NowSourcing

BACKGROUND

Please describe your company and position.

I am the Owner of Jayhawk Media LLC

Describe what your company does in a single sentence.

My company, Jayhawk Media LLC, offers content creation and content marketing strategy services for the B2B and B2C markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NowSourcing to accomplish?

• Media exposure
• High-quality backlinks

SOLUTION

How did you find NowSourcing?

Online Search

Why did you select NowSourcing over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

For a number of year at three different companies (Bankrate, Storable and LawnStarter), I enlisted NowSourcing to create infographics or sought guidance from them on infographic creation. If you're seeking a top-notch infographic creator, look no further than NowSourcing. You'll be glad you hired them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received a number of media mentions and high-quality backlinks as a result of NowSourcing's distribution of our infographics. These projects helped lift our page rankings and brand authority.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Infographics were delivered in a timely manner, and any changes that needed to be made were addressed right away. They were very responsive and easy to work with.

What was your primary form of communication with NowSourcing?

Email or Messaging App

What did you find most impressive or unique about this company?

NowSourcing's ability to gain media traction with our infographics was perhaps the most impressive aspect of my work with them.

Are there any areas for improvement or something NowSourcing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Global SMB Content Strategy Manager of Lexmark International, Inc.

Describe what your company does in a single sentence.

With over 7 million printers deployed in more than 170 countries, Lexmark is one of the best printer brands globally. Lexmark helps customers print, secure and manage documents with ease.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NowSourcing to accomplish?

• Infographic design
• Content syndication
• Digital PR

SOLUTION

How did you find NowSourcing?

• LinkedIn

Why did you select NowSourcing over others?

• High ratings
• Good value for cost
• Company values aligned
• Content on LinkedIn

How many teammates from NowSourcing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Commissioned two infographics to include:

• original research and visual content design
• Content syndication, digital PR, media relations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Earned media value on high authority, relevant domains (in links, mentions) SEO impact of the infographics in SERPS for goal queries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered early and surprisingly fast! That’s one of the perks of NowSourcing on an infographic/design project: the turnaround time is impressive. Edits are received with zero complaints by those involved.

What was your primary form of communication with NowSourcing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The impact realized directly and indirectly on/from the infographics and the initiative overall. These infographics have been the two most successful content tactics of the initiative.

Are there any areas for improvement or something NowSourcing could have done differently?

I’d say NowSourcing has an opportunity to offer the added component of 1P/original research to clients for commissioned infographics. That said, when I did ask for that to be part of our second infographic, Brian (founder), made it happen with me in a resourceful way by gathering existing data into our own original insights.

BACKGROUND

Please describe your company and position.

I am the CEO of Result Kitchen

Describe what your company does in a single sentence.

Digital marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NowSourcing to accomplish?

• Generate exposure

SOLUTION

How did you find NowSourcing?

Referral

Why did you select NowSourcing over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from NowSourcing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Nowsourcing helped me deliver an infographic in partnership with a big brand in the space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• an infographic and links

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very responsive.

What was your primary form of communication with NowSourcing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their industry knowledge was impressive.

Are there any areas for improvement or something NowSourcing could have done differently?

nope!

BACKGROUND

Please describe your company and your position there.

I am the owner and President of Kidspoint, Inc. dba/Learning Express Toys

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, and what were your goals?

To tell our retail journey over 26 years.

SOLUTION

How did you select this vendor?

LinkedIn and Twitter content

Describe the scope of their work in detail, including any steps and the final deliverables.

They were a complete shop from taking my raw inputs to finishing the story via info graphs.

How many people from the vendor's team worked with you, and what were their positions?

1 --Creative Director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I wanted input in graphic form to help write a book on retailing and my findings and story as retail has changed dramatically the last 26 years.

Describe their project management style, including communication tools and timeliness.

Easy, fluent and responsive. They listen and are open to suggestions.

What did you find most impressive or unique about this company?

That they would work with a small guy like me.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the Vice President for Communications for Agudath Israel of America and serve on the committee for organizational strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, and what were your goals?

We hired NowSourcing to train our government affairs and communications division staff on how to increase effectiveness via LinkedIn.

SOLUTION

How did you select this vendor and what were the deciding factors?

Brian came highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They mapped out the before, during and after with a comprehensive look at strategies and rationale.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Brian.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not yet - we will keep track in the coming weeks and months.

How effective was the workflow between your team and theirs?

Their workflow is top-notch.

What did you find most impressive or unique about this company?

The information was on target and the response time was fast.

Are there any areas for improvement or something they could have done differently?

This survey could have been a bit less detailed

BACKGROUND

Please describe your company and your position there.

I am the CEO of JMRConnect: Shaping Influence® PR, an award-winning public relations, digital and interactive marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

We were looking for a partner who both understood the nuances of artificial intelligence, RPA and natural language technology, as well as possessed the relationships to secure earned media coverage.

What were your goals for this project?

Increase client brand awareness with compelling content that combined concise editorial with visual storytelling.

