NOVO

BACKGROUND

Please describe your company and position.

I am the Executive Director of Keystone Innovation Collaborative

Describe what your company does in a single sentence.

Keystone Innovation Collaborative is building the connective tissue for innovation across the Commonwealth of Pennsylvania.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO to accomplish?

• Branding
• Messaging

SOLUTION

How did you find NOVO?

They connected with us.

Why did you select NOVO over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from NOVO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Keystone Innovation Collaborative (KIC) is building Pennsylvania’s premier innovation infrastructure by uniting capital, university commercialization, and founder support into a cohesive statewide system. Designed to connect institutions, investors, and entrepreneurs, KIC’s mission is to transform the Commonwealth’s fragmented innovation landscape into a unified engine for venture-backed growth. Through initiatives such as the Keystone Pipeline, University Consortium, and Equity Accelerator, KIC is laying the foundation for a more connected and investable Pennsylvania where research, capital, and entrepreneurial talent can thrive together without leaving the state. As KIC plans to scale, clarity and consistency in its brand have become critical. To ensure the brand is positioned for long-term success, Novo will help KIC define its brand structure, refine its identity, and build a unified messaging system that strengthens credibility, aligns stakeholders, and establishes a consistent message across all touchpoints. 
Goals and Objectives:

• Develop a consistent messaging framework
  • Create clear, audience-specific messaging that communicates KIC’s role and impact across universities, founders, corporate partners, and investors while maintaining a cohesive master narrative.
• Refine and strengthen brand identity
  • Evaluate and refine the visual identity to ensure it reflects credibility, collaboration, and statewide scale

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand Strategy Report - outlines the strategic framework for AIS’s brand, translating insights into actionable positioning and messaging.

• Brand Statements
• Messaging Matrix
• Visual Language Summary
• KIC Ecosystem Graphic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely responsive at all parts of the process.

What was your primary form of communication with NOVO?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

For the complexity of what we're trying to build, it was notable how quickly they "got" what we did.

Are there any areas for improvement or something NOVO could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Mount Zion Offroad, a company specializing in 4x4 vehicle service, repair, and modification. We combine hands-on offroad expertise with modern technology to deliver high-quality results for offroad enthusiasts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOVO?

We needed help designing a new website.

SOLUTION

What was the scope of their involvement?

We started the project with a visual language exercise to develop the visual direction for our brand. We used images, colors, textures, and design styles to create a visual mood board that brought our brand aesthetic to life. This exercise gave us the confidence that NOVO fully understood our vision and was used as a visual reference point throughout the entire brand enhancement process. NOVO also provided a digital collection of relevant, inspirational images that reflected our brand, including photography and video inspiration to drive future content production.Then, NOVO designed two example web pages, each showcasing a distinct design direction. Each example included a few representative sections of a webpage to demonstrate layout, typography, and visual hierarchy. The purpose of these style tiles was to explore design concepts based on the approved visual language. After reviewing these with our team, NOVO refined and finalized a single style tile that established the creative foundation and visual direction for the website design moving forward.After that, NOVO created low-fidelity wireframes for each page outlined in the approved sitemap. These wireframes defined the content hierarchy, page structure, and overall user flow. Website-ready copy was incorporated to provide a clear sense of how information would appear and guide the user experience. The wireframes were reviewed and refined collaboratively to finalize the content flow and address any UX considerations. Once approved by our team, the wireframes served as the foundation for webpage design.NOVO designed both desktop and mobile versions for each webpage included in the approved sitemap. These designs were fully prepared for developer handoff, ensuring a smooth transition into development. Finalized designs included website-ready copy and all layout specifications, though final media content was not included in this scope. Each webpage design was reviewed and approved by our team prior to moving into development.Finally, NOVO conducted two rounds of QA review for each webpage developed. During these reviews, the development work was compared against the approved web designs to ensure accuracy, consistency, and attention to detail. Any necessary revisions were documented and communicated clearly to the development team to ensure the final website matched the approved design and functioned as intended.

What is the team composition?

We worked with 2–5 teammates from NOVO.

How did you come to work with NOVO?

We found NOVO through a referral. We chose them over other options because our company values aligned.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with NOVO in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NOVO has delivered wireframes and design concepts. I circulated these concepts to our entire team, which loved the work. We haven't launched the website yet, so we don't have any quantitative data.

How did NOVO perform from a project management standpoint?

NOVO was very clear and professional to work with. They kept things moving along nicely. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

We're impressed by how well NOVO understands us.

Are there any areas they could improve?

I can't think of anything for NOVO to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of Royal Square, a construction company. We revitalize and transform buildings to strengthen communities, preserve historical sites, and promote neighborhood growth and inspiration.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOVO?

We wanted to rebrand our company and needed a partner who could understand our vision and mission.

SOLUTION

What was the scope of their involvement?

