Moburst

BACKGROUND

Introduce your business and what you do there.

I’m the marketing senior manager at a nonprofit professional organization that specializes in pharmacy regulation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

Having launched our first mobile app, we wanted to increase subscriptions and make it better for users through marketing. We have an internal IT and design team, but we lacked expertise in UI design.

SOLUTION

What was the scope of their involvement?

Moburst worked on the UI and design of our mobile app. Before starting their work, their team wanted to understand what the app was, who the customers were and how it works. This is so they could streamline the flow, reduce clicks, and redesign the look.

The app helps pharmacists track their continuing education. Behind the app, there is a complex rules engine considering every state has different rules for their pharmacists. Moburst had to learn the regulations along with understanding the pharmacy profession. Their team will market the mobile app. 

What is the team composition?

I mainly work with John (US Director of Accounts, Moburst).

How did you come to work with Moburst?

Because we have a robust in-house IT team and already launched the app, we knew what we were looking for. I found Moburst through a Google search and read a review of them on a listing of different companies. I came across companies that were heavy on the development or marketing side, while I was looking for an agency to work on UI and marketing. I sent an RFP to several companies and spoke to a few.

I talked to Gilad (Founder & CEO, Moburst) and was impressed. He immediately made me feel comfortable, even though the company works with businesses larger than ours. Gilad was interested in what we were doing and thought it was worthwhile. After they showed a presentation, we went with them because of how at ease they made us feel.

How much have you invested in them?

We’ve invested around $150,000 so far.

What is the status of this engagement?

We started working with Moburst in November 2018, and it is an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The UI and design work is almost finished, and they will transfer the work to our internal team for implementation. At first, the internal team was worried about what changes would be made, but they are satisfied with what Moburst came up with. They are pleased with the interface and are looking forward to seeing how subscribers will react once it's officially launched.

We’re getting into App Store optimization and email marketing. There was testing of new screens against our current ones within the App Store. There was an impressive increase in downloads due to the screen testing, which is getting our team excited for what’s going to happen once marketing starts. We’ve seen a considerable increase in the appearance of our product that translates to more subscribers. Once marketing begins, that will drive more downloads and visibility.

How did Moburst perform from a project management standpoint?

Moburst responds within a day. Their team makes themselves available, answering questions and providing their expertise. I’m usually in contact with John once a week, but that depends on what we’re working on or the status of the project. There’s an increase in communication when we’re working on edits.

What did you find most impressive about them?

All their work is extremely polished. Moburst hit the mark on what we’re looking for. We haven’t been extremely clear when we wanted changes, but their team always provides what we wanted. They delivered what we needed right from the start.

Are there any areas they could improve?

The most challenging area has been the time difference, but they make adjustments for our company. Moburst has worked at odd hours for our teams to have conference calls.

Do you have any advice for potential customers?

Clients should be as involved as they can. They should be able to turn things around and keep a good pace with their team. This will help them get the most out of their engagement and not have any aspects lag. Moburst doesn’t offer development services. For us, it wasn’t an issue because they provide what we need.

BACKGROUND

Introduce your business and what you do there.

I'm the global growth director for a large transportation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We were looking to optimize our discoverability in the app stores on an international scale.

SOLUTION

What was the scope of their involvement?

Moburst helped us with keyword strategy at a localized level in the native languages of different countries. Their team creates many monthly reports from the Apple App Store and Google Play Store, containing data regarding the current status of our discoverability. Keywords for other markets are translated into English, so our team can review trends and track performance.

What is the team composition?

I work directly with Gilad (Founder and CEO, Moburst), Jonathan (US Director of Accounts, Moburst) and a few others on their team. Gilad checks in with me at least once every couple of weeks.

How did you come to work with Moburst?

I had worked with Moburst prior to my current position, so I considered them again. We looked at about five different proposals from other vendors. Moburst stood out for their ability to work in the localization of markets rather than just working off of translated keywords. They were willing to build solutions with us over time, so they didn't have a static reporting structure. We also felt their pricing was appropriate and the quality of their work spoke for itself.

What is the status of this engagement?

