Plumbing and Heating is an emergency and planned maintenance service provider covering the U.K. As Managing Director, one of my key responsibilities is to ensure we work with the best business partners available.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

Odyssey New Media completed our initial web design project. Since then, we’ve engaged them for ongoing marketing and analytics management.

What were your goals for this project?

As we prepared to launch our business, we needed to design and build a simple yet informative user web platform for our clients.  We set out to secure top three rankings for every key search term relevant to our service offerings using PPC ads on Google.

SOLUTION

How did you select this vendor?

We selected Odyssey New Media after a mutual contact suggested using them. After many past partners’ attempts had failed, they provided the right quality and fit for our business.

Can you go into detail about the services they provided and the scope of the project?

The project was simple but critical to our company’s success. During our first meeting, we explained our requirements for the site and digital marketing campaigns. Odyssey New Media designed and developed our website. Since then, they have continued to provide ongoing maintenance. 

We tasked the team with increasing our visibility to reach as many potential new clients as possible. They used a variety of unique industry and marketing platforms. The carefully tailored underlying strategy they planned aims to minimize costs while providing the highest returns.

What was the team composition?

The team we worked with from Odyssey New Media has the all-around skills and experience we need. The resources we worked with capably covered a wide array of tasks. As a partner, they were an excellent fit for our business.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Without Odyssey New Media, we never could have launched our company in the necessary timeframe. The team have offered invaluable support and are still a huge help. If we want to give our clients a new offer, they’re always there to make any changes we request. They have a fantastic eye for detail.

How was project management arranged and how effective was it?

Odyssey New Media offers a personable service and ensures any requirement is actioned in a timely manner. They managed the project closely from start to finish, integrating feedback at every stage.

What did you find most impressive about this company?

No request has been too much for Odyssey New Media, and they turn work around on a realistic timescale. The friendly nature of their team makes them a pleasure to do business with.

Are there any areas where they can improve?

We all feel we can improve. Odyssey New Media are experts in their field as we are in ours. Given the great service we receive, I’d leave areas of improvement for them to decide.

5.0
Overall Score Odyssey New Media offers a great service all around.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They kept the project on time.
  • 5.0 Cost
    Value / within estimates
    The costs are very reasonable.
  • 5.0 Quality
    Service & deliverables
    As expected, Odyssey New Media has produced high-quality deliverables every time.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them. We’ve grown with Odyssey New Media and have a great relationship with their team.

SEO and Social Media Assistance for Financial Services Company

"They delivered on their promises and met all the expectations we had set."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Mar. 2016 - Ongoing
Project summary: 

Odyssey New Media provided SEO and social media assistance.

The Reviewer
 
1-10 Employees
 
Birmingham, United Kingdom
Director, Mortgage Brokerage Company
 
Verified
The Review
Feedback summary: 

Odyssey New Media fulfilled expectations set for them and helped to generate more leads. Their customer-focused approach and willingness to engage on a frequent basis fostered greater confidence for future online endeavors.

BACKGROUND

Please describe your company and your position there.

I'm the director of a small mortgage broker company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired them for SEO, PPC, social media awareness, and website assistance.

What were your goals for this project?

We wanted to improve our Google ranking and online presence.

SOLUTION

How did you select this vendor?

They were recommended to us.

Describe the project in detail.

We had multiple meetings to discuss our expectations and how to achieve them. It was important for us to be capable of managing increasing inquiries and workloads. 

What was the team composition?

I interacted with Rob (Owner, Odyssey New Media) and his colleagues.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

As a result of their assistance on SEO and social media, we now have a better online presence and generate new inquiries weekly.

How did the Odyssey New Media perform from a project management standpoint?

We have monthly meetings to review performance and statistics, which helps make them a great team to work with.

What impresses you about the Odyssey New Media?

We had never looked at SEO before and I was skeptical as there are many companies promising to get you ranked; it can be hard to grasp that not everyone can be ranked in the top few. However, Odyssey New Media delivered on their promises and met all the expectations we had set. They are also always available to discuss any questions I have.

Are there any areas for improvement?

At the moment, there is nothing they can improve on. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

SEO Implementation for Business Services Company

"They do a good job of breaking down certain elements to make them easy to understand."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. 2017 - Ongoing
Project summary: 

Odyssey New Media provided marketing services including an advanced SEO audit, an advanced technical analysis, onsite fixes. Their team is currently developing on-going content, audits, and link building.

