MeDM

BACKGROUND

Introduce your business and what you do there.

I’m the president of Alexander Learmond, a strategic consulting practice that works with organizations to help grow and transform their business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arc Reactions Inc?

For the last two and a half years, I’ve been engaged as an advisor to the CEO of APEX, which is a 35-year-old organization that stands for the Association of Professional Executives of the Public Service of Canada. I work in an embedded position, so I work with APEX on a day-to-day basis. APEX hired Arc Reactions in order to complete the work.

SOLUTION

What was the scope of their involvement?

I lead the project with Arc Reactions and they’ve been engaged with us over a lengthy period of time — we wanted to work with an integrated marketing company, not just a website development company. As an integrated marketing company, we engaged with them with respect to our strategic plan and direction, and they’re able to impactfully develop our website.

Initially, they were involved in designing our strategic plan and infographics, as well as the development of a brand-new website and backend services — they were also engaged with us from a marketing perspective. They designed our annual report, as well as rebranding the entire organization with a new logo, brand deck, colors, and brand elements which basically aligned to the new strategic plan.

Additionally, they developed a series of 1–2 minute videos for our summit and prepared marketing tutorials and guidelines for our IT team on how to use the website. We were able to tell a story with the logo they created, as it pays homage to the past while ensuring that it’s modern, sleek, and takes the organization into 21st-century marketing. Most importantly, the story aligns with the organizational vision and values.

As for the development, we asked them to build a full WordPress website. We used to have an RFP, but they were involved in the requirements and structure, as well as the content, design, and integration. Our old website had over 300 pages, so it was really complex to review and determine its relevancy.

The complexities were with all of the resources and tools that were available, like white papers and articles, so we had to distinguish between what was accessible for members and non-members. There were multiple landing pages, additional information pages, and some major marketing positioning pages.

Lastly, when we developed the new brand and handles, they did the social media logo and branding headlines for our LinkedIn and Twitter. To this day, they’re still supporting us with SEO and web hosting.

What is the team composition?

We primarily work with their project leader, and I’m aware of 3–4 other members at different points in time, such as developers and marketing specialists.

How did you come to work with Arc Reactions Inc?

They were highly recommended by one of my colleagues from my own company, so I then recommended them to APEX.

How much have you invested in them?

I would say we’ve spent about $65,000.

What is the status of this engagement?

We have an ongoing engagement that began in November 2020. They provided six months of maintenance service, and we engaged with them again to do further enhancements with respect to mobile accessibility, event registration, and building a more savvy event landing page.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From a cost-savings perspective, we’ve saved at least $100,000, and the work that we’ve done garnered extremely positive results — there was never a moment where we felt that we needed to work with another organization. I had a call this morning with another marketing agency, and they were so positive about our website and branding. On top of that, our community of executives is also very happy with the work and the repositioning of the organization.

Our clientele is made up of the executives of the public service of Canada — 7,500 executives managing over 300,000 public service employees. The work that we’ve done has had a direct and indirect impact on Canada across the board. In fact, I wouldn’t be doing this review if there weren’t absolute raving reviews from everyone, including our board and community.

How did Arc Reactions Inc perform from a project management standpoint?

This is where they really excel. Their work ethic is superb and they are always professional. As an executive group, they’re able to work around our schedules and it makes the engagement very seamless — they're always on budget and on time. If there were any sort of delays, it was because of us, wanting to change the requirements.

We have Zoom meetings, so there is a significant amount of face-to-face. We also communicate through phone and email, and use technologies like Dropbox.

What did you find most impressive about them?

We’re impressed by their creative expertise and their work ethic. They work with us as an integrated member of the team, and it doesn’t feel as if we’re working with an outside organization — they understand our pain points and where our challenges are. The integrated nature of their involvement makes the partnership a really exceptional experience for us.

Are there any areas they could improve?

In the industry, people put out an RFP, which agencies will then bid on. If I look at the way our project evolved, we would’ve probably even benefited more by engaging them earlier in the process — and having them participate in the development of the RFP. From a project management perspective, I think it would’ve been a lot easier to create a scope with them as opposed to building one based on our requirements.

