MTA Digital (Group)

BACKGROUND

Please describe your company and your position there.

I'm a Head of Paid at Kandidate, a hiring platform specialising in startup hiring in London.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

As we've scaled our operation and needed more qualified candidates to cover our platform roles, our in-house team needed external support to ensure a stable flow of qualified candidates.

What were your goals for this project?

Increase the number of qualified leads coming from Google Ads while maintaning our target CAC.

SOLUTION

How did you select this vendor?

A referral from one of our ex-colleagues.

Describe the project in detail.

We've started from working on various projects to improve performance of our campaigns. First, we've started with improving our optimization routines by utilizing our CRM and internal data to make a better judgment about campaigns.

We've worked together on restructuring our Google Ads account, optimizing ad creatives, automating our optimization routines and improving our bidding tactics.

We've also worked on improving the setup of our Google Analytics account which ensured that we had a more credible data to leverage for optimization.

What was the team composition?

We had a dedicated project manager (Jarek); however, we've worked with various MTA team members who were always very responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to increase the number of qualified candidates by 68% while decreasing our CPA by 15%.

How effective was the workflow between your team and theirs?

The team at MTA has set up a Slack workspace to communicate with our team, and we've managed our workflow via Asana. They were always very responsive and clear in communication.

What did you find most impressive about this company?

It's very rare that a PPC agency is able to integrate seamlessly with an in-house team, but working with MTA we've found them working very closely with us, almost as an extension of our team.

The team has come up with and helped to implement some bright ideas, which set up a great base for us to keep growing even after our project has ended. We deeply appreciated their ability to understand our business and give personalized recommendations.

Are there any areas for improvement?

Nothing major, the team tended to be very ambitious with the amount of activities that could be accomplished in a given time frame in the beginning; however, they've quickly improved after we've shared this to them.

BACKGROUND

Please describe your company and your position there.

Let's serve it AB is a small agency in digital marketing and web development aimed at the SMB segment. We handle everything from WordPress development & Web content to SEO and PPC. Based in Stockholm, our business largely depends on long-term collaboration with strong partners in Eastern Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

We are collaborating with MTA Digital for most of our PPC clients. We mainly are collaborating on 3 different projects: 1. International e-commerce store in baby products. Ad spend around $30 000 / year. 2. B2B company in business/organization and development. Ad spend: €30-40 000 / month 3. B2B company in Robotic Process Automation. Ad spend: $2000 / month 4. Local, successful beauty salon, specializing in everything from facelifts to eyebrows, hair removal and lazer-based fat removal. Ad spend: $1500 / month 5.

What were your goals for this project?

Being a PPC expert myself, I have 2 goals for this collaboration: 1) Outsourcing of most operational tasks 2) High-level strategic sparring

SOLUTION

How did you select this vendor?

They found me on LinkedIn. With a few clients already in Sweden, they were working to expand their client portfolio. Timing was excellent; I was interested to find a new partner, since the PPC manager I was collaborating with had been under-performing for a while. I met with one of their top experts, and was impressed with both the level of expertise, and the "soft values". Our collaboration started up shortly after.

Describe the scope of their work in detail.

This depends from client to client. As in all PPC, the main goal is to achieve a healthy ROI for the money spent on ad spend and management. For the client's MTA have been co-handling, scope has covered all from strategy to operations. From keyword research to bid strategies and how to spend the budget most effectively.

What was the team composition?

I work with one senior and one junior PPC specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All the accounts we are collaborating on have been optimized by consistently perform a minimum of 15% better, by either a) cutting cost without affecting overall sales or b) Increasing overall sales without increasing ad spend.

How effective was the workflow between your team and theirs?

MTA are as effective as they are organized, and in the event there has been bumps in the work flow - that has been on my side, not theirs.

What did you find most impressive about this company?

Their overall skill level paired with diverse experience from a number of different business verticals was impressive.

Are there any areas for improvement?

Nothing major. MTA are ahead of the game.

