Midsummer Agency

BACKGROUND

Please describe your company and position.

I am the Director of Blanc Space

Describe what your company does in a single sentence.

Blanc Space is a UK-based e-commerce brand specializing in customizable and artist-designed phone cases and accessories. With a global customer base, it blends creativity and personalization in mobile tech accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Increase sales volume profitably through Google Ads and Meta Ads.
• Improve ROAS through Performance Max campaigns, Dynamic Search Ads, and advanced remarketing strategies.
• Ensure accurate data tracking for performance optimization.
• Fix conversion barriers to improve the UX and increase the conversion rate.
• Increase organic traffic by addressing technical issues, optimizing content, and improving overall site authority.

SOLUTION

How did you find Midsummer Agency?

Online Search

Why did you select Midsummer Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We chose Midsummer to increase our ROAS and sales by optimizing our paid advertising, improving data tracking and analytics, enhancing conversion rates, and boosting our organic search visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our sales volume has increased significantly, and we’ve seen a clear improvement in ROAS across all channels. Their data-driven approach helped us identify underperforming products, optimize our ad spend, and boost the efficiency of our PPC campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Midsummer managed the project efficiently, delivering items on time and responding promptly to our needs. Asana works great for keeping stuff organized and workflows smooth and efficient.

What was your primary form of communication with Midsummer Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about Midsummer Agency is their combination of strategic expertise and actual dedication. They don’t just manage campaigns but they seek out opportunities to improve performance every time.

Are there any areas for improvement or something Midsummer Agency could have done differently?

Overall, our experience with Midsummer has been very positive! Like any partnership, there’s always room for growth. One area for improvement could be providing more recommendations around upcoming trends or seasonal opportunities. 

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of a POS solutions company. 

Describe what your company does in a single sentence.

Our company is a leading provider of innovative, cloud-based POS solutions designed to streamline and elevate business operations. Offering versatile and user-friendly software, our product enables businesses of all sizes to manage sales, inventory, and customer relationships with ease and efficiency. Tailored for various industries, Our platform integrates seamlessly with other tools, providing real-time data and insights that empower companies to make smarter, data-driven decisions. With a commitment to helping businesses thrive, it transforms the way companies approach retail management, enhancing productivity and customer satisfaction through cutting-edge technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Assist in Google & Meta ads account migration
• Refine and optimize account structures
• Boost lead volume and enhance lead quality
• Provide 360° digital strategies & initiatives
• Aid in HubSpot setup, data analysis & reporting

SOLUTION

How did you find Midsummer Agency?

Referral

Why did you select Midsummer Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work encompasses comprehensive management and strategic growth for the Google and Meta Ads channels, including continuous optimization to maximize performance and lead quality. This entails consulting and support with technical integrations, ensuring seamless data flow between HubSpot, Google Analytics, and advertising platforms to enhance tracking and reporting accuracy. Bi-monthly strategic meetings provide a collaborative forum for in-depth performance analysis, discussing completed actions, and defining data-driven next steps. Regularly launch targeted campaigns and innovative initiatives to expand brand reach, drive engagement, and ultimately support sustained business growth across digital channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project brought positive lead generation results and demonstrated consistency in quality improvements. The team's optimizations contributed to a rise in specific paid search outcomes, with numbers showing an increase from prior months and year-over-year comparisons showing more targeted ad placements

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was responsive and proactive, with the team taking feedback seriously and implementing multiple adjustments as needed. The agency's approach was methodical, utilizing Asana and Looker for task tracking and data analysis, which allowed for a structured workflow.

What was your primary form of communication with Midsummer Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was notably proactive and solution-oriented, showing expertise in Google and Meta Ads strategies, especially in optimizing for lead generation. Their adaptability and commitment to addressing complex technical challenges, like supporting with the HubSpot integration and Looker studio dashboards, were standout qualities.

Are there any areas for improvement or something Midsummer Agency could have done differently?

There's nothing I would particularly suggest.  

BACKGROUND

Please describe your company and position.

I am the Founder of a baking and confectionery ingredients retailer.

Describe what your company does in a single sentence.

We supply individuals & small/medium businesses with high quality baking & confectionery ingredients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Launch Google Ad campaigns & implement winning strategies

SOLUTION

How did you find Midsummer Agency?

