New Light Digital

BACKGROUND

Please describe your company and your position there.

I am the owner of a private equity firm. Our mission is to directly source undervalued institutional quality private investment opportunities and syndicate to investors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Light Digital, and what were your goals?

Our website was created by a group with very little experience. We struggled with it both in terms of functionality and design. We hired New Light Digital to revamp it. The goal was to get a fresh, unique design that looked professional and modern.

By doing this, we were hoping to increase our traffic substantially by end of year. Also we wanted to ensure that existing clients and partners saw our website and got reassured that they made the right decision.

SOLUTION

How did you select New Light Digital and what were the deciding factors?

We searched for competent web developers who also had a good design eye. We had shortlisted about 4 firms, and eventually chose this vendor based on their past projects, very good eye, and good price-quality ratio.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss goals and expectations. From there, the team delivered the wireframes, design mock-up, and finally the developed site on a test server. We got to provide feedback every step of the way, and the team at New Light Digital went above and beyond to address every one of our needs and any issues we identified were fixed quickly.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the owner of the agency, Daniel. But I know that there were several people working behind the scenes. All communication was quick and to the point, which was appreciated.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our site, we saw immediate results. Our organic search traffic has jumped 44% over the previous month, and it has been growing since. Clients and existing partners love the new design, we get compliments all the time, particularly on how much easier it is to navigate and find things on the new site.

Describe their project management style, including communication tools and timelines.

We used text and phone calls for all communications. This proved to be very efficient. Even though they are based abroad, it really felt like they were next door. Daniel has an active US phone number, and his English is spotless. So we understood each other very well.

I've particularly enjoyed how responsive they were. In my previous experience, it would take people at least one or two days to hear back from them. With Daniel it was almost instant (the latest we ever heard back from them was the following morning, due to the time difference). Overall, a very good experience.

What did you find most impressive or unique about this company?

The problem-solving skills were very impressive. They did not let anything fester, and addressed all issues head-on. This was appreciated, because we didn't have experience in this process, so the extra attention was welcome. They explained everything very clearly, and even jumped on screen-sharing calls to show us how certain things worked with the new website.

Are there any areas for improvement or something they could have done differently?

We had initially thought that SEO was included in the new website design. Daniel has clarified that some minor SEO is included, but that more extensive SEO would need to be done on a monthly basis.

We've actually signed up for it, and are now implementing a small SEO & Content Marketing program. It works well so far, as the content actually allows us to educate potential clients on our services, and provides an SEO boost. We might add social media to the mix in the future as well. Thank you very much! Highly recommended.

BACKGROUND

Please describe your company and your position there.

We help agricultures succeed by providing them with the tools and resources they need. I am in charge of marketing at our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Light Digital?

We had an old website that did not look good and did not provide the value needed for our customers. We needed guidance on how to take it to the next level in terms of functionality, content, and technical integrations (CRM, forms, digital marketing).

What were your goals for this project?

We wanted to have a way for clients to easily find us, contact us with any questions, but also find all the information they need in terms of the agriculture products we carry. We also needed an ecommerce solution integrated into our site.

SOLUTION

How did you select this vendor?

We selected New Light Digital given their level of expertise. Even though they were a bit higher priced than other vendors we looked at, they proved their expertise and experience. They immediately understood what the challenges were, and were able to produce a tangible plan on how to address them.

Describe the project in detail.

It was our corporate website. https://elitagrotehnologie.md/ New Light Digital produced a plan on what each page should contain. We went over it and provided feedback which was then implemented into the strategy.

Daniel and his team provided us two rounds of review for the design phase, and another two rounds during the development phase, to iron out any remaining issues. The result was a marvelous website which we are very proud of.

What was the team composition?

We worked only with Daniel, who is the owner of the company. This was nice, because there were no junior account managers to deal with (we've had bad experience with this in the past). We know there were two designers and two developers involved in our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 3 months of website launch, we saw an increase in traffic of 76% from Google. Also our bounce rates have dropped by 68%, and the time on page has doubled. This is without us doing anything else on SEO. We plan on investing in this in the future, to take full advantage of our new website.

How effective was the workflow between your team and theirs?

We had excellent communication with the New Light Digital team. They went above and beyond to implement all our requests and feedback.

What did you find most impressive about this company?

The experience and knowledge they brought to the table is very impressive. We wouldn't have been able to accomplish the results we are getting without their extensive background in UX design and SEO best practices.

Are there any areas for improvement?

It could have been done faster, but this was partially an issue on our end as well. In the end, the high quality of the product is the most important, and we are very happy with the result.

BACKGROUND

Please describe your company and position.

