Miela

BACKGROUND

Please describe your company and position.

I am the Owner & Founder of Escapely

Describe what your company does in a single sentence.

I am the owner/founder of an escape room business with two verticals - team building (B2B) and an escape room board game (ecommerce).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• We were in the midst of a really bad experience with our previous advertising agency. They were wasting a lot of money, not approaching our problems with data, and overall not able to discuss our account intelligently. We were looking for a new agency that would take an analytical look at our campaigns, set up multiple types of tracking, and right the ship.

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Good value for cost

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

On the team building side, they manage our paid search and social. They dug into keyword research and were able to set up our campaigns in a way that made more sense (we saw results immediately!). They set up tracking so that we know as much as possible about the customer journey AND have revenue tracking in place so that we know exactly which campaigns are profitable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The improvement has been tremendous. The truth is that I didn't fully realize how poor of a job the previous agency had been doing until this team got to work (and that is saying a lot!). They got tracking set up quickly so that for the first time we were able to attribute revenue to each campaign and make strategic decisions. They built out new campaigns that were far more successful than any of the campaigns we had been running previously. Within a few months were able to eliminate the campaigns and keywords that were wasting spend. With them we have been able to scale our advertising up profitably. They also go above and beyond to investigate and find solutions to items outside of just the "paid ads" scope (since it all works together) and have even found and fixed organic issues by SEO team didn't notice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It has been working well. We have weekly touch-base calls and bi-weekly calls with the broader team. Our project manager consistently updates me regarding how the accounts and campaigns are performing, what changes she recommends, and present creative ideas for the future. At my last agency, I had to do the heavy lifting to come up with ideas.

What was your primary form of communication with Miela?

Email or Messaging App

What did you find most impressive or unique about this company?

With Miela (and I truly mean this), I feel like I'm not just another account for them. The team legitimately cares about doing the best they can for my company and with our spend. Of course it's good business for them if they are able to grow our ad spend profitably, but they are truly invested in our growth. When we launched our new product line, our account manager even went to a game store to do some market research (all her own idea). And this type of investment shows in what they have been able to do for our ad accounts.

Are there any areas for improvement or something Miela could have done differently?

This is an ongoing relationship and we are constantly learning and growing and optimizing. I can honestly say for now that the synergy is tremendous and I am excited to see how my accounts continue to grow with their help.

BACKGROUND

Please describe your company and position.

I am the Regional Manager, SubmitApp Technologies Inc. of SubmitApp

Describe what your company does in a single sentence.

We are an oveseas edtech platform .

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Enhance our network

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Good value for cost

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired miela, to help us scale our paid advertising efforts on Meta (Facebook & Instagram) Ads and Microsoft Bing Ads. Scope of work & key deliverables: Setup and optimization of full-funnel Meta ad campaigns targeting both cold and warm audiences Launch and management of Bing Ads to capture high-intent search traffic Creative testing and ad copywriting to maximize engagement and conversions Conversion tracking and performance monitoring with weekly optimization reports Strategic scaling while maintaining low cost-per-lead and high ROAS The results were beyond impressive. In less than 6 weeks, we saw: ✅ Over 60% increase in qualified leads ✅ Cost per lead dropped by 35% ✅ Higher conversion rates across our landing pages Ishant brought a sharp, data-driven approach and was extremely responsive throughout the project. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Generated a 60% increase in qualified leads within the first six weeks across Google, Meta, and Bing Ads Reduced overall cost per lead by 35% through continuous A/B testing and campaign optimization Improved lead quality and conversion rates by refining audience targeting and ad creatives Increased visibility and click-through rates on high-intent keywords across all platforms Delivered weekly reports with actionable insights, allowing us to scale campaigns efficiently Strengthened our inbound pipeline with more consistent and sales-ready leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the team, demonstrated exceptional project management throughout the engagement. Every deliverable—whether it was launching a new Google Ads campaign, optimizing Meta Ads audiences, or refining Bing Ads keywords—was completed on time and with full transparency. He maintained regular communication and was quick to adapt based on our feedback and business goals.

