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4.9
10 reviews

The Miller Group was founded in 1990, and we’ve put those years of experience to work for clients who value a digital marketing company that’s battle tested, and willing – actually insisting - to be measured on performance; a digital creative agency that won’t be out-thought, and can’t be outworked. One dedicated to growth, but never surrendering to bureaucracy.

If you make marketing decisions for a middle market company, and you’ve outgrown your small marketing company, or outsmarted your big one, you’ve come to the right place.

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$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
1990
Show all +
Pacific Palisades, CA
headquarters
  • 1515 Palisades Drive, Suite B4
    Pacific Palisades, CA 90272
    United States
    310.442.0101
other locations

Portfolio

Key clients: 

Centra Credit Union

Start Right Here.

Centra, one of Indiana’s largest credit unions, focuses on helping members manage their finances. By doing so, every day people are able to start a business, buy a home or get a car.  To capture Centra’s community-driven commitment to helping members get ahead financially, we created this: 60 branding commercial with a simple message: start right here.

simplehuman

Brass Finish Introduction

simplehuman designs everything from voice-activated trash cans to motion sensor makeup mirrors. While they have a strong consumer foothold, they wanted a greater presence in hospitality. We set out to show the hospitality industry how simplehuman could elevate their hotel guests’ experience, driving decision makers to simplehuman’s booth at one of the year’s biggest hospitality

…
shows, through inbound and outbound digital marketing.
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Ivy Organics Image

Ivy Organics

Ready Chef Go! Image

Ready Chef Go!

They had a bag. We had a big idea.

Elkay Plastics is one of the largest grocery store distributors in the U.S. They largely focus on supply side [commodity] products and services. When they acquired the North American distribution rights to a new cooking bag, they turned to The Miller Group. We worked with their sales and marketing team to develop the “Ready.Chef.Go!” brand name, tagline, logo and

…
complete identity program, along with consumer-facing point of sale materials, consumer and trade ads, digital and social media solutions. Ready.Chef.Go! cooking bags can be found at seafood departments in supermarkets across the country.  Some grocers have even claimed as much as a 40% increase in fresh fish sales, since instituting the program.
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simplehuman Image

simplehuman

Everything matters.

simplehuman designs everything from voice-activated trash cans to motion sensor makeup mirrors. While they have a strong consumer foothold, they wanted a greater presence in hospitality. We set out to show the hospitality industry how simplehuman could elevate their hotel guests’ experience, driving decision makers to simplehuman’s booth at one of the year’s biggest hospitality shows, through inbound

…
and outbound digital marketing.
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Lotus Pet Food Image

Lotus Pet Food

Creating the branding for high-end, all-natural Lotus pet food turned out to be one of our most gratifying assignments. We came up with the name and corporate identity, designed the packaging, developed in-store materials and launched dozens of promotions. Today, Lotus outsells every other brand in Centinela Feed & Pet’s 15 Southern California stores. And sales are thriving in independent pet stores throughout the U.S. and

…
internationally.
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Reviews

4.9
10 reviews
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Video Production for Marketing Micro-Agency

"The Miller Group met every expectation that we set with our client."

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4.5

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016
Project summary: 

The Miller Group managed full-scale production of a video for the third-party client of a marketing agency. The team supported the ideation process to develop unique and sensible content.

The Reviewer
 
51-200 Employees
 
Chatsworth, California
Darren Tarlow
Director of Marketing, Impress Communications
 
Verified
The Review
Feedback summary: 

The Miller Group provided satisfying deliverables and executed the production effectively to meet a critical deadline. The team was engaged and fostered collaboration to generate valuable content. They directed the project adeptly to support a successful engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a micro-agency that works within a larger printing communications operation. We bring digital marketing to all of our clients who utilize our print services, giving them a full-service marketing approach to their products and brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

We needed help with video production. We manage smaller-scale production in-house—which a number of our clients utilize—but for this project, we wanted to create a larger-scale production.

SOLUTION

What was the scope of their involvement?

The Miller Group provided large-scale production of a video for a client. We had conceptual ideas but also worked with the lead producer as well as the director to come up with the content. Our teams had collaborative discussions around the concept and how to bring this to life practically and creatively. The actual shoot was a single day, so we had a lot to accomplish.

