Midsummer Agency Review Insights

Overall Review Rating

5.0

Quality 4.9
Schedule 5.0
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Impressive Knowledge of Digital Channels

The agency's comprehensive understanding of digital channels, including Google, Meta, and LinkedIn, has been crucial in driving effective advertising strategies and results.
Stellar Communication Skills

Clients valued the agency’s clear and consistent communication, which facilitated smooth project execution and ensured alignment with client goals and expectations.
Successful International Campaigns

Midsummer Agency has effectively managed international campaigns, tailoring strategies to different markets and achieving significant growth in regions like Italy and Spain.
Room for Improvement in Language Localization

While generally effective, there was a noted area for improvement in the initial Spanish ad texts, suggesting the need for enhanced localization efforts in non-English campaigns.
Positive Client Feedback on Human Interaction

Clients appreciated the human element in their interactions with Midsummer Agency, noting the positive relationships and honest feedback provided throughout the projects.
Proactive Problem Solving

Clients have highlighted Midsummer Agency's proactive approach in addressing challenges, including technical issues and strategic pivots, ensuring continued success and stability in advertising performance.

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Midsummer Agency Reviews

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Advertising
$50,000 to $199,999
Apr. 2020 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"Their organization is light, smart, and rational."

Jul 28, 2022

CEO, Zucchet srl

Mattia Massimiliano De Nicola

Other industries
Rome, Italy
11-50 Employees
Online Review

Midsummer Agency provides digital marketing services for a pest control company.

The company has experienced a 300% increase in conversions since working with Midsummer Agency. The team manages the engagement well as they meet regularly to keep track of the firm's progress. They provide excellent customer service and are time-efficient when working toward project goals.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of the first pest control company in Italy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

All our digital marketing is been run by them.

SOLUTION

How did you select this vendor?

We were looking for the best, and we found it

Describe the scope of their work in detail.

Data driven marketing. Nothing more to say, overperforming results.

What was the team composition?

All the guys we spoke to, are prepared, understanding of our needs, and willing to improve performances

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

300% increase in conversions, from lead to contract!

How effective was the workflow between your team and theirs?

We meet every 15 days to keep track of data. Excellent customer service and follow up.

What did you find most impressive about this company?

Their organization is light, smart, and rational. No wasted time, straight to the goal.

Is there any area for improvement or anything that could have been done differently?

Not that i’ve seen.

RATINGS

5.0

Pay Per Click
Less than $10,000
Aug. - Dec. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"Midsummer showed us great knowledge and vision. Their time management and data analysis were impressive!"

Feb 18, 2021

CEO, genteinviaggio.it

Alessio Neri

Media
Cagliari, Italy
1-10 Employees
Online Review
Verified

To support and improve the user acquisition activities of a travel content platform, Midsummer Agency was hired to create PPC marketing strategies and campaigns.

Thanks to the efforts of Midsummer Agency, the company has doubled its user base in just five months. The cooperation and communications between the two parties were smooth and efficient. The team would conduct monthly meetings to ensure the clients are updated on new developments and strategies.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

CEO and marketing manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

We hired Midsummer agency in order to support our brand new travel content platform (genteinviaggio.it) launch with PPC campaigns.

What were your goals for this project?

The main purpouse was to boost our users acquisition activities and we definetely succed with thousands of new active users.

SOLUTION

How did you select Midsummer Agency?

Looking online and offline for the best PPC agency that offers not only advertising but also sicere support and tips in order to optimize the whole launch, not only ppc stuff.

Describe the scope of their work in detail.

They developed and managed a ppc advertisign plan.

What was the team composition?

We have worked closely with three members of the team: Micky Mereu as project manager, data analyst and a campaign manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In 5 months we doubled our user base of travel content creators.

How effective was the workflow between your team and theirs?

The communication and coordination with the team from Midsummer was pretty easy. We used the same cloud cooperation platforms such us GDrive and Calendar. Everymonth they set up a meeting in order to show us the results of their job, new strategies, issue to solve and updates in the strategic approach.

What did you find most impressive about this company?

Midsummer showed us great knowledge and vision. Their time management and data analysis were impressive!

Are there any areas for improvement?

We were very satisfied, nothing special to improve.

RATINGS

5.0

Advertising
$10,000 to $49,999
Jan. 2019 - Dec. 2020

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The agency has shown great professionalism and clarity in all steps of the project."

Feb 17, 2021

CEO, GreenShare

Giuseppe Colistra

Other industries
Cagliari, Italy
11-50 Employees
Online Review
Verified

Midsummer Agency developed a multi-channel ad campaign for an ICT solutions company. Their goal was to increase brand recognition in the mobility industry and reach new customers.