I am the Head of marketing of Moldasig

Describe what your company does in a single sentence.

Insurance 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Light Digital to accomplish?

• We hired New Light Digital to develop and modernize the official MOLDASIG website, www.moldasig.md, with the objective of creating a more professional, user-friendly, and efficient digital platform for our clients and partners.
• Improve the website structure and navigation, present our insurance products and services in a clear and accessible way, align the website with MOLDASIG’s corporate identity, and strengthen the company’s online presence.
• Create a reliable platform that would help clients quickly find relevant information, contact the company, and better understand the insurance solutions offered by MOLDASIG.

SOLUTION

How did you find New Light Digital?

Referral

Why did you select New Light Digital over others?

• Pricing fit our budget
• Good value for cost

How many teammates from New Light Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered the development and modernization of the official MOLDASIG website, www.moldasig.md.

New Light Digital handled the website structure, design implementation, front-end and back-end development, responsive adaptation, content organization, and technical configuration.

The main deliverables included a fully functional corporate website, improved navigation and website architecture, dedicated pages for insurance products and services, mobile-friendly design, contact and request functionalities, content management capabilities, and support during the launch phase.

The final result was a modern, professional, and user-friendly platform that reflects MOLDASIG’s corporate identity and helps clients and partners access information more easily.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main measurable outcome was the successful launch of a modern, fully functional, and mobile-responsive website for MOLDASIG.

The new platform improved website structure, navigation, and access to information about our insurance products and services.

The project also made it easier for our internal team to manage and update content, while providing clients and partners with a clearer and more user-friendly digital experience.

Overall, success was demonstrated through the timely delivery of the website, improved usability, mobile responsiveness, better content organization, and a stronger online presence for MOLDASIG.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team had efficient communication, met the deadlines, and quickly reacted to any issues.

What was your primary form of communication with New Light Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by New Light Digital’s professional approach, responsiveness, and ability to understand our corporate identity and business needs. 

 We also appreciated their clear communication, attention to detail, flexibility, and commitment to delivering a high-quality result.

Are there any areas for improvement or something New Light Digital could have done differently?

Overall, we were satisfied with the collaboration and the final result. One area for improvement could be even more proactive communication regarding timelines, milestones, and technical implementation stages, which would help the client plan internal approvals more efficiently.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at Ciupi.md, a deals platform offering daily discounts on vouchers for products, services, restaurants, travel, beauty, entertainment, and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Light Digital to accomplish for Ciupi.md?

We hired New Light Digital to handle a complete rebranding project for Ciupi.md and to create a new website from scratch. Our goal was to modernize the brand identity, improve the overall UX, and build a website that better represented our platform and made it easier for customers to understand and use our services.

SOLUTION

Can you describe the scope of work New Light Digital handled for this project?

New Light Digital has handled the full rebranding and website development project for Ciupi.md. The scope of work has included refreshing our brand strategy and visual identity, creating a new logo and brand style, designing the website from scratch, developing the full website, and preparing the main content and visual structure. The team has also helped make the website more modern, user-friendly, and aligned with how we want Ciupi.md to be presented to customers.

What is the team composition?

We’ve worked with 2–5 teammates from New Light Digital.

How did you come to work with New Light Digital?

We found New Light Digital through a referral. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, had a great culture fit, and offered good value for the cost.

How much have you invested with them?

We’ve spent around $10,000 to $49,999.

What is the status of this engagement?

We started working with New Light Digital in February 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project has been a major step forward for Ciupi.md. New Light Digital has helped us move from an outdated online presence to a fresh, modern, and much more professional brand and website. The new identity has given Ciupi.md a clearer market position, stronger visual recognition, and a more trustworthy presentation for customers and partners. The website has become easier to understand, easier to navigate, and much better aligned with how people actually use our platform. Overall, the project has helped us present Ciupi.md as a stronger, more polished, and more competitive digital brand.We’ve tracked clear improvements after the launch of the new brand identity and website. In the first year after the project, website traffic has increased by approximately 460%, and sign-ups have grown by about 2.5x during the same period. These results show that the new website, improved UX, and stronger brand presentation have had a real impact on how people discover, understand, and engage with Ciupi.md.We’ve also received positive feedback from both customers and partners after launching the new branding and website. People have told us that the website looks much more modern, professional, and easier to understand. Partners have also noticed that Ciupi.md has a stronger and more polished presentation, which has helped create more trust around the platform. We’re very proud of the final result and happy to say that New Light Digital has played an important role in helping us reach that level.

How did New Light Digital perform from a project management standpoint?