The Reviewer
 
1-10 Employees
 
Nuneaton, England
Daniel Griffiths
Owner, CreativeScript Web Design
 
Verified
The Review
Feedback summary: 

The SEO Odyssey New Media implements increases visitors from organic searches and inquiries. Communicating clearly from the start, Odyssey provides regular updates and expert guidance. Their cordial and can-do attitude contributes to a pleasant engagement.

BACKGROUND

Please describe your company and your position there.

CreativeScript is a web design company aimed at small and medium-sized startups. We provide Bespoke web solutions and branding to help businesses make an impact online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired Odyssey New Media to improve our site's overall ranking and implement SEO best practices.

What were your goals for this project?

We wanted to increase our local and national SEO presence for our industry's key terms such as ‘web design’ and ‘web development’. We also wanted to improve our overall backlink profile over the course of 12 months.

SOLUTION

How did you select this vendor?

We were recommended to Odyssey New Media by a client of ours. After a few friendly phone calls, we felt that they had the confidence and skills to take on our project's demands and goals.

Describe the project in detail.

Initially, they provided an SEO setup which involved an advanced SEO audit, an advanced technical analysis, and addressing of key areas which needed to be fixed onsite. Currently, their team performs SEO maintenance which involves on-going content development, auditing, issue fixing, and link building to ensure we increase our rankings.

What was the team composition?

Our primary contact is their CEO and he is always available to talk about our progress. He also does a great job of checking in and keeping us up to date.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since the start of the SEO optimization, we've increased our visitors from organic searches each month. As a result, there has also been an increase in overall website inquiries which we’re pleased with.

How did the Odyssey New Media perform from a project management standpoint?

We are happy with their project management so far. Since the beginning, they've communicated clearly and effectively. They conduct monthly reports and regular updates on what they are doing and offer recommendations to further our digital presence, traffic, and conversions. Any problems that arise are immediately taken care of. 

What impresses you about the Odyssey New Media?

We love their CEO's friendly and can-do attitude, and he answers even our most silly questions with great responses. They do a good job of breaking down certain elements to make them easy to understand.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and Web Redesign for Service Management Software

"They pay close attention to detail and have great subject-matter expertise."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. - Nov. 2017
Project summary: 

Odyssey New Media collaborated with a third-party vendor on a web redesign and SEO strategy to increase traffic and conversion rates. They served in an advisory capacity for web enhancements and took an active role for optimization.

The Reviewer
 
11-50 Employees
 
Kettering, United Kingdom
Greg Pritchett
CEO Marval Software Ltd
 
Verified
The Review
Feedback summary: 

The project was mostly successful, despite longer response times. However, their limited resources didn’t affect the end-results. The team’s diligence and expertise enhanced the partnership.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder and CEO of Marval, which provides service management software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We wanted them to redesign our website and increase traffic and conversion rates via SEO.

What were your goals for this project?

We wanted to increase the sales pipeline through website lead generation.

SOLUTION

How did you select this vendor?

A friend recommended them.

Can you go into detail about the services they provided and the scope of the project?

They served in an advisory capacity for the redesign and a third-party vendor did most of the development work. Odyssey New Media created the SEO strategy and implemented with periodic reviews to maximize optimization.

What was the team composition?

We worked with seven people in total, including the founder, our marketing team, our third-party web development vendor.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project has largely been a success, considering it’s always hard to hit targets exactly.

How was project management arranged and how effective was it?

Our marketing team managed the project. Although Odyssey New Media suggested only using one vendor, we decided to include the other development firm after going through a tender. Using a single-source supplier would have been easier.

What did you find most impressive about this company?

They pay close attention to detail and have great subject-matter expertise.

Are there any areas where they can improve?

As a smaller company, they had tighter resources, which required them to prioritize customer needs. As result, the team wasn’t as responsive as we had hoped, but the wait times didn’t detract from the final results.

5.0
Overall Score They're great people, and very knowledgable as well.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Sometimes felt like they were stretched back at base
  • 5.0 Cost
    Value / within estimates
    They provided great value for cost.
  • 5.0 Quality
    Service & deliverables
    Their attention to detail is excellent.
  • 5.0 NPS
    Willing to refer
    I would absolutely refer them.

SEO for Niche Radio Station

“They’re a great company with people you can trust.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2017 - Ongoing
Project summary: 

Odyssey is taking the lead in SEO, keyword research, and content strategy.

The Reviewer
 
1-10 Employees
 
Birmingham, United Kingdom
Bernard Reilly
CEO, Bernard Reilly
 
Verified
The Review
Feedback summary: 

The site now enjoys number one ranking and increased site traffic. Outstanding results combined with Odyssey’s integrity have led to a long-term collaboration.

