N2 Marketing

BACKGROUND

Please describe your company and your position there.

Terrya Media Group is one of the leading media companies that focuses on native advertising solutions for clients in the natural health & wellness space. As the VP of Marketing, I am responsible for ensuring the success of clients' campaigns as well as coordinating our extensive pool of professional talents, partners and vendors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire N2 Marketing?

We own a network of well over 100 digital media properties spanning across various digital platforms including social media and organic search. Ever since last years' Google Core update, our organic search platforms have been loosing traction, and we were desperately looking to revitalize them.

However, we were incredibly selective of the team of consultants we'd contract as this sort of project requires extensive know-how and a very particular set of skills to undertake and succeed in.

What were your goals for this project?

Our goals revolved around increasing the SERP positions for our key pillar content as well as ensuring the SEO-health of the websites themselves. We lost nearly 30% of our traffic over the three months leading up to 2020, and we effectively needed someone to do the research, figure out what we were doing wrong, consult on any changes and strategies and assist in the implementation to reverse that trend.

SOLUTION

How did you select this vendor?

We heard about N2 Marketing through a law firm that we work with closely, as they've worked with them and were absolutely enamored by the work they'd done. I reviewed their track record and asked for a proposal to choose between them and several other firms.

N2 Marketing stood out in how clearly they demonstrated their expertise, the fact that they had all the qualifications to take on this sort of project, and that they understood exactly what needs to be done and how to do it. This was a stark contrast to many of the other proposals we've dealt with over the years - these guys are true professionals, and it definitely shows!

Describe the project in detail.

The initial stage of the project was a "discovery phase" where we worked closely with several consultants from N2 Marketing in order to assess the technical health of our site, the SEO practices that we had in place as well as any ongoing initiatives to see where we fell short or had harmful practices going on.

This was followed by N2 Marketing helping us revamp our SEO strategy while composing an eloquent step-wise plan to address existing gaps in optimization. This plan was implemented by our internal team, under the close watch of the consultants we've worked with. Special thanks to Annie and Nickita who were incredibly patient and went out of their way to ensure that everything was implemented to the tee.

After this phase, we brought N2 Marketing on under a long-term support agreement and we plan to be bringing them onboard for several of the organic search properties that we have in the pipeline for this year to ensure that we have everything set straight from day one.

What was the team composition?

We worked with three different consultants for the initial phase of the project, however two of the senior consultants Annie and Nickita led the project into it's completion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of the pressing issues was the fact that our websites were not correctly optimized for smooth resource delivery, and as a result we were gradually losing traffic and rankings due to poor performance. Working with N2 Marketing has brought our site speed test scores into the 90s from the prior 40s, and as a result we saw a near-immediate boost of 25% in traffic that landed on our properties and interacted with it.

In addition to this, their strategies helped up drastically increase our rankings with a new content-stacking approach which earned us a cumulative boost of almost 42% in new first-time visitors. All in all, we were looking to recover prior performance, where as we ended up nearly doubling our search presence 5 months into the project. In short, N2 Marketing has been an absolute godsent!

How effective was the workflow between your team and theirs?

The workflow was incredibly smooth. All of the consulting was done digitally in light of the ongoing health crisis. They worked alongside our team within our digital workspace and conducted check-in meetings on every initiative at hand each Wednesday and Friday to make sure they're "on the same ground" with our teams.

What did you find most impressive about this company?

Their professionalism and clear-cut know-how impressed us. Most of the other proposals we got from competitor agencies essentially boiled down to wish-wash and inconclusive marketing pitches, whereas N2 Marketing was incredibly clear and direct in the fact that they understand what we do, the scope of the project, what issues we're facing and they easily demonstrated their expertise and track-record in similar projects.

Are there any areas for improvement?

While the team definitely delivers on their promises and then some, I wish that the reporting would be a little more detailed in certain areas as per the comments I've left during the project wrap-up. With that said, even though we were particular about certain data-points we wanted to see, the results that N2 Marketing has made possible for us are undeniable and I believe that we've found a long-term partner.

BACKGROUND

Please describe your company and your position there.

I am the general manager at Appliance Repair Coquitlam, a top-rated local company providing repair and maintenance services. I am also the liaison between our company and N2 Marketing for this project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire N2 Marketing?

We reached out to N2 Marketing to help our website get more views and subsequently, more calls and clients. We saw a large opportunity in digital marketing, specifically search engines.

What were your goals for this project?

Our biggest goal was to get more clients from the web and build awareness within our local community. Previously, most of our clients came from more traditional avenues of marketing.

SOLUTION

How did you select this vendor?

We found N2 Marketing through a Google ad booked a quick call. I liked it that a representative asked us questions to get to know our business. We chose N2 Marketing because of how well they understood our business and how much attention they paid at every step, even after we signed.

Pretty much all of the other vendors we considered just tried to pitch us something before getting to know our needs. By comparison, N2 Marketing knows their stuff when it comes to marketing and sales. We were impressed by the quality of their research and presentation for their proposed roadmap, so we revised it slightly to expand the project.

Describe the scope of their work in detail.

N2 Marketing handled a full-suite SEO campaign for us. This included putting together the website and making the necessary modifications. They also set up digital profiles on Facebook, Yelp, and Google, along with search engine marketing. I am currently putting together a new initiative with them.

What was the team composition?

They assigned a dedicated contact who kept us up-to-date on every relevant detail. Several other people have worked on our campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now getting 90% of our business from the web. This allowed us to hire a larger team and start expanding business operations to neighboring cities.

How effective was the workflow between your team and theirs?

