Netpeak Bulgaria

BACKGROUND

I am the BDE of MEDINA MED OOD

**Medina Med – 34 Years of Professional Tyre Services in Bulgaria** Medina Med is an established Bulgarian company with 34 years of experience in professional tyre servicing, direct imports, sales and comprehensive tyre care for passenger cars, 4x4s, vans, trucks, buses, agricultural and industrial machinery. The company operates one of Bulgaria’s most recognised tyre service networks, serving private customers, corporate fleets, transport companies, farmers and industrial businesses. Our goal is clear: to provide reliable tyres, professional service and expert advice that help customers drive more safely, manage costs more efficiently and extend tyre life. **Professional Tyre Services with Nationwide Coverage** Medina Med operates an extensive certified tyre service network in Bulgaria, developed in accordance with MICHELIN standards and requirements. Our service centres are located in Sofia, Plovdiv, Pazardzhik, Stara Zagora, Burgas, Varna, Ruse, Dobrich, Haskovo, Veliko Tarnovo, Blagoevgrad and Montana. This nationwide presence gives customers access to professional support for seasonal tyre changes, wheel balancing and alignment, seasonal tyre storage, and specialist services for truck, agricultural and industrial tyres. **Direct Importer of Leading Global Tyre Brands** Medina Med directly imports tyres for passenger cars, light commercial vehicles, 4x4s, agricultural and industrial machinery. Our portfolio includes leading international brands such as MICHELIN, CONTINENTAL, GOODYEAR, PIRELLI, DUNLOP, NOKIAN, YOKOHAMA, KLEBER, TIGAR, BARUM, SEMPERIT, GENERAL TIRE, VIKING, FULDA, DEBICA, CEAT, TAURUS, GTK, RADAR and others. With a wide selection of brands, sizes and price ranges, customers can find tyres suited to their vehicles, loads, driving styles, seasonal requirements and budgets. **Solutions for Passenger Cars, SUVs, Vans and 4x4s** For private customers, Medina Med provides comprehensive tyre care, from selection and purchase to fitting, removal, balancing, alignment and seasonal storage. Our service network offers: * Summer, winter and all-season tyres. * Tyres for passenger cars, SUVs, 4x4s and vans. * Professional tyre fitting and removal. * Wheel balancing. * Front and rear wheel alignment at selected locations. * Seasonal tyre storage. * Wheel straightening and repairs at selected service centres. * Expert advice on tyre selection. **Truck Tyres and Solutions for Transport Companies** Medina Med is a long-standing partner to transport and logistics companies seeking reliable service, cost optimisation and better control over tyre performance and usage. We supply truck tyres, retreaded tyres and wheels, alongside professional repairs and servicing for trucks, buses, trailers and specialist transport applications. These solutions support businesses where tyres represent a significant operating cost and directly affect safety, fuel efficiency and vehicle uptime. **Agricultural and Industrial Tyres** Medina Med provides solutions for farmers, construction companies, industrial businesses and operators of specialist machinery. We offer agricultural and industrial tyres from leading brands, supported by professional servicing, repairs and advice tailored to each machine’s application. Our range includes tyres for tractors, combines, loaders, industrial machinery, towed implements and specialist equipment, where the right tyre choice influences productivity, stability and operating costs. **Certified Repairs Using German TIP-TOP Technology** Medina Med offers high-quality, certified repairs for truck, agricultural and industrial tyres using materials and technology from TIP-TOP, Germany. Professional repairs are particularly valuable for expensive and specialist tyres, helping extend service life, reduce unexpected costs and improve operating efficiency. **REMEDINA® – Bulgarian Innovation in Tyre Retreading** REMEDINA® is Medina Med’s own brand, offering an innovative manufacturing solution for restoring heavy-duty truck tyres through hot-cure retreading. According to the company, Medina Med is Bulgaria’s only manufacturer of REMEDINA® hot-cure retreaded tyres for the heavy-duty truck segment. REMEDINA® offers a practical solution for transport companies looking to optimise tyre costs, make better use of tyre casings and reduce their overall cost per kilometre. **Exclusive MICHELIN Group Partner for the Heavy-Duty Truck Segment** Medina Med is identified as the MICHELIN Group’s exclusive partner in Bulgaria for the heavy-duty truck segment. This partnership reflects trust, expertise and a professional standard of service for business customers, transport companies and corporate fleets. **Why Customers Choose Medina Med** * 34 years of experience in professional tyre services. * A nationwide service network in key Bulgarian cities. * Direct imports of leading global tyre brands. * Solutions for passenger cars, SUVs, 4x4s, vans, trucks, agricultural and industrial machinery. * Certified repairs for truck, agricultural and industrial tyres. * Our own REMEDINA® hot-cure retreading brand. * Partnerships with leading manufacturers. * Expert advice for private and business customers. * A focus on safety, quality and long-term efficiency. **Medina Med – Your Partner for Safety, Efficiency and Sustainability** Tyres play a vital role in the safety, operating costs and efficiency of every car, truck, bus and machine. Medina Med provides a comprehensive range of products, tyre services, retreading, repairs and professional advice. Whether you are a private customer, a transport company, a farmer or an industrial business, Medina Med can help you find the right solution for your needs.

