Nebo ideas agency

BACKGROUND

Please describe your company and position.

I am the Vice Chairman and CMO of Euroser Dairy Group

Describe what your company does in a single sentence.

Hello, I’m Małgorzatą Vice Chairman and CMO of Euroser Dairy Group. We’re a company with more than 20 years of experience in dairy production in Poland. We also own, import and distribute European premium dairy brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nebo ideas agency to accomplish?

• Create a new dairy brand for the Ukrainian market

SOLUTION

How did you find Nebo ideas agency?

• Online Search
• Clutch Site

Why did you select Nebo ideas agency over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Nebo ideas agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Depending on the situation, we either met weekly or every other week. To better understand our goals and objectives, the agency invited us to multiple meetings. They questioned us for several hours about the category, brand, and wishes at one of the sessions. Even during these sessions, they came prepared with examples of designs and names to assess our preferences. First, they showed us a huge analytical part and the first naming options. 

Since there was a lot of information, we split this block into two meetings. When we chose the name and positioning, the agency started their work on branding. Although the first versions were great, we decided to add additional meanings to them. The agency presented us with fresh branding choices with the finalized logo at the following meeting and even came up with a second option. It was fascinating how the crew consistently provided fresh, drastically different ideas

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are currently at the stage of manufacturing products and printing packages and are only planning to enter the market with a new brand. Therefore, it is impossible to say about any results or successes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicated with us frequently, letting us know where we stood in the process and what was required of us going forward. We didn't have any problems. They were ready to get up really early to attend our meeting because some of the team members were in a different time zone. They're being quite professional here. Everything was always on time.

What was your primary form of communication with Nebo ideas agency?

Virtual Meeting

What did you find most impressive or unique about this company?

How carefully they approached the tasks and tried to understand as much as possible what we needed.

Are there any areas for improvement or something Nebo ideas agency could have done differently?

No, Nebo ideas agency is a great partner.

BACKGROUND

Please describe your company and position.

I am the co-owner, designer of bæd stories

Describe what your company does in a single sentence.

brand of role playing and erotic lingerie

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nebo ideas agency to accomplish?

• pr project idea
• work with press
• preproduction and post production

SOLUTION

How did you find Nebo ideas agency?

Other

Why did you select Nebo ideas agency over others?

Great culture fit

What was the size of Nebo ideas agency’s team?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Our business goal was to enter the Ukrainian market and increase sales, and communication task was to convince Ukrainians that sex is not something to be ashamed of. Push them towards emancipation, sex experimentation, and even role-playing games. So we agreed with the agency about a meeting, at which we told in detail what we wanted, and made a plan for the project.

NEBO offered us an idea to launch a project to emancipate Ukrainian women. After 14 days, the agency provided several ideas, among which we chose one - #noshamefor, then a lot of work was done to find celebrities, the shooting took place and the launch of the project on social networks began. The advertising campaign pushed the audience to revelations, the flash mob has developed not only in Ukraine but also beyond its borders. A bold social movement increased brand awareness, and the emancipation of Ukrainians led to increased sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The advertising campaign pushed the audience to revelations, the flash mob developed not only on the territory of Ukraine, but also abroad. The bold social movement has increased brand awareness, and the emancipation of Ukrainian women has led to increased sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive.

What was your primary form of communication with Nebo ideas agency?

In-Person Meeting, Virtual Meeting

What did you find most impressive or unique about this company?

fc

Are there any areas for improvement or something Nebo ideas could have done differently?

We liked working with NEBO.

BACKGROUND

Please describe your company and your position there.

I’m Serhii, the founder of brands Panfruit and Medyk-Vedmedyk

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

Panfruit is a new brand of freeze-dried healthy food. Since this is a new brand, we needed the support of a marketing agency to understand how to move. People know little about the benefits of freeze-dry, and such products are not cheap, so we wanted to tell potential consumers about it.

SOLUTION

How did you select Nebo ideas agency?

We have registered to participate in the state program of marketing support for small businesses. We were chosen from among many participants and so we met Nebo

Describe the scope of their work in detail.

At the beginning of the program, Panfruit was a brand that was just beginning. We have already sold in well-known places in Kyiv, but we did not yet have a website, social networks, or any advertising and marketing activities.

