New Jupiter Media, Inc.

BACKGROUND

Introduce your business and what you do there.

I’m an office manager at a law office. We primarily specialize in employment law on the plaintiff’s side.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media, Inc.?

We hired New Jupiter Media, Inc. to manage our Google Ads account. Since we practice in a small niche of law, we were looking for specific keywords to bring people to our website.

SOLUTION

What was the scope of their involvement?

Their team helped identified keywords so that the ads would show up when people were searching for those.

What is the team composition?

Eric (Senior Account Manager, New Jupiter Media, Inc.) is the only one I’ve dealt with.

How did you come to work with New Jupiter Media, Inc.?

We had a previous working relationship with them.

How much have you invested with them?

Within our Google Ads account, we have a $4,000 budget. It’s roughly $750 per month.

What is the status of this engagement?

Our engagement with New Jupiter New, Inc. began in 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

New Jupiter Media, Inc. monitors the attraction to our site. They send me a monthly Excel sheet. Throughout the engagement, traffic has been consistent.

How did New Jupiter Media, Inc. perform from a project management standpoint?

Their team communicates regularly through email. They’re good at meeting deadlines. As long as I see the calls and clicks coming in, there are no issues.

What did you find most impressive about them?

I can’t compare them to other providers because they’re the only ones I’ve used for this service. If I email or call Eric, he’s responsive.

Are there any areas they could improve?

I would like to have more frequent contact through phone calls. We don’t communicate as often as I would like. If I do have changes, I can contact Eric when I need to. A quarterly call to go over everything and discuss if we can improve would be helpful.

Do you have any advice for potential customers?

I would recommend keeping the communication channels open.

BACKGROUND

Introduce your business and what you do there.

I’m the production manager of a foundation repair company. We specialize in addressing foundations, seawalls, sinkholes, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media?

We initially worked with a different vendor on launching a Google Ads campaign because that was the best way to get our name out there and earn some business. We didn’t like how we were being treated by that provider, however. They were uncommunicative and more expensive than we expected.

We ultimately decided to research other companies and found New Jupiter Media. We’ve worked with them on Google Ads ever since.  

SOLUTION

What was the scope of their involvement?

While working with the first company, we slowly had to learn which advertising methods worked and which didn’t. After we switched to New Jupiter Media, we provided them with all of our findings in as much detail as possible. That included relevant search terms and when people saw our ads online.

I’m not privy to everything that happens on their end, but they are thorough in their reporting to us. They provide us with datasheets that show us our progress in terms of clicks and calls. We’ve decided that we won’t advertise on Sunday. And we will not put a cap on our advertising spend per day as long as we stay in the first position.

What is the team composition?

We’re working with Stephanie (PPC Account Manager, New Jupiter Media) and Eric (Senior Account Manager, New Jupiter Media). They’re on top of things and available whenever we need to speak to them.

How did you come to work with New Jupiter Media?

A competitor’s recommendation led us to the first company we worked with. After doing our own research the second time around, we narrowed our final options down to New Jupiter Media and another firm. We selected New Jupiter Media based on the online reviews we found regarding their work. They stood out the most to us.  

What is the status of this engagement?

I’d estimate that we started working with them in December 2017. Our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are not concerned with the statistics. We’ve accepted the cost-per-click in terms of how many calls we’re getting out of all the clicks we receive. I don’t think there’s anything better we could have out there.

Where New Jupiter Media really shines is their availability. They treat us like we’re their only customer. I know that Stephanie probably deals with a bunch of other people as well, but they’re always available when we need them, and that’s the main thing for us.

How did New Jupiter Media perform from a project management standpoint?

We’re old-school here, so we like to talk to them over the phone rather than communicate through email. That’s our primary method, and we talk almost every day. My father is very nitpicky, and he’ll call them immediately if he finds something out of place. New Jupiter Media is always quick to answer and fix any issues.

What did you find most impressive about them?

Their availability and communication methods stand out, but they are also much more detailed than the previous company we worked with. Their research tells us what people typed into Google to find our ads, how many people clicked on our links, and, generally, what it is we’re paying for. They provide that information, but our first firm did not.

Are there any areas they could improve?

No, I can’t pinpoint anything that needs improvement.

Do you have any advice for future clients of theirs?

Clients need to know that they have to be within the top three positions in search results to get the most out of their advertising.

BACKGROUND

Introduce your business and what you do there.

I am the senior director of global marketing and communications for a global logistics organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media?

Our company has grown organically in business and sales but also in size through acquisitions. There is a lot of brand integration that goes into what we do. Integrating those legacy brands under our larger umbrella has presented challenges in many areas of branding, particularly with websites. We engaged New Jupiter Media to coordinate our branding campaigns across all of our assets.