OPPORTUNITY / CHALLENGE

• We hired Netpeak Bulgaria to strengthen Medina Med’s online presence, increase our visibility in search engines and attract more relevant traffic to our website. Our main objectives were to grow online tyre sales, generate more enquiries for our tyre services and improve the effectiveness of our digital marketing campaigns.

SOLUTION

Online Search

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

6-10 Employees

Netpeak Bulgaria’s scope of work focused on strengthening Medina Med’s online presence and supporting sales through search engine optimisation and digital advertising. Key deliverables included reviewing our website and providing recommendations to improve its search visibility, researching relevant keywords, and optimising content for our tyre products and services. The work also covered planning, managing and optimising advertising campaigns to reach potential customers, promote seasonal offers and generate online purchases and service enquiries. Performance monitoring and reporting were also central to the scope, helping us evaluate website traffic, conversions and advertising efficiency, identify opportunities for improvement and prioritise future marketing activities.

RESULTS & FEEDBACK

The project delivered growth in organic website traffic, improved search rankings for relevant tyre-related keywords and increased online sales and service enquiries. We also saw improvements in advertising conversion rates and cost per conversion. Regular performance reports helped us track these results and assess progress against our marketing objectives.

Netpeak Bulgaria managed the project professionally, with clear communication and regular progress updates. Deliverables were completed on time, and their team responded promptly to our questions and requests. They adapted well to our seasonal campaigns and changing business priorities, providing practical recommendations and keeping activities aligned with our goals.

• Virtual Meeting
• Email or Messaging App

What impressed us most was their ability to combine digital marketing expertise with an understanding of our business and its seasonal demands. They took the time to understand our priorities and offered practical recommendations tailored to Medina Med. Their proactive communication and focus on measurable results made them a valuable partner.

Overall, we were very satisfied with the collaboration. One area for improvement would be planning seasonal campaigns further in advance, allowing more time to review proposals, prepare materials and coordinate activities across our team.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Nova Translate, a consumer products and services company. We’re a Bulgarian translation company providing high-quality, professional translation services for businesses and individuals. We help clients expand internationally with tailored language solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netpeak Bulgaria?

We needed help growing our organic visibility and driving qualified traffic through a combination of SEO and PPC. Our main objectives were to improve our rankings for key search terms related to translation services in Bulgaria and generate more inquiries and leads from potential clients through our website. We wanted a partner who could handle both the organic and paid sides of our search strategy together, rather than coordinating separate agencies for each.

SOLUTION

What was the scope of their involvement?

Netpeak Bulgaria’s scope of work covers both SEO and PPC for Nova Translate. On the SEO side, they’ve conducted an initial SEO audit and built out our overall strategy, including keyword research and ongoing optimization to improve our rankings for translation-related search terms. On the paid side, they set up and manage our Google Ads campaigns, handling budget allocation and ongoing optimization to drive qualified leads.Netpeak Bulgaria’s main deliverables include monthly reports and performance analysis covering traffic, rankings, and campaign results, as well as a content strategy component — SEO-optimized content for our website to support organic growth. Overall, they act as our single partner for both organic and paid search, rather than us managing separate vendors for each.

What is the team composition?

We work with 2–5 teammates from Netpeak Bulgaria.

How did you come to work with Netpeak Bulgaria?

We found them through an online search, a referral, and the Clutch site. We chose them because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

How much have you invested with them?

We’ve spent an amount confidential with Netpeak Bulgaria.

What is the status of this engagement?

We started working with them in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen organic traffic growth, keyword ranking improvements, lead/inquiry increase, and PPC conversion or cost metrics. A few milestones have stood out to us as particularly meaningful, even without going into exact figures. We’ve seen a significant increase in website traffic and inquiries compared to before the project started, and several of our target keywords have reached first-page rankings on Google — which has had a direct, visible impact on our visibility.Beyond the volume growth, we’ve also noticed an improvement in lead quality: the inquiries coming through are more relevant and convert better into actual clients. On the PPC side, we’ve seen better efficiency in our ad spend, getting more value out of the same budget over time. Together, these results have given us confidence that the strategy is working, not just generating more traffic, but the right kind of traffic.What stands out most to our team is that the inquiries are better aligned with our actual target clients. Rather than a broad mix of unrelated requests, we’ve started seeing more inquiries from the types of companies and industries we specifically want to serve — businesses genuinely looking for the kind of translation services we offer. That relevance has made a noticeable difference to our sales team since they’re spending less time filtering out inquiries that aren’t a good fit and more time engaging with prospects who match our ideal client profile.

How did Netpeak Bulgaria perform from a project management standpoint?