What is the team composition?

The size of the team has flexed between five and seven people.

How did you come to work with The Miller Group?

I’ve known The Miller Group for almost a decade. Their team does a lot, but video and broadcast production have been their focus with us.

How much have you invested with them?

Over the course of working together, we’ve spent around $30,000.

What is the status of this engagement?

We started the project around 2016 and their team worked on it for roughly 3–4 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

There weren’t specific metrics assigned to this project but I was happy with their work and how the production unfolded. We had a tight deadline, which The Miller Group was able to hit.

How did The Miller Group perform from a project management standpoint?

The Miller Group managed the project very well. Their team ran a tight ship and there weren’t any hiccups on production day. The cast—all the actors—were well-rehearsed and ready to go when it was their time on set. All of the support staff were professional and well-prepared.

What did you find most impressive about them?

Most importantly, they hit everything that was on our list the day of the shoot, which was an ambitious timeline. The Miller Group met every expectation that we set with our client.

Are there any areas they could improve?

They could’ve thrown more cold water on some of the ideas. We accomplished an ambitious project but that prevented us from finding a more practical solution that would’ve made for a better end product. If we weren’t the ones calling the shots, their team might have made different choices that could've benefited the process in hindsight.

Do you have any advice for potential customers?

Engage them early and create a communication flow for collaboration. Be clear with what you’re looking to achieve. If that communication is understood, The Miller Group will deliver for any brand or agency well.

4.5
Overall Score They could’ve pushed back harder on some ideas and we could’ve gotten an even better product.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We hit everything.
  • 5.0 Cost
    Value / within estimates
    The style of the shoot and the caliber of the talent could’ve easily cost us 2–3 as much. It was very affordable for what was produced.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Awareness for Kitchen Products Company

"It was always very easy to work with The Miller Group."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - Dec. 2009
Project summary: 

The Miller Group was tasked with creating a marketing and brand campaign for a kitchen product. The team was involved in strategic development, media planning, and promotion. 

The Reviewer
 
11-50 Employees
 
Irvine, California
Sanjay Choudhuri
Former CEO & General Manager, DKB Americas
 
Verified
The Review
Feedback summary: 

Positive sales and comments grew due to The Miller Group's work. Their creative approach fits with their dedication to their clients. Customers can expect a team that delivers complex works at any budget. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

At the time of the project, I was CEO / General Manager of DKB America’s, a medium sized Swiss kitchen products company, with several brands sold in the Americas, Europe and Australia / New Zealand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Miller Group?

We hired The Miller Group to enhance the brand awareness of our lead Zyliss brand, by building and executing a strong advertising and marketing campaign focused on our iconic Zyliss Salad Spinner product.

What were your goals for this project?

The primary goal of the project was to raise the awareness of the Zyliss brand in the U.S. as an innovative market leader in kitchen products, by promoting the innovative design and unique features of its number one product, the Zyliss Salad Spinner, available in multiple colors and sizes.

SOLUTION

How did you select this vendor?

We selected The Miller Group after a three month search, where we interviewed four potential vendors who, we felt, fitted our criteria of size of agency, nimbleness in responsiveness, demonstrated creativity and out-of-the-box thinking, and an ability to be flexible to the changing needs of a fast paced consumer products segment. We also were looking for an agency that would meet out budget needs.

Describe the scope of their work in detail.

Essentially, the scope of the project was two-fold:

  • designing, creating and executing marketing and advertising materials for our retail sales team, to be used for advertising and promotion campaigns in retail magazines, trade shows and in-store presentations
  • designing, creating and executing a consumer focused advertising campaign to raise brand awareness of the Zyliss brand, and its iconic Salad Spinner.

The Miller Group was responsible for everything starting with strategy development, idea generation, creative, media planning and buying (consumer advertising), and reporting results. Though the program was primarily focused on traditional media, there was a small digital media portion.

What was the team composition?

Though we were assigned a senior project lead from The Miller Group to manage the day-to-day coordination of the project, their leader and principal, Renee Miller, was directly involved in all strategy meetings that I attended.

