Miela

BACKGROUND

Please describe your company and position.

I am the Senior SEO Manager of zooplus

Describe what your company does in a single sentence.

Europe's leading online retailer of pet food and accessories, offering a vast selection of products delivered directly to customers' homes

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Improving rankings and market share against key competitors
• Increasing organic traffic across supported markets

SOLUTION

How did you find Miela?

• Online Search
• Referral
• Clutch Site

Why did you select Miela over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Miela supports zooplus with SEO strategy and execution across Eastern European markets. The scope of work includes keyword research, keyword clustering, content planning, SEO category creation, competitive analysis, and identifying new growth opportunities based on search demand and customer behavior. Key deliverables include comprehensive keyword research, content plans, category and landing page recommendations, SEO content creation, market and competitor analyses, and ongoing strategic consulting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Miela has helped us increase organic visibility by expanding our category coverage and supporting the creation of SEO-driven content. We have seen improvements in rankings, organic traffic, and overall search coverage for key product areas. Beyond the SEO results themselves, Miela has been a reliable partner, consistently delivering high-quality insights, responding quickly to requests, and supporting us in scaling our SEO efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Miela’s project management has been very strong throughout our cooperation. Deliverables are consistently provided on time, and communication is clear, proactive, and well organized.

What was your primary form of communication with Miela?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Miela is the quality of their content and their ability to truly understand our brand voice. The content they deliver is professional, well-researched, and aligned with our business goals, requiring very little adjustment on our side.

Are there any areas for improvement or something Miela could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of NOCD

Describe what your company does in a single sentence.

I’m the co-founder and CEO of a company called NOCD. We provide online therapy for obsessive compulsive disorder, one of the most severe and misunderstood mental illnesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• We were trying to grow faster through our online content, on both social media and Google. We partnered with Accelerated Digital Media to help drive more traffic to our website as well as to our therapy service mobile platform.

SOLUTION

How did you find Miela?

• Online Search
• Referral
• Clutch Site

Why did you select Miela over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work mainly entails their team working with us to run paid performance campaigns both on Facebook and Google. They manage a lot of our campaigns and work directly with our team, acting as a third-party to help us better manage the work. We mainly run SEM efforts, including Google Ads and Facebook Ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve been growing exponentially. If you look up our company, you’ll see we just raised some capital and we’re one of the fastest-growing digital behavioral health companies right now.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’ve been extremely professional. Everyone has been first class and it’s been great working with them. Their strategies are thoughtful, too. If we give them suggestions, they act on them quickly.

What was your primary form of communication with Miela?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The speed at which they move is most impressive; they tailor their speed to us. They bring a level of professionalism to every meeting.

Are there any areas for improvement or something Miela could have done differently?

Honestly, I don’t have any suggestions — I think they’re great.

BACKGROUND

Please describe your company and position.

I am the Growth Marketing, Marketing Ideas of Wiz

Describe what your company does in a single sentence.

Computer and Network Security

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Architect a sustainable inbound flow of high-intent traffic across multiple digital touchpoints

SOLUTION

How did you find Miela?

Clutch Site

Why did you select Miela over others?

Pricing fit our budget

How many teammates from Miela were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

miela was tasked with elevating Marketing Ideas’s digital presence through an integrated approach combining SEO, content marketing, and paid advertising. The project started with a comprehensive audit of the website and content assets to identify growth opportunities and technical improvements. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with miela led to a marked improvement in our digital footprint. We observed a 37% uplift in qualified organic visitors, directly boosting the volume of high-intent traffic. Paid campaigns optimized by their team delivered a 30% increase in conversion rates while simultaneously lowering acquisition expenses by nearly one-fifth. User engagement metrics such as session duration improved significantly, indicating stronger content resonance and site usability. These tangible gains substantially contributed to scaling our marketing effectiveness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at miela maintained exceptional discipline in managing timelines and workflows. Each milestone was met promptly without compromising quality. They demonstrated keen attentiveness to our evolving needs, swiftly adjusting plans whenever necessary. Communication was clear and consistent, fostering a partnership atmosphere where feedback was welcomed and acted upon efficiently. Their agile and responsive management style greatly contributed to the project’s seamless execution.

What was your primary form of communication with Miela?

Virtual Meeting

What did you find most impressive or unique about this company?

miela ability to blend analytical precision with creative insight truly set them apart. Their approach goes beyond standard marketing tactics, focusing instead on deeply understanding business objectives and tailoring strategies that drive measurable impact. Their responsiveness and willingness to iterate rapidly fostered a collaborative environment where innovation thrived. This balance of data-driven decision making and strategic creativity made working with them both effective and inspiring.

