Moby Digg

BACKGROUND

Introduce your business and what you do there.

Artisan Europa (AE) is an eBoutique dedicated to showcasing leading independent European Furniture and Home Decor Designers. All products are designed and made in Europe, focusing on small batch, limited run, and made-to-order production processes to ensure high quality, one-of-a-kind objects. AE also tells the stories of designers and the diverse European design and craft traditions that inspire today's creations. 

The platform offers unique shopping, collectibles, European design heritage stories, travel tips, and opportunities to find local makers' classes. I am the founder of Artisan Europa, bringing over 25 years of international Ecommerce experience in the US and Europe, including roles at Estee Lauder Companies Online and Salesforce, working with top retail clients to expand their D2C business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moby Digg?

As a pre-launch startup, Artisan Europa needed to win over designers before attracting customers. Ateliers judge the platform by its design quality before entrusting their brand, so I needed a brand and shop that felt like a design magazine rather than a supplier directory. It was essential that one team handled everything to maintain design consistency, all on a fixed budget and tight timeline, with a splash page live in time for Paris Design Week in September 2026.

SOLUTION

What was the scope of their involvement?

We combined brand and build in one process. On the brand side, we refined the vision and positioning through a Brand Story Canvas workshop and developed messaging, tone of voice, brand narrative, logo, color and type system, style guide, and brand templates.

For the build, we customized a premium Shopify theme to match the new identity, avoiding custom development while achieving a tailor-made feel. Deliverables included a coming-soon splash page, the full marketplace with atelier and editorial pages, a metafield-based product data model, multi-vendor shipping, commission splits, Shopify Messaging email flows, tracking setup, an SEO foundation, and a starter set of marketing templates.

How did you find Moby Digg?

Online search and referral.

Why did you select Moby Digg over others?

I chose Moby Digg because they could build both the brand and the marketplace as a single partner, ensuring the design vision would not get lost between agencies. Their expertise in both brand design and Shopify made them the perfect fit for a design-led, brand-building focus, all within a fixed startup budget and tight timeline.

What is the status of this engagement?

The project began in August 2026 and is ongoing.

How much have you invested with them?

The project budget is between $10,000 and $49,999.

How many teammates from Moby Digg were assigned to your project?

I work with 1 lead Project Manager, 1 Design lead, and 1 Technical lead. The Project Manager oversees the project and communications, the Design lead executes the design language, and the Technical lead manages the multi-vendor marketplace setup.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Artisan Europa now has a complete brand identity and is on track to launch its operational marketplace foundation in Winter 2027. The brand is consistent from logo to checkout, thanks to having one team responsible for both. The splash page went live ahead of Paris Design Week, began collecting early subscribers, and provided a credible presence for prospective ateliers. The timeline is on track, deliverables have been on schedule, and the team is very responsive and easy to work with.

What was your primary form of communication with Moby Digg?

Communication is streamlined through the Project Manager, who coordinates internally and keeps everything on track. Collaboration with the design and technical leads has been efficient and responsive.

How did Moby Digg perform from a project management standpoint?

The efficiency of the three leads, especially the primary project manager, has been excellent. The Project Manager keeps the project on track and manages communications, pulling in resources as needed. The Design lead quickly executed the vision and goals, and the Technical lead is demonstrating expertise in Shopify for the multi-vendor marketplace. All team members are easy and enjoyable to work with.

What did you find most impressive about them?

I appreciate the small, nimble, boutique feeling of being cared for by a focused team, even as a startup with a strict budget and timeline. The team is straightforward, clear, concise, and easy to work with. Their excellent English skills make them well-suited for international clients.

Are there any areas they could improve?

At this point, there is nothing to add. The technical setup of a multi-vendor shop is a new experience for them compared to brand ecommerce sites, but I am confident in their ability to handle it. It will be valuable for them to add this type of complex ecommerce setup to their capabilities. They should continue being open-minded, curious, and organized, as they have been.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moby Digg?

We needed help with our company's visibility.

SOLUTION

What was the scope of their involvement?

Moby Digg has optimized our LinkedIn profile and developed and implemented an online strategy. The team has also created content and images.

What is the team composition?

We've worked with 2–5 teammates from Moby Digg.

How did you come to work with Moby Digg?

We found Moby Digg through an online search. We chose them because they had high ratings, were close to our geographic location, and had a great culture fit.

What is the status of this engagement?

We started working with Moby Digg in May 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Moby Digg, we've seen a 50% increase in our followers and post reactions, which has led to greater visibility.

How did Moby Digg perform from a project management standpoint?

Moby Digg's team delivers on time and is always available. We communicate via virtual meetings.

What did you find most impressive about them?

Moby Digg's team is always available and friendly.

Are there any areas they could improve?

I don't think there's anything they can improve on.