Building agentic-website O/S for the best brands

MK-Way installs the AI-native operating systems that get D2C brands cited by ChatGPT, Perplexity, Gemini, and Copilot.

By 2030, AI shopping agents will mediate a $1 trillion chunk of e-commerce. Most Shopify storefronts can't be read by those agents today. We fix that.

Our Done-For-You Agentic Commerce Integration Bundle includes:
- Vibe-Coded Architecture: Get Visible Pixel, custom edge routing, machine-readable llm.txt catalog

- Embedded AI Assistants: Anthropic MCP integration and Intercom Fin support automation

- Cinematic Brand Immersion: Sora, Runway, and Veo video loops embedded on storefront

- Algorithmic SEO / GEO: product titles, descriptions, and copy rewritten for LLM retrieval

We work with $5M-$70M Shopify brands ready to install Organic AI as their next acquisition channel.

Our founder Mike Kwal documents the entire build publicly on LinkedIn and through Talk-to-Build, our paid community.

How we're different:
- We run our own business on the same operating system we install for clients

- We're a 5-person team that ships the output of an 8-figure agency

- We charge a fraction of enterprise-consulting rates because we automate what traditional agencies do by hand

Min project size
$5,000+
Hourly rate
Undisclosed
Employees
2 - 9
Locations
Toronto, Canada
Year founded
Founded 2020

Overview by:

Mike Kwal

Founder About the Team

Service Lines

Web Design: 40%
UX/UI Design: 20%
Branding: 15%
Conversion Optimization: 15%
Graphic Design: 10%

Select Focus Area

Branding Focus

Brand strategy: 30%
Corporate identity: 30%
Brand messaging: 20%
Naming: 10%
Product branding: 10%

CMS Focus

WordPress CMS: 71%
Adobe Experience Manager CMS: 29%

Frameworks and CMS

Other frameworks and CMS: 34%
Ruby on Rails: 33%
VueJS: 33%

Design Focus

Album Cover Art: 10%
Banner & Signage Design: 10%
Digital Signage Design: 10%
Infographic Design: 10%
Magazine & Book Cover Design: 10%
Merchandise Design: 10%
Annual Reports & Newsletter Design: 5%
Brochure & Pamphlet Design: 5%
Business Card Design: 5%
Greeting Card Design: 5%
Invitation Design: 5%
NFT Design: 5%
Postcard Design: 5%
Presentation Design: 5%

User Experience Focus

UX Strategy: 60%
Usability Testing: 20%
User Research: 20%

Industries

eCommerce: 25%
Consumer products & services: 20%
Education: 20%
Medical: 20%
Information technology: 5%
Legal: 5%
Retail: 5%

Clients

Small Business (<$10M): 70%
Midmarket ($10M - $1B): 20%
Enterprise (>$1B): 10%

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate Undisclosed

Rating for cost 5 /5

What Clients Have Said

MK Way offers competitive pricing with good value for cost, as noted by multiple clients. Project costs range from $5,000 to $8,000 USD, with 2-5 employees typically assigned. Clients appreciate their timely delivery, communication, and personalized approach.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 2 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

MK Way Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 5.0
Willing to Refer 5.0

Top Mentions

Review Highlights

Minor Website Details

Some minor details with the website were noted by a client, but these were communicated to MK Way and addressed. This suggests a need for attention to detail in final deliverables.
Open Communication Encouraged

Clients advised potential customers to discuss their goals openly with MK Way to get the best results, emphasizing the importance of clear communication and listening to expert recommendations.
Positive Feedback and Impact

Projects completed by MK Way have received positive feedback from external stakeholders, indicating a strong impact and successful outcomes, particularly highlighted in platforms like LinkedIn.
Strong Project Management

Clients consistently complimented MK Way for their project management skills, including timely delivery, responsiveness to client needs, and maintaining good communication throughout the project.
User-Friendly Platforms

Clients appreciated the platforms provided by MK Way, which facilitated easy interaction and swift implementation of changes. This contributed to a stress-free experience for clients who are not tech-savvy.
Good Value for Cost

Clients noted that MK Way's pricing was a good fit for their budget, offering good value for the cost of services provided, which was a significant factor in their decision to hire the company.

