Memory Squared

BACKGROUND

Please describe your company and your position there.

Primate is a system and mobile app for managing the delivery of personalized meals for a whole day. It works in Poland now but will scale to Germany next year. Memory Squared is responsible for the development and maintenance of our back office system, mobile app, and e-commerce solution.

I’m a digital marketer and copywriter helping Primate company to create an user-friendly, aesthetically pleasing application and supporting the growth of the client base of the application. I was included in the process of creating the application and I’m still in charge of its maintenance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Memory Squared?

Our food ordering and production management platform had many limitations due to the unforeseen direction of our business, and we felt we had the knowledge of what redesign the entire platform should undergo, while at the same time it was a live system serving thousands of customers so we couldn't afford to stop operations.

SOLUTION

How did you select this vendor and what were the deciding factors?

We sent inquiries to companies with experience in dedicated e-commerce solutions and our technology stack (Laravel, React.js, React Native) recommended by various contacts. We selected a contractor based on price and a convincing approach to migrating to a new system.

Describe the project in detail and walk through their service package.

At the start of the project, at the core of our working system were assumptions that had changed. They were about what changes an end-user can make in the number, size, and composition of meals they order. The change was large enough to affect all functional areas of our product.

So the project started with research which required a great understanding of our business model, then the architecture changes were specified and UX/UI areas were redesigned to bring new flexibility to our product. After that development part took place and then the migration of the data and deployment of the new version. Service outages were limited to a few hours overnight.

How many resources from the vendor's team worked with you, and what were their positions?

4 developers, 1 designer, 1 PM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within six months we were able to rebuild the system to implement an internationally unique way of personalizing meal orders. The implementation went without major complications, and we are looking forward to the business effects of the changes made.

How effective was the workflow between your team and theirs?

It is more than perfect. Thanks to systematic meetings we were able to address our concerns and talk about more effective ways of working together. Secretly, I can tell you that there was also a rook for jokes. I can assess the workflow between our teams as supporting and increasing our creativity.

What did you find most impressive or unique about this company?

Quickly understanding our product and business model, which is not an easy thing to do. We have had experiences with suppliers who proposed solutions before they fully understood the challenge. This was avoided in the case of Memory Squared, and as a result, we decided to entrust them with further product development as well.

Are there any areas for improvement or something they could have done differently?

We would like to implement functionalities faster and plan more ambitiously, but we also value the responsibility and careful planning that Memory Squared follows.

BACKGROUND

Please describe your company and your position there.

Memory Squared developed a dedicated e-commerce solution for our client (automotive industry). The collaboration consisted of a fast audit and research, followed by product design workshops and implementation of web and mobile solutions (B2C) as well as back-office tools (B2B).

I'm Innovation Manager in PHD - global media and marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Memory Squared, and what were your goals?

For one of our clients, a global leader in the automotive we were looking for a technology partner to develop a dedicated e-commerce solution for web and mobile platforms that takes into account the many requirements and constraints typical of a large brand and organization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with Memory Squared specialists in the past so we invited them to submit an offer. The offer convinced us mostly because of a realistic and very clear work plan.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

In the first stage, an analyst from Memory Squared gathered the range of requirements of the business as well as the various participants in the planned solution. That was made in a series of workshop meetings. Then, in a rapid product design process, a solution concept and work plan were created, which was a key factor, in the selection of the contractor.

After that, the burden of the work was already on Memory Squared's side with acceptance and feedback on the client's side at the UX design stage, and then at the beta testing stage of the solution. In the end, we were able to implement a system that, in version 1.0, solved the key problems to which it was dedicated, and in subsequent iterations, more challenges were solved and more user roles were involved in the use of the product.

How many people from the vendor's team worked with you, and what were their positions?

Product Designer, UX Designer, dedicated team of Developers: 2xPHP Laravel, 2xFrontend Developer (React.js / React Native), 1xMobile Developer (React.js), Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is too early for business indicators of the effectiveness of the implemented solution, while for its scale and the number of decision-makers, the production implementation carried out on time according to the originally presented plan is an undoubted success.

