MTA Digital (Group)

BACKGROUND

Introduce your business and what you do there.

We are an e-commerce company focused on local tourism. We sell local tourism products across the world using a B2C model. We also have experience with the MTA Digital team in global airport transfers, another E-commerce area. I am the marketing manager for online sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

We wanted to boost our SEO traffic and increase our budget and conversion rate for paid ads.

SOLUTION

What was the scope of their involvement?

Our collaboration was rather dynamic. First, we wanted a general audit to determine how we could improve on-page SEO and AdWords. Most of our paid ads are AdWords, along with some social media like Facebook and Instagram.

We first set up analytics, including go-to-markets, Google Analytics, events, and e-commerce tracking. After we gathered data, we started to optimize some metadata from the website for Google and restructured all our paid AdWords campaigns. We’ve also recently launched Facebook and Instagram campaigns. They retargeted our web page, which brought in more traffic from blog posts and articles.

have also collaborated on SEO, mostly with content marketing. We reached out to bloggers and websites to create and share our content. We gathered a lot of traffic from those articles and guest posts.

We’ve gotten backlinks from websites by reaching out to them and asking for guest posts to get a link from our article. They acquired around 20 links from pretty good domains. They also bought some. We ultimately gave up this approach, because we preferred to create good content and gather links organically rather than perform outreach.

What is the team composition?

I have worked with three or four specialists from their team: a person who handled paid ads, someone for content, someone for SEO, and someone for analytics. I have one main contact person, but I’ve also had direct contact with each member.

We plan in the beginning and maintain constant contact through tools like Trello. At the end, we have final reports and planning for the next month.

How did you come to work with MTA Digital?

We didn’t want to work with an agency that we would pay monthly, but not have any idea of what they were doing. We also didn’t want to work with one that had no impact and only handled basic work. We didn’t want a typical subscription-based collaboration, where the agency would tell us that we are ranking higher without telling us what they were doing. In this case, we wanted contact with specific specialists and closeness to the strategy, product, and vision.

MTA Digital is an external team, but they understand what we want to do. We work closely together, and we budget based on what’ve actually done. They bill us for working hours and results, so it’s not just a subscription. We pay for specific actions, then plan and approve the work.

We’ve appreciated working with MTA Digital because they are flexible their work hours and activities each month.

How much have you invested with them?

The cost of their work was €3,000 ($3,600) per month, per project, from the beginning of the collaboration until January or February 2018. We were working on two projects, with a total cost of €6,000 ($7,200) per month. Starting in January or February 2018, we have been paying €3,000 ($3,600) per month.

What is the status of this engagement?

We started working with MTA Digital in July or August 2017. We are continuing the collaboration with a project for Discover Cracow and a different e-commerce website. The current project started in September or November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have seen an improvement in our ROI for paid ads. Although the ads are performing better, the change isn’t that dramatic. We are still off-season, so we need to wait and see whether the effort will make a significant improvement. The cost-per-conversion is better than last year’s, but the crucial time for us is from June to October. We still have to wait for it, but I have a feeling it will be all right.

We’ve had a lot of ideas about SEO, and our content marketing is doing well. We are glad that we’ve collaborated with MTA Digital for those. Our overall offsite SEO and crucial keywords—the more authoritative and complex ones—still need improvement. This is because we’ve had to change our website and make some technical development changes. MTA Digital had a lot of ideas, but we couldn’t actually implement them. We need to wait to implement the changes they suggested for complex SEO and conversion rate optimizations.

How did MTA Digital perform from a project management standpoint?

Their performance is okay, but not perfect. I’ve worked with better companies, where the responsiveness was much quicker and the dynamic was a bit better. The correspondence and overall collaboration are good. They want to do their best, and we communicate to find mutual benefits.

The project management is fine, but we are constantly improving systematic planning and deadline management. These could be a bit better, but it’s on my side as well.

What did you find most impressive about them?

MTA Digital’s unique selling point is their flexibility in adjusting to specific needs. If needed, they can adjust hours, assign specialists based on our company needs, and make changes during the collaboration.

Are there any areas they could improve?

They could be more active in pursuing the changes they want, instead of just following our ideas and leaving decisions up to us.

I’ve worked with other companies that helped us and performed what they planned. They didn’t just leave it up to us. They pushed us forward to make it happen.

Do you have any advice for future clients of theirs?

