Nebo ideas agency

BACKGROUND

Please describe your company and your position there.

My name is Alina Kryvkina. I work as PR manager at the HappyPaw charity fund. We help stray animals and shelters that support them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

We regularly launch advertising campaigns to help and find owners for more stray animals. But with the beginning of the quarantine due to COVID-19, the number of donations has dropped dramatically, and the needs of the animals have not changed. Therefore, we needed to launch a new advertising campaign so that the animals could survive the quarantine period.

SOLUTION

How did you select this vendor?

The agency offered us the most interesting idea, which, moreover, would attract many famous people or brands at a lower cost, and would help raise funds for animals.

Describe the scope of their work in detail.

During the quarantine, donations to the fund decreased greatly. As you know, funds at other times are constantly short of funds, so a decrease in donations could have disastrous consequences for pets. Therefore, we decided to launch a new advertising campaign. NEBO came up with an interesting creative idea and undertook to implement it. They selected and connected to the campaign celebrities and well-known Ukrainian brands who supported us.

The campaign was launched on different platforms: Instagram, Facebook, Twitch, TikTok.

What was the team composition?

We talked with the CEO of the company Olga and Oleg, the creative director, and the copywriter Maria. The main communication was also carried out with the manager Oksana.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was supported by 10 famous people of Ukraine, several large Ukrainian brands, and even TV channels filmed reports about this project. The results were not long in coming. Thanks to such activity, a lot of caring people responded to the fund's request. Site visits increased 200%, and donations helped buy the pet food they needed. By the way, some of them even managed to acquire owners and a new home. Overall, the campaign reached more than 4.5 million.

How effective was the workflow between your team and theirs?

Because of the urgency and severity of the situation, the campaign needed to be implemented as quickly as possible. So we are very grateful to the agency for their work. Therefore, all communication was as efficient and clear as possible.

What did you find most impressive about this company?

We liked the full engagement and willingness to do everything possible and impossible to complete the project on time.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

Ukrainian poet, creator, author of the blog. Author of poetry book.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

For many years I have been working on the creation of my poems. And finally, it's time to turn them into something more than posts on my social networks. I wanted to publish a real collection of poems and launch the book to the masses. The task with which I turned to the agency was to create an unusual book design, as well as a promotional campaign to distribute the book to the masses.

SOLUTION

How did you select this vendor and what were the deciding factors?

The main goal that I pursued was to create a bright custom book design. And although, in the agency's portfolio there were no previous works related to books, I was attracted by their creative approach to work. I believed that these guys would be able to bring something really unexpected to life. After the briefing, I was convinced of this again.

Describe the project in detail and walk through the stages of the project.

It all started with a strategic session. There, I tried to present all the information related to the book, to show the agency my vision. Even then, the agency brought several cover design concepts to the meeting. And although we did not stop at the first concepts, even then they were very worthy. Then we started with the elaboration of the naming. The book meant a lot to me, and I am glad that the team caught the right emotion and mood that my poems conveyed.

This is how the concept was born. Then everything moved around this concept. Together with the agency's design team, we started developing the visual language of the book. After lengthy discussions, we settled on the thermometer concept. This idea made me fall in love at first sight. It was bright, unpretentious, but it reflected the essence very well.

The idea behind the design was to sew a real thermometer into the spine of the book. The agency suggested doing this to make the book even more meaningful. To transform it from another unpopular literature into the desired element of the interior. This ingenious idea formed the basis of the entire book design. Due to the lines, the designer managed to create a simple and understandable visual style, in each geometric shape of which angles and walls of the room.

Red and blue stripes appeared next to the page numbering. They again refer readers to the thermometer, where the red line moves up and the blue line goes down. The next step after the design was promotion. On the eve of the presentation, the agency offered to announce a contest for #room temperature in social networks. It was attended by Kyiv poets: they read poetry and left their room temperature on a special page an exclusive copy of the book.

