Nexus Marketing Agency

BACKGROUND

Introduce your business and what you do there.

I’m a digital content producer for Arcadia, a healthcare data platform that unifies and analyzes complex healthcare data, providing actionable analytics and AI-driven insights to help organizations improve clinical, operational, and financial outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nexus Marketing Agency to accomplish for Arcadia?

We originally hired Nexus Marketing Agency to bolster our SEO rankings as a company.

SOLUTION

What was the scope of their involvement?

Our engagement has since expanded to include AI search visibility as that channel has grown in importance. Nexus Marketing Agency handles our SEO and AI search (AEO/GEO) program end to end.

What is the team composition?

We work with 2–5 members of Nexus Marketing Agency’s team.

How did you come to work with Nexus Marketing Agency?

Nexus Marketing Agency was referred to me.

How much have you invested with them?

We’ve spent an undisclosed amount.

What is the status of this engagement?

We started working together in February 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Nexus Marketing Agency has delivered measurable gains in both traditional search and AI search. The metric we care about most is qualified pipeline from organic search, because it ties SEO directly to revenue, and that pipeline has grown significantly year over year. We hold the #1 position for several of our priority terms, and the large majority of our tracked keywords rank on page 1. Our search visibility is well ahead of our closest competitors, and we appear consistently in Google AI Overviews and in AI-generated answers for the topics we track. Traffic to our priority pages has also grown, driven by non-branded searches. Nexus also optimized our website for SEO and updated our Google Business Profile and LinkedIn presence so search engines and AI tools describe Arcadia accurately.

How did Nexus Marketing Agency perform from a project management standpoint?

Nexus Marketing Agency’s project management has been a strength. The team is thorough and responsive, and every member listens to our concerns and works to keep us on our timeline for projects. Their reporting is a good example: each quarter, we get a clear results report with an executive summary, a plain-language assessment of what’s on track and what isn’t, and a 90-day plan with monthly activity detail. When issues come up, like the traffic and site health changes after our relaunch, they flag them openly and come back with a specific recovery plan. We’ve consistently been able to stay on schedule with them.

What did you find most impressive or unique about them?

What stands out most is how thorough Nexus Marketing Agency’s team is: they don’t stop at reporting numbers. They dig into why the numbers moved. After our site relaunch, they traced keyword declines to specific retired pages and to outdated publish dates on pages that were still live, and they paired each finding with a fix. They also track more than rankings: AI Overview presence, AI visibility across tracked prompts, share of voice against competitors, and lead data tied back to Salesforce and HubSpot. Just as important, they are candid about limitations, like the cookie issue that affected our traffic data, and they adapt the reporting rather than gloss over it. That mix of depth and honesty is what makes us trust their recommendations.

Are there any areas they could improve?

Honestly, very little. If I had to name refinements, there are two. First, our site relaunch led to some avoidable ranking losses, such as retired pages that had been driving keywords and schema markup that wasn’t carried over. Involving Nexus Marketing Agency earlier in migration planning, with a redirect and page-retirement review before launch, would have reduced that, and it’s something we’ll do differently next time. Second, a few details in the reports occasionally needed a second look, such as small inconsistencies between figures and charts. A final QA pass before delivery would make already strong reports even better. These are refinements, not concerns, and Nexus Marketing Agency has been quick to respond when we raise them.

Do you have any advice for potential customers?

My advice is to go in expecting a true partnership. Nexus is thorough, responsive and open about what the data does and doesn’t show, which makes them easy to trust. Bring them in early on big changes like a site migration so they can help protect your rankings, and be ready to evolve your approach as AI search grows alongside traditional SEO. We had to change how we planned and measured, and having Nexus guide that shift made it much easier. Finally, agree up front on how you’ll track results, ideally tied to qualified pipeline, so everyone is working from the same numbers.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at Infinite Giving, a fintech and investment advisory firm that helps nonprofits manage finances, accept stock, crypto, and DAF gifts, and grow funds with expert fiduciary guidance and modern financial tools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nexus Marketing Agency?

We hired Nexus Marketing Agency to help us increase brand awareness through organic search. We had no formal content strategy.

SOLUTION

What was the scope of their involvement?

Nexus Marketing Agency is on a monthly retainer to create new, optimized content for organic search, monitor our search ranking across primary keywords, and help us earn referrals through third-party media. In June 2025, we started investing more resources in our GenAI search (GEO) program. Nexus Marketing Agency creates blog posts, ultimate guides, and recommendations for improving the core pages of our website.