At this company, I've been working with Moburst for about three months [since April 2018]. We expect to continue working with them as long as they keep delivering high-quality work and returns for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the last three months, Moburst helped increase our visibility in app stores by about 27%. In addition to higher traffic to our app, we're also ranking better for more keywords thanks to their efforts.

How did Moburst perform from a project management standpoint?

Their account managers are fantastic and very responsive. They all do a good job of staying in touch and updating us on what's happening in the industry overall. I also like that their CEO is directly involved with us; he's an expert in his field, so it's great to have his input.

What did you find most impressive about them?

The quality of their work is one of the highest in the industry. They blend their third-party tools with their own proprietary technology to interpret data, which I've found to be very accurate. As a large company, we appreciate how Moburst helps us continue to innovate and provide technical solutions to keep us at the forefront of the industry.

Do you have any advice for potential customers?

Knowing what you're looking to achieve and providing feedback to their team throughout the engagement is crucial. Since they're working with so many companies, it's important to help them understand how your company works and what your preferred methods of reporting are. Be clear about what your KPIs are, so they can deliver the most relevant pieces of information to you.

BACKGROUND

Introduce your business and what you do there.

I am the V.P. of Marketing for an online platform that hosts community moderated conversations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

Our product management team wanted to optimize our app for organic search.

SOLUTION

What was the scope of their involvement?

They helped optimize our native apps within Google Play and Apple’s app store. We agreed on the desired set of keywords we wanted to be associated with and they leveraged their abilities to increase our ranking.

What is the team composition?

Our main point of contact was our account manager. From time to time, their CEO and other members of their executive team would join strategic discussions.

How did you come to work with Moburst?

The initial outreach was in Q1 2017, before I joined the company.

How much have you invested with them?

The cost was between $50,000–$100,000.

What is the status of this engagement?

The initial contract was signed in April 2017 and expires at the end of April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve identified target keywords and successfully put us into our desired rankings for those searches. We’re hitting all of them at the frequency levels we need to register in the app stores.

How did Moburst perform from a project management standpoint?

They’re incredibly responsive. I’m on Pacific time, my account manager is on the east coast, and I believe the rest of the team is in Israel. In spite of the time difference, they provide an incredibly high service level and fast response times.

What did you find most impressive about them?

They operate with a level of urgency and consistently push us to try new things and test aggressively. Even in instances when I am slow to respond, they help us improve our rankings across more keywords. That’s what we’re paying for. They do a good job and move faster than we could have without them.

Are there any areas they could improve?

There is a fine balance between optimizing content for rankings and properly representing the brand. We spend a lot of time discussing that balance and crafting our image to put us in a good position and stay true to our product.

Do you have any advice for potential customers?

Have a comprehensive brief that clearly identifies what your product or app does and the audience you hope to attract. If you are clear about product features, functionality, and target users, they will have lots of insights to make your app more visible.

BACKGROUND

Introduce your business and what you do there.

I work for a division of a mobile provider that's called content and services, which manages our app store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We hadn’t previously done any marketing for the Apps Store. We wanted to test some things out and start doing marketing, so we decided to find an agency to work with.

SOLUTION

What was the scope of their involvement?

We were working on a specific app  when I initially reached out to Moburst. They helped us do a media campaign for that app. They also reviewed and optimized our Apps detail page in order to get better search results. They review the store in different categories as to how special or how different our store is compared to other app stores. They come up with different messages to attract users to the store, with the goal of increasing monthly active users, brand loyalty and hence revenue.

What is the team composition?

They have a huge team working on our project. We work with an account director and the VP of business development. The CFO works with us on any financial issues, the COO on operational issues, and the CEO has been very involved as well. We also work with the lead for the creative team but not the actual people who create banners and other collateral. We recently added a team to work on our social channels so there’s also a social channel manager.

How did you come to work with Moburst?

We found them through the Clutch website. I was doing research online to find mobile optimization or mobile user acquisition services. One of the sites that came up was Clutch, and I used the information provided (e.g., size of the company, rates, and location) to identify several companies that were relevant to us. I reached out to Moburst after liking what I saw on Clutch. We issued an RFP that Moburst bid on and won.