Also, in order to tell the people about the book, unusual white posters with poetry were placed in the city. For example, near the recently opened basketball court from Puma we posted a poem about basketball. Thanks to the posters, people also learned that appeared in the book corner of The Naked Room. Throughout the implementation of this project, the agency has always did their creative supervision. Thanks to them, I managed to turn my poems into a unique craft project.

How many resources from the vendor's team worked with you, and what were their positions?

In total, about 8 people from the agency's team worked on the project. They included designers, manager, copywriters, art director, CEO, and a lawyer (to handle paperwork).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My book is still on the shelves of Kyiv bookstores, and is also a participant in book festivals and awards. Also, the guys from the agency have put together a case study about our project, where you can get acquainted with the details of the book's design.

How effective was the workflow between your team and theirs?

It was important for me to stay on the same creative wave with the agency. Since I am an author and still wanted the agency to feel a similar vibe with me. We have never had global disputes. Nebo ideas agency professionally communicated and provided services. After the end of the project, I received all the initial design materials for working with them and we collaborated for a couple of months on promoting the book to the masses.

What did you find most impressive or unique about this company?

Firstly, everything was at a very high professional level. Communication, organization of meetings, work processes. It was nice that even though it was a small craft project, it was taken as seriously as working with big brands. I was more than satisfied with the result. Because I have never seen anything like this in the book design of other authors.

Are there any areas for improvement or something they could have done differently?

We created a great project in the end, which means that everything was done correctly. So I think no.

BACKGROUND

Please describe your company and your position there.

I am marketing and communication leader of Mazars in Ukraine. Mazars is an international audit, tax and advisory firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

In the global audit market, the “Big Four” players share the leading positions among themselves. The international company Mazars, although considered a confident number 5, provides services at the same high level as competitors. But while others may regard their employees as a resource, at Mazars people are primarily part of one large family. We wanted to find new senior level employees for the company and convince them that Mazar is "human values company" with opportunities worth international experience. To do this, we needed an idea for a creative employer branding campaign.

SOLUTION

How did you select this vendor?

We were familiar with the NEBO cases and heard a lot about their work, and we had meetings from time to time. Finally, we crystalized our demand and goal understanding and called to make an appointment.

Describe the scope of their work in detail.

After interviewing Mazar employees, Nebo began work on creative ideas. At the presentation, we were presented with about 5 ideas and analysis of competitors. The presentation also included research on trends in our field. The ideas were just wow! After the first presentation, we gave the team some edits, they finalized the presentation, and then we also did the second one for our CEO. It was great that the team was able to present the material in English, it was important for us.

At the presentation, NEBO brought us an unusual gift that embodied one of the ideas — a painting of “The Little Prince”, carved from rare francs. Then we chose the idea we liked and proceeded to implement it (choice of production, script, shooting, post-production - at all these stages, NEBO did creative supervision over the project). Together we have implemented a wonderful creative campaign “Headhunting Relatives”, which became our first serious marketing communication.

What was the team composition?

There were: CEO Creative director Account manager Designers Copywriters

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign is now in its active phase. Many specialized media have already written about us, and every day we are receiving more and more responses to our vacancies. Moreover, people indicate that they want to work with us after the creative advertising from NEBO, and this is good news.

How effective was the workflow between your team and theirs?

Everything was top-notch. We easily resolved any issues and communicated in a way convenient for both teams.

What did you find most impressive about this company?

I value puncuality, structured approach (you know, you rarely expect sustanability in creative sphere). But with NEBO I felt supervised all the time) and in schedule. As well I appreciate non-standard approach to solving standard situations. It was difficult to develop something really cool and effective, even within the framework of a complex and narrow field of audit, but the agency presented us with truly unique solutions that are worth a lot.

Is there any area for improvement or anything that could have been done differently?

We have resolved all misunderstandings on the way very quickly. Guys are really flexible.

BACKGROUND

Please describe your company and your position there.

My name is Denys Nesterenko - I am the CEO of EamCOMMERCE. Our brand works with e-commerce clients around the world for many years. We provide e-commerce consulting services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

We hired an agency to create the face of our brand - identity, name, slogan, brand elements and a complete guide on how to use them.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose the agency, on the one hand, according to the recommendations of colleagues, and on the other, according to their cases. We were impressed with the identity they made for Blockbuster mall.

