Ministry of Innovation

BACKGROUND

Introduce your business and what you do there.

I'm a research fellow at Queen's University Belfast (QUB), a partner of EIT Food, a European innovation community that invests in and connects stakeholders across the food system to drive sustainable change, support startups, and equip professionals with skills to transform the agrifood sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ministry of Innovation?

We needed help promoting a course to a European and UK audience.

SOLUTION

What was the scope of their involvement?

Ministry of Innovation is responsible for promoting the course, advertisements, creation of promotions, and direct communication with prospective course participants. In terms of specific methods, they use Google Ads (Google Search, Google Display, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads, and email marketing outreach to companies and professionals.

What is the team composition?

We work with one team member.

How did you come to work with Ministry of Innovation?

We found them through a referral.

Why did you choose Ministry of Innovation over other providers?

Pedro (Founder & CEO) is very engaged and hardworking. From the start, Pedro and his team have an individualized plan for how they will promote the course I'm leading on. Everything is clear, and all commitments have always been delivered upon.

What is the status of this engagement?

We started working together in 2023, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had 82 registrations in 2024. We were aiming for 70.

How did Ministry of Innovation perform from a project management standpoint?

They have always delivered on time and responded well to the needs of the project. We receive weekly updates.

What did you find most impressive about them?

Pedro's enthusiasm and engagement are outstanding. We get a tailored approach that shows results.

Are there any areas they could improve?

No, everything is great. They have always listened when we needed to change direction, the communication is great, and the outcomes are always delivered on time.

BACKGROUND

Please describe your company and position.

I am the Marketing Consultant of EIT Food Education

Describe what your company does in a single sentence.

As an independent marketing consultant, working for EIT Food Education. EIT Food Education is the client for Ministry of Innovation. EIT Food Education trains, educates student, consumers, professionals, companies on food industry related topics in short or long term courses, Msc and PhD degrees 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ministry of Innovation to accomplish?

• Driving Registrations, Applications and Enrolments - Inspire's Programmes
• Driving Registrations, Applications and Enrolments for several other EIT Food Education Courses

SOLUTION

How did you find Ministry of Innovation?

RFP

Why did you select Ministry of Innovation over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Paid Advertising campaigns to drive applications for courses.

With set KPI's per course.

Media mix : of Social Media Ads, e-mail follow-up, telesales/calls follow up, industry press inserts,...

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

To achieve the number of enrolments required

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In depth, very regular status updates

fast responses

They really think with the customer 

flexible 

What was your primary form of communication with Ministry of Innovation?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

very unique : the 'personal' commitment to treat the client as they are 'personally' responsible 

Are there any areas for improvement or something Ministry of Innovation could have done differently?

no