Netpeak Bulgaria’s project management is excellent — they’re well-organized and consistently on schedule. We communicate mainly through email with regular reports, complemented by monthly calls to review performance and discuss strategy going forward. They meet deadlines, and we always know what stage the work is at without having to chase for updates. Their structured approach to reporting and communication makes the collaboration easy to manage on our end.

What did you find most impressive about them?

What impresses us most is that Netpeak Bulgaria never treats us like just another client on a generic template — their approach feels genuinely tailored to Nova Translate and the specifics of the translation industry. On top of that, their team is consistently proactive, regularly bringing us new ideas and optimization suggestions rather than simply waiting for direction from our side. Combined with their deep expertise in SEO and PPC, this makes the collaboration feel more like working with an extension of our own team than an outside vendor.

Are there any areas they could improve?

I can’t think of anything for Netpeak Bulgaria to improve.

BACKGROUND

Please describe your company and position.

I am the Director of Digital Programmes of Bulgarian National Radio

Describe what your company does in a single sentence.

Bulgarian National Radio (BNR) is Bulgaria’s public service radio broadcaster, with its Digital Programs Directorate leading the development of digital platforms, online services, and innovative ways to reach and engage audiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak Bulgaria to accomplish?

• Conduct comprehensive SEO audits across BNR’s five main websites and identify opportunities for improvement.
• Improve organic search visibility and Google performance through actionable SEO and technical optimization recommendations.
• Work closely with BNR’s development teams to support the implementation of SEO recommendations and best practices.

SOLUTION

How did you find Netpeak Bulgaria?

We had previously worked with Netpeak Bulgaria on another project.

Why did you select Netpeak Bulgaria over others?

Previous successful collaboration and proven expertise

Describe the scope of work in detail. Please include a summary of key deliverables.

Netpeak Bulgaria conducted comprehensive SEO audits of BNR’s five key digital platforms: bnrnews.bg, bnr.bg, binar.bg, detskotobnr.bg, and archives.bnr.bg. The project included technical and on-page SEO analysis, identification of issues affecting search visibility and performance, and detailed recommendations for optimization. Their team worked closely with BNR’s Digital Programs Directorate and our developers to prioritize and implement the recommendations. The scope also included ongoing SEO consulting, monitoring, and guidance aimed at improving the platforms’ organic visibility, technical performance, and overall presence in Google Search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project has delivered measurable improvements across BNR’s digital platforms. Following the SEO audits and the implementation of key recommendations, we have seen growth in organic search visibility and website performance, reflected in Google Search Console, Google Analytics 4, and other analytics and SEO monitoring platforms. The collaboration has also strengthened the technical SEO foundation of our websites and established a more structured approach to continuously improving their performance and visibility in Google Search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Netpeak Bulgaria managed the project professionally and efficiently. The team consistently met agreed deadlines, communicated clearly, and responded quickly to our questions and requests. They were flexible when priorities changed and worked closely with both our Digital Programs team and developers to address technical issues and support the implementation of their recommendations. Overall, the collaboration has been smooth, proactive, and well organized.

What was your primary form of communication with Netpeak Bulgaria?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the combination of strong SEO expertise and a highly practical approach. Netpeak Bulgaria did not simply identify issues — they provided clear, actionable recommendations and worked closely with our developers to help turn them into real improvements. Their ability to understand the specific needs of a large public media organization and its complex digital ecosystem has been particularly valuable.

Are there any areas for improvement or something Netpeak Bulgaria could have done differently?

At this stage, we have not identified any significant areas for improvement. The collaboration has met our expectations, and the team has been responsive, professional, and flexible throughout the project.

BACKGROUND

Please describe your company and your position there.

I'm the head of an online book retailer. Our main activities are book publishing, online and offline wholesale and retail trade and legal information software. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak Bulgaria, and what were your goals?

We contacted Netpeak initially for SEO optimization of our site and later we expanded with remarketing, retargeting and online advertising. Our goals were to improve the site's ranking and increase sales.

SOLUTION

How did you select this vendor?

The decision to work with Netpeak was made on the basis of recommendations and a study of the results achieved by the companies working with them.

Describe the scope of their work in detail, including any steps and the final deliverables.

As a result of our joint hard work, we have achieved very good positions in searching for our products, increasing knowledge of our brand, attracting new customers and overall growth in total turnover.

How many people from the vendor's team worked with you, and what were their positions?

On the Netpeak side, we started with a few people on their side - a project manager and a few juniors. After we started using more of their services, additional people joined. So in the end, maybe about 6-7 people on their side are engaged with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of our joint work, our positions in search engines and our turnover have increased many times.

Describe their project management style, including communication tools and timeliness.

Netpic's team members are true professionals — extremely committed with a special approach to each client. Their work is very precise and is monitored and checked regularly

What did you find most impressive or unique about this company?

In addition to the above, I can add that Netpeak always respond in a timely manner to all our inquiries and needs, trying to provide us with information in the most understandable language for us. In addition, they make us feel special with various small personal gestures and pay special attention to us.

Are there any areas for improvement or something they could have done differently?

Оur work with the company is constantly evolving and improving. We can't ask for more.