What was your primary form of communication with Miela?

Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most is their rare combination of deep technical expertise, marketing strategy, and fast execution.

Are there any areas for improvement or something Miela could have done differently?

not for now

BACKGROUND

Please describe your company and position.

I am the Owner of GoHardin LLC.

Describe what your company does in a single sentence.

GoHardin provides tax and advisory services to individuals and business owners. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Develop GoHardin's social media strategy across multiple channels

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Miela were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

When I first started to grow GoHardin, I engaged Miela to develop my web presence. Through the time working together, we were able to identify the companies strategic voice and communicate that via LinkedIn, Facebook and Twitter. Iron Roots developed case studies and testimonals that I still use today.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in inbound leads via my website My company still gets referrels from certain posts made during the time we worked together I am able to provide case studies to potential clients on-demand I have marketing materials available to share when I go on podcasts/other speaking events 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was perfect. No items were forgotten. Team was personable, engaged and available to brainstorm with. Onboarding was seamless. Offboarding was also easy at the end of the engagement. All materials were delivered in correct formatting.

What was your primary form of communication with Miela?

Email or Messaging App

What did you find most impressive or unique about this company?

I really enjoyed the opportunity to strategize with the team. They were able to provide insight that I had never considered and really helped form my companies identity. The deliverables' quality was impressive and communicated what we had decided in the meetings.

Are there any areas for improvement or something Miela could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the Department Director of DMK Skincare HQ

Describe what your company does in a single sentence.

DMK (Danné Montague-King) is a global, botanical-based, paramedical skincare brand with over 50 years of experience, focused on revising skin conditions rather than just treating symptoms. Founded by Danné Montague-King, the brand pioneered the Concept: "Remove, Rebuild, Protect, Maintain" to match the body's chemistry and improve skin function at a cellular level. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Consumer Awareness

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Pricing fit our budget

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PAID MEDIA PLACEMENT (SOCIAL & SEARCH): Paid media Strategy, Placements and Management, and Reporting utilizing Agency-provided content for up to three (3) platforms: Facebook, Instagram, and Google Search & Display. PAID MEDIA COPYWRITING: Targeted and impactful Copywriting for six (6) toolkits. Copywriting to be tailored to the Company's paid media campaigns based on Company-provide voice and tone guidance. PAID MEDIA CONTENT PROPOSALS & PRODUCTION: Collaborate with the Company to provide Paid Media Content Proposals and Content Production for six (6) paid media toolkits. COMMUNITY MANAGEMENT: post, respond, engage, and monitor daily conversations on up to, two social media platforms: Facebook and Instagram. ORGANIC REPORTING: Agency to provide up to twelve (12) comprehensive data-driven Reports. These reports will provide organic performance and content recommendations on up to two (2) social media platforms: Facebook and Instagram. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The increase of engagement and exposore.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team was exceptional and worked with us every step of the way and were very clear on timing of deliverables and their needs from us to meet those timelines. The team went out of their way to accomodate our needs to ensure no additional costs were incurred and to also ensure production schedules were in line with our needs.

What was your primary form of communication with Miela?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is passionate, creative, and deeply engaged with the latest technology. They are intelligent, articulate, and highly professional. Norel, the Founder, is truly inspiring and has thoughtfully built a team that genuinely reflects her vision, energy, and spirit.

Are there any areas for improvement or something Miela could have done differently?

While the team is performing at an exceptionally high level, there is always an opportunity to continue refining processes and elevating efficiencies as they scale. Exploring new ways to expand their impact and further leverage emerging technology will ensure they remain leaders in innovation and execution.

BACKGROUND

Please describe your company and position.

I am the Head of Product Marketing, Enhancv of Enhancv

Describe what your company does in a single sentence.

I am the Head of Product Marketing at Enhancv. Enhancv is an AI-powered resume builder that helps job seekers create ATS-friendly, recruiter-approved resumes and cover letters. We offer templates, AI writing, feedback, and job search and job tracking tools to boost interview chances.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• We wanted to explore working with content creators on Meta and TikTok. We did not have much experience with creators or influencers and were unsure how that would work out for our business.

