The Miller Group

BACKGROUND

Please describe your company and position.

I am the CEO/Owner of Kaplan Interpreting Services

Describe what your company does in a single sentence.

We provide virtual, in-person and over the phone interpretation and translation services in over 200 languages including ASL. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Miller Group to accomplish?

• Marketing Strategies
• Marketing objectives
• Define our target audience

SOLUTION

How did you find The Miller Group?

Referral

Why did you select The Miller Group over others?

Great culture fit

How many teammates from The Miller Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Renee's marketing agency provided comprehensive marketing solutions for Kaplan Interpreting Services. The scope of work included the following key deliverables:

1. Marketing Strategy Development: Renee's team conducted a thorough market analysis and created a tailored marketing strategy that aligned with our business goals and target audience.
2. Brand Positioning and Messaging: They refined our brand positioning and crafted compelling messaging to effectively communicate our value proposition to potential clients.
3. Content Creation and Management: The agency produced high-quality content, including blog posts, social media updates, and promotional materials, ensuring consistency across all channels.
4. Social Media Management: They managed our social media accounts, increasing engagement and growing our online presence through strategic posting and community interaction.
5. Digital Advertising Campaigns: Renee's team launched and optimized digital advertising campaigns on platforms such as Google Ads and Facebook Ads, driving targeted traffic to our website and increasing lead generation.
6. SEO Optimization: They improved our website’s SEO, enhancing our search engine rankings and visibility, leading to an increase in organic traffic.
7. Analytics and Reporting: The agency provided regular reports and insights, tracking the performance of our marketing efforts and making data-driven adjustments to improve results.

Overall, Renee’s marketing agency delivered exceptional service, significantly enhancing our marketing efforts and contributing to the growth of Kaplan Interpreting Services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The marketing project led by Renee's agency for Kaplan Interpreting Services yielded several measurable outcomes that demonstrate significant progress and success:

1. Increased Website Traffic: Our website traffic saw a 40% increase over six months, driven by enhanced SEO efforts and targeted digital advertising campaigns.
2. Higher Engagement Rates: Engagement rates on our social media platforms increased by 50%, reflecting improved content quality and effective social media management.
3. Lead Generation: There was a 35% increase in qualified leads generated through our website and social media channels, attributed to targeted advertising and compelling content.
4. Conversion Rate Improvement: Our conversion rate for inquiries to confirmed bookings improved by 25%, showcasing the effectiveness of the refined brand messaging and marketing strategy.
5. Enhanced Brand Awareness: We achieved a 30% increase in brand awareness as measured by brand recognition surveys and social media mentions.
6. Return on Investment (ROI): The overall ROI from the marketing efforts was calculated at 200%, indicating a substantial return from the investment in marketing services.

These outcomes highlight the success of Renee's marketing agency in driving tangible improvements in our business performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Renee's agency demonstrated excellent project management. They consistently delivered items on time and were highly responsive to our needs, ensuring clear communication and prompt adjustments throughout the project.

What was your primary form of communication with The Miller Group?

Virtual Meeting

What did you find most impressive or unique about this company?

The Miller Group, especially Renee, was an exceptional partner in helping me clarify my marketing strategy and objectives for Kaplan Interpreting Services.  Renee heads up The Miller Group and is smart, strategic, hardworking and dedicated to her craft.  Plus, she's a genuinely nice person to work with.  I can't recommend her enough.

Are there any areas for improvement or something The Miller Group could have done differently?

Not really. 

BACKGROUND

Please describe your company and position.

I am the Director of Community Relations & Marketing of the company

Describe what your company does in a single sentence.

For more than 100 years, we have operated rehabilitation facilities across the country that provide help and hope to individuals with a variety of problems, including issues relating to substance abuse. 

Our charitable residential programs offer spiritual, emotional, and social assistance in an environment designed to help participants live healthy, fulfilling lives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Miller Group to accomplish?

• Increase Revenue
• Brand Awareness

SOLUTION

How did you find The Miller Group?

Online Search

Why did you select The Miller Group over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from The Miller Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included implmentation of a digital marketing strategy, focused on email and social fundraising and engagement, promoting efficiency, improved functionality, robust reporting, and would empower rapid innovation. 

