MRC Brand Studio

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Stickymade, a manufacturing company. We create custom stickers, labels, and more with premium materials. We offer easy ordering, transparent pricing, and free digital proofs for creators and businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MRC Brand Design?

We needed help shaping and leveling up our brand, including logo design, visual identity, packaging concepts, marketing materials, and the overall look and feel of our company. Our goal was to build a bold, cohesive, and recognizable brand that feels creative, premium, and memorable across customer interactions, marketing, packaging, and future growth initiatives.

SOLUTION

What was the scope of their involvement?

MRC Brand Design provided logo design and refinement, mascot development, visual identity development, typography and color direction, brand styling, packaging and presentation concepts, and the creation of marketing and customer-facing brand assets. They delivered Adobe Illustrator files and raster images.

What is the team composition?

We worked with 2 teammates from MRC Brand Design.

How did you come to work with MRC Brand Design?

We found them through an online search. We chose them because they had high ratings and were close to our geographic location.

How much have you invested with them?

We spent around $16,000.

What is the status of this engagement?

We worked together from June 2025–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MRC Brand Design helped us establish a stronger and more cohesive foundation for our brand across customer-facing materials and marketing efforts. Measurable outcomes included the development of finalized logo and mascot assets, a more consistent visual identity across digital and print materials, improved brand presentation for customer interactions, and the creation of reusable marketing and packaging assets for future campaigns and product launches.
The work also provided scalable branding systems and creative assets that we could use across our website, social media, packaging, trade show materials, stickers, and other marketing initiatives, helping us create a more recognizable and professional brand presence moving forward. Our customers like the new branding.

How did MRC Brand Design perform from a project management standpoint?

MRC Brand Design was organized and delivered on time. We communicated in person, virtually, and through email and messaging apps.

What did you find most impressive about them?

What stood out most about working with MRC Brand Design was the amount of time they invested in understanding not just where we were, but where we wanted to go in the future. They took the time to understand our vision, personality, target markets, and long-term direction to ensure the creative work would scale with our business over time.

Are there any areas they could improve?

Sure. But what? I don't know. I am happy with the results of the project.

BACKGROUND

Please describe your company and position.

I am the Executive Producer of Kinetic Film Co.

Describe what your company does in a single sentence.

Kinetic Film Co. is a Raleigh-based commercial video and photography production company that helps organizations tell their story through compelling visual content.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MRC Brand Design to accomplish?

• Raise the visual profile of our business to match the level of our work
• Generate a brand as opposed to a logo
• Help me look like a company and not just a freelancer
• To create a visual brand system that is easy to apply across all of our marketing systems

SOLUTION

How did you find MRC Brand Design?

The footer of Mama Bird's Ice Cream Website!

Why did you select MRC Brand Design over others?

• High ratings
• The quality of the work. Every design on their portfolio was unique and very intentional.

How many teammates from MRC Brand Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MRC provided a full visual brand. They started by doing an indepth questionnaire with me to determine my goals, they researched my competition to make sure what they were creating will stand out, and then they applied all they learned and delivered a comprehensive visual brand including the following:

• Primary Logo
• Secondary and Tertiary Logos
• Badges
• Font Pairings
• Brand Colors
• Textures
• Spot Illustrations
• Style Guide

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So so many comments about how incredible the new look is. I don't have any numbers, but being able to communicate visually in proposals, on the web, printed booklets has been invaluable. Each time I sit down to prepare a visual material I have exactly what I need to design it and more! It makes us look high end and gives us authority in the marketplace. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The whole experience was flawless from beginning to end. Lightning fast communication and delivery exactly as they proposed at the beginning of the project. MRC operates as a well oiled machine finely tuned in each part of their process. 

What was your primary form of communication with MRC Brand Design?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MRC has a unique way of doing their homework and deeply understanding your company and their needs. As you go through the process, you feel like they are moving in tandem with you as a part of your team helping to move your business forward. The finished result in comprehensive. It's so much more than a logo. It's a visual system of comunication that deeply reflects your brand and brings it to the next level. 

Are there any areas for improvement or something MRC Brand Design could have done differently?

No I'm very satisfied with the service. Above and beyond in every way!

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Alpaca Chicken, a food and beverage company. We serve hormone-free, allergen-free rotisserie chicken roasted over natural wood charcoal. We also offer take-out, catering, and large party services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MRC Brand Design to accomplish for your business?

We needed help with a full brand refresh.

SOLUTION

What was the scope of their involvement?

MRC Brand Design has handled all our signage pieces in stores and our website. Their work includes billboards, advertisements, ribbon boards, menus, cups, trailer wraps, LED signage, and window clings.

What is the team composition?

We’ve worked with 2–5 teammates from MRC Brand Design.

How did you come to work with MRC Brand Design?

We found them through a referral. We chose them because they were close to our geographic location, had a great culture fit, and their company values aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in January 2023, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MRC Brand Design has delivered a full company rebrand and ongoing graphic design work for all our needs. Since working with them, we've seen increased sales, customer engagement, and brand recognition. We hear positive feedback from customers all the time.

How did MRC Brand Design perform from a project management standpoint?

MRC Brand Design delivers on time. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

As much work as we throw at them, they always deliver. MRC Brand Design makes communication easy and clear. They’ve taken the time to learn our brand and culture, which is the most important thing to us.

Are there any areas they could improve?

There's nothing they need to improve.