Thanks to the work of Midsummer Agency, the client was considered influential within their industry and their brand reputation increased. The team facilitated a good working environment by meeting deliverables on time and being responsive.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of company. GreenShare is a SME, we project and develope ICT system for mobility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

We engage MidSummer to develop an ADV campaign to the B2B sector.

What were your goals for this project?

We want to increase our brand reputation in the mobility field and to reach new customer.

SOLUTION

How did you select Midsummer Agency?

My sales Director visited their profiles and requested a meeting to explain our needs. The agency therefore developed a project proposal that we considered very professional and economically interesting.

Describe the scope of their work in detail.

The purpose of the work was to develop a multi-channel ADV campaign that would allow us to reach new customers and greater awareness of our brand.

What was the team composition?

We worked closely with the consultants who followed us in all phases of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have significantly increased the reputation of the brand which is recognized as influential in our sector.

How effective was the workflow between your team and theirs?

My marketing and sales business unit worked in direct contact with the agency.

What did you find most impressive about this company?

The agency has shown great professionalism and clarity in all steps of the project.

Are there any areas for improvement?

RATINGS

5.0

"great experience that we will repeat"

Advertising
Less than $10,000
Jan. - Mar. 2020

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They delivered results and were great to work with."

Mar 25, 2020

CEO, Linguedo

Matthias Gilch

Education
Frankfurt am Main, Germany
1-10 Employees
Online Review
Verified

Midsummer Agency managed Google Ads campaigns for Italy and Spain for an e-learning language platform.

Midsummer Agency lowered the cost per action and increased the Wordstream score. Meeting the business's goals, their workflow was very effective and they notified the client when tasks didn't fall into their immediate responsibility.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

CEO of Linguedo, we help Italian and Spanish health workers learn German and work in Germany.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Midsummer Agency?

Google Ads Management

What were your goals for this project?

Get more volume while keeping CPA below a certain threshhold.

SOLUTION

How did you select this vendor?

Interviewed a bunch of freelancers, went with one before with whom we were very unhappy.

Describe the scope of their work in detail.

Managing of our Gogle Ads campaigns for Italy and Spain.

What was the team composition?

Two people I had contact with, Michele the owner and Valentinas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The CPA was lowered by quite a bit and the Wordstream score for our account was incredibly good (from being quite bad before).

How effective was the workflow between your team and theirs?

Very

What did you find most impressive about this company?

They delivered results and were great to work with. They even notified us of things that didn't fall into their immediate responsibility.

Are there any areas for improvement?

The Spanish ad texts seemed to be not ideal in the beginning

RATINGS

5.0

Showing 21-24 of 24 Reviews

Our Story

We are Midsummer Agency, the brightest agency in the universe! We’re here to support international retailers to rise and shine by fusing their unique energy with bright ideas, powering up their performance marketing strategies through personalized solutions.

We envision a world where our uniqueness is our superpower, where bright ideas energize business & cultivate happy working ecosystems.

Meet the Team

In ecommerce marketing since 2009, Micky leads vision and strategy at Midsummer Agency. Efficiency-obsessed and sun-loving, he returned to Sardinia after working in Belgium, China and the UK, and relaxes with freediving and fishing.

What Sets Us Apart

Boutique Approach

We are naturally curious and invested in the project. We really do care about your results. Each dedicated team member is involved in maximum 5 projects.

Scalability & Speed

Big brand experience (like Google, LEGO, L’Oreal, UGG) and an agile structure mean we’ll make your business grow at the speed of light (well, almost).

Speak Global & Act Local

11 Languages, 5 Passports, From PST to UTC+5. Fuse the power of numbers with the warmth of language to make your brand sizzle in every market.

Quick Facts

9 years in business

Tools and Technology

Slack

Google Meet

Asana

Google Drive

Confluence

Miro

Make

Toggl Track

Loom

Looker

Canva

Commonly Asked Questions

As a performance marketing agency with extensive international experience, we specialise in crafting data-driven campaigns that deliver measurable results across global markets. Whether targeting diverse regions or multilingual audiences, our expertise in paid ads, SEO, CRO, and Analytics ensures every investment drives increased conversions, higher sales, and maximised ROI. Through transparent reporting and strategic planning tailored for international growth, we help your business succeed across borders and cultures.

When hiring a performance marketing agency, focus on key elements that ensure results: - Proven results: Look for an agency with a solid track record and case studies that demonstrate their ability to achieve success. - Multi-market experience: Choose an agency with proven expertise across multiple regions, combining deep knowledge of local trends and consumer behaviour to tailor strategies that resonate in each target market. - Data-driven approach: Performance marketing relies on data. Ensure the agency uses advanced tools and analytics to optimize campaigns and drive growth. - Transparency & reporting: The agency should provide clear, transparent reports that align with your business goals, allowing you to track progress and ROI not only at an overall international level but also within each individual country or market. This ensures you see both the big picture and the local performance details. - Award-winning expertise: Agencies with (international) industry recognition have a proven reputation for excellence and consistent performance. By prioritising these factors, you’ll partner with an agency that’s committed to driving measurable success and growth across global markets.