What is the team composition?

We work with 2–5 teammates from Nexus Marketing Agency.

How did you come to work with Nexus Marketing Agency?

Nexus Marketing Agency was referred to me.

What is the status of this engagement?

We started working with Nexus Marketing Agency in October 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can see the direct funnel from an organic lead to a customer. In the past year, we've seen a 108% increase in direct traffic resulting in 84 new customers. We actively monitor our first-page ranking for SEO/SERP and are competing for the #1 spot in GEO.

How did Nexus Marketing Agency perform from a project management standpoint?

We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The team's commitment, professionalism, and attention to detail are impressive. Nexus Marketing Agency always delivers.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the project and marketing coordinator for Astron Solutions. We provide affordable compensation and HR consulting services, helping organizations nationwide develop data-driven, competitive total rewards strategies and offering digital employee management tools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nexus Marketing Agency?

We needed to ensure our services and website were visible on the web. As a small but mighty team, we required consulting on the best way to market our company and services online.

SOLUTION

What was the scope of their involvement?

We have monthly check-ins to review our website's web presence and how it's generating leads or new business. We also discuss strategic ways to amplify our services on social media platforms.

Additionally, Nexus Marketing Agency occasionally provides guest articles and quarterly YouTube videos. They also generate a monthly report detailing the search keywords linking to Astron and how often we're found through search engines and AI generators.

What is the team composition?

We work with 2–5 teammates from Nexus Marketing Agency.

How did you come to work with Nexus Marketing Agency?

They were referred to me. I chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in September 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the years of working with Nexus Marketing Agency, we've seen incredible growth in our online presence—and, more importantly, we've seen that growth translate into increased inquiries and new business. 

As the digital landscape continues to evolve, particularly with the rapid changes in AI-driven search and the Google search environment, Nexus Marketing Agency has been an invaluable partner in helping us navigate this ever-changing space. They bring expertise, responsiveness, and a proactive approach that gives us confidence in our digital strategy. 

We truly value our partnership with Nexus Marketing Agency and appreciate the role they've played in helping Astron Solutions strengthen our online visibility, reach new audiences, and generate meaningful business opportunities. We began hitting our revenue goals months earlier than previously anticipated.

How did Nexus Marketing Agency perform from a project management standpoint?

They deliver on time and, most importantly, maintain constant communication with our marketing team. I view our work with them as a collaborative effort.

What did you find most impressive about them?

The wealth of knowledge their team has, their responsiveness to anything we ask, and the advancements in marketing ideas they continue to share with us to enhance our online presence.

Are there any areas they could improve?

No, there aren't any.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manage at a fundraising software company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nexus Marketing Agency to accomplish?

We needed to grow our SEO presence to rank on the first page of Google for all key terms related to our business. We also wanted to syndicate our content across channels to grow engagement, improve our AI visibility, and automate our marketing through HubSpot.

SOLUTION

What was the scope of their involvement?

Nexus Marketing Agency has written high-converting, high-ranking content for our website. The team has also helped us secure backlinks that increase content rankings across other high-ranking sites. Nexus Marketing Agency has helped us syndicate content into video formats, LinkedIn content formats, and other channels to increase LLM citations. The team has also increased our share of voice in AI overviews and LLM citations and helped us track better within HubSpot.

What is the team composition?

We’ve worked with multiple members of Nexus Marketing Agency’s team.

How did you come to work with Nexus Marketing Agency?

We found Nexus Marketing Agency through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working with Nexus Marketing Agency in January 2016, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Nexus Marketing Agency has helped us rank on the first page of Google for 90% of our target keywords. The team has also helped us get thousands of domain citations in LLMs. In terms of social media traffic, we’re seeing several posts from our LinkedIn page also rank on the first page of Google.

How did Nexus Marketing Agency perform from a project management standpoint?

Nexus Marketing Agency delivers on time and is extremely communicative. We communicate through virtual meetings.

What did you find most impressive or unique about them?

Nexus Marketing Agency really understands businesses that sell to nonprofits. Their network in this area makes their backlinks all the more helpful to drive authority. The team is genuinely able to write for us so well because they know the space so well and work in it. This topic niche is unmatched, especially in today's day and age.

Are there any areas they could improve?

There’s nothing Nexus Marketing Agency could improve on. I’ve been impressed with them every step of the way, even when I’m not always the easiest client to work with.