Metropolis Creative

BACKGROUND

Please describe your company and your position there.

Isurus Market Research and Consulting provides strategic market research to clients in B2B and technology sectors. I am a Vice President and Co-Founder of the firm. We help clients:

• Understand Markets & Buyers (Jobs to Be Done; Buyer Criteria; Personas; Decision Journeys; Segmentation)
• Size Market Opportunities (TAM, Market Requirements; Competitive Landscape) *Evaluate Competitors (Market Scanning; Competitor Profiling; Win/Loss Analysis; Brand Perception Research)
• Manage Branding and Communications (Brand Management; Messaging; Brand Tracking) *Configure Offerings (Bundling; Pricing)
• Improve Customer Experience (Churn Analysis; Loyalty and Retention; Voice of Customer; Net Promoter)"

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metropolis Creative?

Metropolis Creative designed our company website in 2012 and we've worked with the firm on an ongoing basis to maintain and make minor updates to the site. In 2019, we needed a major redesign of the site and we hired Metropolis Creative for the project.

What were your goals for this project?

The project's main goal was to a new, redesigned website that would support marketing and sales objectives. We needed a site that would support SEO/SEM, provided a platform for our content, and effectively conveyed the company brand. We also needed modern, mobile-responsive site and user experience.

SOLUTION

How did you select Metropolis Creative?

We reviewed proposals from multiple web design firms in 2012 before selecting Metropolis Creative. After working successfully with Metropolis from 2012-2019, they were the clear front-runner for the 2019 project to redesign the website. We did a cursory review of one other firm and then decided to continue the productive working relationship with Metropolis.

Describe the project in detail.

The project consisted of:

• Creative and technical discovery
• Site design and functionality (look, user experience, navigation, responsive design, page templates)
• Wireframes and design templates
• Coding
• Content entry
• Graphic design and image curation

What was the team composition?

We worked mainly with the Creative Director & Project Manager, and they were supported by a Designer/Art Director, a Designer, and a Developer. Metropolis has a consistent team of people that have supported us over the years.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Leads from our website have increased substantially since we completed this project in 2019. We rarely received new leads from the web before we updated the site, and we now receive about 2 new business inquiries per week from the site. Prospective clients regularly mention that they found the site via search or other channels, and then were impressed enough by the site to contact us.

How effective was the workflow between your team and theirs?

Very effective. The Metropolis team is easy to work with, responsive, and proactive in suggesting new ideas. We relied on their expertise extensively.

What did you find most impressive about this company?

They listened to our goals of conveying our brand and using the site to differentiate and resonate with our prospects. They brought us ideas, but made sure the site is authentic to the Isurus brand.

Are there any areas for improvement?

As with any project, we always want to move more quickly than the vendor/partner indicates is likely. Metropolis advised it would be about a 6-month project, and they met that timeline.