Momentum Design Lab

BACKGROUND

Introduce your business and what you do there.

I’m the principal product manager at a large media network.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We needed help with the development of a design system.

SOLUTION

What was the scope of their involvement?

In the beginning, we didn’t know exactly what the scope was going to be. That meant we had to start with a discovery phase before they provided the design work to build out elements and components for our design system. They also brought in their expertise around what a design system should look like and helped bound the scope of the project.

They created mood boards to find the direction of the designs, while we provided market research and audience research from our internal team. In the end, they turned over a set of sketch files with component designs for us to build from.

What is the team composition?

I dealt with Steve (SVP, Momentum Design Lab) for executive-level discussion and three people during the daily project communication.

How did you come to work with Momentum Design Lab?

A friend of mine had worked with them and said they were experts in building design systems and pattern libraries. We needed something quick and didn’t have the energy to vet a lot of firms. I had a limited budget and was told by my colleague that they do good work at a reasonable price. It was an easy decision because I trust his judgment.

How much have you invested with them?

We spent $54,000.

What is the status of this engagement?

We started working together in January 2019 for four weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the end, we didn’t achieve what we set out to in the beginning. We didn’t fully grasp the scope, so we knew that we couldn’t finish the project during one $54,000 contract, to which we are limited at one time. If we want to continue through multiple phases of the project to completion, we have to go back for more money, but we opted not to.

We took the work that they delivered, and my team is now making good progress internally. They gave us a running start, but we didn’t contract it to completion.

How did Momentum Design Lab perform from a project management standpoint?

We had some gaps as it took us a little while to realize where the challenges lie. We rushed through the early phase when we should have gone deeper­—we didn’t do any user flows and maps. The main reason is we weren’t quite ready, but they started throwing us design layouts and compositions of finished websites.

We had to backtrack because they weren’t heading in the right direction, so we revectored the project to focus on the components and underlying infrastructure of a design system. That went well, and they were able to hand off those components to give us a running start.

They were very understanding and not defensive while we figured out that we needed to do something a little differently. They understood, listened, and worked with us to correct the course. We had daily communication.

What did you find most impressive about them?

I really like the designs’ creativity and thoroughness. I was also impressed with the way they presented their ideas and would happily work with them again.

Are there any areas they could improve?

The overall scope of deliverables was loosely defined for each phase, which was way too rushed for us. It was run as a team meeting every single day, and we just couldn’t consume what they were doing with enough time to understand it, get some stakeholder input on it, and provide feedback. All of that was driven by the fact we had a set amount of budget, and they dedicated two designers to the project and a project manager who was basically full-time. It meant we were going to consume the budget in two to three weeks, which wasn’t nearly enough. We needed to spread it out over two to three months.

Do you have any advice for potential customers?

Define the scope clearly upfront and budget the whole project then. We didn’t get good value, but it doesn’t mean other people wouldn’t. Their overall pricing structure is very competitive, and the value that we did receive was good.

BACKGROUND

Introduce your business and what you do there.

I’m the director of partnerships for a healthcare company. Our mission is to change the standard American diet. We do that by empowering partners to offer personalized meal plans to their audiences using scalable technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

They’re helping us create a product that enables healthcare providers to provide food as medicine.

SOLUTION

What was the scope of their involvement?

Momentum Design Lab designed the wireframes for an MVP release of our new product. We hadn’t gotten the visuals finalized yet, but we wanted to focus on executing the wireframes correctly before moving on to the next stage of design. We met them face-to-face and first worked with Mona (VP of Client Services, Momentum Design Lab). She handed off the relationship to two other designers, including a lead resource.

There was a lot of collaboration as we met twice each week. One session involved presenting the deliverables, while the other functioned as a way for my team to offer constructive criticism. They’d go back and implement that feedback into the wireframes. The work wasn’t always perfect, but the end product they delivered was exactly what we asked for when we created our goals and feature documents.

What is the team composition?

In addition to Mona, we worked with two designers and an executive sponsor who showed up every couple of weeks. Different members of our team were in communication with Momentum Design Lab.