The daily contact was between the DKB Marketing Director and The Miller Group Senior Project Lead. Beyond that, the entire Miller Group agency (of 7-8 people) was available for developing the program.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Salad Spinner project met its goals of raising the brand awareness of the Zyliss Salad Spinner, as evidenced by the sales growth of the product in that year, and beyond. More than that, we received many positive comments from our retail customers (stores we sell to) about our products, and our brand. In 2009, the Salad Spinner was made the centerpiece of our trade show display in Chicago (using many of the materials from the Salad Spinner project) and created a very positive flow of sentiment for us.

How effective was the workflow between your team and theirs?

It was always very easy to work with The Miller Group. I felt we could call on them at any time to discuss, make changes and re-think ideas. Their leader, Renee Miller, showed the ability to crystallize ideas, inspire her team to deliver creatively at short notice, and always stay focused on the brand’s core values, and, of course, our tight budget.

What did you find most impressive about this company?

What was most impressive was that they operated as a very cohesive small group, focused on listening carefully to our needs, and then delivering as promised. Some parts of the project deliverables were complex, but Renee never balked, and always found a creative way to deliver.

Are there any areas for improvement?

The Miller Group at that time was a small group, so we understood that some of the same people were working on multiple projects. But we knew and understood that going in. Other than that, we were very satisfied with the outcomes.

5.0
Overall Score Our needs and goals were definitely met.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    As far as I remember, there were no issues. My Marketing Director handled most of the day to day scheduling with The Miller Group.
  • 5.0 Cost
    Value / within estimates
    The cost was quite reasonable - which was a key reason we engaged them. They were willing to work hard to prove their worth.
  • 5.0 Quality
    Service & deliverables
    The project goals were delivered, the quality of the work was excellent, and interactions were always positive.
  • 5.0 NPS
    Willing to refer
    I would definitely refer them, and actually have.

PR, Branding & Positioning for Real Estate Franchiser

“They learned our business and helped it grow.”

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4.5

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000,000+
 
2003 - 2007
Project summary: 

They provided PR services to international real estate company’s franchiser. The team branded and strategically positioned high-end and commercial divisions. They also produced collateral and did media buying.

The Reviewer
 
10,000+ Employees
 
Los Angeles, California
Jeff Camp
Former Director of Marketing, RE/MAX of California & Hawaii
 
Verified
The Review
Feedback summary: 

The Miller Group played a critical role in the franchiser’s growth, while the global parent company took interest in their work and took on several of the campaigns that they created. The nimble team achieved senior leadership buy-in and provided guidance during a transition period.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

At the time, I was the marketing director of RE/MAX of California & Hawaii. We were the franchiser for RE/MAX International in those two states.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

Our job was to propel growth, and as we reached a midway point, we needed an agency to come in and help us grow the company and our vision. That’s when we reached out to The Miller Group.

SOLUTION

What was the scope of their involvement?

We initially approached The Miller Group for PR services. As a franchiser, we had several levels of branding that we needed to achieve. We obviously needed to market to consumers and maintain the overall brand, but we also had to market to brokers to buy into the franchise, and the brokers needed materials for recruiting sales associates into their offices. The Miller Group helped us produce collateral for all of these different levels.

The Miller Group also helped us get out to press nationally, including on television, in print, and online. At the time, we had around 8,000 sales associates in the two state regions, and they helped to get their local stories out. On top of PR, The Miller Group did some media buying for us. After working with them for about a year, we learned how adaptive they were to our business. This turned out to be crucial, as we were in the heyday of real estate, and we approached them for a couple of other projects. We worked with them to brand and strategically position our high-end real estate as RE/MAX Renowned Properties and then our commercial business as RE/MAX Commercial. They also did research and developed campaigns for us to grow within the RE/MAX Commercial division.

The Miller Group helped us create an online tool for broker-owners to advertise their businesses locally. The tool also provided materials that could be designed online and personalized to the individual sales associate level.

In 2007, the owners of RE/MAX of California & Hawaii decided to sell back to International. The Miller Group continued to help us with media buys and other things that needed to be transitioned.

What is the team composition?

