Midsummer Agency

BACKGROUND

Please describe your company and your position there.

ParkingMyCar is an Italian startup with the mission of making the parking experience easy, safe, and convenient for everyone. Our job is to allow people to compare and book parkings online to save money, time, and decrease pollution caused by traffic. I work at ParkingMyCar as the Chief Marketing Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency, and what were your goals?

We needed to scale our Google Ads account without ruining our ROAS. In that period we were active only on the travel segment comparing parkings serving airports and harbors all around Italy. We hired Midsummer cause we needed help in optimizing the account. The market was extremely competitive and we had big issues at mantaining the ROAS at an acceptable level.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew one of their employee and I was impressed by their degree of professionality. Also reading the case studies on their blog really helped.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started setting the goals of our collaborations. After that Midsummer made an audit of our account listing everything that we needed to fix or modify. They also gave us an order of priority for the actions to be made. After that, we took care of the execution with their guidance.

We scheduled regular calls with them, every couple of week to every month, in wich they would check the actions made and helped us with any issue. Together we would analyze the account performance looking for further chance of improvements.

How many people from the vendor's team worked with you, and what were their positions?

I worked personally with the managing director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In just five months from December to April, we scaled account revenue and spending by 455% while keeping the target ROAS. Even when the collaboration with Midsummer was over, the account continued to grow and hit a 2000% year-over-year increase in revenue in June.

Describe their project management style, including communication tools and timeliness.

They were highly professional and helpful. Always on time, easy to reach through email, fast in finding solutions.

What did you find most impressive or unique about this company?

Michele, with whom i work with, is extremely prepared. He has an impressive understanding of the machine Google and is really creative in finding hidden opportunities.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Manager of a US-based global semiconductor organisation. I look after Digital and Offline Marketing for the EMEA region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency, and what were your goals?

Aligned to our business objective of expanding our reach in the European market to provide local support to the electronics industry in Italy, we launched our italian website in 2019. We hired Midsummer agency as they had good knowledge of the local culture, market and language. Our goal was to drive more traffic to the Italian website, create awareness and generate more leads and improve our online revenue on the .com website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them on the web, they had good rating, good reviews, their portfolio was impressive , plus they came across very insightful about the market dynamics in the Italian region.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Setting up Google PPC ads in Italian, Implementing strategies, optimising campaigns, reporting.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager who distributed work amongst their team. There were 2 Google Ads specialists in communication with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing Google PPC ads by Midsummer our online revenue generated from the italian website (referral traffic) has increased by 285%. Our Goal conversion has gone up by 173.73%.

Describe their project management style, including communication tools and timeliness.

Micky and his team provide outstanding support, they have been successful in managing our expectations and delivering campaigns on time. They set us up on a project management tool called Asana and our account is managed by him and his team using this tool.

They are a proactive agency and we have biweekly meetings where we discuss the account progress in detail. Any new requests are implemented very quickly and efficiently. They take my feedback very seriously and come up with new strategies.

What did you find most impressive or unique about this company?

What impresses me most is their belief in their subject knowledge. They were able to convince me to rethink my strategy and the subsequent changes evidently brought in great results. They are a professional organization that understands customer expectations and business processes.

Are there any areas for improvement or something they could have done differently?

If they had known Hebrew probably I would have given another account to them. :)

BACKGROUND

Please describe your company and your position there.

Sculpteo is an online 3D printing solution for manufacturing individual parts to large-scale production. Using industrial 3D printing technologies, Sculpteo offers businesses of any size an online platform to order their 3D printed parts.

As Head of Marketing at Sculpteo, my mission is to increase awareness of the potentials of 3D printing as a manufacturing solution and make this technology accessible to any industry looking for innovative, adaptable, and scalable manufacturing solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

We struggled for many years to develop our digital advertising results. After disappointing results from different agencies, we decided for some time to really scale back our investment in digital advertising channels. Eventually, we determined that we would have to take another look at these channels if we wanted to grow, but that we would also need an experienced and professional agency to manage this.

