ModumUp - Innovative B2B GTM Agency

BACKGROUND

I am the Demand Marketing Manager EMEA & LATAM of NetApp

The intelligent data infrastructure company offering enterprise data storage and management software, hardware and services. 

OPPORTUNITY / CHALLENGE

• Reach new buying-committee roles at large enterprise accounts in one EMEA region, including Big Data, AI, DevOps, and cloud leaders in finance, oil and gas, services, and telco, and build trust before purchase intent is clear.
• Bring job roles and accounts that rarely entered the usual event funnel into NetApp Insight, including people who influence AI and infrastructure projects without buying storage as their main job.

SOLUTION

Referral

• Great culture fit
• Good value for cost
• Referred to me

2-5 Employees

Social Selling on LinkedIn for NetApp's one-to-one ABM on about 10 large accounts in one EMEA region (finance, oil and gas, services, and telco). Started on the Demand Marketing Manager's profile, then added a Regional Director profile and Business Development profiles. - Marketing profile around NetApp Insight: connections from target accounts, invitations, posts before and during the event, follow-up, and shared materials - Same profile next: exclusive research offered for a comment or message, delivered by private message or email - Regional Director profile: goals, audience segmentation (mid-size and large data-intensive companies, system integrators, government organizations, industry media), rebuilt positioning and content themes, and target-network growth - BDR profiles on strategic accounts: coaching, content support, reminders, and guidance from likes and comments to private conversations and meeting requests.

RESULTS & FEEDBACK

Exclusive research on the marketing profile: 79 responses, 44 from target companies, and 8 SQLs (calls or meetings with potential customers). 18% conversion from target-company responses to SQLs.

Regional Director profile: relevant connections grew from about 800 to 5,000. Average reactions per post rose from 34 to 85, and average comments from 10 to 31.

Roughly 3x lead growth compared with the previous approach. The project contributed to around $20M in deals tied to large AI deployments on the NetApp storage layer. At least one relevant contact at every buying-committee level on the target list.

Regional Director profile: relevant connections grew from about 800 to 5,000. Average reactions per post rose from 34 to 85, and average comments from 10 to 31.

Roughly 3x lead growth compared with the previous approach. The project contributed to around $20M in deals tied to large AI deployments on the NetApp storage layer. At least one relevant contact at every buying-committee level on the target list.

The team always delievered on time and structured our internal team work to move the project forward fast. 

• Virtual Meeting
• Email or Messaging App

Always deliver what they promised, able to adjust on a go, great in working with negative  feedback, great in coaching the internal client teams

Nothing so far 

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Eyrene, an IT company. We provide FMCG companies with mobile image recognition tools to optimize retail operations, enhance brand presence, and improve sales strategies through detailed audits, brand analysis, and route scheduling insights.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ModumUp - Innovative B2B GTM Agency?

We needed help strengthening our presence on LinkedIn, reaching the right decision-makers, building professional credibility, generating qualified leads, and turning content and networking into real business opportunities.

SOLUTION

What was the scope of their involvement?

ModumUp - Innovative B2B GTM Agency helps us with lead generation for qualified leads from FMCG companies. The team has delivered lists of leads, run outreach campaigns, and managed LinkedIn content.

What is the team composition?

We work with one teammate from ModumUp - Innovative B2B GTM Agency.

How did you come to work with ModumUp - Innovative B2B GTM Agency?

ModumUp - Innovative B2B GTM Agency was referred to me.

What is the status of this engagement?

We started working with ModumUp - Innovative B2B GTM Agency in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with ModumUp - Innovative B2B GTM Agency, our number of followers has increased. We’ve also seen an increase in qualified leads and business opportunities.

How did ModumUp - Innovative B2B GTM Agency perform from a project management standpoint?

ModumUp - Innovative B2B GTM Agency’s project management is good. The team delivers on time. We communicate via virtual meetings.

What did you find most impressive about them?

ModumUp - Innovative B2B GTM Agency’s structured scenario and clear roadmap are impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.