MTA Digital (Group)

BACKGROUND

Introduce your business and what you do there.

I’m the customer relationship manager. Our role is to connect European markets to headquarters in the US and to search for synergies between the EMEA markets and our core products and related accessories. Our main products are grills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

We needed help with digital marketing. Our goal was to harmonize our online tracking across all the countries. 

SOLUTION

What was the scope of their involvement?

We began with a general audit of our current site and campaigns. After looking at our materials, they supported us with tracking implementation. The team optimized our Google Analytics and AdWords accounts, providing training to help us get the most out of the data. Now, we're able to better understand how the user behaves on the site and compare specific campaign performances to previous years. They continue to provide Analytics support and offer consultation for related topics such as SEO and PPC.

How did you come to work with MTA Digital?

They were chosen because of the broad scope of services they offer, their Google certifications, and their manpower to scale up and down according to the need. Their price was good as well.

What is the status of this engagement?

We started working together in June 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve started harmonizing the way our tracking is implemented in Google Analytics. They also support us with questions about where to find data and what we can learn from the data. We have a close relationship with them, and I’m hoping to work together for a long time.

How did MTA Digital perform from a project management standpoint?

We have a weekly call to talk about what was accomplished the past seven days and what we’re going to work on in the next seven. We prioritize what’s in the pipeline on a weekly basis. If there’s a need for an ad hoc call, we use a chat channel or email. We also have a ticketing system where we exchange information about the tasks they’re working on. They’re very responsive; communication is really great compared to the agency we worked with before.

What did you find most impressive about them?

The way they communicate and their availability distinguishes them from other providers. If there’s a specific need, they are on the phone or chat to talk about things. They’re very responsive when it comes to ad hoc needs. Additionally, they’re very open and very flexible in terms of resourcing, and the price is a great fit for us.

Are there any areas they could improve?

We haven’t worked together that long yet, and we need to grow together a bit more in terms of having the same view on the business and what’s going on. This would help us better optimize our processes. I don't consider this a weak point on their end. Rather, it's a natural progression when starting a new relationship. In the end, they’re absolutely great at understanding the technical details and implementation.

Do you have any advice for potential customers?

Have a clear understanding of what you’re trying to achieve and the way you want to communicate. Define the framework of how you communicate, how you touch base, and how often. It’s important that partners understand your expectations for availability.

BACKGROUND

Introduce your business and what you do there.

I'm the head of digital for Klockor.nu, a family-run luxury business selling watches and jewelry. We have stationary boutiques and one e-commerce shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

We needed help with social media marketing for our e-commerce site. I'd worked with another company before, but my goal in hiring MTA Digital was to increase our ROI and overall sales. I wanted them strictly to work on our conversion rates.

SOLUTION

What was the scope of their involvement?

We initially signed a contract for a three-month trial period. They helped us with our Google AdWords and started to optimize our account. As they specialize in Facebook, we began to give them more tasks related to Facebook where we are already building campaigns. We have over 5,000 items on our website and they're very good at optimizing and retargeting for Facebook.

They always know of any changes that are happening with Google and are very proactive. They inform us and push all that information to us so we can adapt and make plans. I want to have them more involved in our bigger websites as well in the future.

What is the team composition?

We have a dedicated project manager on their end, as well as a person that plays a similar role to mine in witnessing the conversations. That way, if something goes wrong, there won’t be any blame placed from either end. We have a very problem-free cooperation that is well structured. I think they have more than 20 people working for them. They aren’t a huge agency, but they're very well specialized.

How did you come to work with MTA Digital?

They're from Poland and I'm Polish, though I live in Sweden. I initially asked someone I know there that works with Google Ads to complete the work, but he was unable to and recommended MTA Digital. I went to Poland to meet with them and saw their offices, which is always important to me. We spoke a lot, plus they are one of the 30 best agencies in Poland.

What is the status of this engagement?

We started working with them in December 2017 and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales have grown, our ROI has increased substantially, and we're very happy with them. I give them the goals and KPIs, which they try to achieve. So far, they've made good progress.

How did MTA Digital perform from a project management standpoint?

They've been very good—they're very responsive and clear. They always know what we want, so we haven’t had any problems.

We decided to have weekly goals with a Google Sheet that has the campaigns listed. We detail the campaigns and then they take it from there. During our weekly calls, we clarify everything and have good communication with them. They're very transparent in what they do, so I don’t have to control them.