As it was difficult to find out about us online, we had a preliminary meeting with the agency team. We told them about the brand, the process of freeze-drying, and its benefits. Nebo asked us many questions about the brand and our wishes, after which it took us about a week to prepare the materials. Next time we met live for a strategic session.

The team presented us with a great presentation of the analysis of our competitors and trends in the world. Fortunately, most of our competitors are not very active in advertising. Therefore, the agency gave us a lot of recommendations on how to stand out, run social networks and point out the mistakes of competitors. The agency also determined the positioning of our brand.

It was so close to our brand that we realized together we could make it a creative platform. To promote it, we made an art project. The agency came up with the idea to recreate the still lifes of famous artists. Only instead of fresh fruits and berries use our freeze-dried.

What was the team composition?

We worked with the whole team: SEO Olha, creative director Oleh, copywriters Yuliia and Daryna and designer Ivan. Additionally, we hired a photographer for the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to the beginning of the war in Ukraine, we postponed the start of the campaign. It is still difficult to evaluate the results, as we were able to launch it only now, in two months. But we are sure that the results will be good.

How effective was the workflow between your team and theirs?

The team responded very quickly to all our questions or calls. We met as often as needed. It is nice that the Nebo team controlled and supported all the processes. For example, they controlled a photo shoot to achieve perfect photos.

What did you find most impressive about this company?

Their creativity and structure. The team did everything clearly, on time, and very interestingly.

Is there any area for improvement or anything that could have been done differently?

Together we did our best

BACKGROUND

Please describe your company and your position there.

My name is Mariia, I am a pastry chef and owner of new healthy sweets and confectionery decor brand in Lviv, Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency, and what were your goals?

In order to create my brand, I needed a name, identity, and packaging design.

SOLUTION

How did you select Nebo ideas agency

I haven’t worked with advertising agencies before, so I chose the best option – to ask my friends for recommendations, who have more experience in this. They advised NEBO, so it was decided to collaborate with them.

Describe the scope of their work in detail, including any steps and the final deliverables.

For the brand, I needed to come up with a name, logo, and packaging design. I contacted the agency, we discussed the task, agreed on the price. After 2 weeks, I was presented with 7 naming options. After I chose the name, the team proceeded to the visual part. Two weeks later, I was presented with options for design directions to choose from.

One of them, which I liked the most, was refined over several weeks, taking into account all my edits and wishes.

How many people from the Nebo ideas agency team worked with you, and what were their positions?

The presentations were attended by the owner of the company Olga, and the creative part of the team. But most of all, communication was with the manager and the designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work ended recently, so it is still difficult to talk about global results. But the first response from friends and clients is positive. The name is easily remembered, and the packaging is beautiful and laconic, which the customers also liked.

Describe their project management style, including communication tools and timeliness.

Everything was great and on time. No delays, I received all the materials when they agreed. Since I am from another part of the country, all communication was via phone and email, and presentations were done through zoom. It was very convenient for me.

What did you find most impressive or unique about this company?

The speed of response to any request is no more than an hour! Also, the team met the client halfway and helped in every way. For example, I was persuaded to choose a different packaging material. And I'm glad about that because it looks better than the one I planned.

Are there any areas for improvement or something they could have done differently?

No, everything was excellent.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer for an IT services company in Israel. I have held this position for over 10 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

We have been working on creating a gaming application for android users. We needed the services of an experienced creative team in order to launch digital ads and attract as many users as possible.

SOLUTION

How did you select this vendor?

Our media partners recommended this agency to us. Then we conducted our research, looked at the cases, organized a joint meeting, and started negotiations.

Describe the scope of their work in detail.

We filled out a brief form, discussed all stages of the campaign and signed an agreement. Then, within a month, the agency's team organized meetings-presentations of materials, we made our own edits and they left to finalize them. In total, we received the following materials from the agency:

• 2 banner options
• Email newsletter
• Setting up for CEO copywriting
• 12 ad layouts for social networks
• Promotional video lasting 10 seconds
• We also received a content plan for 3 months.

What was the team composition?

I communicated most closely with the project manager and director, with them we discussed all administrative and organizational issues. As for creativity, the creative director was the contact person for the team, we discussed all edits and creative materials with him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the advertising that the agency has created, we have managed to achieve very good rates in downloading the application. Moreover, as our research has shown, about 75% of users came to us precisely because of the advertising materials created by the vendor. These are very good results for us.