Agency would build new and innovative donor experiences to aid in growing steeper-paced, sustained online revenue, digital fundraising campaigns for new donors, lapsed donors, sustainer giving, create a pathway for current donors to transition to the next level, deliver a consistent, professional look and feel in our digital donor experiences, build a library of branded campaigns, content, and assets for local use, improve efficiencies and effectiveness at every organizational level to avoid deliverability issues, use salesforce marketing cloud for the deployment of emails.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Created comprehensive digital strategy including personas and journey mapping 
• Implemented over 20 digital fundraising campaigns 
• Produced creative content and reporting for all campagins 
• Did valuable focus group research informing project decision making

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were timely and The Miller Group set a very high standard of communication from the very beginning. They have always been extremely responsive to our needs, organizational culture, and resource limitations.

What was your primary form of communication with The Miller Group?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Most impressive was The Miller Group team's commitment to honesty, creativity, and outstanding work, which have played a pivotal role in helping us gain valuable insights into our donors, effective strategies, and even our organizational limitations. 

I especially commend their adept use of digital video, social media, and email channels, which showcased their innovative approach to communication. The team's dedication has significantly contributed to our success in reaching and engaging our audience. 

The exceptional organizational communication maintained by The Miller Group kept us informed every step of the way, fostering a collaborative and transparent partnership.

Are there any areas for improvement or something The Miller Group could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’ve been a senior consultant for AnitaB.org for two and a half years, advising in strategic marketing. We’re one of the world’s largest organizations serving women in technology. Our mission is to drive equity and equality in the tech industry; we help women and nonbinary technologists to drive pay parity and workplace initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

We needed help with our membership program. We had premium and free levels, and we wanted help understanding what drove interest in joining and staying as a premium member. In summary, we needed to understand each of the membership levels better.

SOLUTION

What was the scope of their involvement?

The Miller Group helped us do quantitative and qualitative research to develop strategies to acquire new premium members. They came back with several ideas and recommended a new positioning for us. The team helped us understand how to position free versus premium memberships and identify the key drivers for the different groups.

What is the team composition?

We worked closely with Renee (Founder & Executive Creative Director) and Bill (President). Additionally, three other team members helped with the project.

How did you come to work with The Miller Group?

The head of sales and marketing was referred to The Miller Group by a former colleague.

How much have you invested with them?

We spent between $100,000–$200,000.

What is the status of this engagement?

We began our engagement in October 2021 and ended it in March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Some of their ideas were easy to implement, like an updated membership website and interface for the platform; others were more complex, from local networking to advertising campaigns and experiential marketing ideas. Overall, the most valuable thing was doing the research. We didn’t have data before, and now we have hard data that we can analyze to gain key learnings.

All in all, working with The Miller Group was wonderful. They understood our needs and were very accessible. They were a true partner in this project.

How did The Miller Group perform from a project management standpoint?

They did well. Everything went well with the budget, and we communicated weekly through Zoom meetings.

What did you find most impressive about them?

Their biggest strength was their creative way of thinking. They could look at a situation and break it down into a realistic strategy.

Are there any areas they could improve?

No, I can only give good feedback. I really respect The Miller Group’s work.

Do you have any advice for potential customers?

If you’re clear on the statement of work, objectives, and timelines, everything will be good to go.

BACKGROUND

Introduce your business and what you do there.

I work for a nation-wide parking provider. We are one of the largest parking providers and have contracts with companies and locations including the Oakland international airport. I am the marketing manager for the Oakland Airport location.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

We had a marketing partner when I came into my role, but I wasn’t entirely satisfied with the level of work, and in particular foresight and critical thinking, that we were getting from them. I decided to bring on a new partner to help us fill their role.

SOLUTION

What was the scope of their involvement?

The Miller Group works with us on a project by project basis, handling things such as marketing campaigns for $5 off coupons. They work on imagery, graphics, copywriting, and strategy in terms of how to make it not as price-focused or things like that. From there, they work with another vendor to help get those advertisements where we want them online.

For us, the most valuable piece of the work is the larger, more long-term thinking. We have brainstorming sessions on how to build customer relationships with the airport as a whole in each campaign, and they help us to shift our messaging from a price-focused proposition to a relationship and value-based one.

What is the team composition?

