MTA Digital (Group)

BACKGROUND

Please describe your company and your position there.

I'm the owner of Magento development company called Panda Group. We provide our services to clients from Europe and the USA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We needed help to scale the business by promotion and increase the conversions. Therefore we connected with MTA Digital.

SOLUTION

How did you select this vendor and what were the deciding factors?

We lacked people who create and execute digital strategies with PPC involvement in our team. We managed to connect with the MTA team through our employee who knew the agency and how efficient they are. The way of communication and its responsiveness played a huge role in the cooperation choice.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In the first place, we focused on auditing both Facebook and Google accounts to gather essential information how we could improve the performance of current campaigns and build direction of new strategy.

Next steps were to increase the budgets and focus on additional variations of campaigns that could take us to the maximum efficiency of good traffic and to increased conversions. The strategy was built around display & products campaigns in combination with higher funnel stages management via facebook ads awareness campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

One of the important functionalities in communication was the main PM of the project, who directly updated me with all activities, we were able to arrange regular meetings and without any problems, using tools, also be in touch with executing specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

By keeping the information confidential, we have increased the number of conversions over the course of several months, maintaining the downward trend in CPA and CPC.

How effective was the workflow between your team and theirs?

Huge transparency of cooperation and partnership approach as well as awareness of the need to understand the client's business. Messages, replies and additional information always provided in a timely manner.We had the opportunity to contact directly by e-mail, phone and also used the Asana tool to keep each other updated.

What did you find most impressive or unique about this company?

The MTA team certainly has professional specialists on board who are qualified in their areas. We could learn a lot from them and also pass this knowledge on to our team, because they've been able to adapt very efficiently to changes in the market and the functions of the campaign.

Are there any areas for improvement or something they could have done differently?

Everything happened in real time, if we wanted to talk about the changes, we talked about them live and we could clash our needs with the possibilities offered by the platform we use.

BACKGROUND

Please describe your company and your position there.

I am Michał Romanowski and I am the CEO of my company - ECOM SPEC (https://www.ecomspec.pl/). I have been dealing with digital marketing for several years. I have worked both for large corporations and small e-commerce that are just starting out. Furthermore, I usually don't have one strategy on which I rely that will lead me to success.

Experience has taught me that every project requires careful planning and constant changes to the plan. On the regular basis, I perform analysis, diagnosis, and performance optimization for e-commerce in many industries. I believe that you can always improve something to increase sales. As a professional, I have 15 years of experience in this field, so I can help you find solutions that will increase the efficiency of your online activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

MTA Digital helped me in the early stages of designing a new website for my business and its optimization in the field of SEO in order to increase its visibility on the web for potential clients. For now, I can say that some goals were achieved, but our cooperation is still ongoing, so there is definitely a field for further collaboration and even better results.

SOLUTION

How did you select this vendor and what were the deciding factors?

I choose MTA Digital, because I knew one of the people working there and from time to time we were talking about digital marketing solutions that they used with their clients and how effective they are. I decided to give it a try and hired MTA Digital to help me with setting up my website in terms of SEO guidelines.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At first, we broadly discussed all the possibilities in digital marketing to help my website perform better and attract more clients. Together with MTA Digital, we decided that engaging the given budget in SEO at first would be a good idea. Then we had a kick-off meeting, in which we outlined the strategy and steps for the cooperation for the initial three months.

We discussed, among other issues, the length of copy on the website and H1, H2, H3 titles, we choose the proper keywords, and focused on backlink strategy. Then, together with help of MTA Digital SEO team, we started implementing changes to my website. I believe after the first three months we saw the first positive results, which were an increase in the search position in Google, so I decided to continue cooperation with MTA Digital.

We still cooperate - MTA sends me guidelines to improve my website in terms of SEO, and since I gained new knowledge from their team of specialists, I’m able to implement the changes to my website on my own now.

How many people from the vendor's team worked with you, and what were their positions?

There are two people working on my project since it is a rather small one. I am in touch with one PM - Maciej all the time, and there is also one more SEO specialist working on this project from time to time with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My online sales in 2021 increased by 50% and still continue to grow. My website is also more visible in the Google search engine, which attracts more clients to it, so I observe the increase in daily visits to my website, as well as a growing interest in my services.

Describe their project management style, including communication tools and timeliness.

The SEO specialists at MTA Digital with whom I had the opportunity to work are always very flexible and open to a discussion. They also always have the time to explain to me some technical SEO details which are not clear to me at first. They never do anything on my website, until we both agree on the importance and legitimacy of the steps to be taken. I also much appreciate their timeliness, there are never any delays, and I’m well-informed about the strategy which we execute.