I primarily worked with The Miller Group’s leadership team, which consisted of about 4–5 people. We also engaged their support staff, which was probably around 12 people. 

How did you come to work with The Miller Group?

We did an RFP. The first year that we agreed to obtain an agency, we hired another company, but that relationship only lasted about seven months because they didn’t understand our business or listen well. I then learned about The Miller Group, and they did all the things that the first agency couldn’t.

How much have you invested with them?

We spent around $10–$13 million, and they dealt with a $13 million budget.

What is the status of this engagement?

My company began working with The Miller Group in 2003 or 2004, and we worked with them through the acquisition in 2007. From what I understand, the engagement ended after the transition. RE/MAX International had different groups of agencies that they were working with. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When I joined RE/MAX of California & Hawaii in 1997, we had 250 offices with roughly 4,500 sales associates; when RE/MAX International acquired us in 2007, we had nearly 800 offices and 12,500 sales associates. The growth and the strategy that got us there can definitely be attributed to The Miller Group. 

The Miller Group did such a good job producing collateral materials for different areas of our business that RE/MAX International began looking at what they were doing and considered how they might take their work nationally. They took the RE/MAX Commercial campaigns and ended up going in a different direction for the luxury division. However, many other states used the items that The Miller Group created for RE/MAX Renowned Properties.

In 2006 in the Los Angeles area, RE/MAX Commercial finally hit the lists at #6. In 2007, we were #4, and the next year, #2. That was all accomplished in a matter of just three years. 

How did The Miller Group perform from a project management standpoint?

There were little to no delays in timelines or projects. The Miller Group was nimble and able to move quickly. In order to get the rest of senior leadership to buy in on certain things, we’d often have to make changes, but they were still able to meet deadlines and goals to get that buy-in.

What did you find most impressive about them?

Their thinking outside of the box set them apart. We’d provide them with parameters, and they’d find things that we couldn’t see because we were in the day-to-day of things. Although they didn’t know it when we hired them, The Miller Group truly came to know our business. We took a risk hiring them because they didn’t have experience with our industry, but they put in a lot of work to get to know us. They might have known us better than we did.

The Miller Group was amazing in that they not only learned our business but also helped propel us in the direction we needed to go. They made necessary changes so that we had senior leadership buy-in across the board. They were very nimble in that aspect.

Are there any areas they could improve?

The communication process could’ve been better with their lower staff members, but when those types of issues arose, I reached out to leadership, and they handled it.

Any advice for potential customers?

Let them come in and listen to you, and then have them tell you what they heard. They learned our business and helped it grow.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Strategy for E-Cig Manufacturer

“The Miller Group has an eye for design.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - Ongoing
Project summary: 

The Miller Group provided a marketing strategy for an electronic cigarette manufacturer. The team developed a website, created social media channels, and ran marketing campaigns.

The Reviewer
 
501-1000 Employees
 
Shenzhen, China
Alex Ceballos
Managing Director, Hangsen Brand
 
Verified
The Review
Feedback summary: 

The engagement has resulted in increased retention rates and a stylish and eye-catching brand design. The Miller Group communicates with the client on a regular basis to ensure both teams are on the same page. The team goes above and beyond to provide a high level of customer support.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the managing director at Hangsen Brand, an electronic cigarette manufacturer. We manufacture, produce, and design, not just the actual electronic cigarette component, but also the filling and capping machines that go along with making a unit. We do this for companies looking to manufacture their own devices here in the states but we also have our own brands, such as IQ.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

Within our industry, there are a lot of other brands selling basically the same thing as us, so we were looking to increase our exposure. We wanted to send a specific message to our audience, not just here in the states, but globally.

SOLUTION

What was the scope of their involvement?

The Miller Group provided a marketing strategy for us. When we started out with them, we didn’t have any exposure at all. Our team’s main focus is on developing the product, so we place emphasis on the product’s design aspects and having low failure rates. The Miller Group became an extension of our marketing team.

Their team developed our website, marketing assets, and message flyers. The Miller Group also ran certain marketing campaigns, including a mixed martial arts promotion. Their team also conducted photo and video shoots for our campaigns.

What is the team composition?

We worked with 5–10 members of The Miller Group team. 

How did you come to work with The Miller Group?

