What evidence can you share that demonstrates the impact of the engagement?
We saw sales increase in correlation to the new advertising, especially when commercials or radio ads were released. The Miller Group was directly responsible for one of our most successful Halloween campaigns. They designed a series of Halloween characters that used our logo and it was very clever. It was done with a low budget and ended up winning a lot of creative awards. More importantly, it captured the attention of not just our particular market, but grew into a national campaign.
How did The Miller Group perform from a project management standpoint?
They were very efficient, met deadlines, stayed within the budget, and their creative work always exceeded expectations. Reliably accessible by phone, they were patient as this was the first time our company outsourced advertising work. As a result, they had to go through a rigorous procedure of presenting to executive-level staff and guiding us through the learning process. Overall, they were fantastic.
What did you find most impressive about them?
They’re extremely versatile as they covered nearly every aspect of our marketing efforts and often proposed new solutions. I can't imagine they could’ve slashed budgets any more than they did. They gave us more value than what we paid. Their unique ideas were edgy, but never distasteful. The deliverables felt modern and brought the company’s marketing efforts to the next level.
Are there any areas they could improve?
The challenge was adapting the practices of an advertising agency with the bureaucracy of a nonprofit. However, they did great. I can’t recommend any improvements.
Do you have any advice for potential customers?
During the initial meetings with their creative director, provide an honest assessment of where your company is and what your goals are. After that, let them take the lead and that’ll make the project work for you. They’re definitely equipped to handle it.