They have good connections with Google and have a dedicated team. They handle any problems we encounter with our Google Merchant account quickly, even if it's something they're not responsible for.

We also have a constant open channel in Google Hangouts where we can message them with any ideas or problems. We use email and have phone calls from time to time, and I visit them when I am in Poland.

What did you find most impressive about them?

They're very well structured and always eager to help. They're very professional, always well-prepared, and know what they are doing. For them, the customer comes first. I feel important; like I can call them and they will answer, then try to do their best.

Google AdWords is a very specific operation and we've had situations before when a previous company has optimized the account once and put a script on it so that it ran automatically. MTA is not like that; they want to do more and more, so they keep improving and test different things. They come to us with ideas that they would like to test and often, they work very well.

Do you have any advice for potential customers?

People should create clear goals, clear KPIs, and demand the inclusion of these in the contract. MTA, together with their customer, can achieve goals if they are doable, and will do everything they can to reach that goal. We gave them specific, reasonable goals and timeframes, which they achieved.

BACKGROUND

Introduce your business and what you do there.

I’m a creative press manager at a marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

We needed help with digital marketing.

SOLUTION

What was the scope of their involvement?

They handled our AdWords and Facebook campaigns.

What is the team composition?

I primarily work with Waclaw (Lead Generation Team Leader, MTA Digital).

How did you come to work with MTA Digital?

They were recommended by a friend. After interviewing them, we started working together.

How much have you invested with them?

We’ve spent about $30,000.

What is the status of this engagement?

We started working together in December 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re very knowledgeable and I never have to worry about how our ad campaigns are doing. Everything has gone well.

How did MTA Digital perform from a project management standpoint?

We keep in touch almost every day by phone and email. Sometimes when we start a new project, we’ll meet face to face.

What did you find most impressive about them?

I liked their project management style. They’re very flexible and agile and also provide strong customer service. I can contact them anytime for any reason and they respond right away.

BACKGROUND

Please describe your company and your position there.

I’m the marketing director for a leading 3D printer manufacturer. In my role, I’m responsible for online and offline communications as well as maintaining online sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MTA Digital?

Since we just started pursuing online sales, we needed a solid partner who could help us create and implement a digital strategy.

What were your goals for this project?

We wanted to drive online sales and build product awareness, especially in Western European and U.S. markets.

SOLUTION

What were your goals for this project?

We wanted to drive online sales and build product awareness, especially in Western European and U.S. markets.

How did you select this vendor?

I’d previously worked with MTA Digital on several projects. At the time, we vetted several agencies to choose a partner. MTA Digital’s offer was simply the best. We particularly appreciated their strategic thinking. They also quickly understood our target group.

Describe the project in detail.

They were responsible for defining a target audience, measuring key performance indicators (KPI), and executing digital marketing strategies. In addition to creating Facebook ads, they maintained and optimized campaigns for SEO, PPC, products (PLA), and reseller leads.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

While we can’t share any hard metrics, we were able to see a complete overview of the data in a user-friendly format. The report updated itself in real time, which allowed us to go over all of our campaigns and see what was happening.

How did the MTA Digital perform from a project management standpoint?

We initially used Trello for long-term tasks before switching to Jira. We completed tasks in sprints and tracked the results in relation to our established plan. As for short-term tasks, we coordinated using Jabber. I appreciated how quickly they responded to us.

What impresses you about the MTA Digital?

They were flexible enough to succeed in a dynamic environment. There were times when we changed a campaign’s brief on a daily bases. MTA Digital was responsive and quick enough to build a new communications plan and adapt to our needs.

Are there any areas for improvement?

They could have better synchronized information between all the members on their team and ours.

BACKGROUND

Introduce your business and what you do there.

I’m the portal, website, and project manager for RUCH—which means “move” in English—a Polish newspaper vendor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

We had a series of bad experiences with SEO vendors and wanted a new marketing partner.

SOLUTION

What was the scope of their involvement?

MTA Digital focused on PPC and SEO for our websites; one is older and another is newer. They also completed an audit and used the findings to propose changes.

What is the team composition?

I work with a project manager, a content marketer, and a PPC specialist.

How did you come to work with MTA Digital?

One of my colleagues audited several vendors and decided MTA Digital was the best fit. Originally, an e-commerce agency introduced us to them.

What is the status of this engagement?