When working with agencies, every marketing manager must know their crucial goals and KPIs. The agency needs to keep an eye on the goal, rather than on the task.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of Trecom

Describe what your company does in a single sentence.

IT integrator. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTA Digital (Group) to accomplish?

• New Corporate Identity
• New webiste design
• Graphic design of additional resources like infographics, one pagers etc.

SOLUTION

How did you find MTA Digital (Group)?

Online Search

Why did you select MTA Digital (Group) over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MTA Digital (Group) were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• website design 
• corporate identity (brandbook, powerpoint slides design, social media templates)
• additional graphic resources (infographics, one pagers, PDF slides)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Every stakeholder is happy, our social media KPIs are up. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Most items were delivered on time, and we were informed beforehand if there was a delay. Their email communication is always swift and polite.

What was your primary form of communication with MTA Digital (Group)?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Price/value ratio. 

Are there any areas for improvement or something MTA Digital (Group) could have done differently?

Not really. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Brandline Group

Describe what your company does in a single sentence.

BrandLine Group

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTA Digital to accomplish?

• Increase revenue in current markets
• Expand new markets

SOLUTION

How did you find MTA Digital?

Online Search

Why did you select MTA Digital over others?

• High ratings
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

MTA has become part of our marketing team. Our team's goal was to increase revenue and profitability in existing markets and to enter new markets. We collaborate with MTA on multiple levels: strategy, Meta Ads, Google Ads, SEO, Organic Social, as well as creative strategy and execution. Our goals were achieved thanks to the collaboration between MTA and our marketing team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS

Ads Revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Proffesionale

What was your primary form of communication with MTA Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their engagement is impressive. 

Are there any areas for improvement or something MTA Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

 I am the COO of a consulting company 

Describe what your company does in a single sentence.

Education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTA Digital to accomplish?

Manage ads

SOLUTION

How did you find MTA Digital?

Referral

Why did you select MTA Digital over others?

Referred to me

How many teammates from MTA Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Support and work in accounts for media spend

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Can't provide that data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Today it's working very good. They have excellent response times and diligence in performing tasks.

What was your primary form of communication with MTA Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Service minded and competent.

Are there any areas for improvement or something MTA Digital could have done differently?

 Always an ongoing dialouge with all suppliers. If or when that occured I've communicated that and they've been quick at correcting.

BACKGROUND

Please describe your company and position.

I am an executive of Roltom Tomasz Herma Spółka Jawna

Describe what your company does in a single sentence.

E-commerce, we are selling blinds

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTA Digital to accomplish?

• Starting and scaling sales

SOLUTION

How did you find MTA Digital?

• Online Search
• Referral

Why did you select MTA Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from MTA Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Roltomrolety.pl is a very new project, even though we have been selling roller blinds for 10 years. We created our own website only 2 years ago in 2022. That's when our cooperation with the MTA Digital agency began. We were looking for an agency that would not only set up ads for us in Google, but also help us define a strategy and build the store's popularity from scratch.

The goal was to achieve a minimum ROAS and then continue to scale the budget while maintaining a satisfactory return on investment. We have been able to do this for two years and our revenues are constantly growing. We are very pleased with the cooperation, the agency employs people who know their profession.

There is great contact with them, they are very committed to their work. Everything is taken care of and discussed on an ongoing basis. We feel that we have left the campaign in good hands.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are constantly scaling our sales, we have grown 10 times since 2022

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great contact, monthly reports. They react on an ongoing basis and inform about problems if they occur.

What was your primary form of communication with MTA Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really care about the customer and his satisfaction. They also provide advice and experience. Which was especially important. Because it was our first e-commerce project. So we could learn a lot from them.

Are there any areas for improvement or something MTA Digital could have done differently?

We are so satisfied with the cooperation. That we don't see such areas. Google Ads support is 100% taken care of. And that's what we cared about. We can fully focus on the development of other areas.

BACKGROUND

Please describe your company and position.

I am the Head of Business Growth of Merixstudio

Describe what your company does in a single sentence.

Merixstudio is a full-stack team of 200+ experts who build complex digital products for clients worldwide looking to outsource software development to professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTA Digital to accomplish?

• Google ads optimization
• Google analytics 4 migration

SOLUTION

How did you find MTA Digital?

Referral

Why did you select MTA Digital over others?