Do you have any advice for potential customers?

I would suggest being totally transparent at the very beginning of the project, because they’re a trusted and honest organization. I think engaging them earlier in the process with more candid conversations would certainly benefit your organization.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Hire Value, Inc., a recruitment, marketing, and advertising agency that has been in business since 2014.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arc Reactions Inc?

On our fifth anniversary, we planned to rebrand our company. Our problem was the fact that we are a small firm and the only other companies that do what we do are large global organizations. We were looking to increase our visibility, create a new logo, rebrand our website, and create a series of infographics to inform and influence our ideal customers. 

SOLUTION

What was the scope of their involvement?

Arc Reactions helped us with our rebranding efforts. First, they worked on our logo, colors, and visual elements. After that, they developed a WordPress website from scratch, and they built it to be mobile-friendly. They collaborated with us in creating the site’s content, and they made landing pages as well, although we haven’t yet activated them. Currently, they are implementing on-site SEO.

I have a very substantial blog library, which contains 130 articles about the recruitment industry. They went through those, optimized them, and they would be used in our social media strategy going forward. They also created a series of infographics meant to inform and influence our ideal customers. 

Arc Reactions also helped us implement a full digital marketing strategy. They handled our accounts on Google, LinkedIn, Facebook, and Instagram, and they produced animated ads for our marketing campaigns. Part of our marketing strategy includes a podcast that I’m a co-host on, and Arc Reactions conducted video editing there. They took 15-minute snippets of the podcast interviews and captioned them, and we used those on social media to drive traffic to the podcast.

What is the team composition?

We work with three people. 

How did you come to work with Arc Reactions Inc?

I had been interviewing local marketing firms for about three years. I met Arc Reactions at a small business exhibition where they had a booth. I interviewed three other firms that day, and I chose Arc Reactions after talking with them — we began working together shortly after that. 

How much have you invested with them?

We have spent $112,000. 

What is the status of this engagement?

We started working together in November 2019, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure metrics monthly and review them quarterly. We have focused on Google ads and marketing, and we found out the search terms people used to find Hire Value and their geographical area. We also measured the increase of our LinkedIn followers from both the podcast and the website because they were our ideal customers. Ultimately, an increase in business is our most important metric because that's the bottom line. After our first full year, we have seen a business increase of 28%.

How did Arc Reactions Inc perform from a project management standpoint?

Arc Reactions is excellent at project management. They have kept me on task whenever they needed something from me. Timing, review, reports, and meetings are all handled very professionally. Everything is on a schedule, and I know exactly what our plan is for a specific quarter throughout the year. They've never missed a commitment or a deadline in the whole time I've been working with them.

We communicate via text, phone calls, and Zoom meetings. When we are working on something, we meet at least every couple of weeks. When we’re working on a project, sometimes we meet daily. 

What did you find most impressive about them?

I am not a creative, and I know I need to find someone who can read my mind for a project like this. I have a picture in my mind, but I don’t know how it all comes together. What Arc Reactions delivers exceeds anything I ever imagined — right down to the colors, graphics, design, and layout. The proposals and presentations we've worked on are such a level above what I would have expected. Their creativity sets them apart. Arc Reactions’ efforts have placed me on a level that I can compete with big, global firms. 

Are there any areas they could improve?

I have very high expectations, and they've never disappointed me. The product they've produced in the end is just so incredible; I'm very happy to pay their invoice. Maybe the only thing they can improve on is their understanding of LinkedIn. When it comes to SEO, Facebook, and Instagram, they've got it. However, LinkedIn is a very different type of social media. That said, they understand LinkedIn, but LinkedIn has also changed dramatically in the last year and a half in terms of how their algorithms work.

Do you have any advice for potential customers?

You need to trust that they are professional creatives and marketers. Everyone seems to think that it doesn't take any talent to create a logo, which is wrong. Participate in the design process and be prepared for some heavy lifting. At the end of the day, you get back everything you put in. For example, just with the logo design, we spent around 40 hours. As such, every single detail about it is meaningful. You need to be prepared to do that heavy lifting and to participate fully. Lastly, you need to set aside the time to do it. 