SOLUTION

What was the scope of their involvement?

New Jupiter Media initially worked to make sure that individuals searching for the legacy brand were finding our larger company. That required redirecting and brand integration efforts. We’re now running campaigns around keywords and Google Ads. We hope those will drive people to our site based on needs and service offerings, as opposed to just a familiarity with one of our subsidiaries. 

What is the team composition?

Stephanie (Account Manager, New Jupiter Media) is our primary point of contact. She makes sure we have all of the resources we need to proceed.

How did you come to work with New Jupiter Media?

Our relationship with them predates my time in this role.

What is the status of this engagement?

We’ve worked with them since October 2014, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In combination with overall SEO work on our website, our bounce rate has dropped 20% this year, proving that whoever is being redirected is finding what they need. In the past, we were concerned with redirects and impressions, and we were successful in getting those. Since then, Stephanie has been incredibly strategic about what we can do to position our keywords better and find other keywords Google recognizes.

How did New Jupiter Media perform from a project management standpoint?

Our organization can sometimes be very reactive, but New Jupiter Media has done well responding to all of our adjustments. Stephanie always tries to make sure we’re organized. They’re very committed to offering planning sessions, ideas, and different methods.

We have one in-person meeting each year to set the tone for the year, and we have monthly catch-up calls in addition to making real-time changes to our program as they come up. They always meet the deadlines we set. 

What did you find most impressive about them?

I appreciate that they know what they do well, and they aren’t trying to be a one-stop-shop. They’re very candid about knowing what their expertise is. When we push for something, they’re straightforward and say they’re willing to try, but it may not be in their wheelhouse. I appreciate that they don’t try to be something they aren’t. They’re focused on what they do well and continue to drive us to do that better within our organization.

Are there any areas they could improve?

We truly rely on our partners to stay current on methods that work, and Stephanie is already so good at presenting new ideas. She could push us a little more to incorporate these new ideas faster.

Do you have any advice for potential customers?

You’ll benefit if you communicate your desired results well in advance so that they know exactly where you want to be at the end of the campaign/project. We lacked direction in the beginning, so we didn’t leverage New Jupiter’s full suite of skills and tools. If we had a stronger strategy session to start, we’d have a much more robust program. We are just now getting up to speed on the value NJM provides.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a startup called My Inheritance Cash.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media?

Since we were a startup, we were looking for someone to help increase our inbound leads and calls from potential customers.

SOLUTION

What was the scope of their involvement?

The New Jupiter Media team ran our SEO efforts using GoogleAds and on Bing. We briefed them on our business and they came up with a set of relevant keywords.

What is the team composition?

We work with Jason (President, New Jupiter Media) for sales and Daniel (COO, New Jupiter Media) serves as our day-to-day contact.

How did you come to work with New Jupiter Media?

They’re a local company that I had known of for several years.

How much have you invested with them?

We’ve spent around $9,000.

What is the status of this engagement?

We started working with them in February 2018 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results started to show within a few days of their team working with us. We’re now receiving between 70–100 inquiries per month. Their efforts were so helpful that we’re experiencing more leads than we currently have the staff to handle. 

How did New Jupiter Media perform from a project management standpoint?

We primarily speak through email and phone, and their team gives us monthly progress reports.

What did you find most impressive about them?

Their team provides excellent personal attention and customer service. They excel at forming strong business relationships. As a team, they know what they’re doing in this industry.

Are there any areas they could improve?

Once we add additional staffing to our internal team, we’ll be able to see if New Jupiter Media can generate even more business for us.

Do you have any advice for potential customers?

If the nature of your business is unclear, it’s important to thoroughly explain it to New Jupiter Media for them to meet your goals.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a windows and shutters company. We’ve been in business for around 37 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media, Inc.?

I realized the trends in my business were changing and that print media rarely gets looked at anymore. The group I wanted to target were young adults buying co-ops in local cities, a demographic that generally goes right to the internet.

SOLUTION

What was the scope of their involvement?

I told Jason (President & CEO, New Jupiter Media, Inc.) that I wanted my company found in all of the search engines. I mentioned certain buzzwords, and he made specific suggestions. We play around with different keywords and figure out which ones work and which don’t.

What is the team composition?

My primary contact was Jason, but sometimes I spoke with a salesperson.

How did you come to work with New Jupiter Media, Inc.?

I was at a seminar with my peers, and I spoke to someone who is in the same business. I said that I was interested in promoting my business online, and they suggested Jason and the New Jupiter Media team.

How much have you invested with them?

