Octomize

BACKGROUND

Please describe your company and position.

I am the Founder of TACO

Describe what your company does in a single sentence.

I'm the founder of Taco. We make voice dictation products: an app that types what you say into any app, and a hardware device to go with it.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octomize to accomplish?

• We needed a working online store and paid ads that sold. Before Octomize we worked with several freelancers and agencies, and none of it worked. Every time we got some of the pieces, but they didn't connect. Tracking was unreliable, so we couldn't tell what was working, and the ad spend didn't turn into sales. We wanted one team that could build all of it and make it work together.

SOLUTION

How did you find Octomize?

Online Search

Why did you select Octomize over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Octomize were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Octomize did all of it. They built our e-commerce store and the landing pages, set up tracking and conversion measurement, and launched and managed our ad campaigns. Because one team handled everything, the store, the tracking and the ads were built to fit together, and that was what we had been missing with other providers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For the first time we have a store and ad setup we can trust. Tracking is clean, so we can see which ads and pages bring sales, and we can make decisions from data instead of guessing. We're happy enough with the results that we're starting a second project with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were organized and easy to work with. They delivered what they promised, explained their recommendations clearly, and pushed back when they thought a different approach would work better. That's what we want from a partner.

What was your primary form of communication with Octomize?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They took ownership of the whole thing. With previous providers we always had to manage the gaps between people ourselves. Octomize looked at the business as a whole and built a setup that works end to end.

Are there any areas for improvement or something Octomize could have done differently?

Honestly, not much. If anything, as the work grows we'd like even more regular check-ins so we can follow progress closely.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Pivot Point Digital, a digital marketing and analytics services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Octomize?

I needed help with Google Ads, setting up landing pages and websites, and ensuring that the tagging and analytics, like server-side, were set up appropriately for attribution. The biggest goal was to get the Google Ads optimized and the account set up appropriately so the cost per lead were better and the conversion rates were higher.

SOLUTION

What was the scope of their involvement?

Octomize has restructured our Google Ads accounts. The team has done keyword and competitor research for me. Octomize has also set up the landing page. I’ve worked with them to develop the landing page, given them the copy, and approved it. The team has built the landing page, connected all the analytics — Google Analytics, Microsoft Clarity, and the server-side tagging — and set us up with Google Sheets for our leads. Octomize has also connected any of the CRM software that we need for attribution.

What is the team composition?

We’ve worked with 2 teammates from Octomize.

How did you come to work with Octomize?

I found them in a PPC mastermind I’m in. I chose them because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with them in April 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an immediate decrease in cost per acquisition and an increase in conversion rates. Overall, the efficiency of the campaign is much higher, and we’ve noticed better quality leads coming in. We’ve increased the conversion rate by a minimum of 2%–3% on landing pages. We’ve also decreased the cost per acquisition by over half; sometimes, we were running close to $200, and now we’re a little over $100.We’ve had more form fills for our tours, our lead generation, and the landing page. We’ve also seen an increase in the number of people who schedule tours, not just raised their hand saying they want a tour. We’ve seen good quality follow-through to the booking conversations.

How did Octomize perform from a project management standpoint?

Octomize’s project management is very good. They deliver things when they say they’re going to deliver them. The team communicates well. I can always get a hold of them, even with the time zone difference, through WhatsApp, and they get back to me as soon as they can. Overall, they’ve handled things very well.

What did you find most impressive about them?

Octomize gets their stuff done efficiently. I’ve been impressed with the amount of work they’re able to do. Previously, with other vendors, I’ve had to hire multiple vendors to do the things they’re able to do in less time.

Are there any areas they could improve?

If I had to critique anything, I’d say they should give me project updates monthly and automatically so I don’t have to report or ask. That way, I can report to the client about the deliverables completed or any recommendations based on what they’re seeing in the accounts. However, if I send a message or ask them about it, they respond quickly and give it to me. So, it's not a dealbreaker for me.