BACKGROUND

Please describe your company and your position there.

I'm vice president of TresCor company that owns short-term rental portal: salerezerwacje.pl.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

We were looking for a solid partner in PPC coopertaion.

What were your goals for this project?

We wanted to improve our ranking for existing keyterms and check new opportunities for our rental-most wanted cities in Poland. The main goal was to increase the number of online rental enquiries.

SOLUTION

How did you select this vendor?

MTA Digital was recommended to us by our business partner.

Describe the project in detail.

We started off with introducing MTA to our short-term rental business and goals we wnated to achieve. After a few meetings we were ready to begin.

What was the team composition?

We work in 2 members team from MTA and 1-2 members team on our site. That is just enough for our project. What's woth mentioning we've been working with the same people for over a year now.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are happy to confirm that we receive more and more online orders every month. Moreover we are visible for many recognizable companies. We are in the process of suming up the yearly cooperation, at that point I can say that we meet our expectations.

How effective was the workflow between your team and theirs?

I have never worked with a company with such fantastic communication standards! They are available when needed, we recive fast response to all our emails. We meet on regular basis, as there is nothing better than talking in person.

What did you find most impressive about this company?

During our cooperation they are always one step ahead.

Are there any areas for improvement?

none

BACKGROUND

Please describe your company and your position there.

I work as a Social Media Manager for Grecos Holiday - polish tour operator specialized in organizing package holidays to Greece. I’m coordinating digital marketing projects of Grecos - from implementation of new website to managing online marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

We were looking for marketing agency that will take care of our online marketing. So we have started with Google Ads (AdWords) and Facebook Ads, as those are two of the biggest online marketing platforms. Year after year, we want to increase the number of online sales, to strengthen our position on polish market.

What were your goals for this project?

To increase the number of online sales and become one of the top tour operator.

SOLUTION

How did you select this vendor?

When I joined Grecos Holiday, the company was already cooperating with MTA Digital.

Describe the scope of their work in detail.

In the beginning MTA Digital took care of both Facebook and Google Ads campaigns. They created the complex campaign strategy, implemented them and were optimizing, updating.

Currently, because of the changes in-house our company, we are managing PPC campaigns and MTA Digital team support us by consulting, creating the summary detailed reports about our effectiveness, creating the proposition of further steps in the digital campaigns.

They also show us current possibilities and news from the marketing platform, which might help us to get even better results. My role in this project was to manage the whole FBA process, including delegating PPC campaigns, verifying the copy of the ads, creating the briefs to the campaign, communicate current needs and analyzing the results.

What was the team composition?

From the beginning of our cooperation, the number of project members from the MTA Digital side was about 4 person - 2 PPC Specialists (one from the Facebook Ads and one from the Google Ads), Project Manager and his support - Project Manager no 2. The specialists changed once, but project managers stayed the same.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During our cooperation, they helped us to appear on the top 1-3 positions on Google Ads in a really demanding industry. CPC, especially in the brand searches highly decreased, which helped us “protect” our brand keywords and appear everytime, when somebody searches holidays in Greece.

Additionally, by managing campaigns in Facebook Ads they significantly supported us to increase the brand awareness and website traffic, which in the next steps generated conversions (sales).

How effective was the workflow between your team and theirs?

MTA Digital are always responsive via an email or phone. We used to communicate also via Jira.

What did you find most impressive about this company?

The most important to us was to cooperate with the highly qualified specialists, which will understand our specific industry, that everything is changing rapidly, sometimes even about 180 degrees. And MTA managed to do that. They are flexible and innovative, which allows us to cooperate successfully.

Are there any areas for improvement?

During our cooperation many things changed, MTA Digital team always were proactive and responded to our feedback by making changes that were needed.

BACKGROUND

Please describe your company and your position there.