How effective was the workflow between your team and theirs?

We have divided all work on the project into 5 large blocks. Each of them took about 2 weeks. After the deadline, we met for personal presentations, where the agency presented its work to us. We solved smaller issues by email.

What did you find most impressive about this company?

First, the ability to hear the client and clearly understand his needs. Secondly, very bold and unusual ideas. Their designs were trending and highly relevant.

Is there any area for improvement or anything that could have been done differently?

I would like to have more personal meetings, but since we were in different countries it was not always possible

BACKGROUND

Please describe your company and your position there.

My name is Oleg Miroshnichenko. I am the brand manager of the Ukrainian super premium pet food brand “Savory”.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

Our brand is very young, but promising. We recently entered the market and needed to develop a strong marketing strategy. Our global goal is to become the top of mind in the super-premium pet food category and rise above the existing market leaders.

SOLUTION

How did you select this vendor?

We chose NEBO after several negotiations with agencies. After meeting, we agreed that the best option would be to cooperate with this particular agency. They were very convincing at the presentation and offered us suitable conditions.

Describe the scope of their work in detail.

After the approval of all documents and the setting of clear objectives and a brief, the agency proceeded to develop a brand strategy. This is a rather long process that requires maximum involvement in the market. And despite the very short deadlines for implementation, the agency did its job with professionalism and full immersion.

As part of the strategy, we received a detailed analysis of our competitors, a description of all trends in the field of animal feed, both Ukrainian and global, and of course a detailed strategy with all the important components. As part of it, the agency also presented a communication plan for the next period and creative directions.

Further, we chose those that we liked more and the agency began to work on the second large-scale block — working out preroll scenarios, design of outdoor advertising and other creative materials. Now, with a strong clear strategy, we are working on the implementation of creative ideas.

What was the team composition?

The agency's CEO, strategist, copywriters, designers and project manager worked on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The marketing strategy allowed us to get our clear differentiation from competitors and build a communication plan for brand development in the market. Now we are preparing for implementation of the first materials of our advertising campaign based on a new strategy from Nebo ideas agency.

How effective was the workflow between your team and theirs?

It is worth noting that we worked remotely, since we are located in different cities. Despite this, everything was great. All meetings were scheduled in the calendar, invitations were sent by email. The main channel of communication was zoom calls, as well as phone calls with the manager. We appreciated that the team came from Kyiv to us in Kharkiv for the presentation of creative materials.

What did you find most impressive about this company?

We admire their data-driven approach and great research skills, as well as their detailed analyses, and high expertise.

Is there any area for improvement or anything that could have been done differently?

We are still in the process of working with the agency, but at the moment everything is great, everything suits us.

BACKGROUND

Please describe your company and your position there.

I’m Olga Krykun, I represent the brand “Arko Men” in Ukraine. Our brand is quite conservative, we’ve been on the market for 60 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency, and what were your goals?

The purpose of hiring the agency was to create an unusual and vivid gift set, with which we could rejuvenate the audience of “Arko Men”.

SOLUTION

How did you select this vendor?

There was a tender and NEBO won.

Describe the scope of their work in detail, including any steps and the final deliverables.

We sent out invitations to agencies to participate in the tender. We announced all the wishes, taboos, and our vision of this project. After 14 days different agencies presented their ideas to us and we chose NEBO. Subsequently, we chose one idea called ‘Mirror Shaving’ and began to refine it. It is worth mentioning that the agency respected our edits but just as competently defended their proposals and ideas. After that, the very process of developing 8 gift sets in 4 different colors began, playing along with the colors of “Arko Men”.

How many people from the vendor's team worked with you, and what were their positions?

The communication was led by manager Oksana, with whom we could easily contact and discuss the details of the project, we also often communicated with the creative director, CEO and in general with the entire NEBO team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

NEBO created cool packaging, due to which we were able to reach a younger audience and now the products of “Arko Men” are taken from the same shelf by both a son, a father, and even a grandfather. Our gift wrappings are still in demand and can be found on the shelves in almost all supermarkets. Since the Gift sets were very successful in 2020 in terms of sales we decided to continue with them in 2021.