We chose The Miller Group because they were very patient and understanding of our industry. They were very dialed in and made an effort to communicate with us daily.

How much have you invested with them?

We have invested a little over $150,000.

What is the status of this engagement?

Our ongoing engagement with The Miller Group began in December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We receive statistics on the progress of their work through social media monitoring. Before we started working with them, we didn’t have any presence on Facebook, Instagram, Twitter, Youtube, or even a website. We get a lot of positive feedback and saw an increase in retention rates due to the assets that The Miller Group developed for us. 

How did The Miller Group perform from a project management standpoint?

They’re excellent. They communicate with us daily and meet with us weekly. I would recommend The Miller Group to anyone looking for expert-level marketing or product messaging.

What did you find most impressive about them?

We wanted our brand to be different, but at the same time stylish. The Miller Group has an eye for design. They crafted a good looking brand that resonates with a wider audience.

Are there any areas they could improve?

No, they did a great job.

Do you have any advice for potential customers?

In terms of cutting costs, it’s important to identify exactly what you need. At the time, we weren’t entirely sure. To the credit fo the Miller Group, they were able to facilitate our message by asking us questions about what we wanted and how we wanted it to look.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Advertisement for Chain of Retail Nonprofit Stores

"Their work was very professional and organized, particularly on the day of filming."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2010 - Aug. 2018
Project summary: 

The Miller Group created a digital advertisement. They filmed a variety of visuals and edited the content into a final video. Additionally, they provided the stylists and actors.

The Reviewer
 
1,001 - 5,000 Employees
 
Los Angeles, California
Marla Eby
Director of Marketing & Media Relations, Goodwill Industries SoCal
 
Verified
The Review
Feedback summary: 

The Miller Group's expert team inspired confidence throughout the project by communicating clearly from the start. Their responsiveness, focus on customer service, and ability to work within strict budget parameters justified the investment and made them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and media relations for Goodwill Southern California. A nonprofit organization, we use the proceeds from our 85 stores and 46 donation centers to help people find jobs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

We wanted to create a digital ad for Halloween, which is a really big season for us.

SOLUTION

What was the scope of their involvement?

The Miller Group created and executed a digital ad. They provided us with extensive resources before the day of filming. They enlisted a stylist who worked with our team to shop for Halloween outfits in our stores. On the day of the filming, they also provided a videographer, a photographer, and actors. They even brought a drone to get aerial shots inside the store. Finally, they edited the footage into the final video.

What is the team composition?

Our main point of contact was Renee (president & executive creative director, The Miller Group).

How did you come to work with The Miller Group?

Goodwill Southern California worked with them going back to 2010 before I joined the organization. They’d actually made another digital Halloween ad for us that went viral. We’d been talking about doing some additional work with them, and decided this project made sense because of our history.  

How much have you invested with them?

We spent about $10,000.

What is the status of this engagement?

The project took place from June–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't officially launched the ad yet, but we’re impressed with their process. Their work was very professional and organized, particularly on the day of filming. They’re committed to ensuring that we achieve a great outcome. All of their provided resources were terrific. They also did a great job editing the video. We’re really pleased with their work.

How did The Miller Group perform from a project management standpoint?

They’re so responsive. It was a smooth process from start to finish. We communicated mostly through email, in addition to a few conference calls. Their style was both relaxed and professional, so it was easy to work with them.

What did you find most impressive about them?

They put their clients first, always listening to our feedback and our input. They were extremely focused and time-efficient on the day of filming.

As a nonprofit, we don't have huge budgets, and we didn't want to feel lost working with a big agency. The Miller Group made us feel like we were a critical project for them. They did a terrific job and were wonderful to work with.

Are there any areas they could improve?

I can't think of anything.

Any advice for potential customers?

Keep the lines of communication open, and respond to them as quickly as possible. Stay on top of the back-and-forth communication required in a collaborative engagement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.

Rebrand & Website Build for Professional Services Firm

"They quickly understood my client's key strengths and did an exceptional job of communicating them visually." 

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Sept. 2013
Project summary: 

The Miller Group provided a range of branding services during a re-positioning campaign. They created a new logo, designed and developed a website, and managed art direction on the set of a photoshoot.

