Norml Studio

BACKGROUND

Please describe your company and position.

I am the CEO of The Farm Soho

Describe what your company does in a single sentence.

We operate coworking spaces across New York City and provide event venue rentals, private office leases, turnkey office solutions, virtual mailbox services, and registered agent services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Norml Studio to accomplish?

• Launch new product lines
• Refactor and modernize our legacy website code
• Improve technical SEO and organic visibility
• Build a scalable design system for growth
• Integrate analytics and CRM tools
• Refactor and structure legacy codebase

SOLUTION

How did you find Norml Studio?

Referral

Why did you select Norml Studio over others?

• High ratings
• Referred to me
• Company values aligned
• Their ability to own both the design and development sides was a big plus.

How many teammates from Norml Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a mess — coworking, event spaces, offices, and virtual mailboxes all mixed together on the website. Norml Studio organized everything into four clear categories and built a design system where each service had its own distinct look and layout. Event booking pages didn't look like office rental pages anymore, which stopped user confusion.

Norml fixed our technical problems (the site had 10 years of issues where changes would break things), designed better forms that actually captured leads properly, and connected everything to our CRM so nothing fell through the cracks.

Analytics setup meant we could finally see which services were making money and which marketing was working. Before, we were spending blind.

SEO work improved our rankings, and the new system lets our team add location pages without needing a developer every time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our key product pages like “Event Venues” and “Private Offices” now rank on the first page in New York searches. We’ve also seen better positioning for “Virtual Mailbox” and “Coworking.” The SEO health of the site is significantly improved, and we launched new offerings with paid traffic driving real leads. Internally, our new analytics and clean codebase make it easier to grow.

Strengthened positions for key products “Virtual Mailbox” and “Coworking

Improved technical SEO health and on-page optimization sitewide

New product pages launched with paid traffic and lead generation

Codebase is clean and ready to grow

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and organized. They kept us updated through weekly check-ins and Slack. Everything was delivered on time or ahead of schedule. When priorities shifted, they were flexible and helped us realign quickly.

What was your primary form of communication with Norml Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was attentive and professional. They were proactive in suggesting improvements we hadn't considered. They showed solid competence in design and technical implementation.

Are there any areas for improvement or something Norml Studio could have done differently?

Nothing major comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Client Success Manager, Metroplex Homebuyers of Metroplex Homebuyers

Describe what your company does in a single sentence.

We are a real estate investment company in the DFW area that purchases homes directly from owners for cash.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Norml Studio to accomplish?

• Build a digital infrastructure that scales with our lead volume.
• Automate lead capture and follow-up to stop opportunity leakage.
• Connect our website forms directly to our CRM (Zoho).
• Reduce the hours our team spent manually routing and nurturing leads.

SOLUTION

How did you find Norml Studio?

Online Search

Why did you select Norml Studio over others?

They offered a specific plan to automate our operations, not just redesign the visuals

How many teammates from Norml Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Basically, Norml handled our whole digital infrastructure. They designed and developed a custom WordPress site for us, focusing heavily on the landing pages and forms we need to capture seller leads. But the biggest part was the backend work—they connected those forms directly to our Zoho CRM so that every lead is automatically tagged and routed to our team instantly. They also handle all the testing and analytics to make sure the funnels are actually converting. We’ve been working with them since 2019, so they still handle all our ongoing maintenance and updates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We gained a unified, automated funnel that reduced manual processing, improved response time, and positioned our team for sustained lead growth. The system consolidated all inbound sources (ads, SEO, referral), allowing our operations team to regain time previously lost in manual processing. Because of the automation, no lead goes unaddressed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are consistent. We've been working with them for years, so the workflow is pretty established. They use tools to track tasks, and we usually communicate via email or calls when needed. They are generally on time, though for bigger, more complex updates, we sometimes had to adjust the schedule.

What was your primary form of communication with Norml Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most agencies either make things look good or make them work technically — it’s rare to find one that does both well. The team understood that we didn't just need a "pretty" website; we needed a tool to capture leads and organize our work. They focused on how to make our daily operations easier, not just on building features for the sake of it.