Describe their project management style, including communication tools and timeliness.

We met both personally and remotely, communication was prompt and efficient. All important questions were solved in the mail, everything went at the highest level.

What did you find most impressive or unique about this company?

A very clearly formulated idea, quick implementation and the ability to work with craft, bold and breakthrough ideas, understanding and accepting attitude to all our wishes.

Are there any areas for improvement or something they could have done differently?

Everything was great in our work with Nebo ideas agency.

BACKGROUND

Please describe your company and your position there.

The International Red Cross and Red Crescent Movement is an international humanitarian movement with approximately 97 million volunteers, members and staff worldwide, which was founded to protect human life and health, to ensure respect for all human beings, and to prevent and alleviate human suffering. Galkin Viktor Yurievich — representative of the Ukrainian Red Cross Society. Fundraiser, expert, Coordinator of the Department of Cooperation and Resource Mobilization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

The challenge is that the Ukrainian Red Cross Society is associated with medicine by ordinary people. In the Soviet Union and at the beginning of independent Ukraine, there was a focus on medicine and the home visiting nurses. We needed to develop an idea of communication that would tell people about other services of the Red Cross, work, show that it is a modern charity that can be trusted, and most importantly we needed people to start actively subscribing to the monthly donation of the organization.

SOLUTION

How did you select this vendor?

According to the rules and procedures of the organization, such decisions must be agreed upon with the management and carried out on a tender basis. So it was this time. Nebo ideas agency won the tender and started developing creative solutions.

Describe the scope of their work in detail.

The first stage of the project was a strategic session. The agency conducted extensive interviews with all key representatives of the Red Cross — from volunteers to CEO. The goal was to get the most out of the organization of our community, to get to know our mission and purposes better. After the received answers to all the information, the stage of developing creative directions began. At the presentation, we were pleasantly surprised.

The agency has developed 6 ideas - 4 main ones and two additional ones. In addition, we also received a study on the 4P system, which allowed us to look differently at the communication of competitors, learn about global and Ukrainian trends in the industry, and competently segment our audience. In this, we were all helped by research from Nebo ideas agency. We could not stop at one chosen idea, so we chose one for implementation, and the second was postponed to later.

By the way, now we are actively working with the agency on its implementation.

What was the team composition?

Hard to say exactly. The strategic session was often attended by various team members, including creators, in order to better understand the specifics of our work and get inspired. The main communication was carried out through the account manager Oksana, and we also resolved all strategic issues with the CEO (Olga).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still in the development stage as it involves many third parties (partners).

How effective was the workflow between your team and theirs?

Very effective. First of all, we kept the timing of the project in the Excel table, where the areas of responsibility of each participant in the process were also described. After each meeting, we received a meeting report from the manager.

What did you find most impressive about this company?

Ideas. Incredible, vivid, varied. After the presentation, we wanted to applaud, which we actually did. The non-standard approach of this agency leads our entire team to incredible delight!

Is there any area for improvement or anything that could have been done differently?

It would be nice if the partners on whom the implementation of the project depends more actively do their work, but of course this does not depend on the agency. They do their best to activate this process and always support and accompany us.

BACKGROUND

Please describe your company and your position there.

My name is Alina Kryvkina. I work as PR manager at the HappyPaw charity fund. We help stray animals and shelters that support them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

We regularly launch advertising campaigns to help and find owners for more stray animals. But with the beginning of the quarantine due to COVID-19, the number of donations has dropped dramatically, and the needs of the animals have not changed. Therefore, we needed to launch a new advertising campaign so that the animals could survive the quarantine period.

SOLUTION

How did you select this vendor?

The agency offered us the most interesting idea, which, moreover, would attract many famous people or brands at a lower cost, and would help raise funds for animals.

Describe the scope of their work in detail.

During the quarantine, donations to the fund decreased greatly. As you know, funds at other times are constantly short of funds, so a decrease in donations could have disastrous consequences for pets. Therefore, we decided to launch a new advertising campaign. NEBO came up with an interesting creative idea and undertook to implement it. They selected and connected to the campaign celebrities and well-known Ukrainian brands who supported us.

The campaign was launched on different platforms: Instagram, Facebook, Twitch, TikTok.

What was the team composition?

