MeDM

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Hone Virtual Education, which provides highly immersive training solutions for first responders and other healthcare professionals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arc Reactions?

We had a couple of products but we didn’t have a brand, logo, or any of the supporting elements to really position us as an industry leader within our market. We needed a complete branding package, including a website and comprehensive marketing materials.

SOLUTION

What was the scope of their involvement?

Arc Reactions analyzed the market segment we wanted to compete in. They identified keywords, trends, topics, and even what brand colors were being used by competitors. They then mapped these out on a virtual diagram, using an AI program. Based on our segment, we could see how we compared to our competitors.

This exercise was phenomenally helpful for us in identifying keywords for our organic search ranking, as well as determining what trending topics were being discussed, for use in our blog content. They utilized this information to develop a concrete brand strategy.

We had two initial meetings. The first meeting was the discovery session, and they asked very good questions while letting us do most of the talking. By the next meeting, they had delivered three branding options—which were laid out for us on the table, professionally printed.

Everything looked and felt exactly as we’d expect a finished product to look. I got a little nervous when I walked in and told them that given our startup budget, we couldn’t afford to pay them for all of it. They then told us it was on them.

Their package had everything in it for us to review. We only had minor iterations to make at our next session. They really nailed it on the first one, through the requirements gathering session they did.

Arc Reactions built everything on our website from scratch. We also did some traditional print media marketing. They joined our Slack channel in order to stay up to date with all tasks. David provides monthly, quarterly, and annual reporting on all our marketing campaigns and efforts.

What is the team composition?

Our primary point of contact was Dave (Owner, Arc Reactions) but he took a very hands-off approach. We mainly worked with two members of the team. We interfaced directly with the member responsible for social media management and copywriting. The other handled the graphic design.

How did you come to work with Arc Reactions?

I found them through a recommendation on Clutch. I was looking at a couple of marketing agencies in Calgary and reached out to meet with a few agencies. Compared to the first two companies I talked to—who struck me as being stuffy—David and his team were very relaxed.

David was quick to point out the things we didn’t need to spend money on, which really caught my attention. He understood that we were a startup and had a tight budget. He didn’t try to upsell us on anything. We had $150,000 for the branding, and some of Arc Reactions’ competitors were asking for $220,000 or more.

While other marketing firms seemed to strictly refer to the proposal requirements, David was very flexible in scope. I was immediately taken by his passion and drive to support startups.

How much have you invested with them?

$150,000 covered brand design, web design and development, and marketing efforts. We’ll be renewing our contract with them for a reduced rate this year since we’ve completed brand and website development.

What is the status of this engagement?

We started working with Arc Reactions in October 2018, and are in the process of renewing our contract with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For one of the marketing campaigns we ran in March 2019, David and his team got us 900 Facebook followers in a 24-day period. That was just phenomenal. I can’t speak highly enough about the level of service we’ve gotten from them. They’ve been very receptive and polite.

 We’ve also done remarketing campaigns. When people visit our website, we cash their coupons and enter them into our remarketing campaign. That’s been huge. We’ve seen an uptick of about 3% in sales over the last quarter since we launched the remarketing campaign at the beginning of this quarter.

They did a great job of increasing sales. They especially excelled at setting up our SEO, our website tracking, and the conversions setup.

The blog campaigns they’ve built for us have established a great foundation for lead generation. Their team did an excellent job of creating content and lead generation programs on multiple digital fronts. We’ve actually had quite a few people getting in touch with our sales team after reading our blog posts.

One of the things I appreciated was that, when we got the bill for the traditional print material, everything was at cost with no upsell. I asked David about it, and he told me they don’t upcharge on printing. Not only did we get it at cost, but they also got it rush printed for us, and didn’t charge extra.

How did Arc Reactions perform from a project management standpoint?

If I have a question, I can call David at 7:30 at night, and he’ll answer. Communication, with all members of their team, has been incredibly smooth. They utilized HootSuite to track all tasks, and everything was delivered long before the deadline.

What did you find most impressive about them?

For the amount of money we pay, the service they provide has just been phenomenal.

