Noise Media Group

BACKGROUND

Please describe your company and your position there.

We are creating the most tech forward and engaging platform to help families live their best lives and get the most sleep as possible. Nanit is a a best-in-class family experience and smart baby monitor, that uses real data to connect, inspire and inform. I am the Social Media Director, which means I lead the marketing and influencers strategy across all of our organic social platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noise Media?

We hired noise to help launch our UK Instagram account, grow our following for IG & TikTok, support influencer programs and create content for all channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

I worked with our sales team to identify the best agencies in the UK and Noise hit it out of the park when evaluating my comparison scorecards

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, we worked together to develop a launch plan and approval process. They took our US strategy, brand playbook and guidelines, budgets for influencer & boosted posts and monthly content themes / brand campaigns / promos. Once they reviewed all the documents, they came back with the best approach to get us started. They immediately started sharing 4-6 Posts per Week (a variation of formats week over week!)

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager, copy writer, designer and influencer specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

0→1.5K followers in less than 5 months 3M+ impressions 330K+ video views, 15K+ engagements, 1,055 linkinbio clicks TikTok views increased +112% Significantly surpassed Q2 and Q3 targets, in line to hit all yearly KPIs

How effective was the workflow between your team and theirs?

We met weekly to review anything needed and monthly to discuss performance, as well as create a dedicated slack channel to share real-time updates.

What did you find most impressive or unique about this company?

The team was extremely talented and accommodating! There were many times they needed to adapt very quickly to last minute changes, team restructures and tight deadlines – they always delivered exceptional work.

Are there any areas for improvement or something they could have done differently?

There's really not anything I can think of. Perhaps, developing an interaction/engagement strategy could've been helpful, but their main focus what content creation, less community management.

BACKGROUND

Please describe your company and your position there.

I am the global PR & Comms manager for an online marketplace aimed at students.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noise Media, and what were your goals?

We wanted to increase our brand awareness and lead generation amongst the student community through social media channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

The knowledge and expertise of the team to create a targeted campaign were a standout compared to competitors.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team created a scope of work based on the brief to improve brand awareness - using paid social media advertising as the focus. KPIs and timelines were agreed, and then the consultation for branding/content look took place. This was then followed by a two step content review process. This meant that the end product was of high quality and met our goals/campaign objectives.

How many resources from the vendor's team worked with you, and what were their positions?

We work with a wide range of the team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a strong performance from the activity.

How effective was the workflow between your team and theirs?

The workflow between the team and our in-house team is very cohesive. They communicate well, always go above and beyond to answer any questions or find solutions to challenges, and their content production levels are amazing. It's like the team are our in-house team, and that's hard to find for external providers.

What did you find most impressive or unique about this company?

We're impressed with their ability to be creative, think outside the norm, and deliver.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a student recruitment agency that works to place students in part-time work. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noise Media?

We hired Noise Media to help us improve our social media presence. 

SOLUTION

What was the scope of their involvement?

Noise Media runs our social media efforts — they’ve helped us rebrand our social media accounts on Facebook, TikTok, Instagram, and Twitter to help us grow organically. Noise Media runs our paid social media campaigns, creating new ad content and copy. We provide them with an advertising budget to split between organic and paid efforts on each platform. 

Noise Media’s team also runs our PPC efforts, which have spanned Google, TikTok, Instagram, and Facebook. For each ad, Noise Media’s team delivers several ad ideas for us to choose from, and after a collaborative brainstorming session, their team implements the finalized ads. Their team also runs A/B testing to determine which ads perform better to optimize each campaign. They’ve also developed keywords that fit our business to drive traffic to our landing pages and improve our Google search rankings.

What is the team composition?

We’ve worked with 4–5 teammates from Noise Media, including Cydney (Director of Partnerships), Megan (Paid Search Manager), Ryan (Creative Director), and Joe (Co-Founder and CEO).

How did you come to work with Noise Media?

We researched agencies that specialized in reaching a student audience, and Noise Media was well known for that. We looked at similar agencies, but because we share a similar ethos and they have a proven track record and are relatively young, we hired Noise Media. Also, their pricing was reasonable. 

How much have you invested with them?

We invest around £5,000 (approximately $6,600 USD) a month with Noise Media. However, we scale our partnership up and down depending on the time of year — we’re a seasonal company, so we invest more during the academic year. 

