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    Pacific Palisades, CA
    310.442.0101

Safe doesn't sell. 

5.0
4 reviews

The Miller Group was founded in 1990, and we’ve put those years of experience to work for clients who value a digital marketing company that’s battle tested, and willing – actually insisting - to be measured on performance; a digital creative agency that won’t be out-thought, and can’t be outworked. One dedicated to growth, but never surrendering to bureaucracy.

If you make marketing decisions for a middle market company, and you’ve outgrown your small marketing company, or outsmarted your big one, you’ve come to the right place.

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$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
1990
Show all +
Pacific Palisades, CA
headquarters
  • The Miller Group
    1515 Palisades Drive, Suite G
    Pacific Palisades, CA 90272
    United States
    310.442.0101
other locations
  • The Miller Group
    4100 West Eldorado Parkway, Suite 100 #368
    McKinney, TX 75070
    United States
    (972) 562-7614
  • The Miller Group
    111 Hicks Street, Suite 5A
    Brooklyn, NY 11201
    United States
    (917) 880-6513

Portfolio

Key clients: 

Health Strategies Group

Health Strategies Group (HSG) serves large bio-pharmaceutical companies and third party payers through its sophisticated syndicated research and market access analyses. The firm completed extensive internal brand positioning work, as part of a more aggressive move into proprietary research and consulting. They turned to The Miller Group to guide the differentiation of the brand, and to cause clients and prospects to look at Health Strategies Group in a different way. The solution? The agency developed a creative strategy designed to overcome assumptions about HSG – suggesting “the picture often changes the more closely you look at it”. The agency used the design talent of international graphic artist Noma Bar in HSG web design and trade print, using illustrations that communicate a different picture when studied.

Goodwill Halloween

Halloween is the biggest event of the year for Goodwill Southern California. That's why we focused on creating a new attitude for the brand dating back to 1902 - one that strongly connects with Goodwill's 18 -- 34 year old target. Our online ads, wild postings, college kiosks and newspapers, TV (cable, YouTube, viral) and word of mouth marketing campaign generated the highest sales volume for Halloween in the history of the organization.

Lotus Pet Food

Creating the branding for high-end, all-natural Lotus pet food turned out to be one of our most gratifying assignments. We came up with the name and corporate identity, designed the packaging, developed in-store materials and launched dozens of promotions. Today, Lotus outsells every other brand in Centinela Feed & Pet’s 15 Southern California stores. And sales are thriving in independent pet stores throughout the U.S. and internationally.

Centra Credit Union

When you’re one of the largest credit unions in the state, incremental growth is a challenge. So when Centra Credit Union asked us to develop a branding campaign aimed at millennials, whose knowledge of credit unions is limited, we needed to find a universal message that was both engaging and relevant. People in their 20s and early 30s share certain values. They appreciate authenticity and transparency. But they often have trouble “adulting” – or keeping it all together.

Centra’s new multi-platform campaign – including digital, social, experiential and outdoor – acknowledges this struggle. And provides young people a real solution: dozens of products and services to start them on their way to financial independence.

Reviews

5.0
4 reviews
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Marketing Campaign for Local Nonprofit Organization

“They’re a great group and have a big heart too. … they’re invested in the community.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2008 - Sept. 2009
Project summary: 

The Miller Group was an integral part of strategizing multiple marketing campaigns. They filmed TV commercials, wrote copy for radio ads, advised media buying, and produced design concepts for print material.

The Reviewer
 
1,001-5,000 Employees
 
Los Angeles, California
Former Marketing Manager, Nonprofit
 
Verified
The Review
Feedback summary: 

The Miller Group produced high-quality deliverables that reliably increased sales. Designs from a particular campaign captured the imagination of nation-wide audiences and received industry awards. Incredibly versatile, they’re capable of providing solutions across a multimedia-focused campaign.

BACKGROUND

Introduce your business and what you do there.

I’m a former marketing communications manager for a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Miller Group?

People only saw us as a nonprofit retail store, but we served companies in addition to the average consumer. We needed help targeting the right media and communicating our mission through marketing campaigns.

SOLUTION

What was the scope of their involvement?

The Miller Group worked with us to strategize and develop marketing campaigns. The advertising efforts included on-air commercials that they’d film at some of our flagship stores. Then, they’d pay to run the spots on television. They were crucial to developing our radio ads, both in facilitating media buys and writing creative ad copy. They also assisted our print, outdoor, and point-of-sale advertising by providing design concepts.

What is the team composition?

Their creative director was involved in the decision-making and attended most meetings. There were always 3–4 people working with us at each juncture.

How did you come to work with The Miller Group?