I own a software as a service product helping recruiters to streamline the recruitment process. We support companies in the process of acquiring and selecting applications and communication with candidates. Our tool allows for automatic publication of job offers on OLX, indeed, StepStone and other sources, as well as for managing the CV database and conducting online recruitment projects. Importantly, we improve communication with managers involved in recruitment, and we also ensure full compliance of data processing with the GDPR. My responsibilities include the marketing and sales strategy of our product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

We were looking for a marketing agency that will take care of our online marketing. So we have started with Google Ads (AdWords). A year later we decided to launch SEO activities. Our main goal is to strengthen our position in the Polish market. We have had experience with other marketing agency before MTA Digital, but we wanted to get a more flexible team that understands our needs.

What were your goals for this project?

To increase the number of generated leads.

SOLUTION

How did you select this vendor?

It was recommended by a marketing agency that worked with us on a project related to a new product. We had some experience with previous vendors, but we decided to start cooperation with MTA seeing very deep understanding of the topic and professional approach.

Describe the project in detail.

In the beginning, we started a project with only search campaigns, targeted on our brand terms and the keywords related to our product. It the next step we launched Display campaigns together with remarketing campaigns. Currently, we are focusing mostly on keywords and ads texts optimization. This year we also started SEO activities to drive more traffic to our website.

What was the team composition?

The team was composed with one PPC specialist and Project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We do not share statistics, but the impact is significant and quantifiable.

How effective was the workflow between your team and theirs?

The cooperation goes very well and always according to plan. Regular meetings related to the planning of activities and it’s evaluation make us always know as a client what is going on in the area of PPC and SEO. Also, importantly, in case of any problems, doubts or new ideas, MTA specialists are always available and open to conversation.

What did you find most impressive about this company?

Their professionalism, accuracy, and proactive attitude set them apart.

Are there any areas for improvement?

We want to start also a CRO process, to optimize your website performance and users experience, which will also have an impact on effectiveness regarding PPC and SEO activities.

BACKGROUND

Introduce your business and what you do there.

I’m a freelancer that works in PPC advertising, web analytics, and social advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

I didn’t have enough hours to hire a fulltime PPC individual but I needed help on an hourly basis. I looked at different agencies that could provide expertise on the tech side, but also be able to provide standard PPC work. As a freelancer with 15 accounts, it’s easy to miss things and MTA Digital helps me manage those relationships.

SOLUTION

What was the scope of their involvement?

MTA Digital helps me with my strategy and lends an extra eye for all of the accounts I have. They’ve provided everything from deeper analysis of search term reports and negative keyword mining, to harder implementations of Google Tag Manager. They typically help me with things I can’t solve with own technical expertise. Overall, they provide a broad range of different services.

What is the team composition?

I have two main points of contact, but also come into contact with implementation specialists when need be.

How did you come to work with MTA Digital?

MTA actually found me via LinkedIn. I was looking for a vendor that could provide the same level of quality service I provide my clients. MTA was the only provider I encountered that had a broad range of expertise with an affordable price tag, so I decided to move forward with them.

How much have you invested with them?

I’ve invested $5,000–$10,000.

What is the status of this engagement?

We began working together in February 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MTA Digital is an excellent resource. With Google Ads, for example, I have the knowledge to handle most projects myself, but it’s always a timing issue if two clients have huge campaigns happening at the same time. It’s nice to hand over everything to someone that’s able to do things at the same level as I do it. I’ve never had any issues with their delivery.

They work on all of my accounts. I have three large clients and several other smaller ones, and I see growth in all of them. It’s difficult to gauge whether it’s because of the clients themselves or MTA but their efforts definitely impact my side of the business. 

How did MTA Digital perform from a project management standpoint?

They’re very easy to reach on Slack or on the phone and always make themselves available. If I need something fast, it’s never a problem. They always push for higher engagement on Trello or Asana, and through weekly calls. My own hectic schedule doesn’t allow for much planning, so I don’t take advantage of all of the engagement they offer.

What did you find most impressive about them?

