Nimax

BACKGROUND

Introduce your business and what you do there.

I am a project manager at YIT. We are a construction and maintenance company specializing in housing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nimax?

We wanted to create a membership portal on which customers could receive information and services from our side.

SOLUTION

What was the scope of their involvement?

Nimax built our platform. I worked with a project manager, and they assigned a dedicated person for every sector of the work, from design to programming. I didn’t have contact with the resources themselves.

How did you come to work with Nimax?

We made a search and contacted several development companies. Our tender included various criteria. We decided to work with them because Nimax was using a CMS which was very popular in Russia, and which connect well with our internal systems for billing and other functions.

How much have you invested with Nimax?

The cost of their work was around $100,000.

What is the status of this engagement?

We started working with Nimax in September 2016. The first release is in production, and we’re working on a second one, which is planned to complete by the end of October 2017. We will continue to develop additional functionalities.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We rolled out the first release of the site but it happened literally last week and at the moment I can’t share any statistics or feedback.

How did Nimax perform from a project management standpoint?

They are very good, I have never seen a formalistic approach or actions just to check the box from their side. They deeply analyze a task and provide all possible ways of realization.

What did you find most impressive about Nimax?

They have great analysts on their team. It’s rare case when customer’s disorganized view of a project transfers to a systematic and clear conception after one or two interviews with the analyst (who never heard about customer’s business backstage before).

Are there any areas Nimax could improve?

Maybe they are a bit traditionalists. In some cases, I’d like them to offer more advanced, brave decisions.

BACKGROUND

Please describe your organization and position.

Our company sells and installs wood-burning stoves and fireplaces. We’ve been around since 2006 and sell our products online and in stores. I’m the founder. 

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Nimax?

We had two major problems that we wanted to solve. First, we wanted to convey a message to our customers about our approach, mission, and values. Second, we wanted to create a meaningful design of our brand. We were also in need of development services. 

SOLUTION

Please describe the scope of their involvement in greater detail.

We needed to communicate what we wanted to convey to our client. We had to describe our values. We didn’t just need a logo; we wanted an understanding of our brand. This was the most difficult part. Nimax also provided us with website development for both the frontend and backend of our site. They used a CMS that is known in Russia called Bitrix.

How did you come to work with Nimax?

I looked at a lot of sites and portfolios, and I talked with managers of companies. At the end of that, we favored Nimax.

Could you provide a sense of the size of this initiative in financial terms?

The project cost $50,000.

What is the status of this engagement?

The project has been completed.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Most importantly, we now have a coherent idea of our brand. We build all our products and communicate with our customers based on this knowledge. We have not yet received feedback from our customers.

How did Nimax perform from a project management standpoint?

They had a clear understanding of the stages of the project. Although we weren’t able to meet deadlines for our development work, they were great with the branding and design work. They stayed in good contact. We relied on Skype and email to stay in contact.

What distinguishes Nimax from other providers?

Nimax’s punctuality and honesty really what set them apart.

Is there anything Nimax could have improved or done differently?

I think that creativity and design are their forte. That being said, they could improve their competency in IT development. 

BACKGROUND

Introduce your business and what you do there.

We produce metal furniture for industrial companies in different sectors. I am the head of the marketing department.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nimax?

We needed branding and marketing at the initial level because the company didn’t pay much attention to that. The competition increased, so when I came to the company, we decided to come up with a marketing strategy, a communication strategy, and branding.

SOLUTION

What was the scope of their involvement?

We started to work with them on research, looking at who our target audience is, what they want, where they are, and what we should do for them. Then, we developed the brand identity of our company as it applies to different media, including the website. They helped us with web development and brand identity development. They did coding along with HTML, JavaScript, MySQL, and PHP. We have two different sectors: business-to-business [B2B] and business-to-consumer [B2C], so we have a website for B2B and one for e-commerce. We wanted to change the platform because the site was not responsive for mobile devices, so we decided to build a site that could be accessed by smartphones and other mobile devices. We also needed a platform for maintenance and upgrades.