What did you find most impressive or unique about this company?

The most impressive is the level of technical knowledge that their specialists have. Also, the transparency when it comes to settling projects is quite unique. Worth mentioning is also the smoothness of ongoing communication between me (client) and them (agency).

Are there any areas for improvement or something they could have done differently?

Probably there is always something to improve, but for now, the positive results speak for themselves. I am fully satisfied with the cooperation with MTA Digital, so I have nothing negative to point out. There is also nothing that should be for now improved.

BACKGROUND

Introduce your business and what you do there.

I am a growth marketing manager for a web and mobile push provider in Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

We needed to promote our webinars, so we hired MTA Digital to help us.

SOLUTION

What was the scope of their involvement?

We first established the topic, details, and schedule for the webinars. We also discussed with MTA Digital which channels we wanted to promote the webinars through, and their agency offered suggestions for how we could best advertise the event.

MTA Digital then gave us a proposal for a campaign, offering to use Google, Facebook, and LinkedIn as our main channels. Based on our budget, we chose to run ads on Facebook and Google. After signing the contract and discussing our campaign agenda, we went into preparing the digital banners and ad content. Their team worked closely with us to refine the advertisements and make them more attractive. 

We kicked off the campaign, and MTA Digital reviewed the ads’ performance after the first week to see what changes needed to be made. We continued to do this up until the first webinar was finished. At that point, they again provided us with more suggestions on what could be done better for the next one. 

What is the team composition?

We were assigned a  Google ads manager and a Facebook ads manager. I was the main person from our side who was involved with MTA Digital, but our copywriters, financial department, and designers were also involved. 

How did you come to work with MTA Digital?

The person we had been partnering with for our performance campaigns could no longer continue working with us, so he recommended MTA Digital. We contacted the team and liked their fast response. We only had a short amount of time to prepare before the next webinar, so we really appreciated that.

How much have you invested with them?

We spent 17,000 Polish złoty (approximately $4,000 USD).

What is the status of this engagement?

We worked with them from November 2021–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was key for us to drive down the cost per lead since, at that point, we haven’t done any advertising for a long time. When we started, the cost per lead was very high, but with MTA Digital, the cost decreased. 

With every webinar, we had more and more leads registering for the event via the ad campaign. MTA Digital targeted the participants very well, which resulted in more people ultimately attending the webinar. As the cost of advertisements decreased, the results increased, which was very important.

How did MTA Digital perform from a project management standpoint?

We were very satisfied with their project management. Everything was done on time and as needed. We would discuss the details at the start of every campaign, and their team would keep me updated as it was taking place, especially if we needed to make certain changes. I also consistently received reports from them at the end of each event, which saved me a lot of time since I also needed to prepare a report on our side.

Our communication was mainly done through email and Google Meet.

What did you find most impressive about them?

They were impressively professional, and we could rely on them fully because they knew what they were doing in terms of advertising. They also had a lot of skilled people on their team who helped us whenever we needed to find a solution to a certain problem. 

Are there any areas they could improve?

No, I don’t have any suggestions for them at this time. They established their process very well and, it was perfect for our company,

Do you have any advice for potential customers?

I definitely recommend choosing MTA Digital. They can help any company achieve their goals of effectively advertising projects and products.

BACKGROUND

Please describe your company and your position there.

I am marketing specialist in my comapny named Wertui. My company is the small one but with a good vibe and ambition to grow. My main responsibility is to take care of the process of website development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We want to upgrade our skills in SEO analysis and SEO tools. So we find the proper training in Screaming Frog and Ahrefs.

SOLUTION

How did you select this vendor and what were the deciding factors?

This was simple. We choose MTA Digital cause we have experience with their services and we know that it will be a good choice and satisfying training.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Screaming Frog from A to Z (tool configuration, types of crawling reports planning etc.); Ahrefs from A to Z (tool configuration, reports, website analysis, competition analysis, word research, auditing etc.)

How many people from the vendor's team worked with you, and what were their positions?

There was one person, Wiktor Jacheć, who is a great person and great trainer. He shows us everything he knows about SEO tools, and even more, including the newest trends in the SEO world.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After training, we started to use Screaming Frog and Ahres in day-to-day work. It makes our analysis and services even more professional. We are happy to have more data to choose the best SEO strategy we can bring to our clients.

Describe their project management style, including communication tools and timeliness.

Deadliness was always clear and kept. There was no place for delay or others issuses. But the best thing about project management style was that it was fully flexible to our time, place and equipment in office. We apreciate this very much.

What did you find most impressive or unique about this company?