Are there any areas they could improve?

I can’t think of anything. My only pet peeve is that they still prefer email over Slack. I don’t have any complaints; I think they’ve done an outstanding job.

Do you have any advice for future clients of theirs?

Some of David’s suggestions are out there and first sound a bit crazy, but I’d urge you to give it a go. Getting 900 Facebook followers in 24 days is a perfect example of that.

He told us he wouldn’t charge us for it if it didn’t work, but it worked phenomenally well. He has some interesting ideas and approaches, and I advise anyone wanting to work with Arc Reactions to take that opportunity.

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager at Apple Fitness Store Ltd., a commercial and residential fitness equipment dealer. I manage our marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arc Reactions Inc?

We needed a partner to manage our online marketing and enhance brand awareness, including a complete website overhaul. We wanted to better engage with people and increase our online traffic.

SOLUTION

What was the scope of their involvement?

Arc Reactions Inc built a new WordPress site, contributing content such as posts. We provided them with a few examples of what kind of design we wanted, and they came up with a UX/UI that met our needs. They improved our Facebook and Twitter accounts and have currently been helping with SEO and Google Ads. They’ve also been working on improving our organic traffic.

What is the team composition?

My main point of contact is the project manager, but I can also get in contact with the other team members. We work with a total of about four people.

How did you come to work with Arc Reactions Inc?

They found us. I did some research and then they came in and gave a strong and professional presentation that met our standards, so we hired them.

How much have you invested with them?

We’ve spent between $200,000–$400,000.

What is the status of this engagement?

We partnered in the spring of 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Engagement with our customers has significantly increased since partnering with them. Our likes on Facebook have gone from about 30 to 2,700, and our website traffic has increased by over 150%.

How did Arc Reactions Inc perform from a project management standpoint?

They don’t always meet our deadlines, but they usually tell us well in advance if something isn’t going to work out. We communicate via email and phone, and we hold monthly meetings to review analytics. We also have annual meetings to hash out our online marketing campaigns.

What did you find most impressive about them?

They’re a small company that does lots of meaningful work. They easily fit in with our company and met our needs.

Are there any areas they could improve?

They could be more thoughtful about timelines and staff according to the workload.

Do you have any advice for future clients of theirs?

Maintain frequent contact to make sure things are going according to plan. They’re a creative team, and the end result will be great.

BACKGROUND

Introduce your business and what you do there.

I’m a principal electrical engineer, president, and part-owner of Catch Engineering. We provide engineering consultancy services to the energy, oil, and gas industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arc Reactions Inc?

My business partner and I had made all of our marketing efforts, so the few materials we had were overly personal. Also, our website was mediocre. We sought out Arc Reactions Inc to help us build our brand, refresh our site, and create collateral.

SOLUTION

What was the scope of their involvement?

We’ve done around twenty projects together. For our first project, Arc Reactions Inc built my LinkedIn profile so that I could use my professional connections to grow our brand. They expanded my LinkedIn network and posted from my page. When this project proved successful, we re-engaged Arc Reactions Inc. They created a project summary sheet and proposal covers, and then they built our current website.

Arc Reactions Inc produced case studies, brochures, literature, presentation templates, and icons around how we talk about our services. They built landing pages and pursued Google Ads work. They even produced a video for a project my company was doing; the team came to the building where we were doing a generator lift and shot the video.

Currently, they’re doing a remarketing campaign involving inexpensive animated ads.  

What is the team composition?

We work directly with David (Owner & Project Lead, Arc Reactions Inc).

How did you come to work with Arc Reactions Inc?

David contacted me on LinkedIn.

How much have you invested with them?

My company has spent around $90,000.

What is the status of this engagement?

Arc Reactions Inc and my company began working together in January 2015, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before, I had 800–1,000 professional connections on LinkedIn; now, I have 2,200–2,300, largely due to David’s efforts expanding my network. We receive lots of positive comments about the marketing materials and the website. Customers report that they found us through our website, which validates our work with Arc Reactions Inc.