BACKGROUND

Please describe your company and your position there.

I am the owner and CEO of a niche online radio station.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired them to help triple our traffic.

What were your goals for this project?

Our goal was to get page one results for nearly 25 keywords. Even though we are in a niche market, competition for certain keywords was being dominated by a few big brands. We depend on Google rankings for new site visitors, so being able to rank well was imperative to the growth of our station.

SOLUTION

How did you select this vendor?

I read the reviews on Odyssey and spoke with them directly. I was really impressed with their openness and knowledge.

Describe the project in detail.

I commissioned Odyssey to do keyword research, onsite optimization, content strategy, and SEO.

What was the team composition?

I work with a key director and a member of their team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Odyssey has exceeded all of our expectations. We now rank number one for what we consider to be major keywords in our market. As a result, we have enjoyed a significant increase in the number of visitors to our site.

How did the Odyssey New Media perform from a project management standpoint?

They communicate with us at every point. In fact, they’ve kept every promise, doing exactly what they said they would.

What impresses you about the Odyssey New Media?

Odyssey is a company with great integrity. Combine this with their expertise, and you have a winning formula.

Are there any areas for improvement?

I would like them to develop their app building skills, as they are now my partner of choice.

5.0
Overall Score They’re a great company with people you can trust.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve hit all of the deadlines.
  • 5.0 Cost
    Value / within estimates
    They provide excellent value for the money.
  • 5.0 Quality
    Service & deliverables
    They are very skillful. They get results.
  • 5.0 NPS
    Willing to refer
    I refer them to everyone.

SEO & Content Writing for Blockchain News

"Their thoroughness and willingness to help stand out to us." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - Ongoing
Project summary: 

Odyssey New Media provides content writing for SEO. They author articles of over 500 words regarding industry topics including cryptocurrency and blockchain.

The Reviewer
 
1-10 Employees
 
Australia
Sam Deering
Founder, Crypto News Australia
 
Verified
The Review
Feedback summary: 

Although metrics are not yet available, Odyssey New Media has instituted a smooth collaboration and is attentive to detail. They’re open to solving all problems and are generous with their resources.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Crypto News, an independent Bitcoin, cryptocurrency, and blockchain news site.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We needed high-quality, SEO content for our websites.

What were your goals for this project?

We wanted to rank for search terms, especially with Google’s new algorithm updates.

SOLUTION

How did you select this vendor?

I’ve engaged Odyssey New Media on a number of previous projects.

Describe the project in detail.

They delivered written articles with a 500-word minimum. These pieces required research and planning on their behalf, as the subject matter can be quite complicated.

What was the team composition?

We deal with the founder and his staff.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ll have metrics soon.

How did the Odyssey New Media perform from a project management standpoint?

They’ve done a great job with our workflow.

What impresses you about the Odyssey New Media?

Their thoroughness and willingness to help stand out to us.

Are there any areas for improvement?

Their content quality is already good, but that’s what I would suggest if I had to choose.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & SEM for Web Development Agency

"[Their] ability to suggest new areas of focus is great."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2017 - Ongoing
Project summary: 

Odyssey New Media handled the SEO setup for increasing organic visitors to the site. They remain partners for creating content and managing the overall SEM strategy.

The Reviewer
 
1-10 Employees
 
Birmingham, United Kingdom
Luke Collymore
Director, Develo Design
 
Verified
The Review
Feedback summary: 

Their efforts with SEO have been fruitful, producing a steady increase in visitors and inquiries every month. Their consistent updates, top quality content, and SEO knowledge makes them a great vendor to partner with.

BACKGROUND

Please describe your company and your position there.

I’m the director of a web development agency focusing on e-commerce and mobile app development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We needed to boost our organic search engine listings, create new content for our blog, and start getting new inquiries for our services.

What were your goals for this project?

We wanted to increase the number of visitors to our website and improve our conversation rates.

SOLUTION

How did you select this vendor?

We selected them based on their pricing for the setup and ongoing work and, more importantly, their knowledge of the industry and demonstrable experience.

Describe the project in detail.

They conducted research, handled the technical setup, and provide ongoing SEO.

What was the team composition?

We worked with content writers and SEO staff to complete the setup.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve had an increase in visitors to the website month over month and we're happy with the rise in inquiries.

How did the Odyssey New Media perform from a project management standpoint?

We get regular updates and new quality content.

What impresses you about the Odyssey New Media?

Their SEO knowledge and ability to suggest new areas of focus is great.