How did you come to work with Momentum Design Lab?

We reached out to about 10 different design companies and went through the process of interviewing them, setting up meetings, and getting proposals. We trusted Mona and felt that she was someone we could have faith in. Their whole team listened well, and that’s a quality we look for in every business relationship. When we met with the team, we felt they showed those qualities. After narrowing down the candidates, Momentum Design Lab was our top choice.

How much have you invested with them?

We’ve spent below $200,000.

What is the status of this engagement?

We started working together in July 2018, and the final wireframes were delivered to us in October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback from initial users has been amazing. There have been multiple instances of people referring to the MVP as perfect, unbelievable, and exceptional. After reflecting on the responses we’ve received, we consider the project a success.

How did Momentum Design Lab perform from a project management standpoint?

We experienced some ups and downs, but they started to trust us as time went on. We’ve been in this business for a couple of years, so they took the time to internalize our feedback. We steadily began seeing the product coming to life and that was exciting. Like with any relationship, things were uncertain at times, but we’re happy with the end product. At first, communication took place once every 1–2 days. However, we interacted almost daily by the project’s end. Using Slack made the process as efficient as possible.

What did you find most impressive about them?

We appreciate the way they executed a quality design product. However, the project deliverable was cut short due to delays in progress on wireframes. They overestimated their capabilities in this project initially, which hurt the deliverable. In spite of this, they were forthcoming with communication and collaborated effectively.

Are there any areas they could improve?

They could take additional measures to make sure our feedback responses are written down, understood, and put back into the work. In other words, not missing little details is essential. Occasionally, we had to ask for deliverables repeatedly, but they eventually listened and heard us. Delivery took a bit longer than expected, but we’re happy with the overall experience.

Do you have any advice for future clients of theirs?

Clients thinking about hiring them should trust their process, collaborate often, and keep feedback concise. The key to any relationship is open communication.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Tenovos, which is a global marketing supply chain platform. We serve B2B Fortune 1000 companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We needed some thought leadership to help us reimagine our industry. We’ve acquired a lot of competitors over the years and they all tend to offer the same aesthetics, features, and functionality. We wanted to update our design and user experience to make ourselves stand out.

SOLUTION

What was the scope of their involvement?

They’re heavily involved in the overall design of our platform. We’re still in the early stages, so they’ve helped us identify best practices and they’ve been developing our UI/UX using InVision, Sketch, and Zeplin.

What is the team composition?

Our regular contacts are the VP of client services, our project manager, and a designer. We also occasionally consult with their CEO.

How did you come to work with Momentum Design Lab?

I found them while researching potential partners. The key reason we reached out to them was that they had experience working with large enterprise software providers, including some of the major players in our space. They understand exactly what we do, so we thought they’d be able to meet our needs.

How much have you invested with them?

We’ve spent between $60,000–$70,000 so far.

What is the status of this engagement?

We started working with them in August 2018 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The demo they’ve produced has driven about $15 million in pipeline generation.

How did Momentum Design Lab perform from a project management standpoint?

We’ve appreciated their professionalism and the pacing of their work. We keep track of most of the project details via Basecamp and then host regular video calls.

What did you find most impressive about them?

They understand our challenge and carefully consider how to reimagine a user experience that’s existed for 15, maybe 20 years. Their design leadership has really allowed us to capture people’s imaginations regarding what a true enterprise marketing application should look like.

Are there any areas they could improve?

So far, there aren’t any complaints I can think of. We’re planning to bring in their development resources as well, but we aren’t far enough along for me to comment on that.

BACKGROUND

Introduce your business and what you do there.

I’m the head of product management for Confirmit. We conduct feedback collection analysis to drive action in areas such as market research, employee engagement, and customer experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We wanted to increase engagement with our feedback collection software by improving our dashboards' UI/UX and addressing customer input. In addition to securing extra bandwidth, our UX specialists were looking for an outsider’s eye to brainstorm ideas that would drive engagement. Because we wanted to use those ideas for a roadmapping session with our stakeholders, we needed a quick turnaround.