I put together the RFP and submitted it to numerous vendors that seemed to fit our scope and creativity requirements. The Miller Group met our criteria regarding budget, proximity, and a successful track record. Also, we quickly developed a good rapport.

How much have you invested with them?

We spent between $200,000 and $1 million.

What is the status of this engagement?

We worked together September 2008­–September 2009.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw sales increase in correlation to the new advertising, especially when commercials or radio ads were released. The Miller Group was directly responsible for one of our most successful Halloween campaigns. They designed a series of Halloween characters that used our logo and it was very clever. It was done with a low budget and ended up winning a lot of creative awards. More importantly, it captured the attention of not just our particular market, but grew into a national campaign.

How did The Miller Group perform from a project management standpoint?

They were very efficient, met deadlines, stayed within the budget, and their creative work always exceeded expectations. Reliably accessible by phone, they were patient as this was the first time our company outsourced advertising work. As a result, they had to go through a rigorous procedure of presenting to executive-level staff and guiding us through the learning process. Overall, they were fantastic.

What did you find most impressive about them?

They’re extremely versatile as they covered nearly every aspect of our marketing efforts and often proposed new solutions. I can't imagine they could’ve slashed budgets any more than they did. They gave us more value than what we paid. Their unique ideas were edgy, but never distasteful. The deliverables felt modern and brought the company’s marketing efforts to the next level.

Are there any areas they could improve?

The challenge was adapting the practices of an advertising agency with the bureaucracy of a nonprofit. However, they did great. I can’t recommend any improvements.

Do you have any advice for potential customers?

During the initial meetings with their creative director, provide an honest assessment of where your company is and what your goals are. After that, let them take the lead and that’ll make the project work for you. They’re definitely equipped to handle it.

5.0
Overall Score They’re a great group and have a big heart too. Taking on nonprofits and smaller organizations shows that they’re invested in the community.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were reliably ahead of schedule.
  • 5.0 Cost
    Value / within estimates
    They always give us a lot of bang for our buck.
  • 5.0 Quality
    Service & deliverables
    We’re always happy with their creativity and suggestions.
  • 5.0 NPS
    Willing to refer
    I recommend them often.

Brand Strategy For Event Technology Firm

"They take the time to know our business and understand our objectives."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

The Miller Group conducted market research and developed a brand strategy proposal for an event company's new service launch. The proposal included design, launch, and promotional ideas.

The Reviewer
 
1001-10,000 Employees
 
Los Angeles, California
Director, Marketing and Communications, PSAV
 
Verified
The Review
Feedback summary: 

The recommendations revolutionized the company's promotional strategy, and even sparked new ideas for expanding the service. The Miller Team impressed with their diverse talent, meticulous research process, and insightful questions. They transformed abstact data into actionable suggestions.

BACKGROUND

Please describe your company.

PSAV is a $2 billion enterprise focused on event technology, providing specialized equipment, and the trained experts who operate it. PSAV operates from more than 1,500 global locations.

What is your role at the company?

I am the director of marketing and communications.

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address when you approached The Miller Group?

We needed their help determining how to differentiate the brand of a particular operating unit.

SOLUTION

Please describe the scope of their work, what specific services did The Miller Group provide?

The Miller Group interviewed internal stakeholders to determine the true nature of the project, and then established further research with external stakeholders. Using the information they got from these interviews and desktop research, TMG proposed a new set of iconography that would bring a currently underrated service to the forefront of the market. The proposal included recommendations on the artwork, launch, and promotion of the new "brand."

What was your process for selecting The Miller Group?

Before this project, I'd had a rich and lengthy experience of successful projects with The Miller Group. I originally found them through a trusted colleague at the Marketing Executives Networking Group (MENG).

Can you give us a general estimate of the size of the initiative?

The project was between $20,000 and $50,000.

When did the project begin, and when was it completed?

We started March 1, 2015 and finished on the beginning of June.

RESULTS & FEEDBACK

What were the results of the project, and are there any metrics you can share?

The project resulted in a unique approach to publicizing our creative services branch to customers and prospects, and may eventually result in building new services offerings from this business unit. We expect to launch the results officially in September, after some test marketing and final adjustments to the new messaging in August.

How did they perform in terms of the quality of their work?

Very well. The Miller Group is a multi-talented team focused on quality research, interaction, planning, and creative presentations on final recommendations.

What differentiated The Miller Group from other companies?

The Miller Group tends to challenge us with penetrating questions. They take the time to know our business and understand our objectives, they expose challenges and opportunities we didn't know existed, and they back up their recommendations with data.

Looking back on the project, do you have any constructive criticism? Is there any area that they could improve or you would do differently?