I work with a few people from their team, including Renee (President) who is always on our calls, Elaina (Account Executive), Bill (Client Services Director), and a graphic designer as well. They all work incredibly well together as a team and it's fascinating to see how they grow ideas together and lay out actionable steps to implement.

How did you come to work with The Miller Group?

We interviewed several companies to potentially replace the marketing partner we were working with at the time and initially came across them on Google, which is a testament to some of their skill sets with SEO and digital marketing. It was clear from the beginning that they were capable of the kind of deeper thinking and relationship-building we were looking for, and that’s what began the partnership.

How much have you invested with them?

The size of projects we run with them started off very small and has grown from there, to the point where our total investment is now around $38,000.

What is the status of this engagement?

Our work with them began in September 2019 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The exact results of their work have been a little bit hard to measure because our operations have been so significantly impacted by the pandemic. Our first project was on improving the visibility of our profiles on the internet, and we’ve noticed an uptick of customers finding us through those since then, but there hasn’t been quite as much uptick as expected because of slowdowns on Google’s side.

We also worked on a creative campaign that was supposed to launch in March, but that was right when COVID hit so we have that on hold and don’t have any hard results as of yet. The project they are still working on is also currently on hold, but my clients have been absolutely blown away with all of the concepts we’ve presented to them. Our stakeholders are happy, so my boss is happy, which means they’re doing a great job.

How did The Miller Group perform from a project management standpoint?

Their project management has been great. At the beginning of each production, I get a full schedule with a piece by piece breakdown of where the hours are going, what’s getting charged, and how far we are toward each part of the deliverables. If I ever do have any questions, I have the CEO's cell phone number and I can call her at any time and get her on the phone - so the level of service is fantastic.

Whenever I have deliverables due for something, their team always does a great job of following up with me to make sure I’m able to stay on schedule, and if not, they push things back to wherever necessary in order to accommodate my needs without throwing off anything else.

What did you find most impressive about them?

They are truly the most big-picture, long-term thinking individuals that I have ever had the pleasure of working with. Their whole team is always focused on how each thing we do will impact the customer further down the road, so we can always be confident in working with them because we know we will never run into any totally unforeseen problems that they haven’t already accounted for.

Are there any areas they could improve?

I really do want to be as fair as possible, but I can honestly say that nothing stands out as a negative at all.

Do you have any advice for potential customers?

Come to each meeting prepared with your expectations and be ready to take notes on all the ideas that they are going to throw at you.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a micro-agency that works within a larger printing communications operation. We bring digital marketing to all of our clients who utilize our print services, giving them a full-service marketing approach to their products and brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

We needed help with video production. We manage smaller-scale production in-house—which a number of our clients utilize—but for this project, we wanted to create a larger-scale production.

SOLUTION

What was the scope of their involvement?

The Miller Group provided large-scale production of a video for a client. We had conceptual ideas but also worked with the lead producer as well as the director to come up with the content. Our teams had collaborative discussions around the concept and how to bring this to life practically and creatively. The actual shoot was a single day, so we had a lot to accomplish.

What is the team composition?

The size of the team has flexed between five and seven people.

How did you come to work with The Miller Group?

I’ve known The Miller Group for almost a decade. Their team does a lot, but video and broadcast production have been their focus with us.

How much have you invested with them?

Over the course of working together, we’ve spent around $30,000.

What is the status of this engagement?

We started the project around 2016 and their team worked on it for roughly 3–4 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

There weren’t specific metrics assigned to this project but I was happy with their work and how the production unfolded. We had a tight deadline, which The Miller Group was able to hit.

How did The Miller Group perform from a project management standpoint?

The Miller Group managed the project very well. Their team ran a tight ship and there weren’t any hiccups on production day. The cast—all the actors—were well-rehearsed and ready to go when it was their time on set. All of the support staff were professional and well-prepared.

What did you find most impressive about them?

Most importantly, they hit everything that was on our list the day of the shoot, which was an ambitious timeline. The Miller Group met every expectation that we set with our client.

Are there any areas they could improve?

They could’ve thrown more cold water on some of the ideas. We accomplished an ambitious project but that prevented us from finding a more practical solution that would’ve made for a better end product. If we weren’t the ones calling the shots, their team might have made different choices that could've benefited the process in hindsight.

Do you have any advice for potential customers?