Are there any areas for improvement?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO/PPC Strategy for Facility Management Company

"Their performance is excellent."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2015 - Ongoing
Project summary: 

Odyssey New Media assists with the digital marketing strategy, focusing on increasing leads and improving rankings through SEO, PPC, and content creation.

The Reviewer
 
201-500 Employees
 
United Kindgom
David Edwards
Managing Director, Prime Facility Services
 
Verified
The Review
Feedback summary: 

Their work so far has successfully improved the overall digital presence and the website now holds the top three positions for two market-defining keywords. Their team is not only responsive and easy to get a hold of but they’re also experts in their area, which makes them a valuable partner.

BACKGROUND

Please describe your company and your position there.

I’m the managing director of a facility management business in the Midlands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired them to help us increase the volume and quality of sales leads via SEO [search engine optimization] and PPC [pay-per-click].

What were your goals for this project?

Our goal was to increase our number of leads and to achieve better rankings for the website.

SOLUTION

How did you select this vendor?

They were recommended by our web designers for SEO, PPC, consulting, and management.

Describe the project in detail.

Over the course of the project, they have refined and improved our presence, analyzed and enhanced our content, and managed the whole process of increased lead generation for me.

What was the team composition?

We are a small-to-medium-sized enterprise and therefore don’t have any dedicated IT or marketing teams. The project is handled by myself and Odyssey New Media each month.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’re number on the first and third positions on the first page for two key services that we offer that represent high margin returns. We also have improved content, which has resulted in increased rankings.

How did the Odyssey New Media perform from a project management standpoint?

Their performance is excellent; they’re easy to reach, quick to respond, and very knowledgeable.

What impresses you about the Odyssey New Media?

Their quality work, fast reaction time, knowledge, and skill are the attributes that most impress us.

Are there any areas for improvement?

There are no areas to improve.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They have no faults.
  • 5.0 NPS
    Willing to refer

SEO Audit & Strategy for Healthcare Products

“They have a wealth of knowledge on SEO and digital marketing.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Initially, Odyssey conducted an SEO audit for health products. They continue to provide strategy for driving organic search growth, including improved content, new backlinks, and site migration.

The Reviewer
 
10,000+ Employees
 
Warwick, United Kingdom
Chris Knight
E-Commerce Manager, The Midcounties Co-operative
 
Verified
The Review
Feedback summary: 

The new website has seen a dramatic increase in organic traffic and conversion rates continue to improve yearly, thanks to Odyssey’s input. Despite some minor delays, the team’s expertise, responsiveness, and thoroughness contribute to a rewarding collaboration.

BACKGROUND

Please describe your company and your position there.

I am the e-commerce manager of The Midcounties Co-operative Pharmacy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

Initially, we hired Odyssey to help us audit our current search engine optimization (SEO) profile. Afterwards, we employed them to provide an SEO strategy and organic search growth for our online doctor and pharmacy products.

What were your goals for this project?

The key metrics for us were traffic and conversion growth to increase our repeat business, drive our brand, and work towards delivering our sales targets and customer acquisition.

SOLUTION

How did you select this vendor?

We went through a vendor process selection against five key criteria, and Odyssey had the highest score.

Describe the project in detail.

Odyssey completed extensive keyphrase research and auditing, implementing solutions to address identified gaps. In addition, they have helped us rework onsite content and structure as well as gain key backlinks. They also merged and migrated our two healthcare websites into a new website.

What was the team composition?

We usually deal directly with their managing director and marketing coordinators.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since the launch of the new website, we’ve seen our organic traffic increase by 50%. Our conversion rate has steadily increased by 2.5%, which we expect to continue.

How did the Odyssey New Media perform from a project management standpoint?

We're delighted with their responsiveness and attention to detail. They’re also transparent about reporting their activity and performance metrics.

What impresses you about the Odyssey New Media?

They have a wealth of knowledge on SEO and digital marketing. They always go above and beyond what is required, providing us with added value to their SEO service.

Are there any areas for improvement?

They can be even more responsive and timely during busy times or ad hoc deadlines.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    While they’ve been great overall, there were times we’ve had to wait a few more days for delivery of project requirements.
  • 5.0 Cost
    Value / within estimates
    Odyssey provides value that is beyond that of other agencies we've previously used.
  • 5.0 Quality
    Service & deliverables
    The quality of work delivered has always been of the highest standard.
  • 5.0 NPS
    Willing to refer
    We wouldn't hesitate to refer Odyssey to any friend or company looking to improve their organic search traffic and rankings.