We started working with MTA Digital in August 2015 and the partnership is ongoing. We’re in contact on a daily basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our traffic and Google rankings have increased 100%. One of our sites is on Google’s first page for relevant keywords. The team has also obtained 100 quality unique domains for subscription, for which they implemented a couple hundred unique descriptions for our products. These efforts have yielded good results as well.

How did MTA Digital perform from a project management standpoint?

We’re happy with their performance. We use Trello and Basecamp to document work and report issues. In addition, we have monthly meetings to review results. We communicate via Skype, phone, and email.

What did you find most impressive about them?

Digital marketing is a new area for us and we don’t have much experience in the field. Fortunately, our partnership with MTA Digital has been a good experience.

Are there any areas they could improve?

I don’t work with them on a daily basis, so it’s difficult to say. I only see the result of their job.

BACKGROUND

Introduce your business and what you do there.

We are an e-commerce company focused on local tourism. We sell local tourism products across the world using a B2C model. We also have experience with the MTA Digital team in global airport transfers, another E-commerce area. I am the marketing manager for online sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital?

We wanted to boost our SEO traffic and increase our budget and conversion rate for paid ads.

SOLUTION

What was the scope of their involvement?

Our collaboration was rather dynamic. First, we wanted a general audit to determine how we could improve on-page SEO and AdWords. Most of our paid ads are AdWords, along with some social media like Facebook and Instagram.

We first set up analytics, including go-to-markets, Google Analytics, events, and e-commerce tracking. After we gathered data, we started to optimize some metadata from the website for Google and restructured all our paid AdWords campaigns. We’ve also recently launched Facebook and Instagram campaigns. They retargeted our web page, which brought in more traffic from blog posts and articles.

have also collaborated on SEO, mostly with content marketing. We reached out to bloggers and websites to create and share our content. We gathered a lot of traffic from those articles and guest posts.

We’ve gotten backlinks from websites by reaching out to them and asking for guest posts to get a link from our article. They acquired around 20 links from pretty good domains. They also bought some. We ultimately gave up this approach, because we preferred to create good content and gather links organically rather than perform outreach.

What is the team composition?

I have worked with three or four specialists from their team: a person who handled paid ads, someone for content, someone for SEO, and someone for analytics. I have one main contact person, but I’ve also had direct contact with each member.

We plan in the beginning and maintain constant contact through tools like Trello. At the end, we have final reports and planning for the next month.

How did you come to work with MTA Digital?

We didn’t want to work with an agency that we would pay monthly, but not have any idea of what they were doing. We also didn’t want to work with one that had no impact and only handled basic work. We didn’t want a typical subscription-based collaboration, where the agency would tell us that we are ranking higher without telling us what they were doing. In this case, we wanted contact with specific specialists and closeness to the strategy, product, and vision.

MTA Digital is an external team, but they understand what we want to do. We work closely together, and we budget based on what’ve actually done. They bill us for working hours and results, so it’s not just a subscription. We pay for specific actions, then plan and approve the work.

We’ve appreciated working with MTA Digital because they are flexible their work hours and activities each month.

How much have you invested with them?

The cost of their work was €3,000 ($3,600) per month, per project, from the beginning of the collaboration until January or February 2018. We were working on two projects, with a total cost of €6,000 ($7,200) per month. Starting in January or February 2018, we have been paying €3,000 ($3,600) per month.

What is the status of this engagement?

We started working with MTA Digital in July or August 2017. We are continuing the collaboration with a project for Discover Cracow and a different e-commerce website. The current project started in September or November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have seen an improvement in our ROI for paid ads. Although the ads are performing better, the change isn’t that dramatic. We are still off-season, so we need to wait and see whether the effort will make a significant improvement. The cost-per-conversion is better than last year’s, but the crucial time for us is from June to October. We still have to wait for it, but I have a feeling it will be all right.

We’ve had a lot of ideas about SEO, and our content marketing is doing well. We are glad that we’ve collaborated with MTA Digital for those. Our overall offsite SEO and crucial keywords—the more authoritative and complex ones—still need improvement. This is because we’ve had to change our website and make some technical development changes. MTA Digital had a lot of ideas, but we couldn’t actually implement them. We need to wait to implement the changes they suggested for complex SEO and conversion rate optimizations.

How did MTA Digital perform from a project management standpoint?

Their performance is okay, but not perfect. I’ve worked with better companies, where the responsiveness was much quicker and the dynamic was a bit better. The correspondence and overall collaboration are good. They want to do their best, and we communicate to find mutual benefits.