I really appreciate their trustworthiness. They always send me reports of exactly how much time they spend on each task they do, even on small tasks like meetings or writing emails. They never exaggerate anything. If a task really needed to be done, they’ve worked weekends to accomplish it.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to set timeframes for project management, like in any business relationship. Especially when you’re not in close proximity to one another it’s important to instill a rhythm of prioritization.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Novakid, an English school for children 4–12 years of age. We have a presence in multiple countries, including Germany, Spain, Turkey, Russia, and Poland. All our classes are online, and we offer individual lessons. Our teachers speak English only and we have our own program and methodology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

Our main aim was to improve traffic from users in Poland, and to increase the number of purchases, so we went to MTA Digital.

SOLUTION

What was the scope of their involvement?

MTA Digital has worked on PPC campaigns for us, and they also help with tasks specific to the Polish market. This includes finding influencers, writing articles, creating new panels, and so on. They’re helping us have good representation in Poland and with the right positioning. For support in the German market, MTA Digital helped us start Facebook campaigns, they translated everything to German, and they made a new landing page and banners. 

They also help us with SEO and provide Google Ads support. Their team supplies social media marketing to increase our Facebook followers in Poland. They’re helping us decrease our spend, and they’ve worked with us on contests and other customer engagement activities. Their team joins our discussion on how we can approach our goals in the best way. They’ve also enabled a Facebook bot that can answer common questions from customers and potential customers. Overall, their team helps us with a lot of our digital strategy.

What is the team composition?

We’ve worked with about six people from their team. Mateusz (Team Lead, MTA Digital) is our main point of contact. He’s fully involved in our project and always brings in new people to support various channels. 

How much have you invested with them?

We pay them according to our marketing budget. Their fee is around 15% of the total budget.

What is the status of this engagement?

We started working with MTA Digital in January 2019, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with them in January, they’ve increased our customer count nearly three times over, and they’ve decreased our cost per lead (CPL) and cost per acquisition (CPA). We enjoy working with them, and we’re 100% satisfied with their work.

How did MTA Digital perform from a project management standpoint?

We track KPIs with them, with deadlines and targets for each month. We communicate urgent matters over a WhatsApp group, and we have Google Hangouts calls. We also have a common email group where we share our thoughts and requests based on what we’ve done in other countries. They keep all channels open and typically respond within 30 minutes when I have questions. We have weekly calls with one of our co-founders, MTA Digital, and our Polish customer team, where we discuss our targets and goals, and what we’ve done so far. They’re great people to work with. 

What did you find most impressive about them?

They’ve helped us a lot in the Polish market, as well as the German one. They’re professional, and they know the best approach to get the results we need.

BACKGROUND

Please describe your company and your position there.

I’m a marketing specialist at TOMMA S.A. Our company specializes in image diagnostics with 30 locations across Poland. We conduct X-rays, MRIs, CT scans, and ultrasonography (USG) examinations. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire this vendor?

We hired MTA Digital to run our Google Ads campaigns in addition to managing our SEO and various site developments.

What were your goals for this project?
 
Our goal was to improve our site’s visibility, increase traffic, and boost the efficiency of our Google Ads campaigns to maximize conversions.

SOLUTION

How did you select this vendor?

Two independent sources had worked with MTA Digital and recommended them to us. They had good experiences and results.

Can you go into detail about the services they provided and the scope of the project?

MTA Digital oversees our Google Ads campaigns for the largest cities in Poland. Every week, we work together to optimize campaigns by comparing our budget results with campaign costs. Thanks to this, we can operate our ads on a regular basis and adapt them to customer needs. They’ve also introduced several site changes to better position ourselves in search results.

What was the team composition?

We’re in constant communication with Kuba (Project Manager, MTA Digital) as well as other SEO and web development resources.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Since the beginning of the engagement, we’ve consistently realized our monthly goals for our branch locations. We’re able to optimize our advertising weekly by adapting to the market, comparing revenues, and responding quickly to decreases in sales. This helps us implement our sales goals.

How was project management arranged and how effective was it? Did you use any specific project management tools?