Are there any areas for improvement or something Norml Studio could have done differently?

The outcome is always great, they’ve been a good tech partner for many years.

BACKGROUND

Please describe your company and position.

I am the Operations Coordinator, Wealth by Real Estate of Wealth by Real Estate

Describe what your company does in a single sentence.

Wealth by Real Estate helps investors build financial freedom through specialized real estate courses and mentorship.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Norml Studio to accomplish?

• Design and develop an educational website to host and sell courses.
• Build an automated course pipeline to convert cold traffic into high-ticket buyers.
• Scale the sales system across three product lines (Short-term, Long-term, Fix & Flip).
• Create a "warm-up" flow (Lead Magnet → Tripwire) to reduce customer overwhelm.

SOLUTION

How did you find Norml Studio?

Online Search

Why did you select Norml Studio over others?

• Good value for cost
• Company values aligned

How many teammates from Norml Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had valuable educational content but didn't have a centralized platform or a good way to deliver it to people who didn't know us yet. We hired Norml Studio to build our entire website ecosystem and a "classic course pipeline." They started by mapping out the strategy and designing our branding in Figma so the website would look professional and trustworthy. Then they developed the actual website and all the key landing pages, including a Lead Magnet page to capture emails and a "Tripwire" page where we offer a low-cost product via video. They set up email sequences that trigger based on user behavior on the site, ensuring that if someone downloads a guide but doesn't buy, the system follows up with them automatically without us lifting a finger.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website is up and running successfully, and the system is converting. We validated this approach with our Short-term rental course first, and once we saw it working, we rolled it out to our other two courses. Now we have an automated machine that nurtures leads 24/7. The biggest win is that we don't have to manually "warm up" leads anymore. The website does it for us by giving them a taste of the value before asking for the main purchase, which has made our sales process much smoother and more scalable

Scalability of the system from 1 pilot course to 3 full courses.

Seamless execution of complex email logic (hundreds of active sequences).

Conversion of cold leads into tripwire and core offer buyers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are organized enough. We communicated mostly through Slack and email. They were responsive and communicated thoroughly to resolve any issues over the project timeline.

What was your primary form of communication with Norml Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They truly understand how a sales funnel works. They grasped the full strategy — lead magnet, low-ticket offer, and proper warm-up before the high-ticket sale. I didn’t have to explain the marketing fundamentals to them.  

Are there any areas for improvement or something Norml Studio could have done differently?

No, everything was fine. We are satisfied with the result.

BACKGROUND

Please describe your company and position.

I am the Founder of GoPetZen

Describe what your company does in a single sentence.

GoPetZen is a pet health startup.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Norml Studio to accomplish?

• Implement automated email and SMS sequences to maintain user engagement
• Create database infrastructure separating user profiles from pet profiles
• Create brand identity that establishes credibility for a pre-launch pet health platform
• Build landing page explaining the platform's vision and value proposition
• Develop registration system capturing detailed user and pet data

SOLUTION

How did you find Norml Studio?

Online Search

Why did you select Norml Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Norml Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Norml Studio developed and built the entire current phase of our platform. You can view the website at www.gopetzen.com. Key deliverables included:

Detailed branding exercise. Included brand feel, look, logo design, color schemes etc. Incorporation of this into the website developed.

Wesbite development. Utilizing branding and UX/UI work developed a website that clearly delivers our message/strategy. Users can register through it and communicate with us.

Questionnaire and Communications development. Developed the capabilities for us to automatically send out questionnaires/quizzes to pet parents on a monthly basis and offer coupons in exchange.  This involved utilizing Mailchimp to send out the communications including email and SMS notifying of a new set of questions, reminders to complete quizzes, delivering coupons and reminders to use them and other communications.

User information and quizz response tracking. Developed a database in Airtable that automatically recieves and saves all the information provided by the users at registration and as each quizz is completed. Also has the relevant coupons for each quizz that would be sent out to users. It also tracks when users contact us for adding/removing pets or with other questions.