SOLUTION

What was the scope of their involvement?

Since we have a lot of experience and understanding of what our customers want, Momentum Design Lab used our internal team of consultants to serve as a proxy for the customer. They came back with strategies to improve user engagement and designs to enhance our software’s UX.

What is the team composition?

Mark (Senior Project Manager, Momentum Design Lab) and Aaron (Principal Design Consultant, Momentum Design Lab) were my primary points of contact.

How did you come to work with Momentum Design Lab?

Our head of UI/UX knew of the team through past experience and recommended them. We approached Momentum Design Lab and were impressed by their responsiveness and quick reaction time.

What is the status of this engagement?

The project lasted three weeks in August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t implemented the team’s ideas yet because we’re using them to inform our next roadmapping session. However, our internal consulting team felt that Momentum Design Lab’s proposal addressed the customer’s needs very well.

How did Momentum Design Lab perform from a project management standpoint?

Mark and the team delivered their final proposal on time and slightly under budget. They performed well and used great tools for sharing and keeping track of the project.

What did you find most impressive about them?

They were highly responsive and delivered against a tight deadline. Aaron was an excellent listener. He came up with ideas, visuals, and designs on par with the leading products in our field. He then incorporated our feedback into the team’s final proposal.

Are there any areas they could improve?

Occasionally, we needed to give them a nudge on the project management side. But, other than that, we were very happy with their work.

Any advice for potential customers?

Definitely take the time to prepare beforehand; know what the project is trying to achieve and who your stakeholders are. However, realize that some of your thoughts will change after engaging with the creative team. They'll come up with ideas that you haven’t thought of yet.

BACKGROUND

Introduce your business and what you do there.

I’m the Manager II of technology at a healthcare company. I work within our enterprise, analytics, and insights department.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We’ve worked with them on two projects. For the first project, we sought resources to revamp the UX for an internal application. For the most recent one, we needed to contract experienced Sencha Ext JS developers to augment resources for a JavaScript framework project on a tight timeline.

SOLUTION

What was the scope of their involvement?

During the initial project, one of their UX designers worked with myself and our business partners to come up with a new look and feel for one of our internal applications. The designer selected the color theme and then created a style guide we could pass on to developers on subsequent projects.

We had to onboard Momentum Design Lab for the second project—per internal hiring guidelines—and set up a master service agreement. Afterward, we interviewed resources to identify a pool of developers to support development for our current app. Our team selected two Ext JS developers and handed them a list of user stories and concerns. The developers worked hand-in-hand with our team to get up to speed. Finally, we provided the codebase after they finished that stage.

What is the team composition?

For the first project, we worked with a designer, a representative, and David (CEO, Momentum Design Lab). We worked with two Ext JS developers on the second project.

How did you come to work with Momentum Design Lab?

We previously worked with their parent company that had assigned a resource from Momentum Design Lab. When I reached out for the design project, I didn’t know the resource was from that team until I found out they no longer worked for the parent company. I then contacted Momentum Design Lab directly after researching their service offerings. The team felt like a good fit for us.

How much have you invested with them?

We spent around $65,000 on the first project and the second cost just under $200,000.

What is the status of this engagement?

We started working together in March 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Momentum Design Lab came in at our time of need; we made them our preferred partner vendor, which gave us access the team’s considerable experience. For the second project, we wanted to go with a vendor we already knew. To transition from a design project to a coding one with Momentum Design Lab made sense for us. The first project met our needs, and the second project exceeded our expectations.

How did Momentum Design Lab perform from a project management standpoint?

I serve as the project manager as part of the staff augmentation agreement. I determine the project structure, schedule meetings, and scale the team as needed. We communicate daily and even hourly as we approach releases into different environments.

What did you find most impressive about them?

From a management perspective, Momentum Design Lab is fantastic to work with. The team is always available to answer questions, even with the time zone difference. They are helpful in terms of development—particularly evident during the second project—because they ensure we get exactly what we want. The developers have gone above and beyond to deliver on tight deadlines.

Are there any areas they could improve?

