What evidence can you share that demonstrates the impact of the engagement?
In combination with overall SEO work on our website, our bounce rate has dropped 20% this year, proving that whoever is being redirected is finding what they need. In the past, we were concerned with redirects and impressions, and we were successful in getting those. Since then, Stephanie has been incredibly strategic about what we can do to position our keywords better and find other keywords Google recognizes.
How did New Jupiter Media perform from a project management standpoint?
Our organization can sometimes be very reactive, but New Jupiter Media has done well responding to all of our adjustments. Stephanie always tries to make sure we’re organized. They’re very committed to offering planning sessions, ideas, and different methods.
We have one in-person meeting each year to set the tone for the year, and we have monthly catch-up calls in addition to making real-time changes to our program as they come up. They always meet the deadlines we set.
What did you find most impressive about them?
I appreciate that they know what they do well, and they aren’t trying to be a one-stop-shop. They’re very candid about knowing what their expertise is. When we push for something, they’re straightforward and say they’re willing to try, but it may not be in their wheelhouse. I appreciate that they don’t try to be something they aren’t. They’re focused on what they do well and continue to drive us to do that better within our organization.
Are there any areas they could improve?
We truly rely on our partners to stay current on methods that work, and Stephanie is already so good at presenting new ideas. She could push us a little more to incorporate these new ideas faster.
Do you have any advice for potential customers?
You’ll benefit if you communicate your desired results well in advance so that they know exactly where you want to be at the end of the campaign/project. We lacked direction in the beginning, so we didn’t leverage New Jupiter’s full suite of skills and tools. If we had a stronger strategy session to start, we’d have a much more robust program. We are just now getting up to speed on the value NJM provides.