New Light Digital manages the project very professionally. They keep the process organized, communicate clearly, and guide us through each stage of the rebranding and website development. The team is responsive whenever we have questions or feedback and ensures we always understand what they’re working on and what the next step is. Moreover, they deliver on time, and the final result matches the expectations we have at the beginning of the collaboration.

What did you find most impressive or unique about them?

What impresses us most is the seriousness, honesty, and competence of New Light Digital. Before working with them, we had a very disappointing experience with another company that overpromised, failed to deliver, and left us feeling misled. Working with New Light Digital has been a completely different experience. It feels like a breath of fresh air to work with a team that’s organized, transparent, capable, and genuinely committed to delivering what they promise. They’ve restored our confidence in working with an outside agency and shown us what a professional digital partner should be like.

Are there any areas they could improve?

Honestly, there’s nothing significant we can point to as something New Light Digital should do differently. After our previous negative experience with another provider, we were very careful and had high expectations for communication, transparency, and delivery. New Light Digital has met those expectations and handled the project professionally from start to finish.

How did you communicate with them?

We communicate through in-person meetings, virtual meetings, and emails or messaging apps.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Sonice Party. We offer franchise opportunities for retail party shops and event services. Our company provides training and support to help entrepreneurs create memorable celebrations for customers across the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Light Digital?

We needed to obtain more clients.

SOLUTION

What was the scope of their involvement?

New Light Digital provided Google Ads, blog writing, and SEO services. The team put advertising on Google, wrote blogs about party supplies on our website, and handled SEO on the website.

What is the team composition?

We worked with one teammate from New Light Digital.

How did you come to work with New Light Digital?

We found New Light Digital through a referral.

What is the status of this engagement?

We worked together from January 2021 to January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

New Light Digital helped us obtain more clients. We saw a 10% increase in clients in one year.

How did New Light Digital perform from a project management standpoint?

New Light Digital delivered on time and responded well to our needs. The team provided good services.

What did you find most impressive about them?

New Light Digital responded quickly to our needs. The team communicated easily and fixed issues quickly. New Light Digital also wrote good blogs and provided excellent marketing services.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Mastery Cabinetry, a manufacturing company. We design, manufacture, and install custom cabinetry such as kitchens, closets, vanities, and TV units.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Light Digital?

We needed help with running and optimizing Google Ads campaigns. We also wanted to improve our website design with a focus on conversion rate optimization and integrate a CRM system to streamline lead management and customer communication.

SOLUTION

What was the scope of their involvement?

New Light Digital has handled a comprehensive digital marketing project for us. The scope of work has included setting up and managing Google Ads campaigns, redesigning our website to improve user experience and boost conversion rates, and integrating a CRM system to track and manage leads more efficiently. As a result, we’ve seen a significant increase in phone calls, website inquiries, and even walk-in customers. 

During the redesign, New Light Digital has implemented several key features to enhance functionality and user experience. They’ve connected our Instagram profile to the website, allowing our latest posts to automatically appear as project highlights with clickable links that direct visitors to our Instagram page. They’ve also improved the map and directions section, updated website content for better clarity and engagement, and refined our lead form to make it more user-friendly and effective in capturing inquiries.

What is the team composition?

I’m not sure how many team members have been involved overall, as we’ve worked directly with a dedicated project manager who has handled everything efficiently. They’ve coordinated all tasks internally and ensured that any issues or requests have been addressed promptly by the right team members.

How did you come to work with New Light Digital?

We found New Light Digital through an online search. I chose them because they clearly explained their services and took the time to understand my business needs. They offered tailored solutions that made the most sense for where my business was at the time, which gave me confidence in their expertise and approach.

What is the status of this engagement?

Our project with New Light Digital started in October 2024 and is still ongoing. We’ve been very satisfied with the progress so far and are now planning to integrate SEO services as the next phase of our collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project has resulted in a noticeable increase in key metrics such as the number of phone calls, website leads, and walk-in customers. We’ve also seen improved engagement through our website’s integration with Instagram, which has helped showcase our projects more effectively. Overall, these improvements have contributed to a higher conversion rate and better lead management, reflecting the success of the collaboration. 

As a new company, we’ve previously relied mostly on recommendations and some social media ads. This project has marked our first time introducing Google Ads, and since then, we’ve experienced a clear increase in phone calls, website leads, and walk-in customers. While we don’t have exact percentages yet, the overall growth and improved lead flow have been very encouraging and demonstrate the effectiveness of the new marketing efforts.

How did New Light Digital perform from a project management standpoint?

New Light Digital’s project management has been very effective. Our dedicated project manager has kept everything organized and ensured tasks have been assigned and completed on schedule. They’ve been responsive to our needs, promptly addressing any questions or concerns throughout the project. Overall, their approach has helped keep the project on track and aligned with our goals.