How much have you invested with them?

For everything we’ve done with them, we’ve spent between $1,000,000–$1.5,000,000

What is the status of this engagement?

The contract and bidding process started in June 2017 and we signed the master service agreement in July 2017. Actual services started in August 2017 and we're still working together. We just signed a contract to continue working with them and adding the additional social media piece. We hope this is a long term partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My team and I are happy with their services and the quality of work they deliver. The initial results have been very successful. We were able to meet our Q4 key performance indicators (KPIs) in terms of monthly active users and revenue. We wouldn’t be growing our level of service with them if it wasn’t a successful engagement.

How did Moburst perform from a project management standpoint?

They're really on top of things, on schedule, and very responsive. Our account director is always available. They will let me know ahead of time if a member of the team won’t be available so I can plan ahead. The VP of business development is always there if there's ever an issue. They go over and beyond their scope to make sure that we're satisfied.

What did you find most impressive about them?

They're always looking for a way to help us with our services and our store. The VP of business development is always willing to use his network and contacts to help us if he can. They're very creative in coming up with ideas that are clever and fun. They don’t just do the bare minimum of what we ask them to do, but rather they always come back with more than we asked of them.

Are there any areas they could improve?

I'm very particular. If I wasn’t happy, they would know it and they probably wouldn’t get our future business.  

Do you have any advice for potential customers?

Moburst comes up with the process for you to follow. So just talk to them about what you need and then they'll come back with different ideas for you to consider.

BACKGROUND

Please describe your organization and what you do there.

We are an online hotel company. We compare prices of hotels between online travel agencies. I am the marketing manager of the Israeli market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moburst?

We wanted to improve our user acquisition.

SOLUTION

What was the scope of their involvement?

We were looking for to increase our mobile app downloads user acquisition. We needed app store optimization in the Google Play app store.

How did you come to work with Moburst?

They were very professional. We found them at a convention. Compared to other agencies they took the project seriously.

How much have you invested with Moburst?

I don’t remember. It was not expensive.

What is the status of this engagement?

It’s been completed. I think we worked with them for a year. We started with the ASO project in the Israeli market, but they expanded to all the markets. I think we started the beginning of 2015 and some of it ended in 2015, and some of it continued into 2016. The ASO was a one-time project.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We started to work with them in one market and we expanded it to other markets. We were satisfied. I don’t know how many downloads there are so far.

How did Moburst perform from a project management standpoint?

It was really good. I didn’t have problems. They were very professional.

What distinguishes Moburst from other providers?

They [Moburst] were very professional. I enjoyed working with them. They were really nice and affordable. They have offices around the world and they gave us a sense that they are an international company and they know what they’re doing.

Is there anything Moburst could have improved or done differently?

No.

BACKGROUND

Please describe your organization.

We create software that provides brands a meaningful way to connect with consumers. We have a mobile messaging platform so that consumers calling and waiting at home can now message brands for customer service and basically get answers to what they want to know.

What is your position?

I’m the Head of Mobile & Product Strategy.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Moburst?

If I cut it into two, the first thing Moburst provided was a strategy to help instill a mobile mindset within our company, and how to design for that experience.

The second part, which is the main one, is app store customization similar to search engine optimization [SEO] for the web. We used Moburst to help facilitate reviews, good ratings, and drive organic traffic to our app. Doing this successfully required special knowledge of the mobile space, focus, and experience.

SOLUTION

Please describe the scope of their involvement in greater detail.

Moburst provided mobile strategy and app marketing for us.

How did you come to work with Moburst?

I'd been looking at other agencies, but I knew Moburst from earlier days in my mobile career. I knew they were a great team. The people are some of the most knowledgeable in the mobile industry and they're experts, plus they really like what they do. They're passionate about it and it shows. What they came up with versus other companies was just much better. That's why we chose them. Moburst is extremely service-oriented and I knew that they would provide a high quality of service.

I compared Moburst directly with one other company, kind of like a face off. I won't mention their name obviously, but most of the team favored Moburst.

Could you provide a sense of the size of this initiative in financial terms?