A very minor complaint: they started with one point of contact but, as the project evolved, we started having multiple contacts. I would have preferred to keep it at one.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Campaign For Business Supplies and Equipment Company

"[W]e increased our company’s market share every year, and they deserve a lot of the credit."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

The Miller Group built a marketing strategy for a cooking equipment retailer. The campaign included print ads, brochures, and flyers, as well as training programs and sales pitches. 

The Reviewer
 
11-50 Employees
 
Woodland Hills, California
Stan Waldman
Former President, Wolf Range Company
 
Verified
The Review
Feedback summary: 

The retailer's market share increased considerably each year that the campaign was in use. The Miller Group became a trusted strategic partner, making valuable recommendations and providing strategic services to continue growing the business.

BACKGROUND

Please describe your company.

Before I retired I worked for The Wolf Range Company, a manufacturer of commercial refrigerators, ovens, and cooking equipment used in the food services industry, hospitality industry, schools, et cetera.

What is your role and responsibilities, please?

I was president of the company. 

OPPORTUNITY / CHALLENGE

What was your goal for working with The Miller Group?

Our goal was to increase our company’s market share.

SOLUTION

Please describe the scope of their work.

They were responsible for developing our marketing plan. Our campaigns were mostly focused on print advertising, brochures, flyers, programs etc. (This was back in the nineties, and we were hardly doing any online marketing.) They also worked on the sales pitch and the training programs for our manufacturers rep, which was hugely important to our success.

What was your process for selecting The Miller Group?

I honestly don’t recall how we found them, but we interviewed at least five or six agencies. We chose them because we felt a strong compatibility with their people. We felt they would be a fit, and that proved to be correct.

Can you give a sense of the size of the initiative?

It was well above $200,000 annually.

RESULTS & FEEDBACK

What were the results of the project?

The results were fantastic. During the six years we worked with The Miller Group, we increased our company’s market share every year, and they deserve a lot of the credit for that. 

Is there anything unique or special about The Miller Group that really makes them stand out?

Originally, we saw them as our ad agency, but they evolved into something much more than that. They really became a part of our marketing team, and they performed a lot of services above and beyond the normal advertising agency.

They became a sounding board for our marketing department, and became an integral part of it.

In addition, I think what also set them apart was Renee Miller herself. She has one of the most intuitive marketing minds of anyone I've ever worked with. Her team was great, but Renee was above and beyond.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No, not really.

What advice would you give a future client of theirs?

N/A

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always met the deadline.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Campaign For California Bank

"[T]he depth of their expertise...sets them apart."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
Project summary: 

The Miller Group coordinated a range of promotions for a bank's regional rollout. The campaign included direct mail, radio and television, print, and outdoor advertising. 

The Reviewer
 
501-1000 Employees
 
Los Angeles, CA Metro Area
Evon Rosen
Former SVP Marketing, First Federal Bank of California
 
Verified
The Review
Feedback summary: 

Every new location that was promoted with the campaign opened successfully and performed well in the following months. The Miller Group's deep marketing knowledge and proven expertise helped them craft a campaign that integrated long-term strategy with effective, affordable design.

BACKGROUND

Please describe your company.

The company I was with when I worked with The Miller Group was the regional bank based in southern California, focused primarily on the consumer market.

What is your role and responsibilities?

I was the senior vice president of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with The Miller Group?

We were opening some new branches in different areas of California, and we brought The Miller Group in to help with the rollout.

SOLUTION

Please describe the scope of their work.

It was really a multi-faceted campaign. We did direct mail, on-air advertising, print work, some outdoor, and radio. It was a wide-ranging campaign that was coordinated by The Miller Group.

What was your process for selecting The Miller Group?

I interviewed a lot of different agencies. I'm not sure how I came to them to begin with, but what interested me was that they were small enough to be easy to work with, so I knew I'd get the attention I needed yet large enough that they could do everything I needed them to do. I know it's cliché to say that, but it's so true.

Can you give a sense of the size of the initiative?

The overall campaign was more than $2 million. I'm not sure what portion of that went directly to The Miller Group for their services.

RESULTS & FEEDBACK

What were the results of the project?

The results of the project were very positive. All the branch openings were successful, and the branches went on to do very well in their marketplace. I think everyone agreed that the strategy we devised with The Miller Group was the right one. The rollout happened during the course of several years, and we continued to work with The Miller Group through the whole process. 

Is there anything unique or special about The Miller Group that really makes them stand out?

In addition to all the basics, such as being adaptive to our needs and meeting all of our timeline and budget goals. I think it's the depth of their expertise that sets them apart. They've been around more than 25 years, and can really do everything, from the strategy and concept work, all the way through the implementation. They have a deep understanding of marketing, they're not just an ad agency. They're truly a strategic partner, which is great. 

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

Not that I would see. It was a wonderful relationship, and we did well together.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've recommended them many times.