The first project had some miscommunication because the resource developed more than we needed. In a few instances, that led us down the wrong path because she didn’t have the technical experience we needed for scripting services. However, the miscommunication may have been our fault for not being clear on our expectations.

Any advice for potential customers?

They did a great job, and I would use them again if another project comes up within my purview. Prospective clients should reach out directly through the team’s online contact form. Their customer-facing employees are great to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Semandex Networks, a data analytics software company. We build software products for linking and visualizing data.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We needed help in designing the visuals for our software to ensure users could easily understand, navigate, and interact with the backend of our product.

SOLUTION

What was the scope of their involvement?

We approached Momentum Design Lab with previous iterations of our UI and asked them to make improvements. We first had an in-person kickoff meeting, in which we demonstrated how users interact with one of our products and shared the user feedback we had received up to that point. After detailing our objectives and goals, they began abstracting the user interface in simple sketches.

In our second session together, we used these sketches to develop a user workflow and pin down exactly how the user would interact with the product. Additionally, during that meeting, we made sure that all the designs were easy to understand and presented a unified message. This included creating a marketing concept and message, as well as a new logo. 

After all of the requirements were established, they built interactive mockups and wireframes, which we later implemented through JavaScript.

What is the team composition?

We worked with a program manager; there was always a lead designer— although there was some turnover in the role—and we interacted with a junior designer. I believe there was a senior UI/UX team member that acted as a technical program manager, but we mainly interacted with a point and an assistant designer.

How did you come to work with Momentum Design Lab?

I was looking for a nearby, boutique UI/UX firms on Clutch.co. Based on their reviews, information from their website, and their availability, we decided that Momentum Design Lab was a good fit for our project.

How much have you invested with them?

We spent between $30,000–$40,000.

What is the status of this engagement?

The design project lasted from December 2017–July 2018, and our internal team finished the implementation in August 2018. We have an additional UI/UX project waiting for a contract to be issued, which will result in a continued engagement with Momentum Design Lab.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have not released the product to our end users yet, but we’ve received positive reactions in private showings with customers. They're impressed with the look, saying that it is sleek, elegant, and easy to follow.

How did Momentum Design Lab perform from a project management standpoint?

We communicated with the team on a weekly basis and used Basecamp to track the project progress with email notifications and updates. Our program manager always followed up with us regarding any issues or questions.

What did you find most impressive about them?

Momentum Design Lab attracts and hires high-caliber and specialized employees with solid résumés.

Are there any areas they could improve?

Overall, we were pleased with the project. The only concern we had was regarding turnover in the lead designer role. We had two different lead designers for the first and second phase of our project and were apprehensive about the time it would take to onboard and brief someone new for the position. However, Momentum Design Lab handled the transition excellently, and both lead designers were incredibly talented.

Do you have any advice for potential customers?

One thing that added to the success of our project was that we came in with a concrete realization of our concept. If you approach Momentum Design Lab with an abstract idea of your goals, they will give you the results that you want, but it may take more back and forth to come to that conclusion. With any creative company, if you're not articulate in what you want, it can be a time consuming and expensive exercise to solidify the project plan.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a tech startup called My Assets. Our application is designed to help high net-worth individuals track and manage their global assets in one place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We tasked Momentum Design Lab with framing and expanding our initial concept and ultimately designing the most appropriate user experience for key parts of our website.

SOLUTION

What was the scope of their involvement?

Momentum Design Lab started the UI/UX design process with a three-day workshop for all the major stakeholders of our product. In that environment, we formed a clear understanding of our goals which translated into a much better brief and articulation of the final product to be built. After a strong kickoff phase, we spent 16 weeks working together via teleconference twice a week.

They guided us through each step of the UX using graphics and wireframes to define the look and feel and offered suggestions from a design standpoint. In building the architecture, they considered how it should operate and which features to include from the user perspective.

What is the team composition?

We worked with a five-person team from Momentum Design Lab that included a project manager, principal designer, and a fantastic relationship manager.

How did you come to work with Momentum Design Lab?