What is the status of this engagement?

Our engagement with Noise Media began in January 2017, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been working with Noise Media for several years and have seen an influx of new students — we’ve doubled our revenue year-over-year and seen more significant student retention. We originally started with 1,000 students on our platform, and we’re now up to 5,000. We’re really happy with our partnership with Noise Media — they’re a fantastic agency to work with. 

How did Noise Media perform from a project management standpoint?

Noise Media has amazing project management — they work well together and meet deadlines. Their team is professional and speedy. Noise Media has complete control over our Google and Facebook portals, where they manage our PPC. 

Most of our communication is through Google Hangouts, WhatsApp, and Slack and we use HubSpot to organize our project. We have monthly and quarterly reviews to check our performance metrics and ensure we’re not overspending or underperforming. I’m impressed with their communication skills; their team will reply to our messages within 1–2 hours of receiving them and sometimes instantaneously.

What did you find most impressive about them?

Noise Media is fully engaged with our company’s ethos and mission — they’re one of the best media agencies we’ve ever worked with. They’re a relatively young company and have worked with student-centered businesses before, so they understand exactly what we want to achieve.

Are there any areas they could improve?

We haven’t had any issues with Noise Media throughout the partnership, so I don’t have anything for them to improve. 

Do you have any advice for potential customers?

I’d advise customers to have clear goals and KPI targets before starting the partnership with Noise Media. Establishing those goals at the beginning of our partnership has definitely helped Noise Media achieve them.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for MyWallSt, a publisher of investing analysis news and content to help people become better investors and ultimately help them in their financial future.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noise Media?

We hired them because we’d been facing challenges with our digital marketing and user acquisition. We were looking to work with a partner based in the UK who could help us grow our user base and revisit our creative strategy.

SOLUTION

What was the scope of their involvement?

Noise Media is our digital agency. Their work covers a lot of aspects, primarily digital ads and PPC. They manage advertising campaigns across Google, TikTok, and sometimes Facebook and Instagram. Additionally, they create social media content for us. Based on their strategies and research, Noise Media has guided us to change our audience targeting strategies.

What is the team composition?

In terms of the sales process, we interact with Anthony (Co-Founder & COO) and Joseph (Co-Founder & CEO). As for the day-to-day, we work with their accounts management team.

How did you come to work with Noise Media?

They were our customers; they used our service and were big fans of it, so they reached out to us. They connected with us at a fortuitous time when we were already thinking about getting a new digital agency. 

We had an initial call with Noise Media and briefed them on what we were looking for. They came back with a very impressive pitch about how they would approach the problem. We had some feedback on the pitch they addressed in a final call, and we decided to appoint them as our agency.

How much have you invested with them?

We spend around $50,000 a month. In total, we’ve spent about $500,000 so far.

What is the status of this engagement?

We started working together in June 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a more engaged quality of users since working with Noise Media. Due to their research, we’re now targeting the UK and Ireland primarily, and we’ve seen better results for it. Our users’ lifetime value has improved due to how they’re targeting our audience. 

We’re also seeing great results on TikTok. Their creative strategies have generated thousands of views on the platform. Through a combination of internal work and Noise Media’s advertising campaigns, we’ve gotten over 20,000 Tik Tok followers. 

Overall, Noise Media has done a great job at performance management and efficiently administering our advertising costs. They joined us at a difficult time when we were having many challenges with our campaign results. While we haven’t fully turned it around, Noise Media has really helped us discover new ways to present our creative content. They’ve done an excellent job of helping us navigate difficult circumstances.

How did Noise Media perform from a project management standpoint?

We’re in direct contact with them every day on Slack and use Google Workspace to share reports. They work closely with me on a tool called AppsFlyer, a measurement platform for apps promotion. They’re brilliant at meeting deadlines.

What did you find most impressive about them?

They’re great people to work with; Noise Media’s people management and the culture of their team are really strong, so we have a great relationship with them. Additionally, they’re really effective content creators. Their creative team is really strong — we’ve been impressed with their output.

Do you have any advice for potential customers?

I would only say they’re a small, passionate team, and they’re great to work with!

BACKGROUND

Please describe your company and your position there.