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MK Way Reviews

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Web Design Web Development
Confidential
Mar. - Apr. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were really impressed with MK Way's accuracy and management of a project like this."

May 17, 2024

Director, Global orthotics inc

Global Orthotics

Manufacturing
Toronto, Ontario
11-50 Employees
Online Review
Verified

MK Way designed and developed a new website for a custom-made orthotics manufacturer. The team provided advice to the client on branding colors and designs for the website.

MK Way utilized a platform that facilitated client-team interactions for swift change implementations. The team met deadlines, addressed client needs, and maintained good communication, providing the client reassurance of effective project management with quick progress and changes.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of Global orthotics inc

Describe what your company does in a single sentence.

We are manufacturing company of Custom Made Orthotics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MK Way to accomplish?

Build a new website that represent who we are
Showcase all our products
Updated and upgraded design

SOLUTION

How did you find MK Way?

Referral

Why did you select MK Way over others?

Pricing fit our budget
Referred to me
Company values aligned

How many teammates from MK Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mike and Mk Way team helps us design and put together a brand new website with they expertise. They advise on branding colours and designs for the website make easy for us to work together to get to our final product our new website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mike has a platform that makes it really easy to interact with the team and make changes happen right away.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mike way team managed the project on time even ahead of time and responded to all our needs. Their communication was spot on.

What was your primary form of communication with MK Way?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We were really impressed with MK Way's accuracy and management of a project like this. I was never stressed about the project by always knowing the progress and the changes were done so quickly.

Are there any areas for improvement or something MK Way could have done differently?

I don't think so. It was a very positive experience specially for someone like me that is not tech savvy at all. The team made it easy for me to do.

RATINGS

5.0

Web Design
WordPress CMS
Less than $10,000
July - Oct. 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

“Their personalized approach made them stand out.”

Oct 12, 2022

Founder & Principal, RCAS

Rob Currie

Legal
Ontario, Canada
1-10 Employees
Phone Interview
Verified

A crisis and security management consulting agency wanted to update their website. MK Way did a complete redesign of their WordPress site; they created the modules using Adobe XD.

The site was well-received on LinkedIn, and external stakeholders MK Way gave positive feedback. They managed the project extremely well, providing accurate time estimates and communicating effectively through Google Meet. Moreover, the team stood out for their refreshing approach and expertise.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of RCAS. We’re a bespoke crisis and security management consulting agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MK Way?

We needed to do some work on our existing website.

SOLUTION

What was the scope of their involvement?

MK Way completely redesigned our WordPress website. Initially, they took some of the original copy and some of the content, but for all intents and purposes, it was a new website. They did some of the work modules in Adobe XD.

What is the team composition?

We worked with Mike (Founder & CEO) and four other team members.

How did you come to work with MK Way?

They found me. I get solicitation messages every day for various reasons, and MK Way did a short two-minute video. It was the middle of the COVID-19 pandemic, and I was attracted to their message because it was personalized and short. They didn’t take too much of my time and weren’t trying to sell me anything; they just asked how we were doing. I was intrigued, so I spoke to Mike. He was very authentic and honest about what I needed. We had a frank conversation, which was quite refreshing.

How much have you invested with them?

We spent about $7,000–$8,000 CAD (approximately $5,000–$6,000 USD).

What is the status of this engagement?

We started the project in July 2022 and finished it in October 2022; it took 2–3 months. However, we already had a relationship with MK Way. Before, they helped us move the site, manage its hosting, and do maintenance. We’re currently looking at doing a social media campaign with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received lots of positive feedback, and the initial reaction on LinkedIn was pretty strong.