Our head of product found Momentum Design Lab. We searched for UX/UI designers online and shortlisted 2-3 options. After assigning each firm a few challenges, their team's work reflected the vision we wanted. Their previous work also aligned with the type of design we preferred.

How much have you invested with them?

We've done two rounds of development with Momentum Design Lab. The first one cost $266,000 and the second cost $60,000.

What is the status of this engagement?

We worked together from February 2017–July 2018. Momentum Design Lab completed our assignment in two tranches. The first stage took 16–18 weeks, and they wrapped up the final part in about two months. We did a lot of work in-house in between.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We built the final My Assets product based on Momentum Design Lab's design. They provided critical support in finalizing our concept and when we required additional design work, it was Momentum Design Lab that we returned to.

Our website is now fully functional and ready for launch. Our board is extremely happy with the way the new product looks, feels and functions.

How did Momentum Design Lab perform from a project management standpoint?

As a startup, we didn't have processes in place internally. Following Momentum Design Lab’s established method helped us collaborate effectively. In the very beginning, they mapped out a 16-week schedule. We had a set number of hours to complete all the tasks. They were honest whenever we were overspending or falling behind.

Momentum Design Lab laid out all our tasks to complete, decisions to make, when we needed to provide feedback, and what they'd send back in return. We held weekly hour-long conference calls and stayed in touch daily over email.

One of their best strengths was keeping us on track and reporting on progress. They found a polite way to alert us when we weren't delivering aspects of our commitment. I appreciated that they were never draconian or heavy-handed about these requests.

What did you find most impressive about them?

Through design and development, Momentum Design Lab converted the ideas we expressed into the best possible results. They offer excellent customer service and client relationship management. Their staff is personable both on the phone and in-person. Everyone has a positive, can-do attitude.

Are there any areas they could improve?

No, not really. Momentum Design Lab did an excellent job for us.

Do you have any advice for potential customers?

I highly recommend doing the three-day design workshop, whether you think you need to, or not. It will be worth it.

OPPORTUNITY / CHALLENGE

Introduce your business and what you do there.

I'm the CTO of an enterprise software company that manages video content for both marketing and compliance purposes.

SOLUTION

What challenge were you trying to address with Momentum Design Lab?

We needed help bringing our vision for an enterprise product to life through a modern UI. We wanted to organize our information effectively and in a design language that our engineering team could follow.

RESULTS & FEEDBACK

What was the scope of their involvement?

Momentum Design Lab developed the UI for our platform based on our requirements, providing wireframes and high fidelity mockups in the process. They built the platform using Angular and Zeppelin, allowing our internal developers to create prototypes as needed.

What is the team composition?

We worked with a sales contact, designer, and project manager. I was typically  in touch with them on a daily basis through regular meetings.

How did you come to work with Momentum Design Lab?

I talked to five or six design firms before deciding to work with Momentum Design Lab. I liked that they were not only close to us, but that they also had the expertise directly relevant to the type of work we were looking to do.

How much have you invested with them?

We've probably spent around $30,000 in total. The original project was around $25,000, but we reengaged them for a second pass on one of its key elements.

What is the status of this engagement?

We worked with Momentum Design Lab from August 2017–April 2018, but there was some time in between that period that we weren't actively working on the project. We reengaged them for additional work that was just recently completed.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of product management for a marketing services company. Our services help brands activate their media campaigns on social platforms. I oversee a number of initiatives within the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We started to develop web-based audience platform and needed to hire a firm that could accelerate our efforts around the design. The firm would need to guide our product and engineering teams in building out a solution at a rapid pace. We reached out to Momentum Design Lab to aid us in overcoming the challenge.

SOLUTION

What was the scope of their involvement?

We have a platform that creates models of audiences based on first-party data. It also uses third-party data to design optimal audience segments. We feature those segments in ad campaigns that we activate on behalf of our clients. Momentum Design Lab lead the platform’s design and ensured everything operated in accordance with a planned process. Our product and engineering teams were developing under a strict timeline, so Momentum Design Lab’s logistical control over the project caused some initial tension. However, their adherence to strategy kept us engaging with end users, getting feedback, and iterating new designs.