Describe their project management style, including communication tools and timeliness.

The design and needs-gathering process was very inclusive and gave space for all stakeholders to present their expectations and needs, which were then verified at the design stage. At the same time, the whole process was heavily moderated to limit unrealistic expectations and look for as simple solutions as possible.

Thanks to this approach it was possible to develop the functional specification of version 1.0 relatively quickly. At the development stage, cooperation was limited to ongoing progress reports. At the beta stage, a ticketing system was implemented, as well as scrum sprints in which the product is continuously developed.

What did you find most impressive or unique about this company?

They are a very agile organization. Even when faced with complex problems finds solutions and presents realistic plans that it then sticks to.

Are there any areas for improvement or something they could have done differently?

The development of version 1.0 included such a large range of functionality that we would be happy to receive it for review in smaller stages.

BACKGROUND

Please describe your company and your position there.

I’m a freelance Service Designer and Business Trainer helping big organizations with Digital Transformation. While working on my projects, I sometimes need support and consulting in various technology areas to give my clients the best base to plan their strategies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Memory Squared?

In the series of workshops that required to design a new product/service concept for a brand that manufactures and sells furniture, we needed consultation in the area AI usage in the product, as well as general technology consulting. After that, we asked also for early stage UX/UI designs and prototypes for the visualization of our ideas.

SOLUTION

How did you select this vendor?

I knew the CEO of Memory Squared personally, and I was prompted to take advantage of his expertise through his speeches at conferences on similar topics.

Describe the project in detail and walk through the stages of the project.

Memory Squared participated in several of the series of workshops, not only by providing theoretical knowledge but also great ideas on how to develop the product. They helped us to understand how we can use machine learning in solving the problems we faced. Then, after we developed some initial ideas Memory Squared designed several visualizations and prototypes showing its potential so that we could develop the concept further and share our ideas.

How many resources from the vendor's team worked with you, and what were their positions?

CEO, Developer, UX/UI Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Great feedback from workshop participants and the fact that the project developed with Memory Squared is close to getting funding for implementation on my client's side.

How effective was the workflow between your team and theirs?

Very efficient. We have worked hand in hand as a partners to finalize the project. I could count on their availability not only during scheduled workshops, but also "after hours" - that made my life really easier.

What did you find most impressive or unique about this company?

Knowledge and the team's commitment to passing it on.

Are there any areas for improvement or something they could have done differently?

no, all was great

BACKGROUND

Please describe your company and your position there.

I am the founder of a tech company called Ironcode. We have a portfolio of SaaS products and also work on client custom software projects

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Memory Squared, and what were your goals?

Memory Squared provided body leasing of 2 testers and 2 frontend developers to our team working on a business mobile application.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with Memory Squared's CEO previously so we asked him for a quote.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Originally we needed a good manual tester and Memory Squared offered us an experienced automated tester (Cypress), supported by a manual tester. This small team developed a very good workflow for testing. A month later there was an opportunity to expand the application development team with 2 developers (mid + senior) from Memory Squared and we decided to go for it. They work with us for 2 months now.

How many people from the vendor's team worked with you, and what were their positions?

2 testers (senior+junior), 2 React Native developers (mid+senior).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In 2 months, we were able to significantly improve and partially automate the testing process for this product.

Describe their project management style, including communication tools and timeliness.

The project is entirely managed on our side and provided developers smoothly integrated into our workflow. We have a dedicated PM for organizational matters.

What did you find most impressive or unique about this company?

They are proactive and can connect business and technology perspectives.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Product of  an AI Solutions Company

Describe what your company does in a single sentence.

We are providing conversational AI solutions to Credit and Collection industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• To create design system for our app
• Design facelifting

SOLUTION

How did you find Memory Squared?

Clutch Site

Why did you select Memory Squared over others?