It has been quite effective. N2 Marketing provided software for tracking the project status, so I can see other people being assigned specific tasks for each initiative and key result group. Since our project is on the smaller side, we don't have to be too involved.

What did you find most impressive about this company?

Their work is phenomenal—the results speak for themselves.

Are there any areas for improvement?

We’ve worked with them for over a year now, and I can't think of anything less than ideal.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of goodhubby, an app created to help couples navigate their marriage by reminding the couple about important dates, sending gift ideas, and helping with other small things.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire N2 Marketing?

We wanted marketing and SEO for our app.

What were your goals for this project?

We originally wanted to bring in over 10,000 new users within three months, but they helped us project a more rational number in a way that would help us scale to the future.

SOLUTION

How did you select this vendor?

At a different company, we previously worked with them on a myriad of small engagements, so they were our first choice to bring on for this project. I vetted them against several local creatives & marketing agencies, but I chose them because of the work they’ve been done in the past.

Describe the project in detail.

They ran competitive analytics against some of the apps we wanted to based our acquisition models on. They also developed our website and put together a strategy to attract new users while retaining and engaging our existing user base.

What was the team composition?

We’ve worked with one of the founders, Nickita (Partner, N2 Marketing), who remembered the details of some of our old projects. We’ve also worked with several content writers, a number of designers, a web developer, several marketing specialists, and a project manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We now have a six-month strategy, and we’ve brought in 5,000 users organically without any paid campaigns. Organic acquisition has been a huge point of focus for us since we were in beta, and we never had a handle on it until we worked with N2 Marketing.

How did N2 Marketing perform from a project management standpoint?

It honestly felt like we had an in-house team working on our project. I could reach out and talk with them at any time, pitch ideas, get answers, and collaborate on any sort of initiatives.

What impresses you about N2 Marketing?

Their work standards and transparency during the project stood out to me. Several times, we had a few design changes or strategic changes submitted in a report, which I was personally fine with, but they took extra time and resources to create a new follow-up version. They weren’t obligated to do any of that, which I think speaks to what kind of team they are.

Are there any areas for improvement?

No, we’re completely satisfied.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Sharpening House. We sell knives and sharpen blades of all kinds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire N2 Marketing?

We needed a partner for local SEO following a relocation.

What were your goals for this project?

We wanted to get at least 10 customers per day through our online presence.

SOLUTION

How did you select this vendor?

A family friend referred them. We were pleased with the meeting we had with them and with their quote.

Describe the scope of their work in detail.

They set up listings on Yelp, Google Business, the Yellow Pages, and other such directories. This helped us stay in touch with our existing customers while expanding our reach.

What was the team composition?

We worked mainly with Brian (Partner, N2 Marketing). He served as our project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their marketing has driven impressive results. We're getting 5—6 customers per day from Yelp and another 10—15 from other listings and websites.

How effective was the workflow between your team and theirs?

We could call them for any reason and they would answer. They always kept in touch and they never questioned us or got frustrated with us.

What did you find most impressive about this company?

They educated us when we didn't know anything about SEO or digital marketing. They were patient and explained everything.

Are there any areas for improvement?

No, nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Travel Route, a curated travel itinerary solution startup. Our goal is to help travelers save months of invested time and headaches when planning their trips.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire N2 Marketing?

We hired N2 Marketing to consult our team on what SEO approach we should take for our application. We also wanted their help planning an extensive advertising campaign to use once we launch the platform. We also wanted to gain their insight on leveraging social media and marketing channels. Generally, we wanted to make sure our app was built in a way that aligns with the best SEO practices.

What were your goals for this project?

We wanted the comprehensive plan to make our app competitive. Overall, we were aiming to target our market immediately after launching, so a detailed approach was crucial.

SOLUTION

How did you select this vendor?

We researched several local SEO companies in Vancouver that provide on-demand consultations. We interviewed multiple independent consultants to see if any were familiar with our market and could understand our issues. We chose N2 Marketing because of their comprehension of our business. We were also impressed with their extensive portfolio of local clients across various industries.

Describe the scope of their work in detail.

We met with our assigned consultant for 10 hours a week over five months to create a strategy. We provided a staging copy of our app and our existing marketing collateral. N2 Marketing analyzed the materials we supplied to ensure our SEO approach was viable. They performed keyword research and performed several audits on our work. Additionally, they helped us understand our channel audience, budget, and other marketing goals. Their team gave us suggestions for content improvement and plans for reworking functionalities within the app.

What was the team composition?

We work closely with an account manager, two consultants, and two SEO experts on their team. They also brought on an additional consultant when the scope of the project extended.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through working with N2 Marketing, we’ve attained a perfected copy of our web app that aligns completely with our SEO approach. We now have a comprehensive marketing plan geared toward our target audience.

How effective was the workflow between your team and theirs?

They are incredibly effective at collaborating—it often feels like they’re a part of our own marketing department. We have shared access to the project through Basecamp, so we’ve had very fluid communication between teams. I serve as the project coordinator which allows me to have direct interaction with all changes to the app.

What did you find most impressive about this company?

N2 Marketing familiarized themselves with our niche market incredibly quickly. They continue to deliver incredible value and have been flexible throughout scope changes. They know their responsibilities, and we have no communication issues—it has been an amazing, collaborative experience. Their team went above and beyond our expectations, and we expect to continue working with them after we launch the app.

Are there any areas for improvement?

It could have been useful if we had more initial discussions on alternative marketing channels, rather than working heavily only on SEO. However, this is an improvement for our side of the project because we didn’t widen our focus.