Engage them early and create a communication flow for collaboration. Be clear with what you’re looking to achieve. If that communication is understood, The Miller Group will deliver for any brand or agency well.

BACKGROUND

Please describe your company and your position there.

At the time of the project, I was CEO / General Manager of DKB America’s, a medium sized Swiss kitchen products company, with several brands sold in the Americas, Europe and Australia / New Zealand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Miller Group?

We hired The Miller Group to enhance the brand awareness of our lead Zyliss brand, by building and executing a strong advertising and marketing campaign focused on our iconic Zyliss Salad Spinner product.

What were your goals for this project?

The primary goal of the project was to raise the awareness of the Zyliss brand in the U.S. as an innovative market leader in kitchen products, by promoting the innovative design and unique features of its number one product, the Zyliss Salad Spinner, available in multiple colors and sizes.

SOLUTION

How did you select this vendor?

We selected The Miller Group after a three month search, where we interviewed four potential vendors who, we felt, fitted our criteria of size of agency, nimbleness in responsiveness, demonstrated creativity and out-of-the-box thinking, and an ability to be flexible to the changing needs of a fast paced consumer products segment. We also were looking for an agency that would meet out budget needs.

Describe the scope of their work in detail.

Essentially, the scope of the project was two-fold:

• designing, creating and executing marketing and advertising materials for our retail sales team, to be used for advertising and promotion campaigns in retail magazines, trade shows and in-store presentations
• designing, creating and executing a consumer focused advertising campaign to raise brand awareness of the Zyliss brand, and its iconic Salad Spinner.

The Miller Group was responsible for everything starting with strategy development, idea generation, creative, media planning and buying (consumer advertising), and reporting results. Though the program was primarily focused on traditional media, there was a small digital media portion.

What was the team composition?

Though we were assigned a senior project lead from The Miller Group to manage the day-to-day coordination of the project, their leader and principal, Renee Miller, was directly involved in all strategy meetings that I attended.

The daily contact was between the DKB Marketing Director and The Miller Group Senior Project Lead. Beyond that, the entire Miller Group agency (of 7-8 people) was available for developing the program.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Salad Spinner project met its goals of raising the brand awareness of the Zyliss Salad Spinner, as evidenced by the sales growth of the product in that year, and beyond. More than that, we received many positive comments from our retail customers (stores we sell to) about our products, and our brand. In 2009, the Salad Spinner was made the centerpiece of our trade show display in Chicago (using many of the materials from the Salad Spinner project) and created a very positive flow of sentiment for us.

How effective was the workflow between your team and theirs?

It was always very easy to work with The Miller Group. I felt we could call on them at any time to discuss, make changes and re-think ideas. Their leader, Renee Miller, showed the ability to crystallize ideas, inspire her team to deliver creatively at short notice, and always stay focused on the brand’s core values, and, of course, our tight budget.

What did you find most impressive about this company?

What was most impressive was that they operated as a very cohesive small group, focused on listening carefully to our needs, and then delivering as promised. Some parts of the project deliverables were complex, but Renee never balked, and always found a creative way to deliver.

Are there any areas for improvement?

The Miller Group at that time was a small group, so we understood that some of the same people were working on multiple projects. But we knew and understood that going in. Other than that, we were very satisfied with the outcomes.

BACKGROUND

Introduce your business and what you do there.

At the time, I was the marketing director of RE/MAX of California & Hawaii. We were the franchiser for RE/MAX International in those two states.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

Our job was to propel growth, and as we reached a midway point, we needed an agency to come in and help us grow the company and our vision. That’s when we reached out to The Miller Group.

SOLUTION

What was the scope of their involvement?

We initially approached The Miller Group for PR services. As a franchiser, we had several levels of branding that we needed to achieve. We obviously needed to market to consumers and maintain the overall brand, but we also had to market to brokers to buy into the franchise, and the brokers needed materials for recruiting sales associates into their offices. The Miller Group helped us produce collateral for all of these different levels.

The Miller Group also helped us get out to press nationally, including on television, in print, and online. At the time, we had around 8,000 sales associates in the two state regions, and they helped to get their local stories out. On top of PR, The Miller Group did some media buying for us. After working with them for about a year, we learned how adaptive they were to our business. This turned out to be crucial, as we were in the heyday of real estate, and we approached them for a couple of other projects. We worked with them to brand and strategically position our high-end real estate as RE/MAX Renowned Properties and then our commercial business as RE/MAX Commercial. They also did research and developed campaigns for us to grow within the RE/MAX Commercial division.