We talked with the CEO of the company Olga and Oleg, the creative director, and the copywriter Maria. The main communication was also carried out with the manager Oksana.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was supported by 10 famous people of Ukraine, several large Ukrainian brands, and even TV channels filmed reports about this project. The results were not long in coming. Thanks to such activity, a lot of caring people responded to the fund's request. Site visits increased 200%, and donations helped buy the pet food they needed. By the way, some of them even managed to acquire owners and a new home. Overall, the campaign reached more than 4.5 million.

How effective was the workflow between your team and theirs?

Because of the urgency and severity of the situation, the campaign needed to be implemented as quickly as possible. So we are very grateful to the agency for their work. Therefore, all communication was as efficient and clear as possible.

What did you find most impressive about this company?

We liked the full engagement and willingness to do everything possible and impossible to complete the project on time.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

Ukrainian poet, creator, author of the blog. Author of poetry book.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nebo ideas agency?

For many years I have been working on the creation of my poems. And finally, it's time to turn them into something more than posts on my social networks. I wanted to publish a real collection of poems and launch the book to the masses. The task with which I turned to the agency was to create an unusual book design, as well as a promotional campaign to distribute the book to the masses.

SOLUTION

How did you select this vendor and what were the deciding factors?

The main goal that I pursued was to create a bright custom book design. And although, in the agency's portfolio there were no previous works related to books, I was attracted by their creative approach to work. I believed that these guys would be able to bring something really unexpected to life. After the briefing, I was convinced of this again.

Describe the project in detail and walk through the stages of the project.

It all started with a strategic session. There, I tried to present all the information related to the book, to show the agency my vision. Even then, the agency brought several cover design concepts to the meeting. And although we did not stop at the first concepts, even then they were very worthy. Then we started with the elaboration of the naming. The book meant a lot to me, and I am glad that the team caught the right emotion and mood that my poems conveyed.

This is how the concept was born. Then everything moved around this concept. Together with the agency's design team, we started developing the visual language of the book. After lengthy discussions, we settled on the thermometer concept. This idea made me fall in love at first sight. It was bright, unpretentious, but it reflected the essence very well.

The idea behind the design was to sew a real thermometer into the spine of the book. The agency suggested doing this to make the book even more meaningful. To transform it from another unpopular literature into the desired element of the interior. This ingenious idea formed the basis of the entire book design. Due to the lines, the designer managed to create a simple and understandable visual style, in each geometric shape of which angles and walls of the room.

Red and blue stripes appeared next to the page numbering. They again refer readers to the thermometer, where the red line moves up and the blue line goes down. The next step after the design was promotion. On the eve of the presentation, the agency offered to announce a contest for #room temperature in social networks. It was attended by Kyiv poets: they read poetry and left their room temperature on a special page an exclusive copy of the book.

Also, in order to tell the people about the book, unusual white posters with poetry were placed in the city. For example, near the recently opened basketball court from Puma we posted a poem about basketball. Thanks to the posters, people also learned that appeared in the book corner of The Naked Room. Throughout the implementation of this project, the agency has always did their creative supervision. Thanks to them, I managed to turn my poems into a unique craft project.

How many resources from the vendor's team worked with you, and what were their positions?

In total, about 8 people from the agency's team worked on the project. They included designers, manager, copywriters, art director, CEO, and a lawyer (to handle paperwork).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My book is still on the shelves of Kyiv bookstores, and is also a participant in book festivals and awards. Also, the guys from the agency have put together a case study about our project, where you can get acquainted with the details of the book's design.

How effective was the workflow between your team and theirs?

It was important for me to stay on the same creative wave with the agency. Since I am an author and still wanted the agency to feel a similar vibe with me. We have never had global disputes. Nebo ideas agency professionally communicated and provided services. After the end of the project, I received all the initial design materials for working with them and we collaborated for a couple of months on promoting the book to the masses.

What did you find most impressive or unique about this company?

Firstly, everything was at a very high professional level. Communication, organization of meetings, work processes. It was nice that even though it was a small craft project, it was taken as seriously as working with big brands. I was more than satisfied with the result. Because I have never seen anything like this in the book design of other authors.

Are there any areas for improvement or something they could have done differently?

We created a great project in the end, which means that everything was done correctly. So I think no.