How did MK Way perform from a project management standpoint?

They managed the project exceptionally well. All their timing estimates were pretty accurate. We mainly communicated through Google Meet.

What did you find most impressive about them?

Their personalized approach made them stand out. I get emails every day about SEO, and they often have my name spelled wrong. On the other hand, MK had a refreshing approach to website management, which is what actually gets sites noticed.

Are there any areas they could improve?

There were a few minor details with the website, but we’ve already shared them with Mike.

Do you have any advice for potential customers?

You should discuss your goals; it’ll provide fresher and more varied alternatives. As we talked more with MK Way, we realized that we were the ones that weren’t understanding, not the other way around. Therefore, my advice is to go with an open mind and talk about your objectives. When the experts come back to you, listen to them.

RATINGS

5.0

Web Design Web Development
Less than $10,000
Apr. - July 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They're one of the best tech vendors I've ever worked with!"

Apr 28, 2024

Managing Member, Adam B. Kaufman & Associates, PLLC

Adam B. Kaufman

Legal
Woodmere, New York
1-10 Employees
Online Review
Verified

MK Way provided web design and development services for a law firm. The team built a completely new website.

MK Way successfully delivered a functioning website that was easy to edit for the client. The team was timely, responsive, and patient throughout the engagement. They communicated well through virtual meetings and stood out for being friendly, courteous, and knowledgeable partners.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Managing Member of Adam B. Kaufman & Associates, PLLC

Describe what your company does in a single sentence.

We are a law firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MK Way to accomplish?

Build a new website for our law firm

SOLUTION

How did you find MK Way?

Referral

Why did you select MK Way over others?

Pricing fit our budget
Good value for cost
Referred to me

How many teammates from MK Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MK Way built a completely new and awesome website for my law firm.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website works like a charm and is easily editable if I choose to make changes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The MK Way team delivered on time, responded to all my questions and had an incredible amount of patience for me.

What was your primary form of communication with MK Way?

Virtual Meeting

What did you find most impressive or unique about this company?

Friendly, courteous and knowledgable.

Are there any areas for improvement or something MK Way could have done differently?

They're one of the best tech vendors I've ever worked with!

RATINGS

5.0

Showing 1-3 of 3 Reviews

Our Story

THE TEAM YOU WISH
YOU HIRED YEARS AGO.

We’re MK-Way: a tight-knit anti-agency of top 1% designers, creatives, AI engineers, devs and filmmakers who build cinematic brand ecosystems. We prioritize direct collaboration, expert curation, and hand-off ownership—no fluff, no black boxes. Our offerings span brand identity, cinematic UI/UX, high-performance web, automation and AI-driven video. We coach clients, deliver scalable systems, and drive measurable growth.

Meet the Team

This is Mike Kwal. I architect agentic-commerce operating systems for Shopify $5M-$70M D2C brands (but honestly, our O/S will work with service based businesses too).

What Sets Us Apart

How we work

The Top 1% Rule. Work with the Pros. You talk directly to the people building your vision, not a middleman relaying messages. Expert Curation Every team member is a master of their craft first, and a master of AI tools second. World-Class Talent We give you access to a level of talent

Locations (2)

80 Atlantic Avenue, Suite 400 Toronto, Canada M6K 1X9

2 - 5

Contact MK Way

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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MK Way

Building agentic-website O/S for the best brands

Overview by:

2 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

MK Way Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Minor Website Details

Open Communication Encouraged

Positive Feedback and Impact

Strong Project Management

User-Friendly Platforms

Good Value for Cost

Reviews mentioning:

MK Way Reviews

Website Design & Dev for Custom-Made Orthotics Manufacturer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Redesign for Security & Crisis Management Consulting Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Design & Development for Law Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

About the Team

Our Story

Meet the Team

Mike KwalFounder

What Sets Us Apart

Quick Facts

Location

Locations (2)

Contact

Connections