The project management is fine, but we are constantly improving systematic planning and deadline management. These could be a bit better, but it’s on my side as well.

What did you find most impressive about them?

MTA Digital’s unique selling point is their flexibility in adjusting to specific needs. If needed, they can adjust hours, assign specialists based on our company needs, and make changes during the collaboration.

Are there any areas they could improve?

They could be more active in pursuing the changes they want, instead of just following our ideas and leaving decisions up to us.

I’ve worked with other companies that helped us and performed what they planned. They didn’t just leave it up to us. They pushed us forward to make it happen.

Do you have any advice for future clients of theirs?

When working with agencies, every marketing manager must know their crucial goals and KPIs. The agency needs to keep an eye on the goal, rather than on the task.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Zielarz Polski, a family-owned Polish brand specializing in herbs, herbal teas, dietary supplements, essential oils, and other natural products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTA Digital (Group)?

We needed help scaling our e-commerce performance in a structured and profitable way across paid media channels.

SOLUTION

What was the scope of their involvement?

MTA Digital (Group) supports us with performance marketing and e-commerce growth across paid media channels. Their work focuses on optimizing Google Ads and Meta Ads budgets, improving campaign structure based on ROAS, identifying and promoting best-selling products, supporting product feed and naming improvements, and expanding campaigns with new products. They also help us better understand the role of different sales channels, including email marketing, and support us in planning seasonal creatives and broader paid media activities.

What is the team composition?

We work with 2–5 teammates from MTA Digital (Group).

How did you come to work with MTA Digital (Group)?

They were referred to me.

What is the status of this engagement?

We started working with them in August 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MTA Digital (Group) has helped us increase our ROAS and revenue.

How did MTA Digital (Group) perform from a project management standpoint?

MTA Digital (Group) manages the project efficiently, communicates clearly and consistently, and delivers agreed-upon activities on time. We also appreciate their proactive approach and flexibility when priorities change.

What did you find most impressive about them?

We’re impressed with their proactive approach, strong understanding of e-commerce performance, and ability to turn data into clear, practical recommendations.

Are there any areas they could improve?

No, everything has been perfect.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of Trecom

Describe what your company does in a single sentence.

IT integrator. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTA Digital (Group) to accomplish?

• New Corporate Identity
• New webiste design
• Graphic design of additional resources like infographics, one pagers etc.

SOLUTION

How did you find MTA Digital (Group)?

Online Search

Why did you select MTA Digital (Group) over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MTA Digital (Group) were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• website design 
• corporate identity (brandbook, powerpoint slides design, social media templates)
• additional graphic resources (infographics, one pagers, PDF slides)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Every stakeholder is happy, our social media KPIs are up. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Most items were delivered on time, and we were informed beforehand if there was a delay. Their email communication is always swift and polite.

What was your primary form of communication with MTA Digital (Group)?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Price/value ratio. 

Are there any areas for improvement or something MTA Digital (Group) could have done differently?

Not really. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Brandline Group

Describe what your company does in a single sentence.

BrandLine Group

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTA Digital to accomplish?

• Increase revenue in current markets
• Expand new markets

SOLUTION

How did you find MTA Digital?

Online Search

Why did you select MTA Digital over others?

• High ratings
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

MTA has become part of our marketing team. Our team's goal was to increase revenue and profitability in existing markets and to enter new markets. We collaborate with MTA on multiple levels: strategy, Meta Ads, Google Ads, SEO, Organic Social, as well as creative strategy and execution. Our goals were achieved thanks to the collaboration between MTA and our marketing team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS

Ads Revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Proffesionale

What was your primary form of communication with MTA Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their engagement is impressive. 

Are there any areas for improvement or something MTA Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

 I am the COO of a consulting company 

Describe what your company does in a single sentence.

Education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTA Digital to accomplish?

Manage ads

SOLUTION

How did you find MTA Digital?

Referral

Why did you select MTA Digital over others?

Referred to me

How many teammates from MTA Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Support and work in accounts for media spend

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Can't provide that data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Today it's working very good. They have excellent response times and diligence in performing tasks.

What was your primary form of communication with MTA Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Service minded and competent.

Are there any areas for improvement or something MTA Digital could have done differently?

 Always an ongoing dialouge with all suppliers. If or when that occured I've communicated that and they've been quick at correcting.