SOLUTION

How did you select NowSourcing?

Familiar with CEO, a highly recommended communications and marketing leader.

Describe the scope of their work in detail.

Brian and his team helped us execute an earned media campaign that utilized visual storytelling.

What was the team composition?

I've worked with the company before and the team delivers quality content and exceeds expectations on all fronts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increase social media engagement, website traffic and demand generation.

How effective was the workflow between your team and theirs?

Seamless. NowSourcing is responsive, always available and excels at project management.

What did you find most impressive about this company?

Their ability to create compelling content that thoroughly articulated our key messages and vision is impressive.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

founder of WordStream a provider of PPC marketing software for tens of thousands of businesses worldwide, managing a billion dollars of ad spend annually . Also founder of MobileMonkey a messaging platform for sales, marketing and customer success using popiular messaging platforms including SMS, Website Chat, Facebook Messenger and Instagram.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

Nowsourcing works with us on several projects per year - mostly designing and promoting visual assets for marketing and sales purposes.

What were your goals for this project?

These are content marketing projects with the goal of generating traffic an links to our website.

SOLUTION

How did you select NowSourcing?

We did an exhaustive search of over 40 visual design firms and chose nowsourcing because they were the best.

Describe the scope of their work in detail.

they take the project from initial conception (what is the point of the visual? what data do we have? what angles and metaphors should be used?) they then produce drafts and work iteratively with us to come up with a world class finished product.

What was the team composition?

My team consisted of a several marketers. Nowsourcing team consisted of several senior designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

take a look at this article that describes one of many campaigns we did with nowsourcing: https://moz.com/blog/oops-i-ruined-the-facebook-ipo

How effective was the workflow between your team and theirs?

Brian and his team are A+ communication and design experts.

What did you find most impressive about this company?

the quality of the work speaks for itself.

Are there any areas for improvement?

no this really is the best of the best

BACKGROUND

Please describe your company and your position there.

I am CEO of Sportstacular, a sports technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, and what were your goals?

Infographic for the topic: Virtual sports are the future. We have two brands, Cybersports, which is a real equipment, AR/VR sports experience, and Sportstacular, which is a sports simulation venue.

SOLUTION

How did you select NowSourcing and what were the deciding factors?

They came highly recommended, and from talking with Brian Wallace I could tell that he fully understood our vision, and even added more nuance to our messaging.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We created a four panel Infographic to show how sports are evolving as it integrates various technologies, such as embedded sensors, computer vision AI and XR simulations. NowSourcing created a very compelling graphic and then marketed it to various online media channels resulting in roughly 30 media impressions.

How many people from the vendor's team worked with you, and what were their positions?

• Head of company oversaw project
• Lead Designer created the content
• Lead Marketer presented to the press

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Created many impressions and responses. Also was valuable for our website content.

Describe their project management style, including communication tools and timelines.

Online communication, project management tool. Frequent communications, results oriented.

What did you find most impressive or unique about this company?

Leadership is savvy, highly competent designers, adept marketers. Their strong communication skills and ability to grasp concepts and convey them visually were impressive.

Are there any areas for improvement or something they could have done differently?

No, not really

BACKGROUND

Please describe your company and your position there.

I am the President of The Pollack Group, an independent creative, digital, marketing and public relations agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

We were looking to partner to be an expert resource to help develop and visually tell the story of our client's big data and research in a compelling visual way.

What were your goals for this project?

Increase awareness and create compelling visual stories that covert raw data into visual storytelling assets.

SOLUTION

How did you select NowSourcing?

Our team interviewed several potential partners for this project and selected NowSourcing for their editorial integrity as well as for their relationships and distribution strategies. They have a creative approach to developing impactful data visualization projects.

Describe the scope of their work in detail.

Infographic creation and distribution strategy.

What was the team composition?

We worked closely with Brian Wallace the firm's founder. He was involved in every aspect of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have worked with NowSourcing on several projects and they have not only created several impactful creative infographics, but delivered great results in each instance with impactful placements in key industry and business media outlets.

How effective was the workflow between your team and theirs?

As a team, they worked seamlessly with with our team and provided important insights and kept our team informed at every step of the process.

What did you find most impressive about this company?

They delivered on what they said they would do, and when they said they would do it. They took the guesswork out of the process and delivered impactful results.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

Job portal with an integrated freelance platform in 6 international markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

Infographics and distribution.

What were your goals for this project?

PR and link building for SEO.

SOLUTION

How did you select NowSourcing?

My brother recommended them and we've been using them for almost 10 years now.

Describe the scope of their work in detail.

We only used them for research, conceptualisation, design and outreach.

What was the team composition?

4-5 people on there team, each had their defined scope of work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our second Infographic had 10s of thousands of social shares, worked really well..

How effective was the workflow between your team and theirs?

Roles were always very clearly defined and everyone was kept on the same page.

What did you find most impressive about this company?

The execution - real great creative work and the distribution was phenomenal too.

Are there any areas for improvement?

Expectations were always met.