What is the team composition?

We ran two simultaneous projects with them. They assigned a project manager and two designers to each undertaking. If a project scaled up, they’d add more designers to the team.

How did you come to work with Momentum Design Lab?

Momentum Design Lab was referred to us by a colleague. One of the factors that stood out to us was their experience working with companies in our field of advertising and marketing technology. They also demonstrated a disciplined approach in the way they engaged with us as a potential client. For those reasons, we thought they’d be able to guide us through the process and complete the platform quickly.

What is the status of this engagement?

We contracted them from March–October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We trusted Momentum Design Lab with a complex system and asked that they find a way to express the different attributes of an audience to the end user. We’ve implemented everything that they’ve designed for us. As a result, we’ve experienced a strong market increase on the audience platform. That correlation proves that they provided an effective design that enables a software as a service (SaaS) solution.

How did Momentum Design Lab perform from a project management standpoint?

We communicated regularly and they were extremely responsive. Everything stayed on schedule. They participated in stand-ups and attended meetings twice a week. Meetings consisted of reviewing design requirements and discussing the current iterations of deliverables.

What did you find most impressive about them?

They quickly integrated themselves with the team, so it never felt like we were working with contractors. Most of our team works remotely and that helped Momentum Design Lab seem like a more permanent entity in our company. They developed a good rapport with the product and engineering teams.

Are there any areas they could improve?

I’d prefer to have everyone on-site each day so they can work as a team. Momentum Design Lab came on-site whenever needed, but that’s not an ideal situation. However, I recognize that’s more of a logistics and cost-related issue.

Do you have any advice for potential customers?

Be patient, trust their advice, and maintain frequent communication. Also, expose their designers to the end user to facilitate a better product.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager at Adthena. Our company focuses on competitive intelligence for search. When conducting a Google search, there are ads at the top of each page from Google Shopping, PayPal, and so forth. Due to competitive intelligence laws, it can be difficult for AdWords users to compare data. We provide an analytics platform that can compare that data to help clients better understand their paid and organic search landscape.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design?

Within search services, there are two main concerns: getting insights into ads to see how the competitive landscape changes over time and ensuring that brands and trademarks are protected. We were looking to improve our tools in the brand protection space and needed resources to design the UX/UI.

SOLUTION

What was the scope of their involvement?

When we started, we didn’t have any wireframes, but I provided a dossier of 10–20 pages on all the information they needed to know. We held a workshop to discuss the requirements, and, within a couple of days, they delivered high-fidelity designs as an initial draft. After some back and forth, we had the final designs in four weeks.

What is the team composition?

We worked with a project manager and a UX/UI designer. The designer also reported to a senior director who updated the designs as needed.

How did you come to work with Momentum Design?

We found them on Clutch and liked their portfolio designs. I sent out a contract to a number of agencies, but Momentum Design was the only one that replied quickly with a proposal.

How much have you invested with them?

We spent £25,000.

What is the status of this engagement?

Their work lasted from May–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're very happy with how the designs turned out; they're the most visually pleasing part of the app. We’ve also shared them to a few of our prospects, and they’re excited as well.

How did Momentum Design perform from a project management standpoint?

They used a project management software, which they updated frequently. They also used InVision to make sure that we constantly had up-to-date designs as well as Zeplin, which was good for design-to-engineering handoffs. We had a relatively small budget for 3–4 weeks of work, and they delivered within those parameters.

What did you find most impressive about them?

I appreciated their speed. Like I said, they were the only company to get back to me with a proposal and meeting time within a week. I had set ambitious targets to meet, and they were up to the challenge. By the time we signed the contract, they had already started working on the project. They completed the final designs in under three weeks, which is exactly the kind of speed a startup needs.

Are there any areas they could improve?

I wasn’t sure if they were working on the project full time. Sometimes the designer would spend three days to provide 5–10 new screens, but then it would take two days to touch up one screen. I didn't know if they were working on multiple projects or not, but that was my only concern.