Describe the project in detail and walk through the stages of the project.

First we got together for an acquaintance meeting. I represented our company and from the Nebo we communicated with the manager, CEO and creative director at the first stages. We started with a brief, where we wrote down all the wishes, taboos and discussed the references that I liked. Immediately after that, an active process of work began — we started from the development of the name.

The next stage after the naming was approved was the process of creating an identity. A brand manifest was developed in parallel. I appreciated that all the directions that the agency brought me were not superficial, but reflected my brand values ​​and refered to design trends. NEBO ideas agency developed 4 unique design directions, among which I chose the best in my opinion. Then the team finalized this concept - detailed the identity, created the brand manifesto, slogan and the entire visual language.

After the design materials were approved, the team created a detailed guidebook for us on using all the visual components. The identity included: logo, corporate fonts, brand colors, patterns, presentation template, social media covers, social media pattern, website concept, backgrounds for online meetings, virtual business card, blank design, guidebook, slogan, brand manifest, and even a welcome drink!

How many resources from the vendor's team worked with you, and what were their positions?

We communicated with the manager Oleksandra. And also I often had the opportunity to communicate with the CEO and creative director, they controlled all stages of work. All team members involved in the project were at the presentation including designers and even copywriters.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Identity is now successfully living on the social networks of our brand and soon we will implement it on the website. When our brand got a presentable face, our customer flow increased and the brand became more recognizable.

How effective was the workflow between your team and theirs?

There were no problems with this. We communicated well with the manager both by phone and by mail, when it was necessary to note important points in writing.

What did you find most impressive or unique about this company?

Probably the fact that their ideas did not lie on the surface. I wanted to get something unusual, meaningful, distinguishing us from others. I wanted my brand to visually look alive and I myself could not understand for a long time what would be its basis. NEBO helped me with this — they found a great insight, created a zest for my brand and transformed it into visual language. and of course it is important to note that all my wishes were always taken into account.

We did not have any controversial situations, because the team was able to competently defend their point of view. It was a positive experience. I would definitely recommend Nebo ideas agency to my colleagues and partners

Are there any areas for improvement or something they could have done differently?

I did not have such thoughts during work.

BACKGROUND

Please describe your company and position.

I am the SVP of Growth of Intevity

Describe what your company does in a single sentence.

Intevity is a boutique digital consultancy that specializes in digital transformation, IT modernization, digital product development, e-commerce and cyber security.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nebo ideas agency to accomplish?

• Ideation for an App
• Customer loyalty / retention mechanism

SOLUTION

How did you find Nebo ideas agency?

• Referral
• Existing Relationship

Why did you select Nebo ideas agency over others?

• Previous work

How many teammates from Nebo ideas agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Concepting and ideation for a Consumer app for an enterprise level consumer entertainment brand. Final deliverable was a series of video presentations that defined each separate app's features and content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent process management. Very boutique high touch experience.

What was your primary form of communication with Nebo ideas agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We liked their dedication to client success - the quality of ideas.

Are there any areas for improvement or something Nebo ideas agency could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm leading the pilot component in the project dedicated to SME support strategy in Ukraine. The project is implemented by an economics school.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

We hired the Nebo ideas agency team for the second time to create a pilot project brand, deliver market research and advice to pilot participants - 20 Ukrainian SMEs

SOLUTION

How did you select this vendor?

In the previous project, the selection of vendors was done through open competition. The recent project involved the same vendors due to very positive results from the previous stage.

Describe the scope of their work in detail.

The Nebo team was responsible for: - Creating the brand and the visual look for the pilot - Educating participants - Individual work with each participant aimed at providing them with marketing advice.

What was the team composition?

The team always involved the CEO of the company, communication was done through the dedicated project manager, and for each task, the team included several experts in marketing, market research, design, etc

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is ongoing and Nebo results will be implemented at later stages. Yet the pilot project is running within its schedule, and there is no chance, the deliverables of the Nebo team will not bring positive outcomes in the future.