In addition outside of the SOW provided valuable input to increase the impact of our communications with potential users, help the business grow, and made connections with consultants that are helping us as we build our presence. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Functional registration system collecting detailed pet data (species, breeds, ages, health information) and responses to quizzes. 

Automated engagement sequences running independently

Database with separate user and pet profiles for investor presentations

Landing page communicating platform vision effectively

Coupon distribution system maintaining user participation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional! Our project manager was always available, extremely professional, responsive to our communications, and lead a multidisciplinary team very well.

As a whole, Norml Studio always met deliverable timelines even if there was sometime scope creep on our part.  They were very accomodating of our requests and also provided extremely useful feedback and insights if at times we were moving in a less than optimal direction. Also the executive team/founders would join most of our weekly and adhoc calls to ensure they were aware of all the moving pieces and available to provide their expertise on any aspect of it.

They utlized multiple platforms to ensure data, deliverables, timing was being tracked efficiently. After every single meeting our project manager would record a summary and provide a list of deliverables/next steps for both their team and ours.

I have worked on many projects and can honestly say that I have never encountered a better managed project.

What was your primary form of communication with Norml Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of dedication to the success of the project and GoPetZen's business as a whole is unique. They arent there to just do the project and leave. Rather, they are partners for the long term and go above and beyond to think about the business and make introductions to people and partners that could be helpful outside of the technology aspect. 

Needless to say their work product is exceptional but its also the culture of the firm that truly makes Norml Studio standout above all the multitudes of firms we evaluated before going with them.

I have the highest praise for their work, project management, communication style, dedication to the long term success of the startup, and willingness to accommodate adhoc requests.

Are there any areas for improvement or something Norml Studio could have done differently?

There is nothing I would say requires improvement. I am very impressed and will continue working with them in the longterm as our business grows and evolves.

BACKGROUND

Please describe your company and position.

I am an executive of COXIT.CO

Describe what your company does in a single sentence.

We support teams with C++/Python engineers and take on full-cycle ML/AI development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Norml Studio to accomplish?

• Branding & Identity
• Website Design
• Website Development
• Case Studies Design

SOLUTION

How did you find Norml Studio?

Referral

Why did you select Norml Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Norml Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Guys helped us build a new website. We were looking for strong branding, clear messaging, and reliable execution — and they delivered on all fronts. The site is now our main marketing tool. They worked closely with us to present our services and complex case studies with a clear UX structure and visual hierarchy. Our previous site leaned heavily on flashy animations but lacked usability. This time, we focused less on wow-effects and more on clarity and effective communication — and it paid off.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strong branding that we can scale and a website that finally reflects the quality of our work. It’s something we now confidently share with clients — it helps build trust faster and makes the sales process smoother.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regular back-and-forth process — sometimes delays on our side, sometimes on theirs. Expectations were managed well, with direct access to the PM, developers, and designers. No surprises, just a steady, predictable engagement that led to solid results.

What was your primary form of communication with Norml Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.

Are there any areas for improvement or something Norml Studio could have done differently?

There’s always room for small improvements, but nothing critical stood out. The process was smooth overall, and the team was flexible when things shifted — which is what really matters.

BACKGROUND

Please describe your company and position.

I am the executive of Hammer & Nail Marketing

Describe what your company does in a single sentence.

We’re a digital marketing agency that helps marina and marine-related businesses stand out online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Norml Studio to accomplish?

• Increase execution capacity for building and supporting WordPress sites
• Implement call tracking and analytics for our clients
• Run local SEO and Google Ads campaigns
• Scale delivery output without expanding internal team

SOLUTION

How did you find Norml Studio?