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Pricing fit our budget

How many teammates from Miela were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Miela handled creator and influencer outreach and management. Their responsibilities included finding creators, negotiating contracts, managing campaigns, and reporting results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measured the performance of creator content on Meta, focusing on conversions. While we did not set specific conversion goals at the outset, we had a rough idea of our targets and tracked progress accordingly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Miela was great, organized, and consistently on top of things. They delivered on time and managed the project efficiently.

What was your primary form of communication with Miela?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspect was how easy it was to work with them.

Are there any areas for improvement or something Miela could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the Senior Manager Lifecycle, ACAMS of ACAMS

Describe what your company does in a single sentence.

ACAMS is a global professional organization that provides certification, training, and resources to help individuals and institutions detect and prevent financial crimes such as money laundering and fraud.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Increase qualified leads and conversions from paid media while improving cost efficiency (lower CPA and higher ROAS).
• Scale high-performing campaigns across channels (Google, Meta, etc.) while maintaining or improving conversion rates.

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Good value for cost

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Miela is responsible for the strategy, execution, and optimization of our paid media programs across key channels (Google Ads, Meta, LinkedIn, and other relevant platforms). This includes campaign planning aligned to business goals, audience targeting, keyword development, ad creative testing, and ongoing performance optimization to improve lead quality, conversion rates, and overall ROAS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased total qualified leads from paid media (MoM/YoY growth) Decreased cost per acquisition (CPA), improving overall cost efficiency Improved return on ad spend (ROAS) across key campaigns More efficient budget allocation based on performance insights

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Miela demonstrated strong project management throughout the engagement. They maintained clear communication through regular check-ins, status updates, and detailed reporting, ensuring full visibility into campaign performance and next steps. Deliverables were consistently completed on time, and timelines were well managed even when priorities shifted.

What was your primary form of communication with Miela?

Email or Messaging App

What did you find most impressive or unique about this company?

Ignite Visibility consistently delivered strong results and maintained a high level of communication and execution throughout the engagement.

Are there any areas for improvement or something Miela could have done differently?

nope 

BACKGROUND

Please describe your company and position.

I am the CEO, Webparsers of Webparsers

Describe what your company does in a single sentence.

Data scraping, data erichment services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Increase brand visibility and awareness of our data collection and web scraping services on social media.

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Pricing fit our budget

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Miela provides SMM and ad-targeting services designed to reach our target audience of businesses that need automated data collection solutions. Their team created engaging content, managed ad campaigns, and utilized advanced targeting techniques to reach decision-makers in relevant industries:

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Miela efforts produced clear, measurable outcomes for the business: Brand engagement on social media platforms increased by 50%, with a noticeable rise in followers and interactions from target industry professionals. Website traffic from social media channels grew by 40%, contributing to a consistent flow of leads. Due to their effective optimization, the CPC for our ads decreased by 25%, allowing us to reach more people within our budget.
The ad targeting improvements resulted in a 35% increase in lead quality, meaning we attracted more businesses that matched our ideal client profile.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Miela project management was excellent. They delivered all tasks on schedule and maintained open communication, regularly updating us on the progress of campaigns. Their team responded quickly and implemented adjustments whenever we had questions or requested changes.

What was your primary form of communication with Miela?

Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed with Miela's ability to target niche audiences effectively. They understood the market and knew how to reach businesses interested in data scraping and automation.

Are there any areas for improvement or something Miela could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the VP, Marketing, Shore Excursions Group of Shore Excursions Group

Describe what your company does in a single sentence.