BACKGROUND

Please describe your company and your position there.

CEDA is an industrial services provider. CEDA has a proud history in North America. With roots extending back to 1973, we have been bringing innovative technologies, equipment and processes into the field to ensure the success of our clients’ projects.

My position as Manager, Recruitment is to build CEDA's employer brand and ensure we are attracting the top talent in industrial services to our job boars.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arc Reactions Inc?

With the global pandemic our opportunities to speak to talent directly through career fairs and face-to-face programs were eliminated. We had a strong digital presence but needed to take it to the next level.

ARC helped us with Logo Vectorization, Design of Static Ads, Logo Animation, Photoshoping Images, Storyboarding/Animation of Ads, Google Remarketing Campaign. They will also be helping us with our social media.

What were your goals for this project?

Our main goal of the project was to build a marketing campaign for employer brand

SOLUTION

How did you select Arc Reactions Inc?

We selected ARC Reactions Inc as they are an affiliate to our existing vendor, Hire Value Inc.

Describe the scope of their work in detail.

Building on CEDA's existing content about its Mobile Workforce, ARC designed and animated a set of digital ads run on Google's Display Network.

What was the team composition?

David had members of his team involved but he is our primary contact for the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign has produced significantly more traffic to CEDA's Career page and increased brand awareness with over 800,000 impressions in CEDA's target recruiting demographics over the last two months.

How effective was the workflow between your team and theirs?

The entire project has been managed remotely and it has been fantastic. David usually beats me to the update, as in, I never have to ask where things are at because his team is usually aiming to be three steps ahead. His team also responded well to adjustments or feedback along the way.

As a customer I really felt "heard" when describing our industry and job families. He took that information and turned it in to a excellent final outcome. David's team also went above an beyond to do additional market research which I very much appreciated!

What did you find most impressive about this company?

Their technical abilities. They know what they're doing and they translate their tech knowledge into digestible information making it easy for us clients to make decisions. They have exceeded my expectations especially given the challenging timeline we had to work with.

Are there any areas for improvement?

I've got no feedback for areas for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Orennia Inc. We are a start-up data and analytics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arc Reactions Inc?

Our business needed web development services and documentation for our investors.

SOLUTION

What was the scope of their involvement?

Arc Reactions Inc developed our website from scratch. They also did a confidential information memorandum and a presentation.

What is the team composition?

I worked with around three people. I kept in contact with the project manager and developers.

How much have you invested with them?

Our company invested around $3,000.

What is the status of this engagement?

Our engagement lasted from January–March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work was great. Our financing is going well, and we got a lot of positive feedback on how good our information appeared.

How did Arc Reactions Inc perform from a project management standpoint?

We communicated mostly by phone and email. The team hit all the deadlines we put out and were able to accommodate them. They also responded quickly when we requested changes.

What did you find most impressive about them?

The most impressive aspects were their speed and quality of work. It was great working with them.

Are there any areas they could improve?

I don't have anything for them to improve. Our experience was really good. 

Any advice for potential customers?

I’d suggest they stick to the team’s processes. That’s what we did, and we had good results. The team had a well-laid-out process that went pretty quickly.

BACKGROUND

Introduce your business and what you do there.

I am the COO of HealthOPM.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arc Reactions Inc?

Our main goal was to create a professional-looking website that would allow our business to grow, then to market it and attract new clients. 

SOLUTION

What was the scope of their involvement?

The rebranding was complicated because we were a little attached to what we had – but David (Owner) stuck with it and after a few tries ended up modifying our existing logo with a new font and a slight accent of red.
 
We then moved on to the website, which Arc Reactions built from the ground up. They advised us on content, layout, and integrated a video that showcases our work in the healthcare industry.

What is the team composition?

There are four people from Arc Reactions working on our project, including David.

How did you come to work with Arc Reactions Inc?

We found Arc through one of their content marketing, and we were impressed by them. 

How much have you invested with them?

We’ve spent well over $30,000.

What is the status of this engagement?

We started in November 2018, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been able to successfully design a website that attracts both candidates and prospective clients. The Arc Reactions team has been doing great in implementing digital animated ads for us that receive a lot of engagement.