NOVO provided branding and web design and development for us. The team was responsible for everything, including our website, merchandise, signage, brand announcements, email domains, and business cards. NOVO handled all aspects of our website, including design, development, content, and strategy.

What is the team composition?

We worked with 2–5 teammates from NOVO.

How did you come to work with NOVO?

Someone referred NOVO to me. I chose them over other options because they were close to my geographic location, had a great culture fit, and had company values that aligned with ours.

What is the status of this engagement?

We worked together from February 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've heard from lots of people in our community how impressed they are with the brand change. Our vehicle redesign looks awesome, and people see our trucks on the road all the time. We also had a lot of morale boosts; everyone loves our new gear.

How did NOVO perform from a project management standpoint?

We communicated via in-person meetings, emails, and messaging apps. NOVO delivered on time sometimes.

What did you find most impressive or unique about them?

I was impressed by NOVO's desire to deeply know our company and the "why" behind what we were trying to do.

Are there any areas they could improve?

If I had to find something they could have improve on it would be time management - but we're talking very minor. We run 100 MPH and at times are difficult to pin down - so it really wasn't a big deal.

BACKGROUND

Please describe your company and position.

I am the AVP, Marketing of NCQA

Describe what your company does in a single sentence.

NCQA is a private, nonprofit organization dedicated to improving health care quality. NCQA Accredits and Certifies a wide range of health care organizations. It also Recognizes clinicians and practices in key areas of performance. NCQA’s Healthcare Effectiveness Data and Information Set (HEDIS®) is the most widely used performance measurement tool in health care. 

In recognition for its leadership in diversity, equity and inclusion, NCQA has won the Excellence in Diversity Award from the Chesapeake Human Resources Association. NCQA’s website (ncqa.org) contains information to help consumers, employers and others make informed health care choices. NCQA can also be found at Twitter @ncqa and on LinkedIn at linkedin.com/company/ncqa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO to accomplish?

• Strategic planning and creative design work

SOLUTION

How did you find NOVO?

Referral

Why did you select NOVO over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from NOVO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NCQA partners with NOVO on an ongoing basis as part of our design team. Novo handles large scale design and branding projects and smaller scale graphic requests. The Novo team is an extension of our internal Marketing strategy team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand awareness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects are delivered on time and the team is very responsive. At times we have many projects happening at the same time and the team always communicates deliverables, timelines and offers suggestions to our Marketing team.

What was your primary form of communication with NOVO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by NOVO's ability to flex their staff, when our demand is high for project help, the team can accommodate.

Are there any areas for improvement or something NOVO could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Centavizer

Describe what your company does in a single sentence.

Centavizer is a free app that helps build upon a healthier lifestyle for our users that is fun and rewarding, so that everyday consumers feel they can obtain small goals to continue on their quest for a healthier you.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO to accomplish?

• Project Management
• Creative Strategy
• Brand Identity

SOLUTION

How did you find NOVO?

Referral

Why did you select NOVO over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from NOVO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

App Product Management We act as a pivotal link between various stakeholders and technical teams. Our approach involves closely collaborating with stakeholders to gain a deep understanding of their business objectives. Simultaneously, we engage with marketing and sales teams to gather crucial user feedback. 

This dual insight informs our strategic coordination with our UI/UX team and the development teams. Our primary goal is to ensure that app modifications are systematic and prioritized, effectively aligning with the stakeholders' vision and user expectations. In environments where diverse and often conflicting demands can lead to delays and a loss of focus, our role is crucial. 

We serve as the orchestrator of all project priorities, establishing ourselves as the single source of truth for determining the next steps in app development. This approach not only streamlines the development process but also ensures that the end product resonates with both the business goals and the users' needs. Includes, but not limited to: 

• App UI/UX Design 
• Strategic Advisement 
• Creative Services 
• Web Development+++

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcome has been in the multitudes an continues with many ongoing projects currently in the pipeline. With that said, I am delighted to share my outstanding experience with the collaboration between NOVO and Centavizer as it has truly elevated the essence of our brand and product since working with this team. From the outset, the NOVO team showcased an unparalleled level of professionalism and creativity. 

They took the time to understand the unique identity and objectives of Centavizer, and it was evident that they are dedicated to delivering a product that resonates with our vision. The design work provided by NOVO for Centavizer has not only visually been stunning, but also strategically aligned with our brand's mission. 

Their ability to translate complex concepts into visually appealing and user-friendly designs has been exceptional along with the attention to detail and commitment to quality is apparent in every aspect of their work. 

Communication with the NOVO team is seamless and efficient. They are responsive to our feedback and incorporating changes with a keen understanding of our preferences. The collaborative approach fosters a positive and productive working relationship, ensuring that the final deliverables exceeded our expectations every step of the way. 