• Close to my geographic location
• Good value for cost

How many teammates from Memory Squared were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating design system and facelifting for our existing app

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Design system completed, facelifting is done

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was smooth

What was your primary form of communication with Memory Squared?

Virtual Meeting

What did you find most impressive or unique about this company?

Thinking out of the box

Are there any areas for improvement or something Memory Squared could have done differently?

They are a perfect match for our needs.

BACKGROUND

Please describe your company and position.

I am the CTO of SuperMart

Describe what your company does in a single sentence.

SuperMart is one of the fastest growing e-commerce marketplaces in the Balkan countries, which aims to provide its customers the most convenient and memorable online shopping experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• Building, developing and maintaining SuperMart’s iOS and Android Client apps
• Software design
• Providing support and backend development
• Estimation of new features

SOLUTION

How did you find Memory Squared?

• Online Search
• Referral from a partner company

Why did you select Memory Squared over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Memory Squared were assigned to this project?

2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.

After a verification process, where the teams got to know each other, common goals were set and ways of working established, we started our cooperation. We focused on our e-commerce marketplace app development - we already had a website platform live and developers responsible for it, but we needed a professional and experienced team, who would be able to develop and maintain the new mobile app for customers. 

The development of new features is planned regularly. Main communication channels are Slack channels and email and the team logs the hours and task descriptions in Productive.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The cooperation enabled us to launch our mobile app and implement new features. The experience of the developers in estimating new features helps us with planning, budgeting and prioritization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They take care of the tasks in a professional, fast manner. The execution and delivery time is appropriate. We can always validate the progress and timesheets in their time tracking app.

What was your primary form of communication with Memory Squared?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ease of communication, the high skill-level of its developers and openness to not hide any problems and handle them in a straightforward manner.

Are there any areas for improvement or something Memory Squared could have done differently?

We don't see any issues currently; we are happy with the collaboration.

BACKGROUND

Please describe your company and position.

I am the Co-owner

Describe what your company does in a single sentence.

I am the CEO of the sushi restaurant chain, providing fresh dishes on place and for takeout, as well as authentic Japanese alcohol beverages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• expand online sellings
• a fully operational software, compatible with restaurant’s POS
• expand the sales channels that are not demanding a personal contact between service and client

SOLUTION

How did you find Memory Squared?

Partner's Recomendation

Why did you select Memory Squared over others?

• High ratings
• Referred to me

How many teammates from Memory Squared were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the Product Development stage Memory Squared team guided us through the process of creating a software. We discussed what kind of offers the app should provide and they shared their experience about identifying our needs and converting it into a project. After that we came into agreement with the workflow and the design of the software. 

We also contacted them directly with the vending machine provider, which let them discuss the specification and compatibility of the machines and the software without our interference. The development was provided in scrum-based sprints and we received feedback from every sprint, which gave us a possibility to evaluate the progress and, eventually, make small corrections.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The software is, for business reasons, still in the beta version, but after the first tests we received amazing feedback. We also noticed the client’s positive reactions in our social media after announcing our cooperation and presenting the beta version.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had two major communication tools, one of them being Productive, where we were able to see the issues that are taken care of and address our ideas and the second being Google Meet. We had meetings after every sprint, every two weeks, so we were able to notice the progress of the development and we were directly involved in developing the application. 

We had no strict deadlines, but their experience let them evaluate how much time each step would take and they setted their own deadlines, to which they were paying close attention. We also know that their Scrum Master was calling the rest of the team on a daily basis and checking their work. On top of that, everything was well documented on GitHub.

What was your primary form of communication with Memory Squared?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very concerned about the project, as well as very professional - their knowledge helped us a lot during Product Development, where they were able to notice threats that we would have never thought of. We’re very pleased with working with their team, and we would recommend them to anyone.

Are there any areas for improvement or something Memory Squared could have done differently?

Not for now, the work goes smoothly and I hope it will stay the way it is.