Communication skills. There always was a person to answer our most specific questions. And they were never bored, even when we asked second time the same question. They are a fully professional team with infinite patience.

Are there any areas for improvement or something they could have done differently?

There are little places to improve more, but maybe a few more exercises with presented tools give us more opportunities to learn how to use them better.

BACKGROUND

Please describe your company and your position there.

The company thyssenkrupp Materials Poland distributes metals and plastics. Our goal is to quickly and efficiently supply our customers with the widest possible range of products and services. We deliver materials from our warehouses, both in standard formats and in special sizes tailored to individual customer needs.

In our continuous stock offer we have metallurgical products made of carbon steel, stainless steel and non-ferrous metals, such as pipes, sheets, sections and plastic sheets for advertising, industry and construction. The offer is completed with welding materials. I am a marketing specialist, I do SEO and product promotion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We hired MTA Digital to run our Google Ads campaigns. Our goal was to improve our site’s visibility, increase traffic, and boost the efficiency of our Google Ads campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

A company that works with the MTA recommended them to us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The MTA oversees our Google Ads campaigns. Thanks to monthly reports, we are up to date with the current situation. Thanks to this we can immediately react and adjust the campaigns to the client's needs.

How many people from the vendor's team worked with you, and what were their positions?

Initially we worked with another team, and at the end of the year the team was changed to new people. Currently we are in contact with Patryk (PPC Specialist) and Paulina (Google Ads Specialist).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working with MTA, the quality of our campaigns has improved and we have increased the number of conversions.

Describe their project management style, including communication tools and timeliness.

The MTA understands our needs very well. We communicate primarily by email or phone. All comments we make are immediately taken into consideration. The team meets the agreed upon deadlines.

What did you find most impressive or unique about this company?

The team approached the project professionally, they familiarize the industry in detail, which helps them better understand the specifics of our company. They are happy to offer advice and share their knowledge.

Are there any areas for improvement or something they could have done differently?

We would like them to present their campaign ideas a bit more so that together we can choose the best solution.

BACKGROUND

Please describe your company and your position there.

Rachuneo is a company working in the energy business. It manages its clients' utility bills by lowering them. It works for companies and individual clients. Our websites allow our clients to automatically pay the bills. I work as a Communications Specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

MTA Digital takes care of SEM campaigns. Our goal was to improve the conversion, so we tested a multitude of solutions along the way. At last, we remained with Google Ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We talked with another company. After the consultations, we decided that MTA Digital suits us better. It is valuable that the cost is adequate to the quality of service.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, we described our expectations to the company and received many suggestions and alternative steps. MTA Digital comprehensively planned the following steps, and they fully understood our industry. In compliance with them, we start from the Facebook Ads and Google Ads. We stick with Google Ads because they give us better results. The campaigns are constantly improved, and the conversion is increasing.

How many people from the vendor's team worked with you, and what were their positions?

I predominantly worked with 3 persons, including PPC Specialist, Google Ads Specialist, and Facebook Ads Specialist. Nonetheless, MTA Digital involved more experts when it was necessary.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very satisfied with the collaboration. The results constantly increase, and the advertisement is adjusted to the current market situation. Since we have worked together, the conversion hasn't dropped. From the beginning, we have got a lot of recommendations and new ideas from the company, which we mostly use with pleasure.

Describe their project management style, including communication tools and timeliness.

We contact primarily via e-mail, and we get the answers very quick. Meetings are always very extensively summed up in an e-mail. There is no room for doubt. We also don't have a problem with phone calls. Also, MTA Digital avoids an extensive amount of video meetings.

What did you find most impressive or unique about this company?

The most impressive thing is the number of experts from different industries and the multitude of offered services. The other thing is the ability to adjust to the specific industry. And last but not least, the contact is always amiable and entirely professional.

Are there any areas for improvement or something they could have done differently?

We don't think the company needs much improvement. MTA Digital is very flexible. If we have an issue, they help solve the problem very quickly and smoothly. They adjust to our needs.

BACKGROUND

Please describe your company and your position there.

I am a co-owner of Dogs Plate Sp. z o. o., which deals with the production of healthy food for dogs and cats in jars.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

We hired MTA to reach as many customers as possible with our products and to increase our online sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose the company on the recommendation of friends who work in the IT industry and they praised MTA for its effectiveness and professional approach.

Describe the project in detail and walk through the stages of the project.

After the kick-off meeting, we agreed on a common strategy. We have selected the categories that we will promote. We have established sales priorities and spreads. We shared the tasks so that everyone could do what they are best at.

How many resources from the vendor's team worked with you, and what were their positions?