We’ve invested between $50,000–$200,000 so far.

What is the status of this engagement?

We started working with New Jupiter Media in 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My company is in specific categories due to Jason’s work. Our sales staff is pretty busy. We’ve received referrals from word of mouth, but the initial thrust came from New Jupiter Media. I continue to be pleased with their work.

How did New Jupiter Media Inc. perform from a project management standpoint?

Their project management style was excellent. We communicate through phone calls and email. I will call, and Jason responds quickly through email. I receive quarterly reports rather than monthly. Those are helpful because seasons vary.

What did you find most impressive about them?

I knew very little about the internet before working with Jason. He has a personal touch and makes sure he grasps everything when we are talking. I’m sure he has this approach with his other clients. I trust him greatly. He works well with me and has proven himself through his performance.

Are there any areas they could improve?

I’ve been working with them since 2015 and have never had a problem. New Jupiter Media delivers on their promises.

BACKGROUND

Introduce your business and what you do there.

I lead marketing for a company that provides engineering solutions to original equipment manufacturers (OEMs).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media, Inc.?

We wanted to develop an effective PPC advertising program through Google AdWords and Microsoft Bing.

SOLUTION

What was the scope of their involvement?

New Jupiter Media, Inc. started by assessing our objectives in order to develop an advertising campaign that meets our needs. The overall goal is to grow our lead flow. We don’t just want more leads, but we want them to be more highly-qualified leads.

Keywords are a collaborative effort. We frame the nature of the product and the messaging, and they advise us on what they think will work. Part of their approach is continuous improvement and refinement. They're always fine-tuning the effectiveness of the keywords and the messaging campaigns.

How did you come to work with New Jupiter Media, Inc.?

They were a word-of-mouth reference from someone I trust. I actually started using them when I was with another company, which was acquired by my current company. I continued the relationship with them because I was pleased with their performance.

How much have you invested with them?

I believe we spend around $5,000–$6,000 a year.

What is the status of this engagement?

We started working together in January 2015 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The PPC campaign has resulted in a significant increase in leads. As with any marketing effort, there are many factors involved. While we can't attribute the gains solely to their work, we've had to hire more sales staff to handle the additional lead flow. We’ve also seen a significant increase in revenue.

How did New Jupiter Media, Inc. perform from a project management standpoint?

Their team is great. We meet frequently at the beginning of each campaign to develop the strategy and determine its effectiveness. Once they get each campaign running smoothly, we decrease the frequency of the meetings. They’re open to our desire to meet at a frequency appropriate to the needs of each campaign.

What did you find most impressive about them?

They’re very responsive to our questions or any issues that come up. They're also extremely focused on meeting our needs and helping us with what we tell them is important.

Are there any areas they could improve?

At one point there was a change of account management. It took the new account manager a period of time to catch up on our account, which caused our campaign to lose a bit of steam. That lull was pretty understandable given the circumstances, and they quickly got back up to speed. Overall, we've been pleased with the results.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of a private psychotherapy center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media?

We needed a company to help us with online marketing campaigns.

SOLUTION

What was the scope of their involvement?

They manage all of our Google AdWords campaigns and provide recommendations in terms of other online marketing efforts. They understand how to maximize the effectiveness of Google AdWords, so we can rely on them entirely. They also do a lot of research to help us target our audiences.

What is the team composition?

I have one main point of contact.

How did you come to work with them?

My husband uses them for his business, so he referred me to them.

How much have you invested with them?

We spend about $250 a month.

What is the status of this engagement?

We started working with them in 2013 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're experts at what they do. The Google AdWords campaign is driving a lot of new clients to our practice.

How did they perform from a project management standpoint?

We have a monthly phone call with them and they provide regular reports.

What did you find most impressive about them?

They have deep understanding of Google AdWords and the nuances of online marketing. Also, they always follow through and complete the tasks that need to be done.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Have a productive initial conversation with them about the unique parts of your business and then keep an open dialogue.

BACKGROUND

Introduce your business and what you do there.

I'm the school director of an educational company for people interested in studying professional dog training and behavior.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media?

We engaged New Jupiter Media to assist us with our online advertising efforts.

SOLUTION

What was the scope of their involvement?

New Jupiter Media manages our Google AdWords campaigns, collaborating with our team as needed to come up with targeted keywords.

What is the team composition?

We work directly with the operations manager.

How did you come to work with New Jupiter Media?

I found them through a Google search.

What is the status of this engagement?

We've been working with them since 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

New Jupiter Media has significantly helped us optimize our online advertising efforts while maintaining our top position on Google. They continue to deliver on their promises, so we're quite happy with their work overall.