They have also taken care of everything, so whatever we have existing today, Arc took care of it. They’ve been with us when we were still a very young company, and our growth has been a result of their excellent support.

How did Arc Reactions Inc perform from a project management standpoint?

Arc is an email away and that’s one of the things I enjoy about working with them. We do have our monthly check-ins calls, and they've never missed any meetings. 

What did you find most impressive about them?

We’ve engaged with them for so long because they’ve demonstrated to us that they’re committed to our success. That includes their timely responses, their flexibility, and their patience in taking the time to explain things we don’t understand. In addition, we have done everything remotely, and surprisingly, things have worked very well.

Are there any areas they could improve?

I don’t know anything that they can do better because I’m really satisfied with Arc’s work. When I met them at the beginning of 2018, we only planned to have a three-month commitment. However, we’re still working with them three years later. I’ve been asked a lot to give reviews, but I’ll only give my review to a company that I find to be outstanding.

Do you have any advice for potential customers?

Reach out to Arc, see if it’s a fit, and ask them for what you need. Don’t hesitate to ask them to pivot anything at any time because they’re flexible, and they will listen to you. I’ve recommended a very good friend of mine to ARC and she’s been working with them for a year already.

BACKGROUND

Introduce your business and what you do there.

I’m the training and marketing coordinator for Care Human Services. We support individuals with disabilities and complex needs. We also have a DSL (designated supported living) facility, group homes, and we offer support and programming to these individuals. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arc Reactions Inc?

We were looking to rebrand ourselves. We’ve been around for 50 years, so a few years ago we wanted to update our image and website to what we currently represent. We’d gone through a lot of changes over the years and weren’t the same as we were 10, 20, or 50 years ago.

SOLUTION

What was the scope of their involvement?

They’ve helped us with a range of services, including renaming, logo, branding, corporate identity websites. They then worked with us to come up with a more relevant organization name and built the new logo, too.

They worked to come up with one that spoke to the more inclusive and diverse services we provide. The brand was then seamlessly integrated into the new website they developed from scratch using WordPress. 

What is the team composition?

David (Owner) has been the main point of contact for the project. 

How did you come to work with Arc Reactions Inc?

We wanted a team that really fit who we were as a company. We’d already spoken to other organizations but they weren’t meeting our needs. We found Arc Reactions Inc through Google, contacted them, and felt they were a good fit. 

How much have you invested with them?

We’ve spent just under $27,000. 

What is the status of this engagement?

We started working together in December 2018 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Throughout my career, I’ve worked on several platforms and have found the site they built for us to be really inviting and easy to navigate. It’s visually appealing, organized, and clear for users to find what they’re looking for. We haven’t gotten any negative feedback on the site, either. 

How did Arc Reactions Inc perform from a project management standpoint?

They’ve done quite well at project management. Since we’re not located in the same place, we haven’t done anything in person, but everything is done well over the phone and via Zoom. Their approach has worked really well for us. If we have any questions, we’re always able to contact them and they’re accessible. 

What did you find most impressive about them?

They really understand our background and know what our needs are. They understand our space in health care and what we were looking for when rebranding. 

Are there any areas they could improve?

I haven’t really run into any issues with them, so I can’t think of anything for them to improve. 

Do you have any advice for potential customers?

When we were in the courting phase of our engagement, we had a few phone calls and they were able to answer all of our questions and concerns. So I’d advise anyone to just speak to them directly and ask about any concerns you have; they were more than helpful for us. 

BACKGROUND

Please describe your company and your position there.

Bloom Pharmacy is a Calgary based pharmacy which in addition to being a general pharmacy has a special focus on reproductive medicine. I am the project manager for the pharmacy which includes planning/coordinating the build, hiring, budget, and the marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arc Reactions Inc?

We hired Arc Reactions to create a logo/brand, signage, and website for the pharmacy. We have also engaged them to marketing the Pharmacy once it is completed. It is currently being planned / built.

What were your goals for this project?

We wanted to create a modern and appealing brand for our key demographics. We wanted it to feel like a "Bloom" without being tacky. We also wanted a website that was easy to use and reflected the logo/brand well.