Upwork

Why did you select Midsummer Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Midsummer Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Midsummer came on to help us with our Google Ads. Midsummer has improved our performance by implementing winning, proven strategies. They generate monthly reports that are clear & concise and recommend action steps to make further improvements. Micky and his team are professional, friendly and knowledgeable in their trade.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Target ROAS achieved, minimum spend per month in line with budget. Pulling back when needed, or increasing budget when warranted. Additionally, shopping feeds were optimized to maximize conversions & new campaigns were created to retarget other customer segments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Micky assigned a team member, Mark to my business. Mark is always responsive and explains things very well. They outline all required tasks in Asana and keep track of deliverables, so I don't have to. Their follow-ups are also quick and I appreciate their reminders, meetings and communication skills.

What was your primary form of communication with Midsummer Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

Their communication and responsiveness. Midsummer Agency has a desire to constantly improve performance and understands the needs of the client.

Are there any areas for improvement or something Midsummer Agency could have done differently?

Not at this moment

BACKGROUND

Please describe your company and position.

I am an executive at Williams Food Equipment

Describe what your company does in a single sentence.

Williams Food Equipment is a 100% Canadian owned and operated family business that has been supplying high-quality cookware and kitchenware for over 50 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Manage Google and Bing Advertising strategy to meet target ROAS
• Maximize visibility for the weekly promotions launch
• Optimize sales for commercial and non commercial products
• Launch of new products and brands
• Support digital innovation

SOLUTION

How did you find Midsummer Agency?

Other

Why did you select Midsummer Agency over others?

• High ratings
• Pricing fits our budget
• Good value for cost
• Company values aligned

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Midsummer provides digital advertising services to our Bigcommerce store, including developing and executing campaigns, optimizing campaigns, creating and managing ad copy, targeting, and budgeting, analyzing and reporting on campaign performance, providing strategic advice and recommendations, and providing ongoing support and maintenance of campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team's profound commitment to understanding our brand has been impressive. Midsummer has demonstrated an ability to tailor strategies that align with our unique identity. Each month they hit the goal and exceeded expectations, even for periods that have always been historically low for us. This approach and their fast, proactive communication ensured we stayed updated and aligned with market trends, further solidifying our confidence in their dependable and long-lasting partner role

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I think the team is doing a very good job. When we ask for something, you're very quick to provide it. Your team just puts together the ability for us to look at sales by brand, which I think is going to be a great tool for us to have. So I appreciate your team taking the time and hearing us and putting the effort into actually get something like that completed, where we can start looking at things at a brand level as well. 

And I thought the information they provided and the insight that they provided and even just the methodology about how they went about looking at the data, I thought all of it was extremely well done. Unfortunately, your team does such a good job that the fact that we don't have to communicate too often is a good thing.

What was your primary form of communication with Midsummer Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Over the years, I've been with a number of PPC agencies, and I would say that you guys are really the first that show a true invested interest in our brand, in our company, and in our growth.

Are there any areas for improvement or something Midsummer Agency could have done differently?

Midsummer Agency is highly proactive and excellent at making adjustments when needed.

BACKGROUND

Please describe your company and your position there.

ParkingMyCar is an Italian startup with the mission of making the parking experience easy, safe, and convenient for everyone. Our job is to allow people to compare and book parkings online to save money, time, and decrease pollution caused by traffic. I work at ParkingMyCar as the Chief Marketing Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency, and what were your goals?

We needed to scale our Google Ads account without ruining our ROAS. In that period we were active only on the travel segment comparing parkings serving airports and harbors all around Italy. We hired Midsummer cause we needed help in optimizing the account. The market was extremely competitive and we had big issues at mantaining the ROAS at an acceptable level.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew one of their employee and I was impressed by their degree of professionality. Also reading the case studies on their blog really helped.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started setting the goals of our collaborations. After that Midsummer made an audit of our account listing everything that we needed to fix or modify. They also gave us an order of priority for the actions to be made. After that, we took care of the execution with their guidance.

We scheduled regular calls with them, every couple of week to every month, in wich they would check the actions made and helped us with any issue. Together we would analyze the account performance looking for further chance of improvements.

How many people from the vendor's team worked with you, and what were their positions?