The Reviewer
 
1-10 Employees
 
Pacific Palisades, California
Mary K. Lee-Wlodek
President, Proactive Marketing, Inc.
 
Verified
The Review
Feedback summary: 

Half a decade later, the end-client still greatly appreciates The Miller Group’s work. They managed resources effectively and always made sure that they were in line with project priorities. Their ability to identify and visually convey the end client’s strengths sets them apart in the industry.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the president and founder of Proactive Marketing, Inc. We deliver strategic marketing initiatives to B2B professional services firms that include branding services, building and managing marketing infrastructures, and communication and business development coaching.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Miller Group?

We needed a creative agency to come up with a new logo to represent our client’s services, as well as design and build a flexible, compelling website.

What were your goals for this project?

We wanted to re-brand our client and position them as the premier provider in their industry in the U.S.

SOLUTION

How did you select this vendor?

We issued an RFP and conducted intensive interviews with five providers. We recommended that our client hire The Miller Group because of their historical successes, competitive pricing, and depth of services, as well as their president’s hands-on involvement

Describe the project in detail.

The Miller Group provided logo development, web design, web development, and art direction during a photo shoot.

What was the team composition?

We worked with as many as five people from The Miller Group.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My client was very happy with the results, which remain relevant five years later.

How effective was the workflow between your team and theirs?

The Miller Group's account executive did an exceptional job of keeping their team on track.

What did you find most impressive about this company?

They quickly understood my client's key strengths and did an exceptional job of communicating them visually.

Are there any areas for improvement?

No, I can’t think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Campaign for Local Nonprofit Organization

“They’re a great group and have a big heart too. … they’re invested in the community.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2008 - Sept. 2009
Project summary: 

The Miller Group was an integral part of strategizing multiple marketing campaigns. They filmed TV commercials, wrote copy for radio ads, advised media buying, and produced design concepts for print material.

The Reviewer
 
1,001-5,000 Employees
 
Los Angeles, California
Former Marketing Manager, Nonprofit
 
Verified
The Review
Feedback summary: 

The Miller Group produced high-quality deliverables that reliably increased sales. Designs from a particular campaign captured the imagination of nation-wide audiences and received industry awards. Incredibly versatile, they’re capable of providing solutions across a multimedia-focused campaign.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a former marketing communications manager for a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

People only saw us as a nonprofit retail store, but we served companies in addition to the average consumer. We needed help targeting the right media and communicating our mission through marketing campaigns.

SOLUTION

What was the scope of their involvement?

The Miller Group worked with us to strategize and develop marketing campaigns. The advertising efforts included on-air commercials that they’d film at some of our flagship stores. Then, they’d pay to run the spots on television. They were crucial to developing our radio ads, both in facilitating media buys and writing creative ad copy. They also assisted our print, outdoor, and point-of-sale advertising by providing design concepts.

What is the team composition?

Their creative director was involved in the decision-making and attended most meetings. There were always 3–4 people working with us at each juncture.

How did you come to work with The Miller Group?

I put together the RFP and submitted it to numerous vendors that seemed to fit our scope and creativity requirements. The Miller Group met our criteria regarding budget, proximity, and a successful track record. Also, we quickly developed a good rapport.

How much have you invested with them?

We spent between $200,000 and $1 million.

What is the status of this engagement?

We worked together September 2008­–September 2009.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw sales increase in correlation to the new advertising, especially when commercials or radio ads were released. The Miller Group was directly responsible for one of our most successful Halloween campaigns. They designed a series of Halloween characters that used our logo and it was very clever. It was done with a low budget and ended up winning a lot of creative awards. More importantly, it captured the attention of not just our particular market, but grew into a national campaign.

How did The Miller Group perform from a project management standpoint?

They were very efficient, met deadlines, stayed within the budget, and their creative work always exceeded expectations. Reliably accessible by phone, they were patient as this was the first time our company outsourced advertising work. As a result, they had to go through a rigorous procedure of presenting to executive-level staff and guiding us through the learning process. Overall, they were fantastic.

What did you find most impressive about them?

