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Midsummer Agency

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Performance Marketing Powered By The Sun

We help international brands, e-commerce, b2b, and startups reach their full potential through growth and data-driven pay-per-click marketing and performance advertising.


We’re a fully remote team based in Italy, flexibly managing clients across multiple time zones, from the US to the UAE. We transform the power of the sun into advanced digital marketing strategies.


Digital marketing services provided:

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Cagliari, Italy
  • Year founded
    Founded 2017
  • Languages

7 Languages that we service

  • English
  • Italian
  • French
  • German
  • Dutch
  • Norwegian
  • Spanish

1 Locations

  • Cagliari , Italy

Service Lines
Pay Per Click
40%
Ecommerce Marketing
20%
Conversion Optimization
10%
Performance Marketing
10%
Search Engine Optimization
10%
Social Media Marketing
10%
Select Focus Area
Conversion Optimization Focus
Conversion Rate Auditing Services
25%
Conversion Research Services
25%
Landing Page Optimization Services
25%
Performance Reporting Services
25%
eCommerce Marketing Focus
Shopify Marketing
100%
Influencer Marketing Platforms
YouTube Influencer Marketing
35%
LinkedIn Influencer Marketing
25%
Instagram Influencer Marketing
20%
Tik Tok Influencer Marketing
20%
Influencer Marketing Services
Influencer Campaign Reporting
25%
Influencer Identification & Recruitment
25%
Influencer Management
25%
Micro-Influencer Marketing
25%
Platform SEO Focus
Shopify SEO
60%
Magento SEO
20%
WordPress SEO
20%
SEO Focus
On site optimization
50%
International SEO
25%
Multilingual SEO
15%
Other SEO
10%
PPC Focus
Google Adwords
70%
YouTube Advertising
15%
Bing Advertising
10%
Amazon Advertising
5%
Social Media Focus
Facebook Advertising
20%
Instagram Advertising
20%
Tik Tok Advertising
20%
LinkedIn Advertising
10%
Pinterest Advertising
10%
Reddit Advertising
10%
Twitter Advertising
10%
Industries
eCommerce
60%
Retail
20%
Beauty
10%
Food & Beverage
10%
Clients
Small Business (<$10M)
55%
Midmarket ($10M - $1B)
45%
Certified in:
Pay Per Click Conversion Optimization Google Adwords

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.9 /5

What Clients Have Said

Midsummer Agency offers competitive pricing that aligns well with client budgets, emphasizing value for cost. Clients noted strong ROI and measurable growth across various projects, demonstrating effective management and optimization strategies. The agency's commitment to results and collaborative approach further enhances perceived value.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 16 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Midsummer Agency Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 5.0
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Highly Professional and Solution-Oriented

    Clients appreciate the agency's professionalism and their ability to find creative solutions to complex challenges. Their expertise in digital marketing is evident in their strategic approach to campaigns.

  • Effective Project Management

    The agency is noted for its structured and methodical project management, often using tools like Asana for task tracking. They deliver on time and adapt to new priorities swiftly, maintaining momentum in projects.

  • Successful Achievement of Client Goals

    Midsummer Agency has successfully helped clients achieve various objectives, such as increasing traffic, improving conversion rates, and optimizing ad spend. Their efforts have led to measurable improvements in business metrics.

  • Strong Client Communication and Responsiveness

    Clients consistently praise Midsummer Agency for their clear, organized, and timely communication. They are responsive to client needs and proactive in offering solutions, ensuring seamless collaboration regardless of time zone differences.

  • Consistent Performance Over Long-Term Partnerships

    Midsummer Agency has maintained consistent quality in communication, strategic thinking, and execution over long-term partnerships, earning client loyalty and reinforcing their reputation as a reliable partner.

  • Areas for Improvement in Trend Recommendations

    While overall client satisfaction is high, some clients suggest that Midsummer Agency could enhance their service by providing more proactive recommendations regarding upcoming trends or seasonal opportunities.

Midsummer Agency Reviews

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Ad Campaign for ICT Solutions Company

  • Advertising
  • $10,000 to $49,999
  • Jan. 2019 - Dec. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The agency has shown great professionalism and clarity in all steps of the project."

Feb 17, 2021
CEO, GreenShare
Giuseppe Colistra
Verified
  • Other industries
  • Cagliari, Italy
  • 11-50 Employees
  • Online Review
  • Verified

Midsummer Agency developed a multi-channel ad campaign for an ICT solutions company. Their goal was to increase brand recognition in the mobility industry and reach new customers. 

Google Ads Management for E-Learning Language Platform

  • Advertising
  • Less than $10,000
  • Jan. - Mar. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"They delivered results and were great to work with."

Mar 25, 2020
CEO, Linguedo
Matthias Gilch
Verified
  • Education
  • Frankfurt am Main, Germany
  • 1-10 Employees
  • Online Review
  • Verified

Midsummer Agency managed Google Ads campaigns for Italy and Spain for an e-learning language platform.

Showing 21-22 of 22 Reviews

Our Story

We are Midsummer Agency, the brightest agency in the universe! We’re here to support international retailers to rise and shine by fusing their unique energy with bright ideas, powering up their performance marketing strategies through personalized solutions.

We envision a world where our uniqueness is our superpower, where bright ideas energize business & cultivate happy working ecosystems.

