NowSourcing

BACKGROUND

Please describe your company and your position there.

We are a fee-based Financial Advisory and Investment Management Firm. I'm the President & CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

They worked on creating infographic design and was also in-charge of distribution.

What were your goals for this project?

The expected outcome is an increase in the firm's website traffic and authority in the marketplace.

SOLUTION

How did you select this vendor?

We researched different infographic designers and we examined the quality of their work.

Describe the scope of their work in detail.

They produced an infographic for our firm's website on "How to Survive a Furlough or Layoff During the Covid-19 Pandemic". They researched the topic and pulled together an infographic based on their research and our firm's input to produce a valuable resource for our clients and prospective clients.

Once published, NowSourcing, Inc., actively promoted the infographic for eight weeks.

What was the team composition?

The team is composed of myself and the team at NowSourcing, Inc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The infographic garnered over 250 shares and made a tremendous measurable increase in website traffic.

How effective was the workflow between your team and theirs?

The online workflow was smooth and easy to use.

What did you find most impressive about this company?

They take the time to truly understand your project's and infographics objectives. The company thoroughly researched the topic before creating a visually stunning infographic. Further, we got additional resources to utilize with our clients and prospective clients.

Are there any areas for improvement?

None that I can think of!

BACKGROUND

Please describe your company and your position there.

I was Director of Content and Comms for a US-based B2B AI startup

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

Infographic Series

What were your goals for this project?

I needed to build media attention for a small, not-well-known AI startup, and Brian and his team created a series of infographics for me that I could drop over the course of the year. Their infographics were visually compelling and interesting, and each one got plenty of media pick up.

SOLUTION

How did you select this vendor?

Recommendation from other clients

Describe the scope of their work in detail.

A year-long series of infographics

What was the team composition?

Myself in house with Brian and a team of 3 of his staff assigned to us working as our vendor. Brian's team had a designer, a researcher, and a media relationship builder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

NowSourcing's infographics were the vehicle for 239 of the press mentions at that company over the course of a year.

How effective was the workflow between your team and theirs?

Extremely efficient. NowSourcing has a great working method.

What did you find most impressive about this company?

They're prompt and creative.

Are there any areas for improvement?

N/a