Metaserps

BACKGROUND

I am the Founder of Solar Ace Energy

Solar Ace Energy provides end-to-end solar energy solutions for residential, commercial and industrial customers. Our services include rooftop solar system consultation, system design, installation support, subsidy guidance, financing assistance, maintenance, and solar project execution across key locations in India. We focus on helping customers reduce electricity costs through reliable, professionally managed solar solutions.

OPPORTUNITY / CHALLENGE

• Redesign and develop a modern, conversion-focused website also toImprove mobile responsiveness and overall user experience
• Strengthen SEO performance and organic search visibility
• Increase qualified leads and website enquiries

SOLUTION

Referral

• Pricing fit our budget
• Good value for cost
• Referred to me

1 Employee

•  Key deliverables included: 
  
  
• Full website UI/UX redesign with a modern, conversion-focused structure 
• Responsive development for desktop, tablet, and mobile devices 
• Service and location page creation and optimisation 
• Technical SEO audit and implementation 
• On-page SEO, keyword mapping, metadata, internal linking, and schema markup 
• Content optimisation for solar services, pricing, subsidy, and location-based searches 
• Local SEO improvements for target cities and regions 
• Lead-generation forms, stronger CTAs, and mobile enquiry improvements 
• Google Analytics, Search Console, and conversion tracking setup 
• Ongoing SEO monitoring, performance reporting, and optimisation recommendations -
• Website enhancements focused on improving engagement, organic visibility, and qualified enquiries

RESULTS & FEEDBACK

1. Completed 2 major website redesign and development phases, improving the overall structure, usability, mobile experience, and lead-generation journey
2. Increased overall website engagement by approximately 50% 
3. Achieved 100+ keywords ranking in Google’s top 10 positions, significantly improving organic search visibility 
4. Increased Google Business Profile engagement by approximately 160% year over year
5. Improved visibility across key solar service and location-based searches 
6. Strengthened conversion paths, enquiry opportunities, and the overall digital presence to support continued lead generation and SEO growth

Metaserps managed the project well and consistently delivered agreed items within the expected timelines. The team was responsive, flexible with changes, and quick to address our requirements across website development, SEO, and ongoing optimisation. Communication was clear, and they kept the work moving without unnecessary delays.

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What impressed us most was Metaserps’ ability to combine website development, SEO, and performance optimisation as one connected strategy rather than treating them as separate services. Their team was knowledgeable, responsive, and focused on measurable business outcomes, while still being flexible enough to adapt quickly as our requirements evolved.

There were no major issues with the project. One area that could be improved is having a more structured communication and reporting process, with clearer centralised documentation for updates, approvals, and access details. This would make coordination even smoother as the scope of work grows.

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing Manager of Boost Solar

Describe what your company does in a single sentence.

Boost Solar is a full-service renewable energy company which is Australian owned and operated. We specialise in providing solar power solutions to residential and commercial clients. Our solar installation includes a high-end solar power system with modern and customised designs. Our experienced solar energy team has performed thousands of solar installations for residential and commercial properties across Australia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metaserps to accomplish?

• Two Website Design for Australia & New Zealand
• Website Development
• Hubspot CRM Integration

SOLUTION

How did you find Metaserps?

• Online Search
• Referral

Why did you select Metaserps over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Metaserps were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved the design, development, and launch of two responsive websites for Boost Solar: boostsolar.net.au and boostsolar.co.nz, completed within 90 days. The scope included Wordpress website planning, design, mobile optimisation, content implementation, service and lead-generation pages, contact and quotation forms, technical testing, and final deployment. 

HubSpot CRM was also implemented across both websites to centralise lead management. This included form integration, contact capture, lead tracking, pipeline setup, and automated enquiry routing. The final deliverables were two fully functional, conversion-focused websites with a connected CRM system that enabled the Boost Solar team to manage enquiries and follow up with prospects more efficiently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Both websites were successfully launched within the 90-day timeline, with HubSpot CRM fully integrated across all enquiry forms. This gave us one place for all lead capture, improved tracking, faster follow-ups, and a more consistent experience across all inquiries

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project effectively and delivered both websites within the agreed timeline. They were responsive to feedback and quick to address our requirements. However, communication was mainly handled through chat, and a more structured communication process with regular calls or progress updates could have improved the overall experience.

What was your primary form of communication with Metaserps?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their experienced and knowledgeable team. They understood our requirements well, maintained quality throughout the project, and successfully delivered both websites within the agreed timeline.

Are there any areas for improvement or something Metaserps could have done differently?

There were no major concerns. However, using multiple communication channels project updates would have made the handover process smoother than relying mainly on chat and sheet links.