Are there any areas for improvement or something Miela could have done differently?

While our experience with miela was overwhelmingly positive, one opportunity for enhancement lies in the initial onboarding phase. Providing a more detailed roadmap and clearer expectation setting at the project outset could help accelerate alignment and reduce early-stage questions. That said, their openness to feedback and rapid adaptation throughout the engagement mitigated any initial uncertainties effectively.

BACKGROUND

Please describe your company and position.

I am the Owner & Founder of Escapely

Describe what your company does in a single sentence.

I am the owner/founder of an escape room business with two verticals - team building (B2B) and an escape room board game (ecommerce).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• We were in the midst of a really bad experience with our previous advertising agency. They were wasting a lot of money, not approaching our problems with data, and overall not able to discuss our account intelligently. We were looking for a new agency that would take an analytical look at our campaigns, set up multiple types of tracking, and right the ship.

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Good value for cost

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

On the team building side, they manage our paid search and social. They dug into keyword research and were able to set up our campaigns in a way that made more sense (we saw results immediately!). They set up tracking so that we know as much as possible about the customer journey AND have revenue tracking in place so that we know exactly which campaigns are profitable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The improvement has been tremendous. The truth is that I didn't fully realize how poor of a job the previous agency had been doing until this team got to work (and that is saying a lot!). They got tracking set up quickly so that for the first time we were able to attribute revenue to each campaign and make strategic decisions. They built out new campaigns that were far more successful than any of the campaigns we had been running previously. Within a few months were able to eliminate the campaigns and keywords that were wasting spend. With them we have been able to scale our advertising up profitably. They also go above and beyond to investigate and find solutions to items outside of just the "paid ads" scope (since it all works together) and have even found and fixed organic issues by SEO team didn't notice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It has been working well. We have weekly touch-base calls and bi-weekly calls with the broader team. Our project manager consistently updates me regarding how the accounts and campaigns are performing, what changes she recommends, and present creative ideas for the future. At my last agency, I had to do the heavy lifting to come up with ideas.

What was your primary form of communication with Miela?

Email or Messaging App

What did you find most impressive or unique about this company?

With Miela (and I truly mean this), I feel like I'm not just another account for them. The team legitimately cares about doing the best they can for my company and with our spend. Of course it's good business for them if they are able to grow our ad spend profitably, but they are truly invested in our growth. When we launched our new product line, our account manager even went to a game store to do some market research (all her own idea). And this type of investment shows in what they have been able to do for our ad accounts.

Are there any areas for improvement or something Miela could have done differently?

This is an ongoing relationship and we are constantly learning and growing and optimizing. I can honestly say for now that the synergy is tremendous and I am excited to see how my accounts continue to grow with their help.

BACKGROUND

Please describe your company and position.

I am the Regional Manager, SubmitApp Technologies Inc. of SubmitApp

Describe what your company does in a single sentence.

We are an oveseas edtech platform .

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Enhance our network

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Good value for cost

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired miela, to help us scale our paid advertising efforts on Meta (Facebook & Instagram) Ads and Microsoft Bing Ads. Scope of work & key deliverables: Setup and optimization of full-funnel Meta ad campaigns targeting both cold and warm audiences Launch and management of Bing Ads to capture high-intent search traffic Creative testing and ad copywriting to maximize engagement and conversions Conversion tracking and performance monitoring with weekly optimization reports Strategic scaling while maintaining low cost-per-lead and high ROAS The results were beyond impressive. In less than 6 weeks, we saw: ✅ Over 60% increase in qualified leads ✅ Cost per lead dropped by 35% ✅ Higher conversion rates across our landing pages Ishant brought a sharp, data-driven approach and was extremely responsive throughout the project. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Generated a 60% increase in qualified leads within the first six weeks across Google, Meta, and Bing Ads Reduced overall cost per lead by 35% through continuous A/B testing and campaign optimization Improved lead quality and conversion rates by refining audience targeting and ad creatives Increased visibility and click-through rates on high-intent keywords across all platforms Delivered weekly reports with actionable insights, allowing us to scale campaigns efficiently Strengthened our inbound pipeline with more consistent and sales-ready leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the team, demonstrated exceptional project management throughout the engagement. Every deliverable—whether it was launching a new Google Ads campaign, optimizing Meta Ads audiences, or refining Bing Ads keywords—was completed on time and with full transparency. He maintained regular communication and was quick to adapt based on our feedback and business goals.

What was your primary form of communication with Miela?

Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most is their rare combination of deep technical expertise, marketing strategy, and fast execution.

Are there any areas for improvement or something Miela could have done differently?

not for now

BACKGROUND

Please describe your company and position.