Swisse Me is a new wellness brand entering the UK market, sister brand to Australia's leading vitamins and supplements brand Swisse, owned by H&H Group. My role as Ecommerce Lead was to build and lead a multi-functional team across NPD, agile web development and marketing to grow and scale the startup business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noise Media?

We hired Noise Media to devise a social first launch strategy for our new vegan protein range of powders and balls.

SOLUTION

How did you select this vendor and what were the deciding factors?

Noise Media came recommended, so I invited them for inclusion in the pitch process with four other performance marketing agencies. Their approach to the brief gave great confidence in their ability to deliver against the aggressive KPI targets.

Describe the project in detail and walk through the stages of the project.

• We introduced and shared samples of the new products to enable Noise to understand the products they'd ultimately be selling
• The team pulled together a media plan for the first phase of the project to deliver against the impressions, clicks and conversion KPIs
• They made recommendations on creative for production that would hit the KPIs
• We launched on Facebook and Instagram with a full funnel approach
• Weekly and monthly meetings with reporting suite to understand optimisation opportunities
• Following phase 1 (3 months) we moved into phase 2 (6 months) of the campaign to not only continue to drive new acquisition, but also retain existing and cross-sell

How many resources from the vendor's team worked with you, and what were their positions?

Account manager, digital marketing manager and a small team of creatives on content production

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Cross channel acquisition grew incrementally, fuelled by the campaign on Facebook and Instagram platforms.

How effective was the workflow between your team and theirs?

We had weekly meetings on the phone to run through results via reporting. Plus monthly and QBRs in person. Regular email comms throughout the week.

What did you find most impressive or unique about this company?

Motivation to drive results as a genuine extension of the Swisse Me team.

Are there any areas for improvement or something they could have done differently?

As is often the case, the reporting dashboard was an evolving beast that we continued to tweak to ensure we were capturing the most relevant data to drive incremental growth

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager for a cider manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noise Media?

We needed an agency to help us increase our social media footprint.

SOLUTION

What was the scope of their involvement?

Noise Media handles all of our social media marketing. They present content for us to approve each week, and they publish it the following week.

Also, they did a video production campaign, which used 5–6 actors to represent different flavors of the brand. The audience was invited to take a quiz to identify us as a flavor through character assessment.

What is the team composition?

Joe (CEO) is our main contact, and we have an account manager.

How did you come to work with Noise Media?

Our owner’s wife met Joe at an event and liked what he said. She passed his information along to me.

What is the status of this engagement?

We began working together around July 2019, and it’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We analyze the performance and success of individual campaigns, engagements, video views, and followers each month. So far, they’ve met our expectations.

How did Noise Media perform from a project management standpoint?

There were some bumps early on, but it has improved as we’ve learned more about each other. Bringing our account manager on board is the best thing they could’ve done; she’s fantastic. Also, they always meet deadlines.

What did you find most impressive about them?

They’re an enthusiastic, young agency that fits great with us because our target demographic is 18–35-year-olds. They use the right tone to interact and reach out to our audience.

Are there any areas they could improve?

We don’t have one at the moment. When we voiced the need for improvement in project management, they hired our account manager, and it has improved.

Do you have any advice for potential customers?

Be extremely clear and concise about what you want. Also, work together on overall KPIs and objectives you want to achieve as a business.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital strategy at Universal Music Group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noise Media?

One of my functions was to work with licensed platforms in the social space. In connection with that, I wanted to consult with Noise Media about some of the challenges or options we have over there.

SOLUTION

What was the scope of their involvement?

Noise Media is providing consultancy services on how our company interacts with social media platforms. Part of that is determining how we look at those platforms from an audience and engagement perspective. On top of that, they help us see how we leverage our relationship with social channels such as TikTok, Instagram, ad Facebook. Most of their work has been completed.

What is the team composition?

I’m working with their social strategist and one of their co-founders. 

How did you come to work with Noise Media?

We found out about Noise Media through a word-of-mouth recommendation. They established a good reputation here.

What is the status of this engagement?

Our partnership began in April 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Noise Media has a massive level of expertise in the social space. They’re also quite adept at understanding their customer’s needs and deploying that expertise.

How did Noise Media perform from a project management standpoint?

They’ve been fantastic. We communicate through phone and email.

What did you find most impressive about them?