We hired Midsummer to take the lead on our Google, Bing, and LinkedIn advertising. They quickly understood that tracking and our use of analytics was lacking and took the lead on having a coherant digital marketing strategy.

What were your goals for this project?

Increase e-commerce customers - identify qualified leads for our sales team to develop - a positive ROI for digital marketing efforts

SOLUTION

How did you select Midsummer Agency?

Searched online, had some calls with different agencies to see how they work and explore their proposals. Midsummer agency spent about an hour to discuss with us our company and actual situation before making a proposal. The fact that Midsummer took this time showed they really wanted to make a customized proposition and not just the standard % of ad spend proposal. They thought about all of our needs and made a proposal that fit where we were lacking.

Describe the scope of their work in detail.

Midsummer manages all our digital advertising channels as well as our google analytics and tracking. They meet with us each month to understand our priorities, present the results, and determine the next steps.

What was the team composition?

We work closely with Mickey and Valentinas

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have stabilized our presence on our main keywords and defended the brand against our competitors. We've also seen interesting results from LinkedIn advertising to bring new leads to our sales team

How effective was the workflow between your team and theirs?

They implemented a project management tool to help us keep all the concurrent projects organized. We're able to communicate efficiently using this platform.

What did you find most impressive about this company?

They have a real sense of the interconnectedness of everything we do online. They take a holistic approach and make sure that we spend money wisely. Rather than just plowing ahead and spending on ads, they make sure to have all the back-end measurement tools in place to be able to take a data-driven approach to their work.

Are there any areas for improvement?

I would say most of the issues were on our side in the beginning (poor tracking and lack of internal dev support to implement some tracking capabilities or to ensure they work correctly)

BACKGROUND

Please describe your company and your position there.

I'm the Ecommerce Manager at SEASE, a lifestyle brand that produces stylish men’s garments in performance materials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

We needed a partner to create and launch our Digital Advertising Strategy across multiple channels and markets, someone with a strong focus on data and performance.

What were your goals for this project?

To launch our brand in Europe, increase online sales, support our Instragram organic activities with a paid strategy and improve our data tracking implementation were our top priorities.

SOLUTION

How did you select Midsummer Agency?

The CEO of another fashion brand referred Midsummer Agency to me. We asked them to help us with our PPC, Analytics, and Conversion Rate Optimization challenges.

Describe the scope of their work in detail.

Even before selecting them as our agency, we had a series of discovery meetings to discuss our goals and our company's brand. We defined together a roadmap for the following months, which were very intense and productive. First of all, they helped in improving our Google Analytics tracking and fixing the issues.

Then they defined the strategy and recommended budget for Instagram Ads and Google Ads. We initially started advertising our Spring-Summer Season collection on 4 countries in Europe, which was a great start. With the Fall-Winter collection launch, we expanded to more European countries and the US, and we hit the highest e-commerce revenue ever.

Finally, thanks to the Conversion Rate Optimization activities, we uncovered hidden barriers and missing information on our website, which are preventing our customers from buying from us.

What was the team composition?

We worked closely with the PPC Director, Senior PPC Specialist, and the Web Analytics Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We hit our highest e-commerce revenue in Q4 2020. We collected user feedback thanks to CRO activities and we're currently improving our website.

How effective was the workflow between your team and theirs?

The team is pleasant to work with; we have frequent communications and monthly strategic calls to review project performance and next steps.

What did you find most impressive about this company?

Experience within the paid advertising, analytics and ecommerce industries.

Are there any areas for improvement?

VISUAL REPORTING

BACKGROUND

Please describe your company and your position there.

Marinanow is an online booking website for boats and berths.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

Midsummer Agency was responsible for all activities related to advertising our services over the internet.

What were your goals for this project?

Reach more customers and increase our conversion rate.

SOLUTION

How did you select this vendor?

We found out about Midsummer Agency through a local startup incubator.

Describe the scope of their work in detail.

We discussed our goals in details and after a deep analysis of the market and the competitors, we worked on a plan and a strategy to reach our goals. We worked together as a team and had weekly meetings to make sure the results were aligned with our scheduled plan.