How effective was the workflow between your team and theirs?

The workflow was fully managed by the Nebo team, and they kept it of extremely high quality which we always expect from vendors in such projects. There were no delays in deliverables caused by the Nebo teamwork. The deliverables were of exceptional quality.

What did you find most impressive about this company?

I'm more of a technical person with a math background and personally, I'm totally fascinated by working and communicating with professionals from creative industries. The way they think and resolve the problems they face is completely alien to me. Yet, the results are perfect.

Is there any area for improvement or anything that could have been done differently?

Nothing on Nebo's side. We have enough issues and changes in the project due to the war, and there's always a new idea on how we could do better. However, we request concrete deliverables from vendors and we have received what we asked for.

BACKGROUND

Please describe your company and your position there.

I'm Marketing manager of Ukraine's NFT museum, supported by the Ministry of Digital Transformation. We created an NFT collection to preserve the memory of the events of the war.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

Our Meta History Museum is constantly looking for new ideas to preserve the memory of real wartime events, spread true information among the global digital community, and raise funds to support Ukraine

SOLUTION

How did you select this vendor?

We invited the agency to cooperate and come up with an idea for a new project

Describe the scope of their work in detail.

The Borodyanka rooster has become a rather loud symbol of the strength of Ukrainians, so the agency came up with the idea of creating a model of this rooster in NFT format and paying tribute to the paintings of various famous artists of the past and present

What was the team composition?

The team consisted of"

• the CEO
• creative director
• designer
• copywriter

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just launched the project, but the Latvian National Museum of Art and the National Art Museum of Ukraine have already received their NFTs.

How effective was the workflow between your team and theirs?

Mostly we talked via telegram and once a week had Zoom calls. After the meeting, we got a small meeting report and the materials.

What did you find most impressive about this company?

The agency came to each meeting prepared and charged for work. We appreciated their creative approach. They delivered beautiful ideas, visual presentations, and renders from the designer.

Is there any area for improvement or anything that could have been done differently?

Probably not

BACKGROUND

Please describe your company and your position there.

My name is Yuliia, I'm one of the founders and the marketer of the Newton’s apple chips

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

We wanted to increase the number of orders, become №1 in the category, go international and present our unique flavors of apple chips

SOLUTION

How did you select this vendor?

We found out about the state business support program, applied for participation, and were chosen from hundreds of brands (only 12 brands got this possibility). That is how we met the agency for further work.

Describe the scope of their work in detail.

At the first meeting, we talked about our brand. The team asked us in detail about the brand, distribution, marketing, and our aspirations. Next time, the agency's team came up with a great analysis of global trends in our category, our competitors, customers, and our brand.

Thanks to the team, we saw many new opportunities that we had not noticed before. It was also interesting to see the similarities and differences between us and our competitors. The meeting lasted more than 4 hours, we discussed a lot, analyzed ideas. The agency offered us several options for brand positioning and activation, among which we chose the options that best suited our brand.

Unfortunately, the implementation of the creative campaign had to be postponed due to the beginning of the war. However, we have assigned the brand positioning and ideas for promotion on social networks.

What was the team composition?

The CEO, a creative director, copywriters and a designer were always present at the meeting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We planned a beautiful photo campaign for our brand, but the situation in the country changed our plans. However, we are so pleased with all the information, recommendations, and ideas we received from the agency. And we are gradually beginning to weave it all into the life of our brand.

How effective was the workflow between your team and theirs?

Sometimes we met several times a week, sometimes less often to solve all the issues at once. Everything was always on time

What did you find most impressive about this company?

Ideas that the team brought. And the fact that they immediately and very informatively answered all our assumptions and questions.

Is there any area for improvement or anything that could have been done differently?

Unfortunately, our campaign would have been inappropriate during the war, but we still took a lot of benefits from participating in the program!

BACKGROUND

Please describe your company and your position there.