At Midsummer Agency, we help businesses stand out in the global market by navigating local dynamics. Here’s how we make it happen: - Local market expertise: With experience working across multiple markets, we understand local trends, consumer behaviors, and cultural nuances to create strategies that resonate globally and deliver results. We have a proven track record of success, with a strong focus on the US, UK, Europe, and the Emirates. - Data-driven performance marketing: Every strategy is powered by data. By combining PPC, SEO, CRO, and Analytics, we ensure that every dollar spent accelerates growth, whether by increasing visibility or improving conversions. - Continuous optimization: Global markets require ongoing refinement. We monitor, test, and optimise your campaigns to ensure you stay ahead of market trends and competitors worldwide. We’ve helped clients achieve measurable success in international markets by boosting conversions, sales, and customer lifetime value. Our approach blends local expertise with global insights to ensure your brand resonates with audiences around the world.

At Midsummer Agency, we take a tailored approach to measuring the effectiveness of your performance marketing campaigns across international markets. We focus on essential metrics aligned with your specific goals, including Marketing Efficiency Ratio (MER), Conversion Rate (CVR), Cost Per Acquisition (CPA), and Engagement Rate (ER), but we don’t stop there. For each target market, whether it’s the UK, US, or Europe, we analyse local customer behaviour, competitive landscapes, and market trends to optimise campaigns that resonate regionally while supporting your broader global strategy. For example: - In the UK, we might prioritise metrics around engagement and brand awareness due to high competition and consumer sophistication. - In emerging European markets, we focus on acquisition cost control and conversion efficiency to maximise early growth. - In the US, with its highly competitive and fast-paced ecommerce environment, we put strong emphasis on Conversion Rate Optimisation, continuously testing and improving user journeys to maximise conversions and lifetime customer value. We track every significant user action on your site – from product views and form submissions to purchases – providing a comprehensive, market-specific view of customer interactions. Our detailed, transparent reports combine global performance snapshots with deep dives into individual market data, delivering actionable insights that help you understand how each campaign performs locally and contributes to your overall business objectives. This data-driven, multi-market approach empowers us to continuously optimize your campaigns, make informed decisions, and achieve better outcomes.

The cost varies based on factors such as the scope of the project, your website’s complexity, and your unique goals. At Midsummer Agency, we offer flexible, tiered plans – Glow, Radiance, and Brilliance – designed for businesses of all sizes, from small businesses to large enterprises. These tiers offer a structured starting point, but we’re happy to customize solutions based on your specific needs. In our initial consultation, we’ll provide a transparent proposal, giving you a clear picture of the costs involved so you can make an informed decision that fits your budget and objectives.

Premier Verified means Clutch independently confirmed Midsummer Agency is a legally registered business,
financially sound (Creditsafe: Very Low Risk), and backed by 20 verified client reviews averaging 5.0 stars.

Learn More

Verified Client Reviews: 20

Overall Review Rating: 5

Source: Clutch

Last Updated: October 19, 2026

Business Entity

Business Entity Name	Midsummer Agency SRL
Source	Registroimprese.it
Jurisdiction of Formation	Italy
Date of Formation	June 21, 2017
Status	Active
Last Updated	August 27, 2022
ID	CA-293761

Credit Report Results

International Credit Risk Assessment	Very Low Risk
Source	Creditsafe
Last Updated	August 27, 2022

Learn More About The Clutch Verification Process

Locations (1)

SS195, Open Campus Cagliari, Italy 09123

10 - 15

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Midsummer Agency

Performance marketing for complex ecommerce brands

7 Languages that we service

1 Locations

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Reviews

Midsummer Agency Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Impressive Knowledge of Digital Channels

Stellar Communication Skills

Successful International Campaigns

Room for Improvement in Language Localization

Positive Client Feedback on Human Interaction

Proactive Problem Solving

Reviews mentioning:

Midsummer Agency Reviews

Digital Marketing Services for Pest Control Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PPC Campaign Strategy for Travel Content Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Ad Campaign for ICT Solutions Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Google Ads Management for E-Learning Language Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Micky MereuFounder & Managing Director

What Sets Us Apart

Quick Facts

Tools and Technology

Commonly Asked Questions

What is an international performance marketing agency?

What should I look for when hiring a performance marketing agency?

How do you help international businesses stand out in such a competitive market?

How do you help international businesses track the effectiveness of their campaigns?

How much does it cost to work with a performance marketing agency?

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Credit Report Results

Location

Locations (1)

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Connections

Dog Heroes

Rosehill Wine Cellars

VOXFARM | Voice over e doppiaggio

Additional Connections