The Miller Group helped us create an online tool for broker-owners to advertise their businesses locally. The tool also provided materials that could be designed online and personalized to the individual sales associate level.

In 2007, the owners of RE/MAX of California & Hawaii decided to sell back to International. The Miller Group continued to help us with media buys and other things that needed to be transitioned.

What is the team composition?

I primarily worked with The Miller Group’s leadership team, which consisted of about 4–5 people. We also engaged their support staff, which was probably around 12 people. 

How did you come to work with The Miller Group?

We did an RFP. The first year that we agreed to obtain an agency, we hired another company, but that relationship only lasted about seven months because they didn’t understand our business or listen well. I then learned about The Miller Group, and they did all the things that the first agency couldn’t.

How much have you invested with them?

We spent around $10–$13 million, and they dealt with a $13 million budget.

What is the status of this engagement?

My company began working with The Miller Group in 2003 or 2004, and we worked with them through the acquisition in 2007. From what I understand, the engagement ended after the transition. RE/MAX International had different groups of agencies that they were working with. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When I joined RE/MAX of California & Hawaii in 1997, we had 250 offices with roughly 4,500 sales associates; when RE/MAX International acquired us in 2007, we had nearly 800 offices and 12,500 sales associates. The growth and the strategy that got us there can definitely be attributed to The Miller Group. 

The Miller Group did such a good job producing collateral materials for different areas of our business that RE/MAX International began looking at what they were doing and considered how they might take their work nationally. They took the RE/MAX Commercial campaigns and ended up going in a different direction for the luxury division. However, many other states used the items that The Miller Group created for RE/MAX Renowned Properties.

In 2006 in the Los Angeles area, RE/MAX Commercial finally hit the lists at #6. In 2007, we were #4, and the next year, #2. That was all accomplished in a matter of just three years. 

How did The Miller Group perform from a project management standpoint?

There were little to no delays in timelines or projects. The Miller Group was nimble and able to move quickly. In order to get the rest of senior leadership to buy in on certain things, we’d often have to make changes, but they were still able to meet deadlines and goals to get that buy-in.

What did you find most impressive about them?

Their thinking outside of the box set them apart. We’d provide them with parameters, and they’d find things that we couldn’t see because we were in the day-to-day of things. Although they didn’t know it when we hired them, The Miller Group truly came to know our business. We took a risk hiring them because they didn’t have experience with our industry, but they put in a lot of work to get to know us. They might have known us better than we did.

The Miller Group was amazing in that they not only learned our business but also helped propel us in the direction we needed to go. They made necessary changes so that we had senior leadership buy-in across the board. They were very nimble in that aspect.

Are there any areas they could improve?

The communication process could’ve been better with their lower staff members, but when those types of issues arose, I reached out to leadership, and they handled it.

Any advice for potential customers?

Let them come in and listen to you, and then have them tell you what they heard. They learned our business and helped it grow.

BACKGROUND

Introduce your business and what you do there.

I am the managing director at Hangsen Brand, an electronic cigarette manufacturer. We manufacture, produce, and design, not just the actual electronic cigarette component, but also the filling and capping machines that go along with making a unit. We do this for companies looking to manufacture their own devices here in the states but we also have our own brands, such as IQ.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

Within our industry, there are a lot of other brands selling basically the same thing as us, so we were looking to increase our exposure. We wanted to send a specific message to our audience, not just here in the states, but globally.

SOLUTION

What was the scope of their involvement?

The Miller Group provided a marketing strategy for us. When we started out with them, we didn’t have any exposure at all. Our team’s main focus is on developing the product, so we place emphasis on the product’s design aspects and having low failure rates. The Miller Group became an extension of our marketing team.

Their team developed our website, marketing assets, and message flyers. The Miller Group also ran certain marketing campaigns, including a mixed martial arts promotion. Their team also conducted photo and video shoots for our campaigns.

What is the team composition?

We worked with 5–10 members of The Miller Group team. 

How did you come to work with The Miller Group?

We chose The Miller Group because they were very patient and understanding of our industry. They were very dialed in and made an effort to communicate with us daily.