Our partnership with Moburst was in the range of $10,000 to $50,000.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I don't have the quantitative results yet because the project hasn't been launched. For qualitative results, the quality of the Moburst team that we were able to interact with and their knowledge was really top of the line.

What distinguishes Moburst from other providers?

A great team. One of the best in the industry.

Is there anything Moburst could have improved or done differently?

I think now that they're growing, they need to have more of a focus on how to deal with enterprises better. As far as the customer engagement life cycle goes, it’s different in an enterprise compared to smaller companies. If they're going to go for the bigger market, I think that is something that they could do.

BACKGROUND

Please describe your organization.

AGT is a company focused on the Internet of Things. Around two years ago, we decided to shift that towards the industries of sports and entertainment, and see how the Internet of Things could actually bring a revolution to that domain.

What is your position?

I’m Chief IoT Officer. Mainly, I’m here to bring in new technologies and to see how to incorporate them into our offering and business plan.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Moburst?

We hired Moburst initially to work with us during New York Fashion Week. We were launching a dedicated app for the event and needed help with user experience, product definition, marketing, and making sure that the fan engagement was optimized. We wanted to get as many users into the app, and make sure to keep them happy and engaged with the platform.

SOLUTION

Please describe the scope of their involvement in greater detail.

There were three main components of Moburst’s work. The main and most important element of our partnership with Moburst was the product assembly. Basically, they had one of their very talented engineers actually sitting within our development team and helping us to fine tune our offering. Very much from the user perspective, they were the user advocate, I would say. Whenever we were fighting over certain feature, they would present us the customer and their needs, and made sure that whatever we do would be aligned with their happiness and their satisfaction.

The second field, which was very important for us, was also the app store optimization where our challenge was actually quite different. Unlike most apps that get a ramp up period of several months or even a few quarters to make it to their goals, we had a week. Basically, the New York Fashion Week takes place over eight days. This is the main period where we needed to make sure the audience is getting on the platform, using it, and engaging. As part of that, they did lots of research for us to make sure that we had a very clear segmentation of the kind of audience we wanted to attract to our app. They made sure that the description, the key words, and everything else, was aligned with our messaging, making sure that it attracted the most users possible.

The third field was around creative and media buying. Basically, they helped us with the creative design ideation of banners, videos, and articles that we’ve put in in order to attract users. That included not only the creative part, but also all the analysis around placement.

I must say that above those three instances of services, the main thing that we got from Moburst is an expertise of getting around in that market. We went through due diligence before choosing them, and having them onboard was the kind of support that we needed in order to run this very ambitious project. I think we really found ourselves a partner rather than just a service provider.

How did you come to work with Moburst?

We had three or four companies we were looking at. The main determining factor was that they gave us a very comprehensive and very cohesive approach to the project. They really brought in a full solution with a very detailed and thorough analysis of our needs and areas of interest. For instance, the ASO [app store optimization] wasn’t on our menu when we first started looking for companies. Even the fact that that they brought this up and showed us what kind of impact the right ASO could bring to our product was very meaningful.

Secondly, was the fact that they put in an account executive that was managing our portfolio, day in and day out, and orchestrating all the efforts inside Moburst and with AGT, to make sure that everything was aligned.

Lastly, Moburst gave us the feeling that they are the kind of company that we could trust and the kind of company that wasn’t there just to make a few bucks and go away, but really build a strategic partnership. Their experience in that market was very meaningful for us. We spoke to several existing customers, which had very promising words about them and the kind of relationship they built. By the end of the day, I must say that their Chief Executive Officer is one great salesman. It was the kind of relationship that you build between two executives that creates the confidence that you want to work with that company going well into the future.

Could you provide a sense of the size of this initiative in financial terms?

I can’t really reveal the numbers, but they are very large numbers.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

At the end of the day, no matter how nice they were, the main point was that Moburst delivered results. They brought in over 40% more performance than we’ve expected. We couldn’t have been happier about it. They managed to bring in very engaged, committed users to our platform.

What distinguishes Moburst from other providers?