How did you come to work with Nimax?

We chose them because their process was very clear and precise. They start from scratch by analyzing the business and present a well thought out solution.

How much have you invested with Nimax?

The total cost of everything was $40,000.

What is the status of this engagement?

The first project started in 2010 and was finished the end of 2011. The new website was started in 2013 and was completed this year.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have a new website which is more appropriate for our current products. It’s been quite good in terms of financial results. 

How did Nimax perform from a project management standpoint?

They were professional.

Are there any areas Nimax could improve?

Sometimes they don’t meet deadlines but I think that’s common in this industry.

BACKGROUND

Introduce your business and what you do there.

Founded in 2000, ARQA Technologies is a leading independent financial software provider in Russia and CIS [Commonwealth of Independent States]. It provides automated front-to-back solutions for over 300 sell and buy-side institutions from different countries.

I’m the head of advertising and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nimax?

Development, implementation with further support, and development of corporate style and company website.

SOLUTION

What was the scope of their involvement?

It was branding and development of new visual images that identify the company and its products for those outside. We needed a new united site of the company, merging separate products’ sites and the site of the company into a general corporate internet portal on the basis of a new corporate style.

How did you come to work with Nimax?

We researched and studied samples from design companies and web studios of the RU.net. Nimax is a notable interactive agency (in the top 20 creative web studios of RU.net) with recognized achievements and an optimal mix of designers and web-developers.

How much have you invested with Nimax?

I cannot disclose this.

What is the status of this engagement?

We have been collaborating since 2012. The implementation of every project took one year on average. The ongoing project concerns identity and website development.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

A new corporate style has been created that improved recognition of the company and its products. The new website corresponds to modern requirements for functionality and design. Both of the above have been positively reviewed by clients and partners of the company.

How did Nimax perform from a project management standpoint?

Projects were implemented in stages (e.g. research – conceptualization – development) with time points and costs for each stage. There was feedback, and when required, intermediate results got corrected. We received required services and support of the project results.

What did you find most impressive about Nimax?

Creativity, flexibility, and structural approach. They delivered complex services from development of corporate identity to web design (which mattered to us).

Are there any areas Nimax could improve?

Nothing in particular.

BACKGROUND

Introduce your business and what you do there.

We are a supplier of different kinds of electronic equipment, mostly for local producers. We sell different kinds of equipment, from measurement equipment to technical furniture, to some SMT [surface mount technology] machines. When we ordered services from Nimax, it was a product of our work on rebranding as a company.

I’m the person responsible for technical furniture. We also worked with Nimax on a specialized website for furniture. I also took part in rearranging the main website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nimax?

We wanted our website to look modern and more client oriented, to add some usability and some bright details. It needed to be compliant with our brand look and our strategy.

SOLUTION

What was the scope of their involvement?

It was the work of both of us - the marketing department of our company and their specialists. We discussed the ideas, how we see their final product, and they offered their ideas and ways to implement the strategy.

How did you come to work with Nimax?

It was a competition between several companies. We sent them our general ideas of how we see it and our brand book. We found the offer from Nimax as the best one. We saw some local ratings and examples of their previous work and liked what we saw there. That’s why we invited Nimax to start with us.

How much have you invested with Nimax?

It was a year ago and we had several steps to the project.

What is the status of this engagement?

We continue some work for my website for a separate brand like technical furniture. This website has multiple versions and we have something done every now and then. As for our main website, I think there are some small technical things we need to have fixed.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Mostly, people tell us they like the new design and the usability. All in all, they gave us a five - the highest marking in our system.

How did Nimax perform from a project management standpoint?

Personally, I had a perfect impression of their work. I had some previous experience with some other company, where we were really disappointed with their performance. They had millions of errors both on their manager’s performance and website performance. When it comes to Nimax, it was almost perfect, the issues were very small things.

What did you find most impressive about Nimax?

They offer quite a complicated product as well as additional services. They always go deep into the project so they understand our needs as a client. They did a great job.

Are there any areas Nimax could improve?

No. I think everything is fine.