How much have you invested with them?

We have invested a little over $150,000.

What is the status of this engagement?

Our ongoing engagement with The Miller Group began in December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We receive statistics on the progress of their work through social media monitoring. Before we started working with them, we didn’t have any presence on Facebook, Instagram, Twitter, Youtube, or even a website. We get a lot of positive feedback and saw an increase in retention rates due to the assets that The Miller Group developed for us. 

How did The Miller Group perform from a project management standpoint?

They’re excellent. They communicate with us daily and meet with us weekly. I would recommend The Miller Group to anyone looking for expert-level marketing or product messaging.

What did you find most impressive about them?

We wanted our brand to be different, but at the same time stylish. The Miller Group has an eye for design. They crafted a good looking brand that resonates with a wider audience.

Are there any areas they could improve?

No, they did a great job.

Do you have any advice for potential customers?

In terms of cutting costs, it’s important to identify exactly what you need. At the time, we weren’t entirely sure. To the credit fo the Miller Group, they were able to facilitate our message by asking us questions about what we wanted and how we wanted it to look.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and media relations for Goodwill Southern California. A nonprofit organization, we use the proceeds from our 85 stores and 46 donation centers to help people find jobs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

We wanted to create a digital ad for Halloween, which is a really big season for us.

SOLUTION

What was the scope of their involvement?

The Miller Group created and executed a digital ad. They provided us with extensive resources before the day of filming. They enlisted a stylist who worked with our team to shop for Halloween outfits in our stores. On the day of the filming, they also provided a videographer, a photographer, and actors. They even brought a drone to get aerial shots inside the store. Finally, they edited the footage into the final video.

What is the team composition?

Our main point of contact was Renee (president & executive creative director, The Miller Group).

How did you come to work with The Miller Group?

Goodwill Southern California worked with them going back to 2010 before I joined the organization. They’d actually made another digital Halloween ad for us that went viral. We’d been talking about doing some additional work with them, and decided this project made sense because of our history.  

How much have you invested with them?

We spent about $10,000.

What is the status of this engagement?

The project took place from June–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't officially launched the ad yet, but we’re impressed with their process. Their work was very professional and organized, particularly on the day of filming. They’re committed to ensuring that we achieve a great outcome. All of their provided resources were terrific. They also did a great job editing the video. We’re really pleased with their work.

How did The Miller Group perform from a project management standpoint?

They’re so responsive. It was a smooth process from start to finish. We communicated mostly through email, in addition to a few conference calls. Their style was both relaxed and professional, so it was easy to work with them.

What did you find most impressive about them?

They put their clients first, always listening to our feedback and our input. They were extremely focused and time-efficient on the day of filming.

As a nonprofit, we don't have huge budgets, and we didn't want to feel lost working with a big agency. The Miller Group made us feel like we were a critical project for them. They did a terrific job and were wonderful to work with.

Are there any areas they could improve?

I can't think of anything.

Any advice for potential customers?

Keep the lines of communication open, and respond to them as quickly as possible. Stay on top of the back-and-forth communication required in a collaborative engagement.

BACKGROUND

Please describe your company and your position there.

I’m the president and founder of Proactive Marketing, Inc. We deliver strategic marketing initiatives to B2B professional services firms that include branding services, building and managing marketing infrastructures, and communication and business development coaching.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Miller Group?

We needed a creative agency to come up with a new logo to represent our client’s services, as well as design and build a flexible, compelling website.

What were your goals for this project?

We wanted to re-brand our client and position them as the premier provider in their industry in the U.S.

SOLUTION

How did you select this vendor?

We issued an RFP and conducted intensive interviews with five providers. We recommended that our client hire The Miller Group because of their historical successes, competitive pricing, and depth of services, as well as their president’s hands-on involvement

Describe the project in detail.

The Miller Group provided logo development, web design, web development, and art direction during a photo shoot.

What was the team composition?

We worked with as many as five people from The Miller Group.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My client was very happy with the results, which remain relevant five years later.

How effective was the workflow between your team and theirs?

The Miller Group's account executive did an exceptional job of keeping their team on track.

What did you find most impressive about this company?

They quickly understood my client's key strengths and did an exceptional job of communicating them visually.

Are there any areas for improvement?

No, I can’t think of anything.