SOLUTION

How did you select Arc Reactions Inc?

I had worked with Arc Reactions on a previous project. For that original project (also in healthcare) - we hired an industry specific consultant in to help with selecting a marketing company - she recommended AR and David as well as a few other companies.

After interviewing them - we felt that David and AR was the best fit. After repeatedly delivering on that project (Oasis Fertility) it was clear they would be a good choice for this one as well.

Describe the scope of their work in detail.

The creative process was very straight forward. David has a background in Healthcare and was very insightful in the initial concepts. From there we discuss a few creative directions and then he wrote up a creative brief for us to sign-off on. We were then presented with multiple designs and choose the one we liked best.

We made some tweaks midway though to the colour and chosen logo - but they were very receptive and we were very happy with the results. The website followed a similar (if longer) path.

They started asking about demographics and requirements and then did research on what was out there. What they came back with helped us choose a WordPress template that stands out against the competition locally.

In the end they did a great job of integrating the brand into the website (we still have to get some content to them) ... but we can't wait to launch it once the pharmacy is ready.

What was the team composition?

We worked with David, his creative director, and two marketing assistants. The creative director was only involved in the creation of the logo and branding guidelines ... but the rest of the team was there for the whole project.

David lead the meetings and the two marketing assistants work with us on edits to the site and print files as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have shown the development site (which will as previously mentioned not be launched until the pharmacy has been completed) and they has been very positive feedback. We (myself and the owner) are very happy with both the brand and the site ifself.

How effective was the workflow between your team and theirs?

The project management was great - David was on top of things and kept us on track. Meetings were held on time and on location which made things much easier for us.

Expectations were managed a multiple points allowing us to sign-off at specific milestones - which helped make the process a very comfortable one. Any feedback was quickly assimilated and actioned on - something that was quite refreshing.

What did you find most impressive about this company?

David's insights into the Healthcare industry definitely make the process easier. We feel it's easy to communicate with him and he then does a great job of conveying / translating what we need for the designers / developers.

Trust is also a key factor for us. David sticks to his word and is reliable and probably most important - patient. We can go at our pace when we need to and that makes the process a lot less painful.

Are there any areas for improvement?

Not at all. We felt like this project went really well and would highly recommend David and his team.

BACKGROUND

Please describe your company and your position there.

I am the Founder and Principal Consultant of Ioperia Research and Development. We navigate the advanced technology landscape to find the opportunities that help clients achieve their objectives in a practical and cost-effective manner.

We have expertise in a variety of advanced technologies including artificial intelligence, machine learning, augmented and virtual reality, scientific computing, simulation, big data and blockchain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arc Reactions Inc?

I did not have a cohesive brand, only an outdated logo and a disjointed brand identity that was developed some time ago. It had become clear, however, that this was no longer serving my business and providing the professional image required to develop further business and attract new clients in a competitive field.

I hired Arc Reactions to provide me with an updated brand identity and visual standards complete with a new logo, business card design, e-mail signature and letterhead design.

What were your goals for this project?

My goals were to develop a core brand identity and a branding deck to guide all external communications and customer facing visual collateral. This included a logo, letterhead, e-mail signature, colour and font standards, business card and social media icons.

However, I also wanted a standard to ensure all visual communications are on brand, consistent and providing a positive image of our company across all potential markets.

SOLUTION

How did you select Arc Reactions Inc?

Arc Reactions was recommended to me and I had seen some of their work. After a conversation with them and getting quotes from some other companies, I felt that the value I was getting from Arc Reactions was very high relative to others when considering price vs quality.

Describe the scope of their work in detail.

The scope of work was to develop a logo and brand identity, and codify it in a branding deck articulating the standards to be used to ensure all visual communications are on brand.

I also wanted ready to use implementations of this standard including a business card design, a letterhead design, an e-mail signature, and social media icons.

What was the team composition?

The team consisted of the Growth Manger, The owner of the company and a graphic designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have gone from an outdated logo and a lack of any sort of brand identity or standards to a usable set of guidelines and a new logo that provide a much more cohesive and professional image for my company.

