Noble Digital

BACKGROUND

Please describe your company and position.

I am the Strategic Marketing & Partnerships Lead at Premiersoft

Describe what your company does in a single sentence.

We are a software developer and technology consulting company that also offers staff augmentation 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Noble Digital to accomplish?

• Refine positioning and develop strategy and roadmap for implementation

SOLUTION

How did you find Noble Digital?

Referral

Why did you select Noble Digital over others?

Referred to me

How many teammates from Noble Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Market research on technical debt trends and competitor gaps 
ICP analysis of CTO motivations/pain points 
Three fully developed three creative concepts with:
Manifestos and messaging frameworks.
Video series storyboards.
Interactive tools concepts for lead generation
ABM campaign blueprints 
Media strategy for AWS re:Invent activations and LinkedIn ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

100% stakeholder alignment on final creative direction in weeks (vs. 3+ months of internal debates pre-engagement).
A more valuable and actionable campaign developed compared to other partners we've tried

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered output on time.
Weekly check-ins ensured alignment with our evolving priorities.
Most impressive aspect:
Their ability to systematize creativity—e.g., transforming Forrester’s technical debt insight into a creative interactive tool, which our Founder called “the most compelling ROI visualization he's ever seen.”

What was your primary form of communication with Noble Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Noble Digital isn’t your typical marketing strategy experience. Whether you’re a large corporation or a small business, I can confidently say that their thorough market evaluations truly stand apart. They've captured our unique perspective and dived deep into alternative viewpoints. From comprehensive competitor analyses to innovative strategic advice, Noble Digital provides multiple positioning options. They even deliver a detailed implementation roadmap, complete with the latest technological insights, ensuring a seamless execution. Simply put, they’re exceptional.

Are there any areas for improvement or something Noble Digital could have done differently?

in person meetings

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of ReviewInc, an online reviews management platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Digital?

To celebrate the 10th anniversary of our company, we decided to do a rebrand. We wanted to redo our website, logo, color schemes, and fonts with the goal of establishing a fresh and modern look.

SOLUTION

What was the scope of their involvement?

First, Noble Digital reviewed our existing brand assets and interviewed several key stakeholders to get a better understanding of our company. After that, they proceeded with the work, redesigning our website based on our new branding. During this process, their team provided us with Figma files of new web pages, landing pages, and styles that would be emulated throughout our website.

What is the team composition?

We mainly worked with two people from their side.

How did you come to work with Noble Digital?

They were recommended to us by one of the members of our marketing team. We interviewed several other companies, but we decided to go with Noble Digital because the quality of their work was very impressive.

How much have you invested with them?

We spent around $50,000–$100,000.

What is the status of this engagement?

We worked together on this project from December 2021–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 9% in terms of leads; we measured this by counting how many people fill out forms on our website. Additionally, we also noticed a 40% increase in venture capital (VC) and more private equity firms emailing us.

How did Noble Digital perform from a project management standpoint?

They delivered everything on time. For communication, we used Zoom.

What did you find most impressive about them?

We were most impressed with the quality of their work.

Are there any areas they could improve on?

I can’t think of anything that Noble Digital could’ve improved on.

Do you have any advice for potential customers?

Be prompt when responding to their questions.

BACKGROUND

Please describe your company and your position there.

CoFounder and CEO Red Ace Organics, manufacturer and distributor of the best beet juice products on the planet.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noble Digital, and what were your goals?

We launched our engagement Noble's Data Matrix Appraisal which gave us a clear and actionable marketing plan for us to grow into. Noble was then able to take a piece of that strategy and apply our starting budget to create a campaign that will put us on an immediate path towards hitting our 4 year goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

Reputation

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Design and data

How many people from the vendor's team worked with you, and what were their positions?

One

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A sit up and take notice just from their art direction alone. The results we've already seen are exciting! The look of the new landing pages alone has already given us an idea of what our entire "brand refresh" will look like and they look like a million bucks. We've already adopted the new designs for our Amazon page and our newsletter. Besides creating a solid strategy, grounded in data, Noble Digital also executes with high quality and speed since they are a production agency. Great marketing/advertising partners to have. We highly recommend working with them. Noble Digital understands how to read data and turn it into art.

Describe their project management style, including communication tools and timeliness.

timely 30min blocks, no downtime, and no endless conference calls. I hate meetings.

What did you find most impressive or unique about this company?

Their speed is impressive. 

Are there any areas for improvement or something they could have done differently?

Ask more questions

BACKGROUND

Please describe your company and your position there.

VP Brand & Marketing BÜK Foods makes the healthiest and best tasting gluten-free baked goods on the market. BÜK is more than a healthy, innovative product. It’s a powerful opportunity to be part of a new food future, and the solution to a changing world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noble Digital?

Digital Marketing Strategy & Rebrand

What were your goals for this project?

Used our Shopify data to help focus the engagement to resolve our key customers which helped focus our organization's rebrand.

SOLUTION

How did you select Noble Digital?

My Team searched online for ad agencies and compiled a list of 3 based on recommendation from other similar brands in our category and on their creative merit. Noble Digital also reached out to us on LinkedIn and seemed to be profiling companies of similar ilk. We contacted each company, received proposals and narrowed it down to Noble.

They seem to have to most pragmatic fit the stage of our company and offered a customized approach to their creative strategy. Noble displayed a vast knowledge of the digital marketing space and approached the solution in a personal way, which stood out above the other agencies who seemed to have a preset playbook.

Describe the scope of their work in detail.