They’re extremely versatile as they covered nearly every aspect of our marketing efforts and often proposed new solutions. I can't imagine they could’ve slashed budgets any more than they did. They gave us more value than what we paid. Their unique ideas were edgy, but never distasteful. The deliverables felt modern and brought the company’s marketing efforts to the next level.

Are there any areas they could improve?

The challenge was adapting the practices of an advertising agency with the bureaucracy of a nonprofit. However, they did great. I can’t recommend any improvements.

Do you have any advice for potential customers?

During the initial meetings with their creative director, provide an honest assessment of where your company is and what your goals are. After that, let them take the lead and that’ll make the project work for you. They’re definitely equipped to handle it.

5.0
Overall Score They’re a great group and have a big heart too. Taking on nonprofits and smaller organizations shows that they’re invested in the community.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were reliably ahead of schedule.
  • 5.0 Cost
    Value / within estimates
    They always give us a lot of bang for our buck.
  • 5.0 Quality
    Service & deliverables
    We’re always happy with their creativity and suggestions.
  • 5.0 NPS
    Willing to refer
    I recommend them often.

Brand Strategy For Event Technology Firm

"They take the time to know our business and understand our objectives."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

The Miller Group conducted market research and developed a brand strategy proposal for an event company's new service launch. The proposal included design, launch, and promotional ideas.

The Reviewer
 
1001-10,000 Employees
 
Los Angeles, California
Director, Marketing and Communications, PSAV
 
Verified
The Review
Feedback summary: 

The recommendations revolutionized the company's promotional strategy, and even sparked new ideas for expanding the service. The Miller Team impressed with their diverse talent, meticulous research process, and insightful questions. They transformed abstact data into actionable suggestions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

PSAV is a $2 billion enterprise focused on event technology, providing specialized equipment, and the trained experts who operate it. PSAV operates from more than 1,500 global locations.

What is your role at the company?

I am the director of marketing and communications.

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address when you approached The Miller Group?

We needed their help determining how to differentiate the brand of a particular operating unit.

SOLUTION

Please describe the scope of their work, what specific services did The Miller Group provide?

The Miller Group interviewed internal stakeholders to determine the true nature of the project, and then established further research with external stakeholders. Using the information they got from these interviews and desktop research, TMG proposed a new set of iconography that would bring a currently underrated service to the forefront of the market. The proposal included recommendations on the artwork, launch, and promotion of the new "brand."

What was your process for selecting The Miller Group?

Before this project, I'd had a rich and lengthy experience of successful projects with The Miller Group. I originally found them through a trusted colleague at the Marketing Executives Networking Group (MENG).

Can you give us a general estimate of the size of the initiative?

The project was between $20,000 and $50,000.

When did the project begin, and when was it completed?

We started March 1, 2015 and finished on the beginning of June.

RESULTS & FEEDBACK

What were the results of the project, and are there any metrics you can share?

The project resulted in a unique approach to publicizing our creative services branch to customers and prospects, and may eventually result in building new services offerings from this business unit. We expect to launch the results officially in September, after some test marketing and final adjustments to the new messaging in August.

How did they perform in terms of the quality of their work?

Very well. The Miller Group is a multi-talented team focused on quality research, interaction, planning, and creative presentations on final recommendations.

What differentiated The Miller Group from other companies?

The Miller Group tends to challenge us with penetrating questions. They take the time to know our business and understand our objectives, they expose challenges and opportunities we didn't know existed, and they back up their recommendations with data.

Looking back on the project, do you have any constructive criticism? Is there any area that they could improve or you would do differently?

A very minor complaint: they started with one point of contact but, as the project evolved, we started having multiple contacts. I would have preferred to keep it at one.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Campaign For Business Supplies and Equipment Company

"[W]e increased our company’s market share every year, and they deserve a lot of the credit."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

The Miller Group built a marketing strategy for a cooking equipment retailer. The campaign included print ads, brochures, and flyers, as well as training programs and sales pitches. 