I am the Specialist of Presales Team, Freyr Solutions of Freyr Solutions

Describe what your company does in a single sentence.

Freyr Solutions is the largest global, Regulatory solutions and services company that offers end-to-end Regulatory solutions to life sciences industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Lead Generation

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Pricing fit our budget

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the past few quarters, Miela has played a key role in strengthening Freyr GRI’s social media presence through consistently high-quality, insight-driven content.
Their team has helped us translate complex regulatory themes into engaging, accessible posts — resulting in improved engagement, and higher click-through rates. From creative storytelling and timely campaign execution to analytics-based optimization, NP has been a reliable and responsive partner in driving both visibility and meaningful audience interaction for our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The social media partnership with Miela delivered consistent and measurable growth across key metrics. Over the course of the project, Freyr GRI achieved a steady increase in visibility and engagement — including a significant rise in impressions and click-through rates, and improved audience interaction across campaigns.
Content developed under Miela’s strategy, such as interactive posts, thought-leadership pieces, and product explainers, directly contributed to higher session counts, stronger lead generation, and an overall uplift in Freyr GRI’s digital presence and brand recall within the regulatory community. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Miela demonstrated strong project management throughout the engagement. They consistently delivered content and campaign assets on time and were quick to understand our requirements and adapt to feedback.
Their team showed agility in managing multiple deliverables under tight timelines, ensuring smooth execution across campaigns. While there were a few minor hiccups early on in alignment and scheduling, Miela responded proactively and maintained clear communication, resulting in efficient turnaround and reliable delivery overall.

What was your primary form of communication with Miela?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Miela was their ability to translate complex regulatory topics into engaging, visually compelling content that resonated with both technical and non-technical audiences.
Their creative versatility — blending industry expertise with strong storytelling and design — helped position Freyr GRI as both an authority and an approachable voice in the Regulatory Affairs space. Additionally, their responsiveness and ability to adapt quickly to evolving campaign needs made collaboration smooth and highly effective.

Are there any areas for improvement or something Miela could have done differently?

not at all

BACKGROUND

Please describe your company and position.

I am the Tech Lead, Hispatec - Agrointeligencia of UNICA

Describe what your company does in a single sentence.

Hispatec is the expert in agri-food software. Born from within the sector itself, alongside the intensive agriculture of Almería, a world leader in horticultural production, we have since pursued sustained growth into other regions and sectors, including extensive agriculture and all other links in the agri-food value chain.
We understand your business like no other, and with the knowledge and experience gained since 1985, we have developed the first ERP for the agri-food sector, ERPagro. We are a winning, reliable, and solid choice. Our mission is to consolidate our market position by providing high-value-added solutions to the sector.
While other business management software companies exist, none have built an ERP specifically for the agri-food sector from scratch. Thus, agri-food companies have the only specialized ERP provider dedicated exclusively to their sector, invested in their growth and committed to their future with the strongest possible business commitment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• SEO (Search Engine Optimization)

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Pricing fit our budget

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project began with a detailed audit of our website, technical SEO, analytics, paid advertising accounts, and competitor landscape. Based on their findings, miela developed a phased implementation plan focused on improving both search visibility and user experience.
The team resolved technical SEO issues, optimized page speed, improved website architecture, refined metadata, strengthened internal linking, and created recommendations for educational content related to agricultural technology. They also redesigned several WordPress landing pages with clearer messaging, improved navigation, and stronger calls to action.
On the advertising side, miela rebuilt our Google Ads campaigns, launched Meta campaigns targeting agricultural professionals, implemented advanced conversion tracking, refined keyword targeting, and provided comprehensive monthly performance reports with strategic recommendations for continued growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project produced meaningful improvements across our digital marketing efforts. Our website began attracting more visitors who closely matched our target audience, and engagement with our product pages increased noticeably.
The redesigned landing pages generated more requests for product demonstrations and consultations, while our advertising campaigns connected us with agricultural businesses actively evaluating digital farming solutions. Prospective customers also arrived with a stronger understanding of our platform because they had already explored the educational content and improved website experience created during the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent throughout the engagement. Every milestone was completed according to the agreed timeline, and communication remained consistent from the initial planning sessions through project completion.
Weekly meetings kept our internal team informed about progress, while detailed reports clearly explained completed work, upcoming priorities, and campaign performance. Whenever we requested changes to accommodate new product releases or seasonal marketing campaigns, miela responded quickly and incorporated our feedback without disrupting the overall schedule.

What was your primary form of communication with Miela?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was miela ability to understand a specialized industry before making recommendations. Rather than applying generic digital marketing tactics, they invested time learning about our customers, the agricultural technology market, and the challenges faced by growers and agribusinesses.
Their recommendations were practical, their communication remained transparent throughout the engagement, and every decision supported our broader business objectives. It genuinely felt like working with a strategic partner instead of an external agency.