I am no longer embarrassed when our company logo appears on presentations, and I have received many complements on the design of the logo and my visual identity in general.

It is hard for me to quantify if this has translated to more business, however, I think that it has, and it certainly makes me feel more confident when interfacing with potential and existing clients.

How effective was the workflow between your team and theirs?

The team was responsive and willing to endure my indecisiveness regarding the logo design, which I appreciated. They worked hard to understand what I wanted and provide me a result that I was happy with. This included several in-person meetings at their office, as well as e-mail and videoconferencing sessions to clarify my needs and provide feedback.

What did you find most impressive about this company?

I thought that they were creative and provided a lot of direction. Since I am not an expert in marketing and logo design, this was appreciated. However, they were patient enough to help me clarify what I should do and what I wanted to portray, and the best approach to achieve this.

Are there any areas for improvement?

Overall the experience was good. It took a few iterations to find a logo that I liked, however, we found one I liked in the end!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of the Oasis Fertility Centre. I’m not only a specialist in obstetrics and gynecology, but I’m also a reproductive endocrinologist. We deal with infertility patients right from their investigation into their IVF treatment and everything in between. Our job is to help people conceive.

I have a varied background and have done my specialist training in England and Canada. I had been thinking about starting my own clinic for several years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arc Reactions Inc?

When we first started the construction of the clinic, one of the first things we did was look at marketing and branding.

SOLUTION

What was the scope of their involvement?

Arc Reactions Inc was involved right from the word go. When we started, the budget was very important. We decided that given how fantastic they were from the word go, we thought that as part of the branding exercise, and as part of our logo creation, we would involve them at the very beginning of the development of the clinic.

Some of the color palettes that we chose, as well as some of the tile patterns that we chose for our clinic layout, were all with the help of Arc Reaction Inc, and in particular, David (Owner) and his marketing team.

When we designed the logo, we designed some of the matching colors in the rooms accordingly. They’ve helped with all branding, web development, marketing strategy implementation, website maintenance, and regular changes that we do.

What is the team composition?

I’ve been working with David.

How did you come to work with Arc Reactions Inc?

We had hired a consulting firm that looks for a few companies that would meet our expectations and targets. We were a startup, and as a startup, we didn’t have an unlimited amount of money to spend.

Whatever we needed to spend, we needed to spend wisely. We shortlisted three or four companies, and we chose Arc Reactions Inc on the basis of several different things.

How much have you invested with them?

Taking everything into account, it must’ve been about $120,000–$130,000 so far.

What is the status of this engagement?

We started working with them in August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team was approachable and willing to listen, but at the same time, they were able to give advice which was extremely valuable to us. For example, when I first met David after I selected them, I was pretty insistent that we go for paper ads and publish them in the local papers.

I was very keen on focus marketing at that stage to take advantage of that. David dissuaded me very robustly on that right from the word go. I was pretty hellbent because I thought I knew my marketing. In the back of my mind, I knew what marketing things made the clinic tick and that was how you had to adapt it into different market segments.

For example, fertility clinics in the US are a totally different ballgame compared to Europe, and totally different from Canadian clinics as well because of the personalities of the people. David has his finger on the pulse. He was able to tell me that my marketing dollars would be better spent on social media marketing, targeted marketing, and campaigns, and that helped me tremendously.

One of the things that I think has been helpful, with my background, I have done quite a lot of research and I tend to measure things fairly objectively, statistically, and the significant results. I was impressed knowing that David has written several papers and did his research. I’m getting objective evidence of improvement, and he helped us set up the basics.

About 90% of our referrals are from people finding us online. Not only does the web form tell us how many people are now looking at the numbers and contacts, he told us to start monitoring the calls that we receive and to find out what geographical areas they are from as well as their postal codes; just simple information that anyone would collect.

We asked how they got hold of us, whether it was from their general practitioners, family physicians, or if it was direct. When they collected that data, we used that data to refine our marketing strategy. We changed our strategy and for brand awareness, we made one-page information sheets to send to general practitioners and family physicians who had already referred us to patients to get them to refer us more. That strategy worked in abundance.

By targeting the same physicians again, it improved our referral rate enormously.