3 people contact us:

• SEO and PPC Specialist,
• Google Ads Specialist
• LinkedIn Ads and Facebook Ads Specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our online sales in 2021 increased by 50% and continues to grow. We are also observing a growing interest in our products.

How effective was the workflow between your team and theirs?

We meet regularly once a month to discuss the current situation. We react to what we can still improve or improve.

What did you find most impressive or unique about this company?

Their effectiveness and professional approach to the subject are impressive.

Are there any areas for improvement or something they could have done differently?

So far, we are very satisfied with the cooperation and we are developing it on an ongoing basis.

BACKGROUND

Please describe your company and your position there.

I'm the digital manager at a prominent Polish toy company - Trefl SA. Trefl is a dynamically developing family business, present on the market since 1985.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We were looking for an agency to help us with the SEO strategy for our online store. The main challenge was technical optimisation of the shop based on the Magento platform and creating a strategy to increase search engine visibility.

SOLUTION

How did you select this vendor and what were the deciding factors?

The agency was selected during a tender and many discussions with several other agencies. The deciding factor in choosing MTA Digital was the transparency and scope of the offer, as well as the final cost of the service.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The agency's scope of work: 1. Detailed technical SEO audit. 2. Detailed audit of competition and search engine visibility potential. 3. Commissioning of the most important SEO optimization works. 4. Preparation of content and website development strategy (including creation of a blog), internal linking. 5. Development of content, ongoing SEO optimization. 6. Cyclical reporting and effectiveness analysis.

How many people from the vendor's team worked with you, and what were their positions?

Project Manager and 2 - 3 SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During more than a year of cooperation, the search engine visibility of our online shop has been increasing month by month. Within a dozen or so months we achieved visibility increases of about 100%. SEO campaigns are one of the most effective sources of incoming traffic for our online shop.

Describe their project management style, including communication tools and timeliness.

The cooperation with the agency is very good. We are satisfied with the quality of communication, timeliness of all projects.

What did you find most impressive or unique about this company?

The agency is distinguished by very good contact with the client and high quality of everyday communication. They scrupulously analyze and implement each element of the project.

Are there any areas for improvement or something they could have done differently?

No, there is no problem with the cooperation. We are satisfied with the agency's services.

BACKGROUND

Please describe your company and your position there.

Ecommerce company selling water filtration systems

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

SEO services for a Site Migration. Ensure that site migration would not affect search rankings, URL juice properly handled, analytics code optimized.

SOLUTION

How did you select MTA Digital and what were the deciding factors?

We had a referral from our development company

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Reviewing site link structure, internal links, UX, metadata. Ensure linking structure and juice passed correctly to new site. integrate google analytics. review all meta data across new site. ensure no loss in search engine rankings. 

How many people from the vendor's team worked with you, and what were their positions?

5

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Transition was smooth and no rankings were lost. improved overall site meta titles and keywords, improved blog internal linking. Ranking increased on some keywords, and may be attributable to their work, faster site architecture, or change in google algorithm.

Describe their project management style, including communication tools and timelines.

Weekly updates and calls. They were on top of the project and kept pace with the development. They suggested improvements and adjustments that were in line with the migration phases and made good sense to implement.

What did you find most impressive or unique about this company?

Easy to work with. They care about the success of the client. Creative and open to new ideas that benefit the client. Responsive to requests and good at meeting timelines. They were open to new ideas and very detailed in their approach.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I manage a boutique integrated communication agency that takes responsibility for selected processes of increasing marketing effectiveness, including e.g. PPC / SEM campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital, and what were your goals?

We were looking for a partner who would be involved in the configuration, service and optimization of the SEM campaign supporting e-commerce sales at our client.

SOLUTION

How did you select MTA Digital and what were the deciding factors?

We chose MTA because of the relationship built in handling other topics

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The setup of the Google Ads account was preceded by an analysis of goals and definition of conversion

How many people from the vendor's team worked with you, and what were their positions?

We work with a SEM specialist, in addition, we are in contact with 2 other specialists: WEB developer and SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After about 6 months of cooperation, we have achieved a significant correlation between the advertising budget and the number of calls received and transactions in the system

Describe their project management style, including communication tools and timelines.

We maintained a weekly reporting regime, which allowed us to effectively manage the budget and calibrate ad groups.

What did you find most impressive or unique about this company?

Direct contact, fresh look and flexibility. We owe it mainly to Monika :-), with whom we cooperate

Are there any areas for improvement or something they could have done differently?

MTA is a dynamically expanding team. In order to avoid misunderstandings, it is worth paying attention to communication between departments. In this case, we took the integrating role - after all, we integrate marketing :-)