• Did customer interviews and survey that gave us really clear insights and psychographics of how to approach them on a more emotional level than pure rational level
• Pinpointing our ideal customer types to inform a user-centric foundation for our new positioning so we can speak to those customers around their pain and gain points
• Competitor analysis that helped inform new tactics and approaches in the marketplace for our own brand to adopt and make our own.
• Helped us make strategic decisions for our relaunch, with confidence

What was the team composition?

Our executive team worked directly with the principal, developed a strategy and his team executed the plan with little influence from our team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently mapping all our opportunities to develop a proper marketing budget so that we can scale our business (that's our next session).

How effective was the workflow between your team and theirs?

The workflow was excellent considering the lead for the BUK team was traveling while the work was being conducted.

What did you find most impressive about this company?

We are excited to continue the engagement and take this further. They know how to use data to make an actionable plan. We learned a lot.

Are there any areas for improvement?

We were very satisfied with the work.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager for a large software company that specializes in POS SaaS solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noble Digital?

We were looking for a professional analysis of some of our web properties using data to tell the story of where we are winning and losing.

What were your goals for this project?

We wanted to get a better understanding of our web traffic, how users discover our brand, and help us see the big picture and help identify where we are and where we should be.

SOLUTION

How did you select this vendor?

Noble partnered with another agency for a webinar I signed up for.

Describe the scope of their work in detail.

- Identified major and minor gaps to help increase revenue opportunities. - Broke down our funnel flow in great detail to pinpoint how much deeper we could take things. - They understand how the whole picture (data and content) fits together since they also do content production.

What was the team composition?

Worked closely with the principle of the firm.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I cannot share any outcomes at this time.

How effective was the workflow between your team and theirs?

Extremely easy and effective workflow

What did you find most impressive about this company?

They're super knowledgeable in both data analysis and how content marketing can drive results.

Are there any areas for improvement?

N/a

BACKGROUND

Please describe your company and your position there.

I am the founder of an online fashion brand in San Diego. I oversee product selection and operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noble Digital?

Despite our retail experience, we needed help with researching what product lines to focus on and understand the competition as well. We don’t have much in-house design so we needed a partner to outsource both the strategic side of our marketing as well as the creative content development.

What were your goals for this project?

We needed revenue streams to produce working capital that we could then reinvest back to continue growing our operations.

SOLUTION

How did you select this vendor?

Noble was referred by a friend. We spoke with a few options in but we quickly discovered the other options were too focused and didn’t grasp the bigger picture we needed to figure out.

Describe the scope of their work in detail.

The work started with a discovery phase which led into strategy. After that phase, Noble made it really clear what our options where and were even helped us prioritize everything in a way that made it easy for us to focus our budget and be clear about what was urgent and what could be put on the back burner. From there we were supplied with deep analysis work that helped us decide on some key products that we’re already seeing results from.

What was the team composition?

Strategist, analysts, creative director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have already begun seeing ROI from the new product lines that were developed. The most important win is that it’s helping us develop a financial runway so we can continue expanding our line and explore new audiences, while staying in the black.

How effective was the workflow between your team and theirs?

There was intense intake period where I was able to dump all my hopes and concerns, but once finished, they operated as an extension of me. Communications were only as needed. The didn’t bother me with the small stuff, which left me focused more on strategic decisions. The end result was better than I had expected.

What did you find most impressive about this company?

I was impressed by how I learned something I didn’t know about my own industry and more impressed that it was all through data analysis. Everything was data-driven. Noble is also very intuitive. They’re data-people… and they’re creative too. But, their creativity is based on data, which makes all the difference.

Are there any areas for improvement?

None that I can think of. This is an ongoing engagement and I'm excited to see where things go next.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at the Phoenix Institute of Herbal Medicine & Acupuncture College & Clinic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noble Digital?

We needed help with market research on who our leads is for the college. We also needed a better understanding of what our competitors are spending on ads and how we can be more competitive with them.

SOLUTION

How did you select this vendor?

Allen reached out.

Describe the scope of their work in detail.

Once we decided to move forward with Noble Digital I sent them over the market research that we already had and told them what our goals are as a company. They spent the next three weeks putting together a data matrix which was about 60 pages full of information on how to improve our marketing and outreach.

What was the team composition?

I worked with Allen.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just started implementing their suggestions so it is too early to see results.

How effective was the workflow between your team and theirs?

The whole process was smooth and fast.

What did you find most impressive about this company?

Allen is very knowledgeable in his field.

Is there any area for improvement or anything that could have been done differently?

I would have liked things to be more affordable for the additional projects that are suggested.

BACKGROUND

Please describe your company and your position there.

I am the Director of the Advisor Marketing and Operations team for an Insurance company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Noble Digital?

A series of videos and ads to create a lead generation project targeting millennials and young X'ers.

What were your goals for this project?

Lead Generation

SOLUTION

How did you select this vendor?

A team member attended their breakout session at a marketing conference.

Describe the video(s) and the process in detail.

We worked with Noble to develop a lead generation marketing campaign in 2019. They developed creative resources around a funnel flow and the theme “Adulting is Hard.” Creatives included two, TV quality videos, retargeting videos and messaging that our internal teams used to create ads and a landing page. 

What was your vendors' project management or feedback process?

No feedback

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

These changes resulted in increased ad-to-landing page conversions.

How effective was the workflow between your team and theirs?

Several months after the campaign started, Noble reviewed our media data and recommended changes to optimize the efficacy of the campaign. 

What did you find most impressive about this company?

The team is creative and hard-working.

Are there any areas for improvement?

No