Our overall experience working with New Light Digital has been excellent. Communication has been smooth and consistent; they’ve always been available to chat via Viber and responsive over email. We’ve also received detailed monthly reports along with performance feedback, which has kept us well-informed and helped guide our next steps. Their collaborative approach has made the entire process feel easy and efficient.

What did you find most impressive about them?

What has impressed me most about working with New Light Digital has been their personalized approach and clear communication. They’ve taken the time to understand my business needs and offered tailored solutions rather than a one-size-fits-all package. Their responsiveness and willingness to explain options in simple terms have made the process transparent and built my confidence in their expertise.

Are there any areas they could improve?

At this time, everything has met my expectations, and the experience has been great.

BACKGROUND

Please describe your company and your position there.

The BOX makes delicious and affordable pizza and other dishes for delivery throughout Chisinau, Moldova. I am the founder and owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Light Digital?

We needed to upgrade our online presence because our old website was dated and it did not deliver the same results as it did in the past. We needed a content marketing agency that we could trust to deliver the highest quality web design, but also help us promote our products via content marketing and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

Since we do not have a marketing department in house, we hired New Light Digital to take our online presence to the next level. We were recommended this team by a friend of mine. The deciding factors were their level of competence, their previous experience in our field, and the positive interaction we've had with the owner of the company.

Describe the project in detail and walk through the stages of the project.

We've been working with New Light Digital since 2020, so there have been a lot of interactions with them so far. But in general, the stages of our collaboration have been as follows: (1) discovery phase; (2) strategy creation; (3) strategy execution. We've been very involved at every step of this process, and have always been able to ask questions, and intervene where changes were needed.

At the moment we touch base at least once per month, when we review the monthly reports and discuss priorities for the following month. They created our editorial calendar for the content for several years in advance, as well as the SEO strategy that has already shown significant results for our company. We're pleased with the collaboration with them.

How many resources from the vendor's team worked with you, and what were their positions?

We've mostly interacted with Daniel, the owner of the company. But we've also had meetings and calls with some of the members of their team. We're aware there is a group of professionals working on our account from their end on a monthly basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new content and SEO strategy has increased our organic traffic by 120%, and our clients find the articles we publish to be informative and valuable. We constantly get compliments on the design and functionality of our website, and we're always recommending their work to friends and partners. An important note here is that they are extremely responsive with our maintenance requests. Things get fixed fast, and never take more than a few hours. This is a major difference with previous vendors that we worked with. Our revenue from organic search has increased by at least 60% YOY every year, since our collaboration started.

How effective was the workflow between your team and theirs?

Our workflow is flawless. We send out an email any time there is a maintenance request and it gets addressed almost immediately. On the content marketing side, we approve the articles and advertorials before they get published each month. It has been an extremely smooth workflow. Their communication with us has been outstanding.

What did you find most impressive or unique about this company?

I love that we never feel lost while working with New Light Digital. Any questions or concerns are addressed quickly and swiftly. The results speak for themselves, and we could not be happier.

Are there any areas for improvement or something they could have done differently?

None. I highly recommend New Light Digital to anyone who needs a reliable digital marketing partner.

BACKGROUND

Please describe your company and your position there.

We sell a wide variety of high quality rug pads across the United States via our ecommerce website. I am the marketing director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Light Digital, and what were your goals?

We needed a partner to take over the SEO for our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

The New Light Digital team was selected to create and execute the SEO strategy, both on-page and off-page. Their team was composed of three people: Daniel on the strategy side of things, and two other SEO specialists to execute the on-page and off-page activities.

We've been working together for under a year, and the cost has been roughly $30k.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

New Light Digital had the scope to improve our rankings. The project steps were as follows:

1. Keyword research and website audit
2. Strategy development
3. Execution

How many people from the vendor's team worked with you, and what were their positions?

We only interacted with Daniel, but I am aware he has an SEO team working on our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Even though there have been some technical difficulties with our web development team, Daniel and his team have been able to execute their side of the agreement in a very professional and proactive manner.

We're seeing more than 50% increase in organic search traffic and conversions.

Describe their project management style, including communication tools and timeliness.

The project management has been excellent, and they always responded to all of our questions in a timely and helpful way.

What did you find most impressive or unique about this company?

Their reports are very descriptive, and you are not left wondering what has been done by the team in the allocated hours each month. Their English skills are excellent.

Are there any areas for improvement or something they could have done differently?

I would definitely recommend the New Light Digital team to any company looking for a good SEO and digital marketing agency.