Meet the Team

Micky Mereu

Micky MereuFounder & Managing Director

In ecommerce marketing since 2009, Micky leads vision and strategy at Midsummer Agency. Efficiency-obsessed and sun-loving, he returned to Sardinia after working in Belgium, China and the UK, and relaxes with freediving and fishing.

What Sets Us Apart

Boutique Approach

We are naturally curious and invested in the project. We really do care about your results. Each dedicated team member is involved in maximum 5 projects.

Scalability & Speed

Big brand experience (like Google, LEGO, L’Oreal, UGG) and an agile structure mean we’ll make your business grow at the speed of light (well, almost).

Speak Global & Act Local

11 Languages, 5 Passports, From PST to UTC+5. Fuse the power of numbers with the warmth of language to make your brand sizzle in every market.

Quick Facts

Multilingual Team

18 Verified Clutch Clients

9 years in business

Tools and Technology

Slack
Google Meet
Asana
Google Drive
Confluence
Miro
Make
Toggl Track
Loom
Looker
Canva

Commonly Asked Questions

As a performance marketing agency with extensive international experience, we specialise in crafting data-driven campaigns that deliver measurable results across global markets. Whether targeting diverse regions or multilingual audiences, our expertise in paid ads, SEO, CRO, and Analytics ensures every investment drives increased conversions, higher sales, and maximised ROI. Through transparent reporting and strategic planning tailored for international growth, we help your business succeed across borders and cultures.

When hiring a performance marketing agency, focus on key elements that ensure results: - Proven results: Look for an agency with a solid track record and case studies that demonstrate their ability to achieve success. - Multi-market experience: Choose an agency with proven expertise across multiple regions, combining deep knowledge of local trends and consumer behaviour to tailor strategies that resonate in each target market. - Data-driven approach: Performance marketing relies on data. Ensure the agency uses advanced tools and analytics to optimize campaigns and drive growth. - Transparency & reporting: The agency should provide clear, transparent reports that align with your business goals, allowing you to track progress and ROI not only at an overall international level but also within each individual country or market. This ensures you see both the big picture and the local performance details. - Award-winning expertise: Agencies with (international) industry recognition have a proven reputation for excellence and consistent performance. By prioritising these factors, you’ll partner with an agency that’s committed to driving measurable success and growth across global markets.

At Midsummer Agency, we help businesses stand out in the global market by navigating local dynamics. Here’s how we make it happen: - Local market expertise: With experience working across multiple markets, we understand local trends, consumer behaviors, and cultural nuances to create strategies that resonate globally and deliver results. We have a proven track record of success, with a strong focus on the US, UK, Europe, and the Emirates. - Data-driven performance marketing: Every strategy is powered by data. By combining PPC, SEO, CRO, and Analytics, we ensure that every dollar spent accelerates growth, whether by increasing visibility or improving conversions. - Continuous optimization: Global markets require ongoing refinement. We monitor, test, and optimise your campaigns to ensure you stay ahead of market trends and competitors worldwide. We’ve helped clients achieve measurable success in international markets by boosting conversions, sales, and customer lifetime value. Our approach blends local expertise with global insights to ensure your brand resonates with audiences around the world.

At Midsummer Agency, we take a tailored approach to measuring the effectiveness of your performance marketing campaigns across international markets. We focus on essential metrics aligned with your specific goals, including Marketing Efficiency Ratio (MER), Conversion Rate (CVR), Cost Per Acquisition (CPA), and Engagement Rate (ER), but we don’t stop there. For each target market, whether it’s the UK, US, or Europe, we analyse local customer behaviour, competitive landscapes, and market trends to optimise campaigns that resonate regionally while supporting your broader global strategy. For example: - In the UK, we might prioritise metrics around engagement and brand awareness due to high competition and consumer sophistication. - In emerging European markets, we focus on acquisition cost control and conversion efficiency to maximise early growth. - In the US, with its highly competitive and fast-paced ecommerce environment, we put strong emphasis on Conversion Rate Optimisation, continuously testing and improving user journeys to maximise conversions and lifetime customer value. We track every significant user action on your site – from product views and form submissions to purchases – providing a comprehensive, market-specific view of customer interactions. Our detailed, transparent reports combine global performance snapshots with deep dives into individual market data, delivering actionable insights that help you understand how each campaign performs locally and contributes to your overall business objectives. This data-driven, multi-market approach empowers us to continuously optimize your campaigns, make informed decisions, and achieve better outcomes.

The cost varies based on factors such as the scope of the project, your website’s complexity, and your unique goals. At Midsummer Agency, we offer flexible, tiered plans – Glow, Radiance, and Brilliance – designed for businesses of all sizes, from small businesses to large enterprises. These tiers offer a structured starting point, but we’re happy to customize solutions based on your specific needs. In our initial consultation, we’ll provide a transparent proposal, giving you a clear picture of the costs involved so you can make an informed decision that fits your budget and objectives.

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Verified Client Reviews
18
Overall Review Rating
5
Source
Clutch
Last Updated
June 19, 2026

Business Entity

Business Entity Name Midsummer Agency SRL
Source Registroimprese.it
Jurisdiction of Formation Italy
Date of Formation June 21, 2017
Status Active
Last Updated August 27, 2022
ID CA-293761

Credit Report Results

International Credit Risk Assessment Very Low Risk
Source Creditsafe
Last Updated August 27, 2022
Learn More About The Clutch Verification Process

Locations (1)

SS195, Open Campus Cagliari, Italy 09123

10 - 15

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