Online Search

Why did you select Norml Studio over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Norml Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Norml joined us as an external execution partner. Initially, they built and supported WordPress websites, implemented call tracking, and set up analytics for our marina clients. As the relationship progressed, they also took on SEO and paid search. Over the course of the year, we collaborated on 15+ client projects. They scaled with us, delivering consistently and integrating smoothly into our workflow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve been able to ship over 15 client projects and feel confident that the work represents us well. The quality of the websites and the marketing support Norml delivers helps build trust with our clients and improves our internal workflows and delivery times.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process was predictable and low-friction. We had access to the people doing the work, which made feedback loops fast and effective.

What was your primary form of communication with Norml Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their consistency is impressive. Norml didn’t try to wow us — they just did the job extremely well, every time. That’s exactly what we needed to grow our business without growing our team internally.

Are there any areas for improvement or something Norml Studio could have done differently?

Nothing major. A few things shifted on our side throughout the year, and they were flexible enough to adjust. That’s what really matters when you’re working on a lot of projects at once.

BACKGROUND

Please describe your company and position.

I am the CEO of Polaclub

Describe what your company does in a single sentence.

Polaclub.com.ua is a specialized e-commerce store offering a wide range of Polaroid and Instax cameras, films, and accessories, with exclusive products and a strong community of photography enthusiasts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Norml Studio to accomplish?

• Redesign the website and update the brand
• Build a scalable design and dev system
• Replace Elementor with a custom WordPress theme
• Improve site performance and user experience
• Set up ongoing support for design, dev, and SEO
• Launch ad campaigns and grow organic traffic.
• Add features like reviews and loyalty program
• Help the client systemize and delegate work

SOLUTION

How did you find Norml Studio?

Referral

Why did you select Norml Studio over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Norml Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I built the store myself initially, but at some point, I needed a professional team to take over. I brought the team in to handle the technical side, scale operations, fix bugs, and ensure everything ran smoothly while I focused on strategy. They developed a plan, improved the brand and the store step-by-step, helped automate warehouse operations, applied best practices, and took over both management and technical responsibilities. They also helped improve SEO, Ads, and CRO. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

276% growth in organic traffic in the first six months
Increased ROAS from 842% to 1599%
Helped increase revenue by 32.94% compared to the same period last year.

Increased ROAS from 842% to 1599%

Boosted customer satisfaction and engagement through new features and improved UX

Helped increase revenue by 32.94% compared to the same period last year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked on a monthly support basis and had weekly progress meetings with the Project Manager and the team, delivering new features in sprints. If a critical bug needed fixing, we had direct access to a developer, ensuring quick resolution.

Overall, the work was smooth and reliable.

What was your primary form of communication with Norml Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

They ran a deep, 2–3 hour strategy session that brought me and other team members together to brainstorm ways to improve the business. By the end, we had over 50 actionable items, all prioritized based on how quickly and easily they could be implemented — using an effort-impact framework to guide the next steps.

Are there any areas for improvement or something Norml Studio could have done differently?

As with any contractor, there were times we could’ve moved faster or hit estimates more accurately. But what I appreciate most is that the team always communicates openly and stays honest throughout. That’s why I continue working with them — clear communication and proactive effort. You can’t avoid problems, but you can deal with them transparently.

I don’t think anything needs to change. I’ll keep working with them as I grow my business.

BACKGROUND

Please describe your company and position.

I am the Website Redesign for Nutrition Brand of Diet vs Disease

Describe what your company does in a single sentence.

We provide nutrition consulting for those with digestive disorders

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Norml Studio to accomplish?

• Develop an interactive quiz and dynamic summary page

SOLUTION

How did you find Norml Studio?

Online Search

Why did you select Norml Studio over others?

High ratings

How many teammates from Norml Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign the website in Figma to reflect the brand identity
• Develop a custom WordPress theme
• Gradually update the website to handle high traffic
• Implement a CI/CD pipeline and integrate Git to enhance the website’s stability
• Improve lead conversion tracking and streamline GTM setup for consistent and accurate data capture
• Optimize page speed
• Provide ongoing support, updates, and automation to keep systems current, efficient, and streamlined

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Stronger brand presence from the redesigned website
• Quiz funnel working
• Improved user engagement through interactive features and streamlined navigation
• Increased page load speed, enhancing user experience and reducing bounce rates
• Higher lead conversion rates from optimized tracking and GTM setup
• Enhanced website stability and performance with CI/CD implementatio
• Better handling of high traffic without downtime due to gradual updates
• Consistent maintenance and automation improved operational efficiency

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they deliver on time and often provide Loom video explanations of what has been done.