They’re focused on delivering valuable insights and information. Above all, they’re efficient.

Are there any areas they could improve?

No, they’re great and nothing springs to mind.

Do you have any advice for potential customers?

Noise Media has been great to work with.

BACKGROUND

Please describe your company and your position there.

Our company is a leading online and mobile task service that conveniently connects people with Taskers to handle everyday home to-dos such as furniture assembly, handy work, home cleaning, moving help, and more. Acquired by Ingka Group (IKEA Retail) in 2017, we operate in cities across the United States, the United Kingdom, Canada, France, Germany, and Spain, and is headquartered in San Francisco.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noise Media?

We hired Noise to help manage our paid social across Europe. This involves campaign build outs, optimisations, content development and more. This began in the UK and quickly scaled across Germany, France, Spain and Portugal.

SOLUTION

How did you select Noise Media and what were the deciding factors?

We searched and conducted an RFP process with both full-service digital agencies and paid social specialists. The deciding factor was based on how well Noise understood the brand from the outset and saw a strategic direction in which they could take us. Furthermore, we felt we had a good rapport with the team through the RFP and new they would be fun to work with.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting and brand induction Noise helped map out a strategic plan for growth across paid social. This initially was with Facebook/IG within the UK. Within 3 months we have now scaled across Pinterest, Twitter as well as across new European markets. As part of the journey we explored different content routes and themes and evolved what was presented in the RFP process.

How many resources from the Noise Media team worked with you, and what were their positions?

We work with Client Services, Marketing and their content team for the most part and have daily interactions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since starting our paid social activity we have seen growth across all of our core KPIs. We have been able to scale our spend while keeping strong efficiencies.

How effective was the workflow between your team and theirs?

Our ways of working has been very effective. We use our weekly meetings to go through status and any major updates, changes and optimisations. We have also found slack a great week of quicker communication for smaller, tactical tasks.

What did you find most impressive or unique about this company?

I have been impressed by the level of energy and excitement they have given to our company. It has also been enjoyable to explore outside the box content ideas and to push the boundaries of our live channels.

Are there any areas for improvement or something they could have done differently?

We have been impressed by Noise from the outset. As we have spent more and scaled channels and markets, we have worked together to get create more effective ways of working.

BACKGROUND

Please describe your company and your position there.

We supply branded packaging to the hospitality sector. I am a Director in the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noise Media, and what were your goals?

This year we've embarked on our next stage of growth. The first element of this was an investment into our online platform. The second and where Noise are assisting us is to create and implement a full digital marketing funnel.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to a range of different agencies. The majority of proposals we received from these agencies were generic, and got to the "financial package" very promptly. Noise on the other hand really showed an understanding in our business, our growth plans & how we were looking to disrupt an industry, whilst also providing specific ideas and concepts as part of their proposal. In addition to this, the structure of the account and the specific individuals impressed us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Discovery phase consisting of sharing of key branded assets as well as onboarding forms, questions, KPI and CPA targets. This was followed up by a couple of meetings and a presentation of a discovery document. The next phase was the digital strategy and honed in on the specific part of the funnel, platforms and audiences we would be targeting; as well as the basics - ad account setups.

From a content perspective, we were presented with refined ideas both short term and long term. The short term ideas were then actioned with the aim of quick testing and iteration, to build data points and educate further content production. We are currently in this initial phase and are provided with full transparency and regular reporting.

How many resources from the vendor's team worked with you, and what were their positions?

Account manager, Marketing lead, Social Media Manager, Paid Google manager, Content lead & content manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are in the early stages of our working relationship, in the "test and iterate" phase but so far they are hitting targets discussed. They've also driven revenue to us through introductions.

How effective was the workflow between your team and theirs?

Workflows have been both very well structured whilst communication has been impressively fluid. We have structured bi-weekly reporting meetings but Noise have a great understanding of the nature of startups, are incredibly collaborative and often go above and beyond.

What did you find most impressive or unique about this company?

Not only are they are one-stop shop for all our digital marketing needs (incredibly important as we are very time poor) who are very well versed in what they do, but they have also developed a great understanding of our business from the off. They're personable, always show a keen interest, and have made introductions that have led to a new business for us.

Are there any areas for improvement or something they could have done differently?

Very happy so far.