Are there any areas for improvement or something Miela could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Owner of GoHardin LLC.

Describe what your company does in a single sentence.

GoHardin provides tax and advisory services to individuals and business owners. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Develop GoHardin's social media strategy across multiple channels

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Miela were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

When I first started to grow GoHardin, I engaged Miela to develop my web presence. Through the time working together, we were able to identify the companies strategic voice and communicate that via LinkedIn, Facebook and Twitter. Iron Roots developed case studies and testimonals that I still use today.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in inbound leads via my website My company still gets referrels from certain posts made during the time we worked together I am able to provide case studies to potential clients on-demand I have marketing materials available to share when I go on podcasts/other speaking events 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was perfect. No items were forgotten. Team was personable, engaged and available to brainstorm with. Onboarding was seamless. Offboarding was also easy at the end of the engagement. All materials were delivered in correct formatting.

What was your primary form of communication with Miela?

Email or Messaging App

What did you find most impressive or unique about this company?

I really enjoyed the opportunity to strategize with the team. They were able to provide insight that I had never considered and really helped form my companies identity. The deliverables' quality was impressive and communicated what we had decided in the meetings.

Are there any areas for improvement or something Miela could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the Department Director of DMK Skincare HQ

Describe what your company does in a single sentence.

DMK (Danné Montague-King) is a global, botanical-based, paramedical skincare brand with over 50 years of experience, focused on revising skin conditions rather than just treating symptoms. Founded by Danné Montague-King, the brand pioneered the Concept: "Remove, Rebuild, Protect, Maintain" to match the body's chemistry and improve skin function at a cellular level. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Consumer Awareness

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Pricing fit our budget

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PAID MEDIA PLACEMENT (SOCIAL & SEARCH): Paid media Strategy, Placements and Management, and Reporting utilizing Agency-provided content for up to three (3) platforms: Facebook, Instagram, and Google Search & Display. PAID MEDIA COPYWRITING: Targeted and impactful Copywriting for six (6) toolkits. Copywriting to be tailored to the Company's paid media campaigns based on Company-provide voice and tone guidance. PAID MEDIA CONTENT PROPOSALS & PRODUCTION: Collaborate with the Company to provide Paid Media Content Proposals and Content Production for six (6) paid media toolkits. COMMUNITY MANAGEMENT: post, respond, engage, and monitor daily conversations on up to, two social media platforms: Facebook and Instagram. ORGANIC REPORTING: Agency to provide up to twelve (12) comprehensive data-driven Reports. These reports will provide organic performance and content recommendations on up to two (2) social media platforms: Facebook and Instagram. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The increase of engagement and exposore.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team was exceptional and worked with us every step of the way and were very clear on timing of deliverables and their needs from us to meet those timelines. The team went out of their way to accomodate our needs to ensure no additional costs were incurred and to also ensure production schedules were in line with our needs.

What was your primary form of communication with Miela?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is passionate, creative, and deeply engaged with the latest technology. They are intelligent, articulate, and highly professional. Norel, the Founder, is truly inspiring and has thoughtfully built a team that genuinely reflects her vision, energy, and spirit.

Are there any areas for improvement or something Miela could have done differently?

While the team is performing at an exceptionally high level, there is always an opportunity to continue refining processes and elevating efficiencies as they scale. Exploring new ways to expand their impact and further leverage emerging technology will ensure they remain leaders in innovation and execution.

BACKGROUND

Please describe your company and position.

I am the Head of Product Marketing, Enhancv of Enhancv

Describe what your company does in a single sentence.

I am the Head of Product Marketing at Enhancv. Enhancv is an AI-powered resume builder that helps job seekers create ATS-friendly, recruiter-approved resumes and cover letters. We offer templates, AI writing, feedback, and job search and job tracking tools to boost interview chances.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• We wanted to explore working with content creators on Meta and TikTok. We did not have much experience with creators or influencers and were unsure how that would work out for our business.

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Pricing fit our budget

How many teammates from Miela were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Miela handled creator and influencer outreach and management. Their responsibilities included finding creators, negotiating contracts, managing campaigns, and reporting results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measured the performance of creator content on Meta, focusing on conversions. While we did not set specific conversion goals at the outset, we had a rough idea of our targets and tracked progress accordingly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Miela was great, organized, and consistently on top of things. They delivered on time and managed the project efficiently.

What was your primary form of communication with Miela?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspect was how easy it was to work with them.

Are there any areas for improvement or something Miela could have done differently?

nope