My name is Iryna Pika. I am one of the founders of the Igroteco brand. Igroteco is a Ukrainian brand of ecological toys that help children develop logic, attention and other abilities. In addition to the Ukrainian market, our brand is actively working in European markets (Poland, Romania). Our company’s purpose is to change the world for the better, starting with the most important — сhildhood. That is why our toy is natural, ecological and safe for children, containing no dyes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency, and what were your goals?

Our goal is to develop business in Ukraine and abroad. We faced the problem that many people prefer our competitors because they value their design and visual packaging more. Our design was not bad, but needed updating and modernization. Therefore, we needed the help of specialists.

SOLUTION

How did you select this vendor?

We applied for participation in the “Small business support program” organized in our country. The organizers of the program introduced us to the creative agency Nebo. And so our collaboration began.

Describe the scope of their work in detail, including any steps and the final deliverables.

The main part of our collaboration was to develop a corporate identity for our brand. We started with an analysis of the market and design trends, and, together with Nebo marketers, outlined the main ways of brand development in advertising and communication. Then a lot of design work was done. Nebo started developing the corporate identity from the logo. In total, we were presented with 6 different options, from which we could not choose the best one for a long time.

When we decided on this concept, designers from the agency began to work it out for different channels and media: including social networks, packaging, pattern and other branded materials. They also developed a detailed guide for us on how to work with the new identity. Our designer found this information very useful.

How many people from the vendor's team worked with you, and what were their positions?

The meetings were always attended by 5 people. It was a working group for our project. It included such people: a creative and strategic team of the agency worked with us on this project, which included:

• a strategist
• a creative director
• a project manager
• a copywriter
• two designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got a new stylish modern brand identity that was both discreet and concise, but at the same time bright and memorable. Most importantly, it reflected the values of our brand and its main mission. We have already started working on updating the packaging design, website and our social networks. The new identity allowed us to become more noticeable compared to competitors and opened up new opportunities for us in retail.

Describe their project management style, including communication tools and timeliness.

Every week we had meetings with the whole team and emailing with the manager when need during the week. They use very comfortable links to show what we need to see. Everything is always on time, strictly based on respect.

What did you find most impressive or unique about this company?

Willingness to create non-standard new ideas, be creative, and most importantly, listen to client. During the work, we often had comments or edits, the team was always attentive to them and took into account all our wishes and opinions. They guided us and made sure we got a great design that would help our brand grow.

Are there any areas for improvement or something they could have done differently?

This was our first experience with an agency. Perhaps, knowing how everything is going on, we could give better feedback to the team, but everything was fine on their part. In general, we are very pleased with the results of our cooperation.

BACKGROUND

Please describe your company and your position there.

Hi. My name is Miguel Jon Sagatchi. A am the head of marketing at Kirsten company. This is the company that provide software. We`ve been on the market since 2014. We have offices in Ireland, Poland and New Zealand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

We need to launch a tv advertising on local TV channels. We wanted to increase knowledge about our brand. As well as to change our image a little bit.

SOLUTION

How did you select Nebo ideas agency?

We had a bad experience working with local agencies so we did international research. Our partners from Ukraine advised us this team and after several meeting we agreed to cooperate with them.

Describe the scope of their work in detail.

We have 2 meetings where we discussed all our problems and desires in detail. We agreed that we need to create a 30 sec video advertising. The agency gathered all information and began to work on concepts and plots. In 2 week they presented 6 video ideas for us. Even more than we expected. We were impressed. We chose the best one and then production stage began.

What was the team composition?

I worked closely with CEO Olga and creative director. They were project stakeholders. We also had meetings with 2 copywriters and designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the first two months it was difficult to assess any progress, but after a couple of months the number of calls to the company increased. Moreover, the number of subscribers in social networks has increased by about 500%. We also conducted research after the launch of the campaign, which showed that our brand awareness among the audience increased by 130%.

How effective was the workflow between your team and theirs?

We had several flights to Kiev during the production stage of the video. But most of the communication took place via Skype and via Slack. There was no problem with that.

What did you find most impressive about this company?

They always followed to deadlines. The team showed an integrated approach to wor and fresh and unique ideas. But the most important thing is that the agency accompanied us during production.

Is there any area for improvement or anything that could have been done differently?

No