O0 Design

BACKGROUND

Introduce your business and what you do there.

I’m a senior project manager in the international trade and finance space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with O0 Design?

We were exploring a new product that was an extension of our core business in the finance space. This would be something along the lines of a marketplace or portal where buyers and sellers could utilize services beyond just trade and finance. They helped us move from ideation to design.

SOLUTION

What was the scope of their involvement?

There were three phases to the project. First, we had a high-level discussion of what we wanted, which led to a discussion of our existing customers and how they approach their business.  Afterward, we iterated through various design that would satisfy those requirements. The final stage was creating a prototype and executing user testing, and then implementing the feedback we received before final delivery.

Our ask was pretty open-ended, both from receiving customer feedback and suggestions from the O0 team. We let their expertise guide the way. They used Figma for the design.

What is the team composition?

We were primarily working with one person, but there were 4–5 people in total engaged. The resources were a mix of managers and designers.

How did you come to work with O0 Design?

We were referred to them by someone in our company who’d worked with them before.

How much have you invested with them?

We’ve spent around $10,000–$12,000 so far.

What is the status of this engagement?

We worked together from December 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The key result was the turnaround time. We were in the process of transitioning the project to our engineering team and our product team. We’ll be taking the deliverable and putting it into implementation mode for the next few months. Once that is done, we’ll be able to measure usage success.

How did O0 Design perform from a project management standpoint?

Slack was our main channel of communication. Overall, w were very happy with the team, and we got a lot of clarity around how to approach the project. They were helpful both from a design perspective, and in taking charge to interview our existing customers. Lots of insights were generated there that we weren’t expecting.

Our timeline went a little over what we were expecting but there were a number of factors at play, including our customers’ availability and holidays. We may have been able to do a few things differently but it wasn’t a big issue. Our team is also very distributed, and we didn’t have total clarity about when they would be available.

What did you find most impressive about them?

They were easy to work with and were very friendly. Our business is a little esoteric, and they did a good job of wrapping their minds around what we were trying to do. They had a clear sense of how to get us across the finish line and took the right approach: interviewing our customers and iterating on designs to create a customer-driven experience.

Are there any areas they could improve?

We had a bit of a challenge when it came to scheduling interviews and providing the right context for the customers. That would be valuable to have in the future. More clarity around the exact requirements is critical. Additional, more clear information around meeting logistics like links and timing, as well as introduction to the interview subject would be great.

Finally, a hair more urgency around timelines would be nice, though, like I said, there were a number of factors at play there.

Do you have any advice for potential customers?

Be proactive about managing your time and understanding people’s availability. Having some sort of centralized storage location for project files would be beneficial, especially for scheduling. We didn’t always know where to go for that information. It was a really good engagement, however; these are not big asks.

BACKGROUND

Please describe your company and your position there.

CEO & co-founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire O0 Design, and what were your goals?

Product launch preparation. Brand identity, visual guideline, new website.

SOLUTION

How did you select this vendor?

O0 was founded by the creators of petcube.com, a consumer brand that people love and follow. If you are making a fantastic product & your goal is to build a game-changing brand that will resonate with the audience, you only need to work with the best like O0.

Describe the scope of their work in detail, including any steps and the final deliverables.

O0 starts from the question, "why are we doing that?" then they turn this core into an amazing new brand of nuka.

How many people from the vendor's team worked with you, and what were their positions?

5 in total. CEO, General Manager, Project manager, 2 Designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

nuka goal was to make a brand that inspires, educates, and unites people. As the result

• Our brand and website now spread the word of mouth as people like to share this beautiful web experience and design mags mentioning us for free. 25k visitors in the first month after launch without any paid promo.
• nuka take reddot award winner with new brand identity
• We are in love with the meanings created together with O0. We definitely can check the box next to each set goal.

Describe their project management style, including communication tools and timeliness.

Notion for project overview, telegram for communication. Communication fast and straight. They did everything because they wanted you to succeed.

What did you find most impressive or unique about this company?

gifted people

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Data management platform, Head of Design

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire O0 Design, and what were your goals?

Assembling a brand guide v1 using the existing brand assets.

SOLUTION

How did you select this vendor?

Was looking for good output quality and nice committed people, selected O0 because they have it.

Describe the scope of their work in detail, including any steps and the final deliverables.

Scope of work included a definition of the brand and the systematization of its assets. The final output was a brand guide document with core rules and best practices. Guys also went the extra mile and created 3d animation which was out of scope but a very nice component to get at this stage.

How many people from the vendor's team worked with you, and what were their positions?

3, art directors and brand designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand guide was assembled and delivered on time.

Describe their project management style, including communication tools and timeliness.