What was the team composition?

We worked directly with the CEO of the company and the other 2 components of the team. We were able to work with the same team members during our long collaboration.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had an enormous growth in terms of traffic and sales and our company was able to become the European leader in online berth bookings.

How effective was the workflow between your team and theirs?

Communication was great with all components of the team. We used all major collaborating tools to work. Their project manager was always available to sort out any problems.

What did you find most impressive about this company?

Their expertise in the field sets them apart.

Are there any areas for improvement?

They should add more marketing related services to increase their offering.

BACKGROUND

Please describe your company and position.

I am the Brand manager of a haircare company

Describe what your company does in a single sentence.

Ours is a direct-to-consumer haircare ecommerce brand specializing in science-backed solutions for scalp health and hair growth. The company offers a growing range of devices and serums designed to address hair loss, thinning, and overall hair and scalp wellbeing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Increase sales volume through Google Ads through Shopping campaigns, Dynamic Search Ads, and advanced remarketing strategies.
• Ensure accurate data tracking for performance optimization.
• Fix conversion barriers to improve the UX and increase the conversion rate.

SOLUTION

How did you find Midsummer Agency?

friend

Why did you select Midsummer Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

  We chose Midsummer to increase our sales by optimizing our paid advertising, improving data tracking and analytics, and enhancing conversion rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After rebuilding our Google Ads ecosystem from scratch on a new account in April 2025, Midsummer helped us achieve our best month of the year by August — across both transactions and overall site revenue. Additionally, our website conversion rate increased significantly. Their data-driven approach helped us identify underperforming products, market opportunities and optimize our ad spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

"Project management is one of Midsummer's strongest areas. Our main point of contact is consistently available, responsive, and genuinely engaged with the project. They take the time to understand our context, and the reasoning behind our decisions, which makes the collaboration feel like a real partnership rather than a vendor relationship. Deliverables are timely and well-documented. The team produces highly detailed reports and brings a level of dedication that, in our experience, isn't common across agencies. When we come in stressed or under pressure from stakeholders, they have the patience to walk through the issues with us methodically and help us make sense of complex situations. Communication is consistent, transparent, and proactive."

What was your primary form of communication with Midsummer Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Midsummer is the dedication and depth with which they engage with the project. They don't limit themselves to managing campaigns — they understand the business, and they think through pricing, product, conversion rate, and overall strategy alongside us. In our experience, that level of involvement isn't something every agency offers. We also deeply appreciate their intellectual honesty: they don't make unrealistic promises, but they work with method and transparency.

Are there any areas for improvement or something Midsummer Agency could have done differently?

Overall our experience with Midsummer has been very positive! 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Andent Clinic

Describe what your company does in a single sentence.

Dental services, focused in dental tourism.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Improve our rankings on google
• Generate qualitative leads
• Track and report performance of website

SOLUTION

How did you find Midsummer Agency?

fiver

Why did you select Midsummer Agency over others?

• High ratings
• Company values aligned

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We aimed to improve our digital presence especially in Italy.

We have migrated to a new website, improved our conversion rates on Google and Meta. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic has increased, Conversion rates have improved, leads have become more qualitative, the website has been optimized

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organized team, they were replying in real time. 
Open to suggestions, eager to improve and do more!

What was your primary form of communication with Midsummer Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated their amazing collaboration spirit!

Are there any areas for improvement or something Midsummer Agency could have done differently?

Nothing i can mention.

BACKGROUND

Please describe your company and position.

 I am the Owner of an ecommerce company 

Describe what your company does in a single sentence.

We are a premium denim and lifestyle brand known for its commitment to quality craftsmanship, sustainability, and modern style.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Increase revenue through PPC campaigns.
• Improve ROAS on Google Ads and Meta Ads.
• Enhance performance tracking across platforms.
• Refine campaign structure to boost efficiency and budget control.
• Expand paid search visibility without compromising profitability.

SOLUTION

How did you find Midsummer Agency?