The Reviewer
 
11-50 Employees
 
Woodland Hills, California
Stan Waldman
Former President, Wolf Range Company
 
Verified
The Review
Feedback summary: 

The retailer's market share increased considerably each year that the campaign was in use. The Miller Group became a trusted strategic partner, making valuable recommendations and providing strategic services to continue growing the business.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

Before I retired I worked for The Wolf Range Company, a manufacturer of commercial refrigerators, ovens, and cooking equipment used in the food services industry, hospitality industry, schools, et cetera.

What is your role and responsibilities, please?

I was president of the company. 

OPPORTUNITY / CHALLENGE

What was your goal for working with The Miller Group?

Our goal was to increase our company’s market share.

SOLUTION

Please describe the scope of their work.

They were responsible for developing our marketing plan. Our campaigns were mostly focused on print advertising, brochures, flyers, programs etc. (This was back in the nineties, and we were hardly doing any online marketing.) They also worked on the sales pitch and the training programs for our manufacturers rep, which was hugely important to our success.

What was your process for selecting The Miller Group?

I honestly don’t recall how we found them, but we interviewed at least five or six agencies. We chose them because we felt a strong compatibility with their people. We felt they would be a fit, and that proved to be correct.

Can you give a sense of the size of the initiative?

It was well above $200,000 annually.

RESULTS & FEEDBACK

What were the results of the project?

The results were fantastic. During the six years we worked with The Miller Group, we increased our company’s market share every year, and they deserve a lot of the credit for that. 

Is there anything unique or special about The Miller Group that really makes them stand out?

Originally, we saw them as our ad agency, but they evolved into something much more than that. They really became a part of our marketing team, and they performed a lot of services above and beyond the normal advertising agency.

They became a sounding board for our marketing department, and became an integral part of it.

In addition, I think what also set them apart was Renee Miller herself. She has one of the most intuitive marketing minds of anyone I've ever worked with. Her team was great, but Renee was above and beyond.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No, not really.

What advice would you give a future client of theirs?

N/A

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always met the deadline.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Campaign For California Bank

"[T]he depth of their expertise...sets them apart."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
Project summary: 

The Miller Group coordinated a range of promotions for a bank's regional rollout. The campaign included direct mail, radio and television, print, and outdoor advertising. 

The Reviewer
 
501-1000 Employees
 
Los Angeles, CA Metro Area
Evon Rosen
Former SVP Marketing, First Federal Bank of California
 
Verified
The Review
Feedback summary: 

Every new location that was promoted with the campaign opened successfully and performed well in the following months. The Miller Group's deep marketing knowledge and proven expertise helped them craft a campaign that integrated long-term strategy with effective, affordable design.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

The company I was with when I worked with The Miller Group was the regional bank based in southern California, focused primarily on the consumer market.

What is your role and responsibilities?

I was the senior vice president of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with The Miller Group?

We were opening some new branches in different areas of California, and we brought The Miller Group in to help with the rollout.

SOLUTION

Please describe the scope of their work.

It was really a multi-faceted campaign. We did direct mail, on-air advertising, print work, some outdoor, and radio. It was a wide-ranging campaign that was coordinated by The Miller Group.

What was your process for selecting The Miller Group?

I interviewed a lot of different agencies. I'm not sure how I came to them to begin with, but what interested me was that they were small enough to be easy to work with, so I knew I'd get the attention I needed yet large enough that they could do everything I needed them to do. I know it's cliché to say that, but it's so true.

Can you give a sense of the size of the initiative?

The overall campaign was more than $2 million. I'm not sure what portion of that went directly to The Miller Group for their services.

RESULTS & FEEDBACK

What were the results of the project?

The results of the project were very positive. All the branch openings were successful, and the branches went on to do very well in their marketplace. I think everyone agreed that the strategy we devised with The Miller Group was the right one. The rollout happened during the course of several years, and we continued to work with The Miller Group through the whole process. 

Is there anything unique or special about The Miller Group that really makes them stand out?

In addition to all the basics, such as being adaptive to our needs and meeting all of our timeline and budget goals. I think it's the depth of their expertise that sets them apart. They've been around more than 25 years, and can really do everything, from the strategy and concept work, all the way through the implementation. They have a deep understanding of marketing, they're not just an ad agency. They're truly a strategic partner, which is great. 

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

Not that I would see. It was a wonderful relationship, and we did well together.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've recommended them many times.