Midsummer Agency

BACKGROUND

Please describe your company and your position there.

Marinanow is an online booking website for boats and berths.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

Midsummer Agency was responsible for all activities related to advertising our services over the internet.

What were your goals for this project?

Reach more customers and increase our conversion rate.

SOLUTION

How did you select this vendor?

We found out about Midsummer Agency through a local startup incubator.

Describe the scope of their work in detail.

We discussed our goals in details and after a deep analysis of the market and the competitors, we worked on a plan and a strategy to reach our goals. We worked together as a team and had weekly meetings to make sure the results were aligned with our scheduled plan.

What was the team composition?

We worked directly with the CEO of the company and the other 2 components of the team. We were able to work with the same team members during our long collaboration.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had an enormous growth in terms of traffic and sales and our company was able to become the European leader in online berth bookings.

How effective was the workflow between your team and theirs?

Communication was great with all components of the team. We used all major collaborating tools to work. Their project manager was always available to sort out any problems.

What did you find most impressive about this company?

Their expertise in the field sets them apart.

Are there any areas for improvement?

They should add more marketing related services to increase their offering.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Andent Clinic

Describe what your company does in a single sentence.

Dental services, focused in dental tourism.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Improve our rankings on google
• Generate qualitative leads
• Track and report performance of website

SOLUTION

How did you find Midsummer Agency?

fiver

Why did you select Midsummer Agency over others?

• High ratings
• Company values aligned

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We aimed to improve our digital presence especially in Italy.

We have migrated to a new website, improved our conversion rates on Google and Meta. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic has increased, Conversion rates have improved, leads have become more qualitative, the website has been optimized

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organized team, they were replying in real time. 
Open to suggestions, eager to improve and do more!

What was your primary form of communication with Midsummer Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated their amazing collaboration spirit!

Are there any areas for improvement or something Midsummer Agency could have done differently?

Nothing i can mention.

BACKGROUND

Please describe your company and position.

 I am the Owner of an ecommerce company 

Describe what your company does in a single sentence.

We are a premium denim and lifestyle brand known for its commitment to quality craftsmanship, sustainability, and modern style.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Increase revenue through PPC campaigns.
• Improve ROAS on Google Ads and Meta Ads.
• Enhance performance tracking across platforms.
• Refine campaign structure to boost efficiency and budget control.
• Expand paid search visibility without compromising profitability.

SOLUTION

How did you find Midsummer Agency?

Clutch Site

Why did you select Midsummer Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Midsummer manages and optimizes our PPC strategy across Google and Meta platforms. The scope includes full campaign audits, conversion tracking improvements, creative testing, funnel optimization, and performance reporting. They also support our team with keyword research, scaling high-performing ad sets, and reallocating budget based on real-time data. 
Their deliverables include monthly performance decks, campaign build documentation, and creative briefs for ad iterations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue from paid campaigns increased by over 30% compared to the previous year. We saw a steady lift in ROAS, particularly on Meta, and a significant drop in wasted ad spend. Midsummer helped us identify high-potential audiences and campaigns we were previously underutilizing, leading to more efficient scaling. We also saw an uplift in conversions after implementing tracking recommendations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite the timezone difference, we have a strong and positive working relationship. We align bi-weekly through video calls and share a central workspace for reporting and updates. They consistently deliver on time and are very responsive, often anticipating needs before we have to ask. Their workflow fits seamlessly with ours. We communicate through Asana and Google Meet.

What was your primary form of communication with Midsummer Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is how invested they are in our success. They don’t just run campaigns, they proactively spot trends, flag opportunities, and collaborate closely with our internal stakeholders. Their enthusiasm and sharp attention to detail make a huge difference.

Are there any areas for improvement or something Midsummer Agency could have done differently?

Nothing at this point.

BACKGROUND

Please describe your company and position.

I am the Head of digital growth of Pyypl

Describe what your company does in a single sentence.

Pyypl (pronounced “people”) is a non-bank digital app that gives everyone access to the financial system through a smartphone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Midsummer Agency to accomplish?

• Maximize number of customer acquired in UAE
• Improve Google Ads campaign efficiency
• Support digital innovation
• Test Apple Search Ads channel

SOLUTION

How did you find Midsummer Agency?

Referral

Why did you select Midsummer Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Midsummer Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Midsummer to support our Google PPC Advertising and Apple Search Advertising initiatives in the UAE market, with the goal of increasing the number of new customers while hitting the target cost per acquisition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cost per new user registered, cost per download, number of new user registered, monthly budget invested.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In spite of the disparity in time zones, we maintain a robust professional connection; tasks are managed through the Asana project coordination platform and via email, and we engage in a regular weekly meeting to assess progress, undertakings, and forthcoming actions.

What was your primary form of communication with Midsummer Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their Google Ads knowledge and data-centric approach are impressive. They find new opportunities to scale performance.

Are there any areas for improvement or something Midsummer Agency could have done differently?

.

BACKGROUND

Please describe your company and your position there.