What was your primary form of communication with Norml Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by Norml Studio's good communication and efficiency.

Are there any areas for improvement or something Norml Studio could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of HOMEEC. We connect homeowners, potential homeowners, and cities to address the housing shortage by promoting affordable housing solutions, particularly utilizing backyard spaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Norml Studio?

We needed help building our website and e-commerce scaffolding.

SOLUTION

What was the scope of their involvement?

Norml Studio built our website and e-commerce scaffolding. The team handled the full implementation of the following deliverables using internal resources: concept and prototyping, UI kit, main page, about page, contact us page, all homes template, home template, brand book, code (Divi Builder), WordPress setup, animation, and WooCommerce setup.

What is the team composition?

We worked with 2–5 teammates from Norml Studio.

How did you come to work with Norml Studio?

I found Norml Studio through networking. I chose them over other options because I had a friendship with their founder.

What is the status of this engagement?

We worked together from January 2025 to January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were satisfied with the deliverables Norml Studio built for us. The measurable outcomes from our project with Norml Studio that showed progress or success were the execution of the scope as detailed. It was evident when an item was completed. Additionally, we received positive feedback from users and stakeholders; everyone loved our site.

How did Norml Studio perform from a project management standpoint?

Norml Studio delivered on time. We primarily communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Norml Studio's professionalism and responsiveness were impressive. I look forward to working with them in the future. Additionally, their ability to adapt was unique. They relocated their headquarters during our project and still executed our project seamlessly.

Are there any areas they could improve?

No, we were pleased with the results of our project.

BACKGROUND

Introduce your business and what you do there.

I am the Director at Streamline Pump Solutions, an online retailer specializing in selling water pumps. We operate in the eCommerce industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Norml Studio to accomplish for your eCommerce business?

I hired Norml Studio to create our website from scratch, including setting up the back end for taking orders and managing the eCommerce process.

SOLUTION

Can you describe the scope of work Norml Studio handled for Streamline Pump Solutions? Please include the main deliverables if you can.

Norml Studio built a user-friendly eCommerce website from scratch, streamlined our complex product catalogue so customers can easily find what they need, and created a system that allows us to manage products and orders ourselves without needing a developer for every change. They also established a professional brand presence to help us compete in the online market.

How did you find Norml Studio?

Upwork

Why did you choose Norml Studio over other options you considered for Streamline Pump Solutions?

I chose Norml Studio because of their professionalism. When interviewing multiply different people for this project, I found that Max was different to the rest, going the extra mile providing support on how the project would run and showing his companies capabilities.

When did your project with Norml Studio start, and is it still ongoing?

The project started in April 2024 and is ongoing.

Roughly how much money have you spent on this project with Norml Studio?

$10,000 to $49,999

How many teammates from Norml Studio were assigned to your project?

6-10 people from Norml Studio were assigned to the project.

RESULTS & FEEDBACK

What were the measurable outcomes from your project with Norml Studio that showed progress or success?

Key measurable was receiving orders on a new website and checkout process once we launched in August 2024. 

What was your primary form of communication with Norml Studio during the project?

Email or messaging app. Slack.

How would you describe Norml Studio’s project management? Did they deliver on time?

They were very good to work with. Max was very professional and happy to help with any requests. They delivered what they said they would, on time.

What did you find most impressive or unique about working with Norml Studio?

Commitment to helping me setup my business and ensuring every detail was considered. Making suggestions to help me, whether it was for there commercial gain or not.

Is there anything Norml Studio could have done better or differently during the project?

Communication was sometimes delayed, but this was not their fault as we were in different time zones and my communication was poor at times.