How did Arc Reactions Inc perform from a project management standpoint?

The team is great at keeping their fingers on the pulse. Not only are they able to provide us with Google analytics and all of our web analytics data, but we also have regular meetings with them.

We have Zoom calls, emails, and phone calls with them. I speak to David once every other week, if not, every other week. With the whole team, I have a meeting once a month to once every six weeks where we readjust our strategy accordingly.

Their response times are fantastic. They are always willing to listen to concerns, and they are always willing to address those and give us their expert opinion, which we value a lot.

More recently, we implemented a chain strategy with LinkedIn about eight weeks ago. Before that, we were marketing predominantly on Google Ads. Now, we are concentrating more on the organic growth of the site as well as on Facebook and other social media.

The strategy we used was some social media, web development, and then increasing social media more in the way of the refinement of our web so as to decrease our overall expenditure on Google Ads and focus it more on Facebook, LinkedIn, and organic growth of our own site.

What did you find most impressive about them?

Two weeks ago, I was passing by my office, and I saw some signboards on the side of the road that said cheap signs for hire.

I took a picture and sent it off in an email to David and asked him what he thought about it. He not only looked up that particular company, but they also gave me choices on different marketing tactics they could use.

Their enthusiasm and talent pool was important. Their accessibility and approachability, as well. They were willing to take the ball and run with it.

Are there any areas they could improve?

I’ve been extremely happy with them. I looked at some websites that check the responsiveness of websites. I found that our loading time could be improved, but I haven’t mentioned it to David yet, since we’ve been busy with other types of marketing. I know that the moment I raise this with him, we’re going to be working on our website improvement.

Do you have any advice for potential customers?

I’ve already referred two people to them, and I do so with my eyes closed. All I would say to them is to lay out what you want to achieve, and David will guide you through it from there onwards.

One of the problems is that people like me who have only limited marketing experience in terms of what they have read are often unsure of what the factors are in helping them choose one.

I certainly think that from a personality point of view, from their expert point of view, and the bang for your buck; you’re getting way more value for your buck with these guys than I think you would get with others.

BACKGROUND

Please describe your company and your position there.

I am the owner of the company. We are based in Calgary, Alberta, serving businesses in Western Canada by helping them secure their assets using a risk-based methodology to reduce costs and improve ROI.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arc Reactions Inc?

We needed to develop a recognizable brand and messaging, including a website and marketing material.

What were your goals for this project?

The project goals were to develop a professional, recognizable brand for us that communicated our core values.

SOLUTION

How did you select this vendor?

I searched for branding agencies, spoke to several organizations, and ultimately selected Arc after a discussion with them. Their professionalism and enthusiasm for the project and our organization set them apart from the others I'd spoken to.

Describe the scope of their work in detail.

We initially met with the team at Arc. We spent hours working together to understand the "why" and the "what" that was most important to the success of the project. From there, the team at Arc took the reins and drove the project forward, hitting milestones and promised dates.

The team at Arc provided business strategy consulting services to identify our business model before expanding into brand and logo development and performing the following services:

• Marketing Campaign Development
• Website Design
• Search Ads
• Branding
• Marketing Consulting
• Sales Consulting
• Print Design
• Customer Persona Development
• Business model development
• Content marketing
• Sales material design

What was the team composition?

I worked with their developers, growth manager, and the owner to accomplish varying tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The branding Arc developed has received outstanding reviews and an exceptionally positive reaction from anyone I've spoken to about it. The outcome far exceeded my expectations and I couldn't be happier with the results.

How effective was the workflow between your team and theirs?

We met virtually on a regular basis and communicated via email to ensure the project moved smoothly, deliverables were understood and well defined. The team at Arc really drove the engagement and effectively communicated.

A true mark of a great organization is how they handle adversity. Problems were few and far between, and when identified they were resolved professionally and quickly.

What did you find most impressive about this company?

The passion and enthusiasm for working with small businesses were incredible. They dove right in and spent the time and effort to extract key details that I'd not considered previously.

Are there any areas for improvement?

Everyone can improve, but nothing is worthy of being called out specifically. I have future projects in mind for the team at Arc and won't hesitate to call them again.