Neon Pig Creative

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Goodwill of Colorado. We’re one of the largest, oldest, and best-known nonprofit thrift stores in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Neon Pig Creative?

We didn’t have subject matter expertise within the team to redesign our website, so we needed an agency to help us with that project. Our site had a corporate look, so we wanted to make it more appealing to our target audience.

SOLUTION

What was the scope of their involvement?

Neon Pig Creative has developed our site using WordPress and HTML. We initially looked at our current website, and they assessed it. The team developed a site map to use as a roadmap for the project.

They’ve done an aesthetic refresh to make the site more engaging and community-oriented through the imagery and design features. Additionally, they’re currently doing maintenance.

What is the team composition?

We work with four team members: the two founders, a project manager, and a web developer.

How did you come to work with Neon Pig Creative?

Another organization referred them. We needed urgent help with the website, so I contacted another vendor we worked with and asked them to recommend someone.

How much have you invested with them?

We’ve spent $10,000 so far.

What is the status of this engagement?

We started working with them in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re responsive and collaborative. They’ve been a great partner; we like working with a locally-owned small business.

How did Neon Pig Creative perform from a project management standpoint?

They’ve been great at project management and communication. They stay on the timeline and within budget. We’ve delayed the project a bit due to competing priorities and projects, but it’s not a reflection of them. Neon Pig Creative has been very accommodating and flexible.

We communicate through meetings and emails.

What did you find most impressive about them?

Their subject matter expertise is outstanding; they have great experience with WordPress and HTML. Neon Pig Creative can execute projects with the appropriate technical skills and is very customer-centric. Their customer service and collaboration skills are impressive.

Are there any areas they could improve?

There were a couple of errors in some previous website drafts, so they could review things more carefully. 

Do you have any advice for potential customers?

I’d recommend them to anyone looking to develop or redo their website. They provide great value for the money.