I think one fact that sticks out is that they are really familiar with the market. Moburst knows how mobile works. They don’t assume that mobile is like web and whatever you do on web is completely going to work on mobile. That kind of different approach is very unique because, as I told you, we spoke to a bunch of agencies that offered their services in that field, and no one had this very unique approach of mobile first or even mobile-only approach. That was the first element that we really liked about them. I think the fact that they were able to connect on a personal level really made a difference both on the sales cycle and on the project level itself.

Is there anything Moburst could have improved or done differently?

Due to the very complicated organizational structure of our project, we were seeing a few technical difficulties setting up a certain social website and some analytics integrations. Nothing that has to do with Moburst directly but more like internal issues that we had. Overall, I really couldn’t be happier about their work with us.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Upside

Describe what your company does in a single sentence.

Dynamic cashback for users while driving incremental revenue for merchants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moburst to accomplish?

• ASO
• Store page revamp

SOLUTION

How did you find Moburst?

Referral

Why did you select Moburst over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Moburst were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Clean up our App Store page for both Google and Apple.
• Conduct A/B testing to measure which creative drives higher engagement.
• Develop comprehensive performance parameters (CPPs).
• Resize video and ad dimensions as needed.
• Monitor our App Rankings and implement strategies to increase our app's exposure and ranking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieve 50% increases in our App Store engagement.
• Generate overall lifts in our organic search volume.
• Enhance the professionalism of our app store pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was exceptionally clean and detailed. Moburst consistently meets deadlines and consistently demonstrates professionalism

What was your primary form of communication with Moburst?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses me most about Moburst is their unwavering commitment to excellence in app optimization. They possess a unique blend of creativity, technical expertise, and dedication to their clients' success. 

Are there any areas for improvement or something Moburst could have done differently?

None 

BACKGROUND

Please describe your company and position.

I am an executive at NewDay USA

Describe what your company does in a single sentence.

NewDay USA is a national, direct-to-consumer, full-service veteran’s mortgage lender and Ginnie Mae approved issuer / servicer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moburst to accomplish?

• Craft the UI, UX content and development of a redesigned NewDay website.
• Craft the UI, UX content and development of a redesigned NewDay career website..
• Optimize digital marketing campaign spend
• Develop newly designed marketing landing pages

SOLUTION

How did you find Moburst?

• Referral

Why did you select Moburst over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Moburst were assigned to this project?

Over 15

Describe the scope of work in detail. Please include a summary of key deliverables.

• Main Website
• Main Website Videos
• Career Website
• Email Marketing
• Digital Campaign Optimization
• Video Content & Editing
• Marketing audit including SWOT analysis, benchmark report and first marketing competitive analysis using advanced research tools and our VP strategy insights
• Crafting two sets of simple landing pages, one set of advance and one personalize set UA - media buying cross channels, consistently optimizing, daily monitoring with weekly reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Loan Pitches, Prequal, Loan Conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their work is creatively responsive and effectively catered to all of our needs.

What was your primary form of communication with Moburst?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Untiring devotion to helping improve business performance, perpetual even temperament amongst team members, unwavering loyalty to cause, curiosity towards new concepts and ideas within Mortgage space and the ability to grasp the same.

Are there any areas for improvement or something Moburst could have done differently?

Technology integration & support

BACKGROUND

Please describe your company and position.

I am the ASO specialist of a travel tech company

Describe what your company does in a single sentence.

we hack the system, you fly for less

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moburst to accomplish?

• support with ASO

SOLUTION

How did you find Moburst?

Referral

Why did you select Moburst over others?

• Referred to me
• Company values aligned

How many teammates from Moburst were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• metadata delivery
• feedback on screenshots
• feedback on strategy
• preparing analysis of the performance
• advising
• sharing new findings in the industry

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• deliverables
• increase in organic installs and visibility
• conversion rate improvement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all items where delivered as agreed. We used the PM platform Asana.Moburst addressed all my needs

What was your primary form of communication with Moburst?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The unique is their culture and approach to clients. They are highly proficient in their field. They are willing to adjust and expand to the needs of the market. They also invest in the education of their ASO specialists.

Are there any areas for improvement or something Moburst could have done differently?

More holistic approach to ASO, taking into consideration the role of ASO in UA and post-install behavior