I worked personally with the managing director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In just five months from December to April, we scaled account revenue and spending by 455% while keeping the target ROAS. Even when the collaboration with Midsummer was over, the account continued to grow and hit a 2000% year-over-year increase in revenue in June.

Describe their project management style, including communication tools and timeliness.

They were highly professional and helpful. Always on time, easy to reach through email, fast in finding solutions.

What did you find most impressive or unique about this company?

Michele, with whom i work with, is extremely prepared. He has an impressive understanding of the machine Google and is really creative in finding hidden opportunities.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Manager of a US-based global semiconductor organisation. I look after Digital and Offline Marketing for the EMEA region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency, and what were your goals?

Aligned to our business objective of expanding our reach in the European market to provide local support to the electronics industry in Italy, we launched our italian website in 2019. We hired Midsummer agency as they had good knowledge of the local culture, market and language. Our goal was to drive more traffic to the Italian website, create awareness and generate more leads and improve our online revenue on the .com website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them on the web, they had good rating, good reviews, their portfolio was impressive , plus they came across very insightful about the market dynamics in the Italian region.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Setting up Google PPC ads in Italian, Implementing strategies, optimising campaigns, reporting.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager who distributed work amongst their team. There were 2 Google Ads specialists in communication with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing Google PPC ads by Midsummer our online revenue generated from the italian website (referral traffic) has increased by 285%. Our Goal conversion has gone up by 173.73%.

Describe their project management style, including communication tools and timeliness.

Micky and his team provide outstanding support, they have been successful in managing our expectations and delivering campaigns on time. They set us up on a project management tool called Asana and our account is managed by him and his team using this tool.

They are a proactive agency and we have biweekly meetings where we discuss the account progress in detail. Any new requests are implemented very quickly and efficiently. They take my feedback very seriously and come up with new strategies.

What did you find most impressive or unique about this company?

What impresses me most is their belief in their subject knowledge. They were able to convince me to rethink my strategy and the subsequent changes evidently brought in great results. They are a professional organization that understands customer expectations and business processes.

Are there any areas for improvement or something they could have done differently?

If they had known Hebrew probably I would have given another account to them. :)

BACKGROUND

Please describe your company and your position there.

Sculpteo is an online 3D printing solution for manufacturing individual parts to large-scale production. Using industrial 3D printing technologies, Sculpteo offers businesses of any size an online platform to order their 3D printed parts.

As Head of Marketing at Sculpteo, my mission is to increase awareness of the potentials of 3D printing as a manufacturing solution and make this technology accessible to any industry looking for innovative, adaptable, and scalable manufacturing solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

We struggled for many years to develop our digital advertising results. After disappointing results from different agencies, we decided for some time to really scale back our investment in digital advertising channels. Eventually, we determined that we would have to take another look at these channels if we wanted to grow, but that we would also need an experienced and professional agency to manage this.

We hired Midsummer to take the lead on our Google, Bing, and LinkedIn advertising. They quickly understood that tracking and our use of analytics was lacking and took the lead on having a coherant digital marketing strategy.

What were your goals for this project?

Increase e-commerce customers - identify qualified leads for our sales team to develop - a positive ROI for digital marketing efforts

SOLUTION

How did you select Midsummer Agency?

Searched online, had some calls with different agencies to see how they work and explore their proposals. Midsummer agency spent about an hour to discuss with us our company and actual situation before making a proposal. The fact that Midsummer took this time showed they really wanted to make a customized proposition and not just the standard % of ad spend proposal. They thought about all of our needs and made a proposal that fit where we were lacking.

Describe the scope of their work in detail.

Midsummer manages all our digital advertising channels as well as our google analytics and tracking. They meet with us each month to understand our priorities, present the results, and determine the next steps.

What was the team composition?

We work closely with Mickey and Valentinas

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have stabilized our presence on our main keywords and defended the brand against our competitors. We've also seen interesting results from LinkedIn advertising to bring new leads to our sales team

How effective was the workflow between your team and theirs?

They implemented a project management tool to help us keep all the concurrent projects organized. We're able to communicate efficiently using this platform.

What did you find most impressive about this company?

They have a real sense of the interconnectedness of everything we do online. They take a holistic approach and make sure that we spend money wisely. Rather than just plowing ahead and spending on ads, they make sure to have all the back-end measurement tools in place to be able to take a data-driven approach to their work.