Referred to me

How many teammates from MTA Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Lowering the average CPA from Google ads campaigns 
• Stabilize campaign results and achieve a consistent ROI 
• Ability to scale results

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 100% of requirements addressed in a short period of time 
• 100% satisfaction with the work of the team 
• 100% confidence in further directions of optimization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was pleased with the project and the quick delivery of outputs in the form of an insightful presentation.

What was your primary form of communication with MTA Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• business need understanding
• commitment of the team
• marketing expertise

Are there any areas for improvement or something MTA Digital could have done differently?

Nothing to improve.

BACKGROUND

Please describe your company and position.

I am the CEO of RemoDevs

Describe what your company does in a single sentence.

IT Recruitment for startups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTA Digital to accomplish?

• Help with optimizing LinkedIn and Google paid campaigns

SOLUTION

How did you find MTA Digital?

Other

Why did you select MTA Digital over others?

• High ratings
• Company values aligned

What was the size of MTA Digital’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MTA Digital helped to optimize our paid campaigns on LN and Google and improved the conversation rate by over 40%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion from ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered the project on time and the communication was very good.

What was your primary form of communication with MTA Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their expertize in the paid ads space. They were direct and specific, thanks to which we managed to improve our campaigns and get much better results.

Are there any areas for improvement or something MTA Digital could have done differently?

Can't think of any.

BACKGROUND

Please describe your company and your position there.

Pro Gamers Group Performance Marketing Acquisition Team Lead

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

• Consulting
• Google Ads
• Microsoft Ads
• Facebook Ads

SOLUTION

How did you select this vendor?

MTA had a good reputation with our Director of E-commerce

Describe the scope of their work in detail.

To help systematically support performance marketing operations across the group and across channels.

What was the team composition?

Different teams grouped by channel

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increase in operational efficiency

How effective was the workflow between your team and theirs?

strong workflow process

What did you find most impressive about this company?

We have a good working experience with MTA Digital.

Is there any area for improvement or anything that could have been done differently?

None.

BACKGROUND

Please describe your company and your position there.

Webtify is an webdevelopement & software agency, I am one of the founders of Webtify.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We couldn't improve the SEO. We had more then 20 thousand links that doens't get indexed by Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We know MTA Digital from another project. We knew they were very good.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had one goal, which was to improve the links that weren't indexed. That was a big problem for our customer.

How many people from the vendor's team worked with you, and what were their positions?

One person, Marcin was working with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The SEO effort and links are increasing.

Describe their project management style, including communication tools and timeliness.

Good communication trough Slack.

What did you find most impressive or unique about this company?

-

Are there any areas for improvement or something they could have done differently?

-

BACKGROUND

Please describe your company and your position there.

I work as a Digital Marketing Manager in on of the leading football retailers in Poland - futbolsport.pl

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

MTA was hired for both SEO and PPC campaigns to help develop futbolsport.pl visibility and traffic. The goal was to follow r-gol.com and become a major player on the market in football retail.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were refereed to us by a different company who was working with them and was happy with the results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project stared with a full scope review of futbolsport.pl with MTA pointing what has to be changed to maximize traffic and visibility. First step was to change the website layout to a more modern. Then they looked into product categories and prepared a full overview of changes needed to help with SEO. After changes were implemented PPC on priority products started. At the same time MTA provided us with paid articles and SEO overview with links and product description.

How many people from the vendor's team worked with you, and what were their positions?

We had and assigned project manager along with dedicated SEO specialist and 2 PPC specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started cooperation in 2017 and had immediately seen the results. 2016 to 2017 turnover increase of 147,09%. The following years have also been increases in turnover with fine tuning costs. Decrease in money spend on ads generating same or higher turnover. Additionally SEO pumped website visibility for critical phrases to page 1 and TOP3 searches eg. buty piłkarskie #2 piłki nożne #4 nagolenniki piłkarskie #2

Describe their project management style, including communication tools and timeliness.

Deadlines have always been set in Asana and we had overview of what is being done all the time. Any adjustment to our goals were taken into account and adjusted accordingly. Before the pandemic we had face to face meeting switching to zoom sessions later on.

What did you find most impressive or unique about this company?

Easy access. They're always listening to our needs and implementing changes to achieve our goals.

Are there any areas for improvement or something they could have done differently?

There were areas of our product offer that needed more focus but somehow didn't get it.