In our company, we value frequent contact and collaboration. Our project management relies on constant cooperation, telephone conversations, email communication, and meetings.

What did you find most impressive about this company?

MTA Digital has been very helpful and responsive for any issue we’ve encountered. They support us during our time of need and always help us find solutions. I appreciate their flexibility, customer focus, knowledge, and commitment.

Are there any areas where they could improve?

No, not that I can think of. At the moment, everything is going well.

BACKGROUND

Please describe your company and your position there.

I’m a manager at Multikino, the first operator to launch a multiplex in Poland. Since 1998, we’ve been setting the highest cinema industry standards. We manage 32 cinemas with over 250 screens in almost 30 Polish cities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

We hired MTA Digital to manage our Google Ads and Facebook Ads campaigns to promote cinema, movies, and events. We needed to facilitate cooperation with our distributors as far as digital marketing is concerned.

What were your goals for this project?

Our business worked with other partners before, but we needed a clear and direct insight into data, which would grow the efficiency of our PPC efforts. This would result in more exposure.

SOLUTION

How did you select this vendor?

MTA Digital was recommended by one of our cooperators.

Describe the scope of their work in detail.

We consult with MTA Digital on all online marketing activities. Their team manages all of our PPC services. This includes our ongoing sales campaigns and short-term promotional activities for marketing purposes with substantial budgets. They also help with validating ideas, Facebook governance, data collection & analytics.

What was the team composition?

We had a manager and team of PPC experts that specialize in both advertising networks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In a year, the average ticket purchase generated by Google has reduced by over 90%. Our e-commerce conversation rate has risen over 24%.

How effective was the workflow between your team and theirs?

Our communication, task exchanges, and other materials are run through the Google office suite.

What did you find most impressive about this company?

I was impressed with the effectiveness of campaigns. They’re organized and accommodating. Their team adapted their workflow, centering it around the variable cinema market in Poland.

Are there any areas for improvement?

There are none that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the former e-commerce manager at Distance S.A., an online shoe store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

In the past, we’d worked with a large company and found that they treated us as one of many clients. We needed help with our Google Ads and wanted to find a company that would have very good contact with us.

SOLUTION

What was the scope of their involvement?

They worked on our Google Ads. We tried to foresee our goals through marketing campaigns, maximizing our site but mainly building our plan with display or video campaigns. We had to have a lot of short time promotion, for example, for a week or on the weekend, as well as to be able to add an extension for ads very quickly. Everything they’ve done was completed very professionally.

What is the team composition?

I worked with Lukasz (PPC Specialist, MTA Digital) and two other people.  

How did you come to work with MTA Digital?

They were a referral from a friend who had a good experience with them.

What is the status of this engagement?

We started working together in July 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They didn’t just launch a campaign and leave it alone like I have experienced in the past with larger agencies. They kept watch and optimized the campaigns. Sometimes we had a problem achieving our KPI and the results we wanted, so we had to change our campaign or do things to optimize it. It’s not always been easy to achieve our goals, but in most cases, we experienced good results. 

We wanted to maximize our sales with higher cost per sale (CPA) rates. In some lower months, like during the summer, we set a lower CPA and spent much less. I was satisfied with that.

How did MTA Digital perform from a project management standpoint?

Project management is very good. It’s a very competitive market and not easy to deliver good results in this kind of campaign. We have a weekly chat to discuss every problem, new issues, results, and the plans for the next week. We had an in-person meeting once a month to go over new ideas for the next period and use Hangouts if something is urgent. They were always available when we needed to talk—responding within a few minutes or a couple of hours. I’ve never had issues with communication or responsiveness.

What did you find most impressive about them?

They have an individual approach for each client, which is a big plus for me. They tried to understand the specifics of our business and do the best campaign they could.

Are there any areas they could improve?

Sometimes the response time was too long. They could also provide new ideas to try out.

Do you have any advice for potential customers?

Cooperate really closely with the agency.