Are there any areas for improvement?

I would say most of the issues were on our side in the beginning (poor tracking and lack of internal dev support to implement some tracking capabilities or to ensure they work correctly)

BACKGROUND

Please describe your company and your position there.

I'm the Ecommerce Manager at SEASE, a lifestyle brand that produces stylish men’s garments in performance materials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

We needed a partner to create and launch our Digital Advertising Strategy across multiple channels and markets, someone with a strong focus on data and performance.

What were your goals for this project?

To launch our brand in Europe, increase online sales, support our Instragram organic activities with a paid strategy and improve our data tracking implementation were our top priorities.

SOLUTION

How did you select Midsummer Agency?

The CEO of another fashion brand referred Midsummer Agency to me. We asked them to help us with our PPC, Analytics, and Conversion Rate Optimization challenges.

Describe the scope of their work in detail.

Even before selecting them as our agency, we had a series of discovery meetings to discuss our goals and our company's brand. We defined together a roadmap for the following months, which were very intense and productive. First of all, they helped in improving our Google Analytics tracking and fixing the issues.

Then they defined the strategy and recommended budget for Instagram Ads and Google Ads. We initially started advertising our Spring-Summer Season collection on 4 countries in Europe, which was a great start. With the Fall-Winter collection launch, we expanded to more European countries and the US, and we hit the highest e-commerce revenue ever.

Finally, thanks to the Conversion Rate Optimization activities, we uncovered hidden barriers and missing information on our website, which are preventing our customers from buying from us.

What was the team composition?

We worked closely with the PPC Director, Senior PPC Specialist, and the Web Analytics Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We hit our highest e-commerce revenue in Q4 2020. We collected user feedback thanks to CRO activities and we're currently improving our website.

How effective was the workflow between your team and theirs?

The team is pleasant to work with; we have frequent communications and monthly strategic calls to review project performance and next steps.

What did you find most impressive about this company?

Experience within the paid advertising, analytics and ecommerce industries.

Are there any areas for improvement?

VISUAL REPORTING

BACKGROUND

Please describe your company and your position there.

Marinanow is an online booking website for boats and berths.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

Midsummer Agency was responsible for all activities related to advertising our services over the internet.

What were your goals for this project?

Reach more customers and increase our conversion rate.

SOLUTION

How did you select this vendor?

We found out about Midsummer Agency through a local startup incubator.

Describe the scope of their work in detail.

We discussed our goals in details and after a deep analysis of the market and the competitors, we worked on a plan and a strategy to reach our goals. We worked together as a team and had weekly meetings to make sure the results were aligned with our scheduled plan.

What was the team composition?

We worked directly with the CEO of the company and the other 2 components of the team. We were able to work with the same team members during our long collaboration.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had an enormous growth in terms of traffic and sales and our company was able to become the European leader in online berth bookings.

How effective was the workflow between your team and theirs?

Communication was great with all components of the team. We used all major collaborating tools to work. Their project manager was always available to sort out any problems.

What did you find most impressive about this company?

Their expertise in the field sets them apart.

Are there any areas for improvement?

They should add more marketing related services to increase their offering.

BACKGROUND

Please describe your company and position.

I am the Head of digital growth of Pyypl

Describe what your company does in a single sentence.

Pyypl (pronounced “people”) is a non-bank digital app that gives everyone access to the financial system through a smartphone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Maximize number of customer acquired in UAE
• Improve Google Ads campaign efficiency
• Support digital innovation
• Test Apple Search Ads channel

SOLUTION

How did you find Midsummer Agency?

Referral

Why did you select Midsummer Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Midsummer to support our Google PPC Advertising and Apple Search Advertising initiatives in the UAE market, with the goal of increasing the number of new customers while hitting the target cost per acquisition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cost per new user registered, cost per download, number of new user registered, monthly budget invested.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In spite of the disparity in time zones, we maintain a robust professional connection; tasks are managed through the Asana project coordination platform and via email, and we engage in a regular weekly meeting to assess progress, undertakings, and forthcoming actions.

What was your primary form of communication with Midsummer Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their Google Ads knowledge and data-centric approach are impressive. They find new opportunities to scale performance.

Are there any areas for improvement or something Midsummer Agency could have done differently?

.