One notable aspect of NOVO's service is their commitment to timelines. In the fast-paced world of technology and app development, their ability to deliver high-quality designs within agreed-upon deadlines is commendable. This reliability significantly contributes to the overall success of our projects being developed time after time after time. 

With this said, NOVO has been an invaluable partner in bringing the Centavizer vision to life. Their creativity, professionalism, and commitment to excellence have set a benchmark for design services. I wholeheartedly recommend NOVO to any business seeking a dedicated and talented Creative Agency partner. Thank you, NOVO, for your exceptional work and for being an integral part of Centavizer's success story.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

many

What was your primary form of communication with NOVO?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

See prior statement.

Are there any areas for improvement or something NOVO could have done differently?

None that we can see at this time

BACKGROUND

Please describe your company and position.

I am the CEO of MIMIKO, INC

Describe what your company does in a single sentence.

We manufacture and sell Toute Nuit Facial Wrinkle Patches exclusively on AMAZON, Beauty and Skin Care

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO to accomplish?

• Increase awareness
• Generate trial and repeat purchase
• Kill Frownies

SOLUTION

How did you find NOVO?

Referral

Why did you select NOVO over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from NOVO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Updated competive anyalysis, redesigned website and content, updated all AMAZON content, developed social media program with ongoing content management & posting, package design for new products, developed and produced ads for advertising on AMAZON platforms and overall marketing strategy consultation, consumer research, sales and share data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase is sales and market share, successful completion of scope of work, accomplished on time and on budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with NOVO?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their understanding of our business and their outstanding creative output. plus fresh insights we had missed.

Are there any areas for improvement or something NOVO could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Deluxbury Sea Farm, an aquaculture farm. We grow and distribute oysters.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOVO?

We needed help developing a logo, brand, and website.

SOLUTION

What was the scope of their involvement?

NOVO has created a suite of logos, branding, fonts, colors, and a full website design. The team has designed all elements of the website.

What is the team composition?

We’ve worked with four teammates from NOVO.

How did you come to work with NOVO?

We met NOVO through a friend.

What is the status of this engagement?

We started working together in January 2025, and the project is ongoing. However, we’re wrapping up the primary components.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NOVO has developed a logo we love and launched a great website. Initially, we wanted a website to point chefs to when we met them and introduced ourselves. Eventually, we’ll broaden our desire for website traffic to the general public for sales.

How did NOVO perform from a project management standpoint?

NOVO has managed things well. The team is always easy to reach and good at having regular meetings. We communicate via email and video chats.

What did you find most impressive about them?

NOVO is extremely creative and has new, fresh eyes to see our company and build imagery that reflects us. 

Are there any areas they could improve?

No, NOVO has done awesome and exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the President and Founder of Do It Outdoors

Describe what your company does in a single sentence.

We are an OOH media and an experiential media company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO to accomplish?

• Build brand awareness
• attain quality lead generation
• generate media sales

SOLUTION

How did you find NOVO?

Referral

Why did you select NOVO over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from NOVO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Lead generation for our experiential division.  
• Use of digital and physical elements to create new client leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to generate new pieces of business from their efforts and strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The NOVO management team was reliable on delivery of strategies and and they were extremely responsive to our questions and needs.

What was your primary form of communication with NOVO?

In-Person Meeting

What did you find most impressive or unique about this company?

They are true professionals with their ideation and strategies to attain results.  FIrst class organization.

Are there any areas for improvement or something NOVO could have done differently?

NO

BACKGROUND

Please describe your company and position.

I am the Product of Boxlty Access Systems, Inc.

Describe what your company does in a single sentence.

Real Estate Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO to accomplish?

• Marketing
• Wireframe Design
• Design

SOLUTION

How did you find NOVO?

Referral

Why did you select NOVO over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from NOVO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Application wireframing mobile application and desktop applications. 
• Managing the UI/UX and developing marketing and social content management. 
• Project Management and marketing design and development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

App downloads and user growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time. Very responsive to marketing needs.

What was your primary form of communication with NOVO?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their design quality is excellent, and they offer multiple services.

Are there any areas for improvement or something NOVO could have done differently?

Search Engine Optimization.

BACKGROUND

Please describe your company and position.

I am an executive of GroffJulius

Describe what your company does in a single sentence.

Design Build General Contractor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO to accomplish?

• Branding
• Positioning
• Website Development

SOLUTION

How did you find NOVO?

Other relationship

Why did you select NOVO over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from NOVO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Development, Website Development, Sales Collateral Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great brand development and on time delivery. Transparency through the process with progressive mindset

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick to respond and top-notch project management. They laid out deliverables and timeline and executed on that.

What was your primary form of communication with NOVO?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

great leadership and progressive mindset. Ability to align scope of work with budget and ensure strong investments in marketing.

Are there any areas for improvement or something NOVO could have done differently?

no