Regarding the current remarketing campaign, people have commented on how often they see our ads. We’re not everywhere, but Arc Reactions Inc makes it seem like we are.

How did Arc Reactions Inc perform from a project management standpoint?

David and his team are attentive and engaging. To complete the technical work, they must get input and information from my team. We are very busy, but Arc Reactions Inc makes sure we complete necessary tasks; their persistence has allowed us to continue moving forward. It depends on the project, but I generally communicate with David weekly and have in-person meetings every 2–3 weeks.

What did you find most impressive about them?

As engineers, we think linearly; Arc Reactions Inc helps my team think creatively.

I like David’s tenacity and commitment. He wants his clients to see value in what he does, and he doesn’t view a project as successful until we start seeing an ROI or direct benefit.

Are there any areas they could improve?

Nobody is perfect. There were times when Arc Reactions Inc could’ve offered more team support or resources, but I believe they did the best they could.

Any advice for potential customers?

Allow Arc Reactions Inc to help you, and don’t assume you know everything. David has a great handle on the marketing industry and a good eye for design.

BACKGROUND

Please describe your company and position.

I am the Producer of The Recruitment Flex Podcast

Describe what your company does in a single sentence.

The Recruitment Flex is podcast dedicated to Talent Acquisition industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MeDM to accomplish?

• Presentation Template
• Branding Deck (colours/vectors)
• Photo Shoot
• Logo Development

SOLUTION

How did you find MeDM?

Referral

Why did you select MeDM over others?

• Great culture fit
• Referred to me

How many teammates from MeDM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building on TRF’s success as a world-renowned podcast – we worked on:

• A naming strategy
• Researched and registered a domain
• Developed a multi-use logo (podcast, consulting & media versions)
• Selected complementary colours
• Developed a podcast cover and guest cover templates
• Designed business cards / hats / t-shirts / letterhead

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We loved the imagery of our brand with logo. it helped us create a proffesional brand to help us brand ourselves as thought leaders. 
• The pitch deck and website helped us secure a lot of sponsorship

Describe their project management. Did they deliver items on time? How did they respond to your needs?

David and the team we're amazing. Timing and delivery we're met even with some revisions and changes that we iterating on. 

What was your primary form of communication with MeDM?

Virtual Meeting

What did you find most impressive or unique about this company?

Finding our voice and how we wanted to communicate it to our audience wouldn't have been possible without MeDM.

Are there any areas for improvement or something MeDM could have done differently?

We had a couple of restarts on trying to find the right feel with the logo but in my opinion that is expected.

BACKGROUND

Please describe your company and your position there.

Marketing and Business Intelligence Manager for the engineered repair services division of Wajax Ltd.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arc Reactions Inc?

Sales and brand copywriting services for a separate division of the company along with help needed for revamp of traditional marketing collateral.

What were your goals for this project?

Essentially we wanted to align our department with the newly changed corporate brand narrative. Traditionally, we were always considered separate from the main brand, but I wanted to change that scenario and make it more integrated and leverage the national presence of Wajax for our services division. David and his team helped us re-write our marketing and branding message which was unique to us yet kept us firmly attached with our corporate messaging.

SOLUTION

How did you select this vendor?

Honestly, this project was very rushed and out of 3 vendors (2 of them in Toronto) Arc Reactions really stood out for me due to their dedication and commitment to my urgent needs as well as economical pricing.

Describe the scope of their work in detail.

We used Arc Reactions to create new marketing copy and design new sales collateral including revamped brochures and flyers, new content for our webpage as well as the new design for sales presentations.

What was the team composition?

I was mainly in communication with David - who had a team of experts working on the deliverables.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With their help, we were able to create better and more effective sales collateral that was previously non-existent for my team.

How effective was the workflow between your team and theirs?

I was working with a highly competent team that understood the necessity and importance of my urgency. It also helped that our communication was very clear.

What did you find most impressive about this company?

They understood my sense of urgency and went above and beyond to deliver. Long hours, multiple revisions, demanding client - you name it and they conquered it with ease.

Are there any areas for improvement?

No.