I am the Founder & CEO at Visure Italia. My company has been helping since 1999 professionals and companies access public databases of the Public Administration in Italy. Online visures are extracted in real time from Land Registry, Conservatoria, Chamber of Commerce and PRA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency, and what were your goals?

We wanted to scale our Google PPC performance, as we reached a static point. When we have been contacting Midsummer Agency, we clearly had goals in mind to be profitable: reach a ROAS 3 by scaling the budget.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed a person to join our Marketing Team and instead of hiring one person only, we decide to hire the full Midsummer Agency team, by becoming business partners. The team shows interest on our growth, giving us immediately solutions and a budget forecast.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After they ran an accurate check-up of the accounts and website, we had a call in which they showed me a detailed marketing plan. This plan included opportunities and points to fix, with scenarios and goals we could achieve with a new PPC approach. Initially, the project scope was limited to Google Ads, and Microsoft Ads accounts strategy and management. After the excellent results, we enlarged the project to Facebook Ads.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with the PPC Director, Senior PPC Manager and PPC Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The account performance in just 3 months was remarkable: ROAS grew by 69%, and revenue increased by +97%

How effective was the workflow between your team and theirs?

They have a consolidated methodology. Several steps from account audit, going through a very engaging onboarding process and setup, towards a full speed pacing and continuous optimization of every details. Every process was clearly explained in our meeting and continuous comunications via email.

What did you find most impressive or unique about this company?

They were truly passionate about digital marketing and always find new solutions to improve performance.

Are there any areas for improvement or something they could have done differently?

Nothing at all.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of the first pest control company in Italy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

All our digital marketing is been run by them.

SOLUTION

How did you select this vendor?

We were looking for the best, and we found it

Describe the scope of their work in detail.

Data driven marketing. Nothing more to say, overperforming results.

What was the team composition?

All the guys we spoke to, are prepared, understanding of our needs, and willing to improve performances

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

300% increase in conversions, from lead to contract!

How effective was the workflow between your team and theirs?

We meet every 15 days to keep track of data. Excellent customer service and follow up.

What did you find most impressive about this company?

Their organization is light, smart, and rational. No wasted time, straight to the goal.

Is there any area for improvement or anything that could have been done differently?

Not that i’ve seen.

BACKGROUND

Please describe your company and your position there.

CEO and marketing manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

We hired Midsummer agency in order to support our brand new travel content platform (genteinviaggio.it) launch with PPC campaigns.

What were your goals for this project?

The main purpouse was to boost our users acquisition activities and we definetely succed with thousands of new active users.

SOLUTION

How did you select Midsummer Agency?

Looking online and offline for the best PPC agency that offers not only advertising but also sicere support and tips in order to optimize the whole launch, not only ppc stuff.

Describe the scope of their work in detail.

They developed and managed a ppc advertisign plan.

What was the team composition?

We have worked closely with three members of the team: Micky Mereu as project manager, data analyst and a campaign manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In 5 months we doubled our user base of travel content creators.

How effective was the workflow between your team and theirs?

The communication and coordination with the team from Midsummer was pretty easy. We used the same cloud cooperation platforms such us GDrive and Calendar. Everymonth they set up a meeting in order to show us the results of their job, new strategies, issue to solve and updates in the strategic approach.

What did you find most impressive about this company?

Midsummer showed us great knowledge and vision. Their time management and data analysis were impressive!

Are there any areas for improvement?

We were very satisfied, nothing special to improve.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of company. GreenShare is a SME, we project and develope ICT system for mobility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

We engage MidSummer to develop an ADV campaign to the B2B sector.

What were your goals for this project?

We want to increase our brand reputation in the mobility field and to reach new customer.

SOLUTION

How did you select Midsummer Agency?

My sales Director visited their profiles and requested a meeting to explain our needs. The agency therefore developed a project proposal that we considered very professional and economically interesting.

Describe the scope of their work in detail.

The purpose of the work was to develop a multi-channel ADV campaign that would allow us to reach new customers and greater awareness of our brand.

What was the team composition?

We worked closely with the consultants who followed us in all phases of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have significantly increased the reputation of the brand which is recognized as influential in our sector.

How effective was the workflow between your team and theirs?

My marketing and sales business unit worked in direct contact with the agency.

What did you find most impressive about this company?

The agency has shown great professionalism and clarity in all steps of the project.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

CEO of Linguedo, we help Italian and Spanish health workers learn German and work in Germany.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

Google Ads Management

What were your goals for this project?

Get more volume while keeping CPA below a certain threshhold.

SOLUTION

How did you select this vendor?

Interviewed a bunch of freelancers, went with one before with whom we were very unhappy.

Describe the scope of their work in detail.

Managing of our Gogle Ads campaigns for Italy and Spain.

What was the team composition?

Two people I had contact with, Michele the owner and Valentinas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The CPA was lowered by quite a bit and the Wordstream score for our account was incredibly good (from being quite bad before).

How effective was the workflow between your team and theirs?

Very

What did you find most impressive about this company?

They delivered results and were great to work with. They even notified us of things that didn't fall into their immediate responsibility.

Are there any areas for improvement?

The Spanish ad texts seemed to be not ideal in the beginning