The Miller Group

Elkay Plastics is one of the largest grocery store distributors in the U.S. They largely focus on supply side [commodity] products and services. When they acquired the North American distribution rights to a new cooking bag, they turned to The Miller Group. We worked with their sales and marketing team to develop the “Ready.Chef.Go!” brand name, tagline, logo and complete identity program, along with consumer-facing point of sale materials, consumer and trade ads, digital and social media solutions. Ready.Chef.Go! cooking bags can be found at seafood departments in supermarkets across the country.  Some grocers have even claimed as much as a 40% increase in fresh fish sales, since instituting the program.

Halloween is the biggest event of the year for Goodwill Southern California. That's why we focused on creating a new attitude for the brand dating back to 1902 - one that strongly connects with Goodwill's 18 -- 34 year old target. Our online ads, wild postings, college kiosks and newspapers, TV (cable, YouTube, viral) and word of mouth marketing campaign generated the highest sales volume for Halloween in the history of the organization.

It’s that time of year when shoppers turn to Goodwill for their Halloween inspiration. The Miller Group, a Pacific Palisades, CA based digital boutique agency recently produced a new :30 spot for Goodwill Southern California’s 85 stores.

When you’re one of the largest credit unions in the state, incremental growth is a challenge. So when Centra Credit Union asked us to develop a branding campaign aimed at millennials, whose knowledge of credit unions is limited, we needed to find a universal message that was both engaging and relevant. People in their 20s and early 30s share certain values. They appreciate authenticity and transparency. But they often have trouble “adulting” – or keeping it all together.

Centra’s new multi-platform campaign – including digital, social, experiential and outdoor – acknowledges this struggle. And provides young people a real solution: dozens of products and services to start them on their way to financial independence.

Health Strategies Group (HSG) serves large bio-pharmaceutical companies and third party payers through its sophisticated syndicated research and market access analyses. The firm completed extensive internal brand positioning work, as part of a more aggressive move into proprietary research and consulting. They turned to The Miller Group to guide the differentiation of the brand, and to cause clients and prospects to look at Health Strategies Group in a different way. The solution? The agency developed a creative strategy designed to overcome assumptions about HSG – suggesting “the picture often changes the more closely you look at it”. The agency used the design talent of international graphic artist Noma Bar in HSG web design and trade print, using illustrations that communicate a different picture when studied.

Creating the branding for high-end, all-natural Lotus pet food turned out to be one of our most gratifying assignments. We came up with the name and corporate identity, designed the packaging, developed in-store materials and launched dozens of promotions. Today, Lotus outsells every other brand in Centinela Feed & Pet’s 15 Southern California stores. And sales are thriving in independent pet stores throughout the U.S. and internationally.