Shore Excursions Group is the largest independent shore excursions provider for cruise travelers looking for tours and activities to do on shore, in each destination they visit on their cruise vacation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Paid Digital Advertising - Generate incremental excursion bookings/purchases on our website

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

We've implemented a comprehensive digital marketing program with the MILEA team for our eCommerce brand over the past several years, designed to generate excursion bookings from our target audience of cruise travelers, optimize our site to drive qualified search traffic, and optimize conversion from visitors to our website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue and more importantly profitability, has grown tremendously since our partnership with the MIELA team. As an example withing our paid digital ad campaign, profitability has increased 73% year to date (vs our benchmark data pre-pandemic. Within our SEO campaign, revenue has increased 82% year to date (vs our benchmark data pre-pandemic).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Having worked on the 'client' side (big corporate, small start-up and mid-sized companies) and 'agency' side (traditional ad agency, digital agency, marketing consultancy and more) over a long career in marketing, in my experience it's difficult to find an agency partner that consistently delivers like MIELA

What was your primary form of communication with Miela?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed with their combination of deep expertise and the ability to deliver consistently - I also appreciate the collaborative nature of the relationship when we meet to discuss campaign performance, review and understand data, and make decisions to continually improve our results towards our overall marketing & business objectives - in our case to generate more website purchases, with focus on efficiency and profitability.

Are there any areas for improvement or something Miela could have done differently?

NO 

BACKGROUND

Please describe your company and position.

I am the Personal Care Product Manufacturing of evolvetogether

Describe what your company does in a single sentence.

8 billion of us share this one beautiful world and when we evolve together, all our small actions can add up to a lot of good. That’s why we make beautiful, high-performing daily essentials in the home, personal care, and wellness categories to take care of people and the planet — and stamp each one with global coordinates as a reminder that we’re all connected no matter our race, gender, religion, or where we live.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• We partnered with them to run an influencer marketing program.

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Miela, recruits, and negotiates influencer campaigns on our behalf. We share our objectives, expectations, and the type of influencers we want to target for campaigns. We normally work with Instagram, TikTok, and YouTube influencers. Their team then comes up with a strategy. After we agree on it, they execute the strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Miela supplies us with ROI data and engagement reports on all of the influencers, so we’re able to track the general success of each campaign. Their team normally recruits between 30–40 influencers for each campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We use Slack, Google Sheets, and Google Slides to communicate. We also have a biweekly meeting with them. They have a proprietary reporting tool, and we have an account in it.

What was your primary form of communication with Miela?

Virtual Meeting

What did you find most impressive or unique about this company?

They’re attentive, so their team quickly responds to us. Power Digital’s also detail-oriented and feels like an extension of our team. They know the answer to questions on the spot, so we don’t have to constantly bring them up to speed.

Are there any areas for improvement or something Miela could have done differently?

not now

BACKGROUND

Please describe your company and position.

I am the Sr Marketing Communications Expert, Advantest America Inc. of profection

Describe what your company does in a single sentence.

Advantest specializes and leads in semiconductor and component testing technology in the semiconductor industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• Provide expert marketing and communications support for the business.

SOLUTION

How did you find Miela?

• Online Search
• Clutch Site

Why did you select Miela over others?

Pricing fit our budget

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brafton provides ongoing marketing and communications support for us, acting as our external marketing expert. Their work covers content creation, social media management, website maintenance, and other marketing and communication assets as needed. Key deliverables include: Content creation Social media management Website maintenance Marketing assets Strategic guidance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent publication of high-quality blog content, increasing informaiton available to readers. Regular and timely management of the LinkedIn page, maintaining professional online presence and engagement with our audience. Reliable website updates and maintenance, ensuring website is secure and functional. Reduction in internal workload for marketing and communications, allowing staff to focus on other priorities. Support for strategic marketing initiatives, ensuring content aligns with the organisational goals and messaging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Grow our YouTube Channel Grow our Advantest Talks Semi Podcast Channel Build a creative social content engine to engage an engineering audience and establish Advantest as a thought-leader in the semiconductor industry via our YouTube Channel.

What was your primary form of communication with Miela?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Milela is their ability to consistently handle all aspects of marketing and communications with professionalism and expertise. They take the hard work off our plate, allowing us to focus on other priorities, while always delivering high-quality content and guidance. Their reliability, responsiveness, and deep understanding of our needs make them a truly valuable partner.

Are there any areas for improvement or something Miela could have done differently?

nope