Clutch Site

Why did you select Midsummer Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Midsummer manages and optimizes our PPC strategy across Google and Meta platforms. The scope includes full campaign audits, conversion tracking improvements, creative testing, funnel optimization, and performance reporting. They also support our team with keyword research, scaling high-performing ad sets, and reallocating budget based on real-time data. 
Their deliverables include monthly performance decks, campaign build documentation, and creative briefs for ad iterations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue from paid campaigns increased by over 30% compared to the previous year. We saw a steady lift in ROAS, particularly on Meta, and a significant drop in wasted ad spend. Midsummer helped us identify high-potential audiences and campaigns we were previously underutilizing, leading to more efficient scaling. We also saw an uplift in conversions after implementing tracking recommendations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite the timezone difference, we have a strong and positive working relationship. We align bi-weekly through video calls and share a central workspace for reporting and updates. They consistently deliver on time and are very responsive, often anticipating needs before we have to ask. Their workflow fits seamlessly with ours. We communicate through Asana and Google Meet.

What was your primary form of communication with Midsummer Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is how invested they are in our success. They don’t just run campaigns, they proactively spot trends, flag opportunities, and collaborate closely with our internal stakeholders. Their enthusiasm and sharp attention to detail make a huge difference.

Are there any areas for improvement or something Midsummer Agency could have done differently?

Nothing at this point.

BACKGROUND

Please describe your company and position.

I am the Head of digital growth of Pyypl

Describe what your company does in a single sentence.

Pyypl (pronounced “people”) is a non-bank digital app that gives everyone access to the financial system through a smartphone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Maximize number of customer acquired in UAE
• Improve Google Ads campaign efficiency
• Support digital innovation
• Test Apple Search Ads channel

SOLUTION

How did you find Midsummer Agency?

Referral

Why did you select Midsummer Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Midsummer to support our Google PPC Advertising and Apple Search Advertising initiatives in the UAE market, with the goal of increasing the number of new customers while hitting the target cost per acquisition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cost per new user registered, cost per download, number of new user registered, monthly budget invested.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In spite of the disparity in time zones, we maintain a robust professional connection; tasks are managed through the Asana project coordination platform and via email, and we engage in a regular weekly meeting to assess progress, undertakings, and forthcoming actions.

What was your primary form of communication with Midsummer Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their Google Ads knowledge and data-centric approach are impressive. They find new opportunities to scale performance.

Are there any areas for improvement or something Midsummer Agency could have done differently?

.

BACKGROUND

Please describe your company and your position there.

I am the Founder & CEO at Visure Italia. My company has been helping since 1999 professionals and companies access public databases of the Public Administration in Italy. Online visures are extracted in real time from Land Registry, Conservatoria, Chamber of Commerce and PRA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency, and what were your goals?

We wanted to scale our Google PPC performance, as we reached a static point. When we have been contacting Midsummer Agency, we clearly had goals in mind to be profitable: reach a ROAS 3 by scaling the budget.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed a person to join our Marketing Team and instead of hiring one person only, we decide to hire the full Midsummer Agency team, by becoming business partners. The team shows interest on our growth, giving us immediately solutions and a budget forecast.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After they ran an accurate check-up of the accounts and website, we had a call in which they showed me a detailed marketing plan. This plan included opportunities and points to fix, with scenarios and goals we could achieve with a new PPC approach. Initially, the project scope was limited to Google Ads, and Microsoft Ads accounts strategy and management. After the excellent results, we enlarged the project to Facebook Ads.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with the PPC Director, Senior PPC Manager and PPC Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The account performance in just 3 months was remarkable: ROAS grew by 69%, and revenue increased by +97%

How effective was the workflow between your team and theirs?

They have a consolidated methodology. Several steps from account audit, going through a very engaging onboarding process and setup, towards a full speed pacing and continuous optimization of every details. Every process was clearly explained in our meeting and continuous comunications via email.

What did you find most impressive or unique about this company?

They were truly passionate about digital marketing and always find new solutions to improve performance.

Are there any areas for improvement or something they could have done differently?

Nothing at all.