Very well structured. A timeline was made for the whole project with task breakdown and delivery dates per asset. We had weekly review calls to track the progress.

What did you find most impressive or unique about this company?

Their commitment to delivering a very polished design was impressive, and they have a very collaborative atmosphere.

Are there any areas for improvement or something they could have done differently?

More inclusive ideation sessions, co-designing, or workshopping may play well before diving into hi-fi.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder & CEO of Inito. We build mobile-connected medical devices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with O0 Design?

We wanted to revamp our mobile app to improve the user experience. We also wanted to rebrand ourselves to bring us more in sync with modern design practices and the benchmark for consumer products.

SOLUTION

What was the scope of their involvement?

O0 Design started by revamping our logo, colors, brand, and brand guidelines. From there, we started auditing our existing app and completely redesigning the look and feel of our mobile app. After that, they added the new functionalities that we required — we worked closely with them on what we wanted and gave them insights into our users’ behavior.

We worked with them for 10–12 months straight on this project. We paused while our team executed the features, and they bring support to our platform every three months.

What is the team composition?

There’s one full-time designer and a design head overseeing the process.

How did you come to work with O0 Design?

We got to know about them from an in-common network. I spoke to them, and we liked the work that they had done. We also loved that they had a very senior designer overseeing the project.

How much have you invested with them?

We’ve spent $75,000-$150,000 with them so far.

What is the status of this engagement?

We started working together in June 2019, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After their work, our app got featured on the App Store twice — the quality is excellent.

How did O0 Design perform from a project management standpoint?

Everything’s good — we’re delighted working with them, and there are no issues. We communicate via email, Slack, and video calls if necessary.

What did you find most impressive about them?

Their designers are excellent; they understand the principles of good design well. They also know how to make a good user experience and are current with all the modern tools for innovation, which makes the developers’ jobs easier because it cuts the back and forth communication.

Are there any areas they could improve?

A lot of feature requirements were driven by us. If they could proactively come up with more features for us to add, that would be great.

Do you have any advice for potential customers?

Define the requirements clearly. Also, give them written documentation describing what you want.

BACKGROUND

Please describe your company and your position there.

I am the CMO of Lemon.io — a platform for hiring vetted part-time and full-time developers on-demand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire O0 Design?

We initially started working with O0 Design because we needed help with the visual brand while working on a rebranding. They did an amazing job, and we stayed with them. We've been working together for about two years now, and through these years they've done all sorts of design and production things for us. We've shot videos, photos, they did animations, web, UX/UI designs, graphics, special projects — you name it. But most importantly — they've become our marketing team's soulmates.

SOLUTION

How did you select this vendor and what were the deciding factors?

They completely understood our business and what was important for both our brand and our target audience.

Describe the project in detail and walk through the stages of the project.

We have an assigned account manager, who directs our tasks towards the best fitted person on their team. We also have a direct contact with the art-director and our assigned brand designer. When needed, we discuss all the details with the people who work on the specific project.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with 2 art directors, a videographer, a few designers, an account manager, and a general manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They've helped our brand shine and become the coolest one in our niche. Since we've launched our new website designed by O0, we've received tons of compliments, our conversion rates grew, and people keep saying that our website is the only one they remember visiting in months.

How effective was the workflow between your team and theirs?

They're really good at keeping up with the chaotic pace of working with a fast-growing startup like ours.

What did you find most impressive or unique about this company?

Their pure talent combined with a deep understanding of business logic is magic.

Are there any areas for improvement or something they could have done differently?

Can't think of anything right now.

BACKGROUND

Please describe your company and position.

I am the Co-Founder/CTO of Lightspot

Describe what your company does in a single sentence.

👋 A community platform for STEM professionals and students to share and discuss new innovations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire O0 Design to accomplish?

• Design website
• Design UI for the platform

SOLUTION

How did you find O0 Design?

Referral

Why did you select O0 Design over others?

Close to my geographic location, Pricing first our budget, Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of O0 Design’s team?

2-5 Employees

What was your primary form of communication with O0 Design?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

O0 Design created a website design and a platform design using our guidelines. The result was a Figma file containing all the assets and the design system. It was easy to use and implement in code.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website design that accurately followed our guidelines
• Platform design that accurately followed our guidelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a pleasure to work with O0 from a communication perspective. All the managers were super engaged and tried to help to solve the problem. The designer was a true professional as well. The studio also over-delivered. We appreciate that a lot.

What did you find most impressive or unique about this company?

High-quality design studio, great design, supreme customer experience. Highly recommended ⭐️

Are there any areas for improvement or something O0 Design could have done differently?

They executed our project perfectly.