Nexus Marketing Agency

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manage at a fundraising software company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nexus Marketing Agency to accomplish?

We needed to grow our SEO presence to rank on the first page of Google for all key terms related to our business. We also wanted to syndicate our content across channels to grow engagement, improve our AI visibility, and automate our marketing through HubSpot.

SOLUTION

What was the scope of their involvement?

Nexus Marketing Agency has written high-converting, high-ranking content for our website. The team has also helped us secure backlinks that increase content rankings across other high-ranking sites. Nexus Marketing Agency has helped us syndicate content into video formats, LinkedIn content formats, and other channels to increase LLM citations. The team has also increased our share of voice in AI overviews and LLM citations and helped us track better within HubSpot.

What is the team composition?

We’ve worked with multiple members of Nexus Marketing Agency’s team.

How did you come to work with Nexus Marketing Agency?

We found Nexus Marketing Agency through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working with Nexus Marketing Agency in January 2016, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Nexus Marketing Agency has helped us rank on the first page of Google for 90% of our target keywords. The team has also helped us get thousands of domain citations in LLMs. In terms of social media traffic, we’re seeing several posts from our LinkedIn page also rank on the first page of Google.

How did Nexus Marketing Agency perform from a project management standpoint?

Nexus Marketing Agency delivers on time and is extremely communicative. We communicate through virtual meetings.

What did you find most impressive or unique about them?

Nexus Marketing Agency really understands businesses that sell to nonprofits. Their network in this area makes their backlinks all the more helpful to drive authority. The team is genuinely able to write for us so well because they know the space so well and work in it. This topic niche is unmatched, especially in today's day and age.

Are there any areas they could improve?

There’s nothing Nexus Marketing Agency could improve on. I’ve been impressed with them every step of the way, even when I’m not always the easiest client to work with.