How did New Jupiter Media perform from a project management standpoint?

They're great at managing tasks–both accessible and responsive to our needs. We generally hold weekly meetings and communicate through phone and email as needed.

What did you find most impressive about them?

I'm most impressed by their level of expertise and reliability.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

The more you know and understand your business, the more collaboratively you'll be able to work with their team and get the most from their expertise.

BACKGROUND

Introduce your business and what you do there.

I am a marketing manager for a home financing company. We offer faith-based programs for our customers in multiple states across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media, Inc.?

Internally, we were having difficulty maintaining our Google AdWords campaigns and keeping up with changes in the technology. We wanted a third-party provider to manage our AdWords platform.

SOLUTION

What was the scope of their involvement?

First, we gave New Jupiter Media, Inc. access to our Google AdWords account and they restructured it and added a call tracking system. The team advised us on how to structure our budget and allocate our money to outbid our competitors. In an effort to increase conversion rates, they adjusted our campaigns to ensure that we were reaching our target audience. They continue to manage our outreach efforts and provide monthly reports on our progress and any updates they made to the campaign.

Additionally, New Jupiter Media, Inc. helps us optimize our Facebook advertising. We have a large following, but we were having trouble with the upkeep. We still run a lot of the ads ourselves, but the New Jupiter team helps when necessary. We’ll design and provide the artwork on our end, then hand it over to their team to actually implement the campaign.

What is the team composition?

We work with a senior account manager.

How did you come to work with New Jupiter Media, Inc.?

My supervisor asked me to find a company that focused specifically on Google AdWords. I conducted a search and looked into several different companies. We interviewed about four, one of them being New Jupiter Media, Inc. In the end, we chose to partner with them based on their personable and interested attitude, and their size. They are a smaller company and in our first meeting, we spoke with the CEO, which we highly appreciated.

What is the status of this engagement?

We began working with them in July 2017 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with New Jupiter Media, Inc., our total conversion rates have increased from 50–60 per month to 350–400 this past month. Now, we’re seeing more visitors that actually want information about our company, which is helping our business grow.

How did New Jupiter Media, Inc. perform from a project management standpoint?

We communicate mainly between email, as it’s my preferred method, but we also speak via phone calls. The New Jupiter Media, Inc. team will reach out if they run into a major issue on their end, for example, if they need us to adjust the budget. Most of the time, we contact them with new information that we want to promote or if we notice something we want to be changed. They are very receptive to our requests and feedback.

What did you find most impressive about them?

Despite the fact that we’ve been working together for over a year now, I still feel like our company is a new client for New Jupiter Media, Inc. We still receive a lot of attention and feel that we are a priority for their team.

Are there any areas they could improve?

No, we’ve been really happy with them so far. If there’s anything we need to adjust within our partnership, we feel comfortable letting them know.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a company that installs POS systems in restaurants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Jupiter Media, Inc.?

We were trying to optimize our position in Google AdWords, our click-through rate, and our conversion rate. We also wanted to minimize the budget that we were spending on Google AdWords.

SOLUTION

What was the scope of their involvement?

They reviewed our keywords and suggested their own. They did a full analysis of what people search for and click on. They optimized our website based on its position and how it appeared on Google.

What is the team composition?

I have been in contact with their digital marketing specialist.

How did you come to work with New Jupiter Media, Inc.?

I found them through a Google search.

How much have you invested in them?

We’ve spent around $20,000–$30,000.

What is the status of this engagement?

We began working with them in November 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Right away, my budget decreased, and the number of calls generated from the website increased within the first month of starting to work with them. I am happy with the way they are monitoring our Google AdWords because it changes all the time. They make sure that our ads are constantly visible. If there are not enough people bidding for that position, they decrease our bid. If there are too many, then the bid increases, which happens all the time in the background and affects our business.

How did New Jupiter Media, Inc. perform from a project management standpoint?

They perform very well from a project management perspective. They are always responsive and always get back to me within an hour. I receive a monthly report through email which shows how many clicks we’ve had, how much money was spent, and a comparison to the previous month. Everything has been on time, and I’ve never had any issues.

What did you find most impressive about them?

They perform and deliver on what was advertised.

Are there any areas they could improve?

They perform a review every three months, and for the months following, they maintain that review. However, they always charge the same amount. It would make sense to charge for the major review and decrease the rate when they are maintaining it as they are spending less time.

Do you have any advice for potential customers?

Completely trust them. Spend as much time as possible explaining your business and the goals you have for your Google campaign. Explaining exactly how your product works will allow them to make suggestions and run the campaign smoothly without asking questions and making the wrong decisions.